• Journal of Convergence for Information Technology
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• v.11 no.10
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• pp.302-313
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• 2021

As the domestic consulting industry matured, consultants were required to have insight into customer's business and consulting business. Gaining these insights requires deep understanding of the business domains and high degree of competencies. This study empirically analyzed the data collected through the survey in order to apply the ICMCI competence model to domestic consultants. As a result of the study, it was found that business competency and technical competency had a positive effect on project performance, but values & behavior competency were not statistically significant. On the other hand, it was found that only technical competency, values & behavior competency had a positive effect on social-relational competency. Through this study, it was confirmed that a deep understanding and perception of the consulting business is necessary to grow into a professional consultant, but there is a limit to generalizing the research results because the characteristics of the population cannot be sufficiently reflected with a small sample.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.487-500
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• 2020

This research analyzed articles about the disability under the 「The Disabled Person Welfare Law」 in a major daily newspaper. A total of 7,684 articles on disability were collected from homepages of the three newspapers , , and . Through network text analysis and content analysis, we considered about "The perspective of Disability" based on "Multiple Disability Model". As a result of this research, when comparing individual models versus social models, individual models have a higher rate 64.31% than social models 35.69%. According to the newspapers, the major perception of Disability is a traditional individual model, which means disability must be solved by individuals. In addition, due to low social and institutional supports, the public's attention and consideration required for the disabled, socially weak people. This research implied that despite the changing times of looking at disability, three newspapers are still staying in the traditional paradigm. Therefore, It is required that viewing a disability from the perspective on disabled people, and a mature awareness that recognizes the diversity of individual needs. The significance of this study can be found in the fact that no attempt has been made to treat the disability perspectivec in newspaper articles as quantitative and qualitative data.

• Korean Journal of Environment and Ecology
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• v.38 no.2
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• pp.127-142
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• 2024

This study aimed to understand the interrelationships between tree species in plant communities through Plant Social Network (PSN) analysis using a large amount of vegetation data surveyed in an island area belonging to a warm-temperate boreal forest. The Machilus thunbergii, Castanopsis sieboldii, and Ligustrum japonicum, which belong to the canopy layer, Pittosporum tobira and Ardisia japonica, which belong to the shrub layer and Trachelospermum asiaticum and Stauntonia hexaphylla, which belong to the vines, appearing in evergreen broad-leaved climax forest community, showed strong positive association(+) with each other. These tree species had a negative association or no friendly relationship with deciduous broad-leaved species due to the large difference in location environments. Divided into 4 group modularizations in the PSN sociogram, evergreen broad-leaved tree species in Group I and deciduous broad-leaved tree species in Group II showed high centrality and connectivity. It was analyzed that the arrangement of tree species (nodes) and the degree of connection (grouping) of the sociogram can indirectly estimate environmental factors and characteristics of plant communities like DCA. Tree species with high centrality and influence in the PSN included T. asiaticum, Eurya japonica, Lindera obtusiloba, and Styrax japonicus. These tree species are common with a wide range of ecological niches and appear to have the characteristics and survival strategies of opportunistic species that commonly appear in forest gaps and damaged areas. They will play a major role in inter-species interactions and structural and functional changes in plant communities. In the future, long-term research and in-depth discussions are needed to determine how these species actually influence plant community changes through interactions

• Knowledge Management Research
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• v.21 no.3
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• pp.249-269
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• 2020

Recently, as the online market has matured, it is facing many problems to prevent the growth. The most common problem is the homogenization of online products, which fails to increase the number of customers any more. Moreover, although the portion of the online market has increased significantly, it now becomes essential to expand offline for further development. In response, many online firms have recently sought to expand their businesses and marketing channels by securing offline spaces that can complement the limitations of online platforms, on top of their existing advantages of online channels. Based on their competitive advantage in terms of analyzing large volumes of customer data utilizing information technologies (e.g., big data and artificial intelligence), they are reinforcing their offline influence as well through this online for offline (O4O) business model. On the other hand, most of the existing research has primarily focused on online to offline (O2O) business model, and there is still a lack of research on O4O business models, which have been actively attempted in various industrial fields in recent years. Since a few of O4O-related studies have been conducted only in an experience marketing setting following a case study method, it is critical to conduct an empirical study on O4O selection attributes and their impact on customer satisfaction and loyalty. Therefore, focusing on China's representative O4O business model, 'Fresh Hema,' this study attempts to identify some key selection attributes specialized for O4O services from the customers' viewpoint and examine the impact of these attributes on customer satisfaction and loyalty. The results of the structural equation modeling (SEM) with 300 O4O (Fresh Hema) experienced customers, reveal that, out of seven O4O selection attributes, four (mobile app quality, mobile payment, product quality, and store facilities) have an impact on customer satisfaction, which also leads to customer loyalty (reuse intention, recommendation intention, and brand attachment). This study would help managers in an O4O area well adapt to rapidly changing customer needs and provide them with some guidelines for enhancing both customer satisfaction and loyalty by allocating more resources to more significant selection attributes, rather than less significant ones.

