• The Journal of the Korea Contents Association
• /
• v.21 no.12
• /
• pp.34-46
• /
• 2021

In the domestic data exchanging market, unreasonable pricing of purchase data is consistently mentioned as a major obstacle in data trading. This is a problem caused by the inability to properly evaluate the value of data products due to lack of product information and experience in using them. In order to activate trading, the data exchanges need to provide information that allows consumers to comprehensively judge the value of data products in addition to prices. The cost-based, income-based, and market-based methods, which are mainly applied to data valuation, are insufficient as data valuation methods to stimulate trading and distribution because only price information, a result of valuation from a supplier's point of view, can be shared with consumers. This study aims to develop a measurable valuation method that allows data trading stakeholders (exchanges, suppliers, and consumers) to judge and share the value of data products from a common perspective. To this end, we identified the value drivers of data products, which are considered important in overseas data exchanges and related research, and derived an evaluation method that can quantitatively measure each value driver. In addition, evaluation criteria in the form of a rating table were developed using data products for transactions, and a value evaluation index was developed through stratification analysis (AHP) to enable relative value comparison. As a result of applying the evaluation criteria to actual data products, it was found that the evaluation values were differentiated according to the characteristics of individual data products, so it could be used as a relative value comparison tool.

• Smart Media Journal
• /
• v.10 no.1
• /
• pp.108-115
• /
• 2021

This study investigated the relationships between the analytics capability and value of big data and business performance for big data analysts of business organizations. The values that big data can bring were categorized into transactional value, strategic value, transformational value, and informational value, and we attempted to verify whether these values lead to business performance. Two hundred samples from employees with experience in big data analysis were collected and analyzed. The hypotheses were tested with a structural equation model, and the capability of big data analytics was found to have a significant effect on the value and business performance of big data. Among the big data values, transactional value, strategic value, and transformational value had a positive effect on business performance, but the impact of informational value has not been proven. The results of this study are expected to provide useful information to business organizations seeking to achieve business performance using big data.

• Journal of Internet Computing and Services
• /
• v.15 no.6
• /
• pp.15-26
• /
• 2014

This study focus on a economic value of the Big Data technologies by real options model using big data technology company's stock price to determine the price of the economic value of incremental assessed value. For estimating stochastic process of company's stock price by big data technology to extract the incremental shares, Generalized Moments Method (GMM) are used. Option value for Black-Scholes partial differential equation was derived, in which finite difference numerical methods to obtain the Big Data technology was introduced to estimate the economic value. As a result, a option value of big data technology investment is 38.5 billion under assumption which investment cost is 50 million won and time value is a about 1 million, respectively. Thus, introduction of big data technology to create a substantial effect on corporate profits, is valuable and there are an effects on the additional time value. Sensitivity analysis of lower underlying asset value appear decreased options value and the lower investment cost showed increased options value. A volatility are not sensitive on the option value due to the big data technological characteristics which are low stock volatility and introduction periods.

• The Journal of Bigdata
• /
• v.6 no.1
• /
• pp.153-160
• /
• 2021

This study examines previous studies on the income (profit) model, which is most used for valuation of data held by companies or institutions, and discusses key factors of the model and considerations in the data asset valuation process. Through this, it was confirmed that the shareability and utilization period of data assets are different from those of other companies. In addition, the value of data should be reviewed from various perspectives such as timeliness and accuracy. And for data asset value evaluation, it was derived that the user's use, ability to use, and value chain should be reviewed as a whole. As a future research direction, continuous research and development of models to be applied to actual business and revision of accounting law were proposed.

• Industry Promotion Research
• /
• v.8 no.3
• /
• pp.201-210
• /
• 2023

This study is based on data ecology theory and takes Chinese local governments' open public data as the research object. Data asset value assessment methods are compared from a new perspective of data business operations. The results show that the assessment model constructed using the hierarchical analysis method (AHP) can more objectively reflect the commercial value of government open data assets than the traditional cost, revenue and market methods, has the advantage of a comprehensive assessment of data value index, and better reflects the findings of a comprehensive index of regional data value. The data show that the local government data value assessment index is positively proportional to the region's digital economy development index, highlighting the driving effect on the digital economy. The results of the study provide a good help for the identification of local government data value rights. The research and practice of promoting the construction of data innovation and data business operation models, improving social well-being and promoting the rapid development of the digital economy to achieve data realisation provides a good reference.

• Information Systems Review
• /
• v.20 no.2
• /
• pp.1-19
• /
• 2018

In many countries, governments invest a substantial amount of budget in open government data (OGD) for governmental performance and transparency. To understand the actual performance of such policies, the governments should measure the realized value. Many organizations and researchers have attempted to assess the value of OGD. However, they have neglected a perspective of consumers who benefit from OGD. Moreover, little research has quantified the economic value. This research examines extant methods of intangible asset valuation to quantify the economic value of OGD in a citizen perspective. In consideration of the extant research methods and the characteristics of OGD, the contingent valuation method is the most appropriate because it effectively reflects various users and their purpose of use. We then conduct a survey of citizens living in Seoul, Korea and assess the economic value of OGD provided by the Seoul government. Findings show that citizens' willingness to pay (WTP) differs across respondents' prior experience, tax resistance, perceived benefit and perceived reality of virtual scenario, but it does not differ across their demographics. WTP also significantly varies across the question formats. We discuss the reliability of the results and implications for future research.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2015.10a
• /
• pp.153-154
• /
• 2015

최근 스마트 기기의 발달과 정보통신기술의 발전은 트위터, 페이스북, 인스타그램 등의 소셜네트워크(social network service) 상에서 유통되는 정보량이 폭발적 증가하고 있다. 이러한 변화는 데이터화가 가속화되고 있는 현대사회에서 데이터의 가치는 점점 높아질 것으로 예상되며, 데이터로부터 가치 있는 정보와 통찰력을 효과적으로 이끌어내는 기업이 경쟁력 확보를 위한 핵심가치가 되었다. 글로벌 리서치 기관들은 빅 데이터를 2011년 이래로 최근 가장 주목받는 신기술로 지목해오고 있다. 따라서 대부분의 산업에서 기업들은 빅 데이터의 적용을 통해 가치 창출을 위한 노력을 기하고 있다. 본 연구에서는 다음 커뮤니케이션의 빅 데이터 분석도구인 소셜 매트릭스를 활용하여 키워드 분석을 통해 안드로이드와 애플 키워드 의미를 분석하고자 한다. 또한, 분석결과를 바탕으로 이론적 실무적 시사점을 제시하고자 한다.

• Information and Communications Magazine
• /
• v.31 no.11
• /
• pp.67-71
• /
• 2014

최근 사회 각 분야에서 빅데이터를 분석하여 새로운 가치를 찾아내려는 시도가 급속히 증가하고 있다. 그러나 빅데이터를 분석하여 소기의 성과를 얻으려면 한 기관이나 기업이 자체로 보유하고 있는 데이터