• Asia Marketing Journal
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• v.12 no.2
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• pp.111-133
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• 2010

Marketing financial services used to be easier. Today, the competition in financial services is fierce. Not only has the competition become more intense, financial services have also changed structurally. In an environment with various customer needs and severe competitions, the marketing in financial services industry is getting more difficult and more important than before. However, there are still not enough studies on financial services marketing in Korea whereas lots of research papers have been published frequently in some international journals. The purpose of this paper is (1)to review the literature on financial services marketing, (2)to investigate current marketing activities based on in-depth interview with financial marketing managers in Korea, and (3)to suggest some implications for future research on the financial services marketing. Financial products are not consumer products. In fact, they are not products at all in the way product marketing is usually described. Nor are they altogether like services. The financial industry operates in a unique way, and its marketing tasks are correspondingly complex. However, the literature review shows that there has been a lack of basic studies which dealt with inherent characteristics of financial services marketing compared to the research on marketing in other industries. Many studies in domestic marketing journals have so far focused only on the general customer behaviors and the special issues in some financial industries. However, for more effective financial services marketing, we have to answer following questions. Is there any difference between financial service marketing and consumer packaged goods marketing? What are the differences between the financial services marketing and other services marketing such as education and health services? Are there different ways of marketing among banks, securities firms, insurance firms, and credit card companies? In other words, we need more detailed research as well as basic studies about the financial services marketing. For example, we need concrete definitions of financial services marketing, bank marketing, securities firm marketing, and etc. It is also required to compare the characteristics of each marketing within the financial services industry. The products sold in each market have different characteristics such as duration and degree of risk-taking. It means that there are sub-categories in financial services marketing. We have to consider them in the future research on the financial services marketing. It is also necessary to study customer decision making process in the financial markets. There have been little research on how customers search and process information, compare alternatives, make final decision, and repeat their choices. Because financial services have some unique characteristics, we need different understandings in the customer behaviors compared to the behaviors in other service markets. And also considering the rapid growth in financial markets and upcoming severe competition between domestic and global financial companies, it is time to start more systematic and detailed research on financial services marketing in Korea. In the second part of this paper, I analyzed the results of in-depth interview with 20 marketing managers of financial services companies in Korea. As a result, I found that the role of marketing departments in Korean financial companies are mainly focused on the short-term activities such as sales support, promotion, and CRM data analysis although the size and history of marketing departments to some extent show a sign of maturity. Most companies established official marketing departments before 2001. Average number of employees in a marketing department is about 58. However, marketing managers in eight companies(40% of the sample) still think that the purpose of marketing is only to support and manage general sales activities. It shows that some companies have sales-oriented concept rather than marketing-oriented concept. I also found three key words which marketing managers think importantly in financial services markets. They are (1)Trust in customer relationship, (2)Brand differentiation, and (3)Rapid response to customer needs. 50% of the sample support that "Trust" is the most important key word in the financial services marketing. It is interesting that 80% of banks and securities companies think that "Trust" is the most important thing, whereas managers in credit card companies consider "Rapid response to customer needs" as the most important key word in their market. In addition, there are different problems recognition of marketing managers depending on the types of financial industries they belong to. For example, in the case of banks and insurance companies, marketing managers consider "a lack of communication with other departments" as the most serious problem. On the other hand, in the case of securities firms, "a lack of utilization of customer data" is the most serious problem. These results imply that there are different important factors for the customer satisfaction depending on the types of financial industries, and managers have to consider them when marketing financial products in more effective ways. For example, It will be necessary for marketing managers to study different important factors which affect customer satisfaction, repeat purchase, degree of risk-taking, and possibility of cross-selling according to the types of financial industries. I also suggested six hypothetical propositions for the future research.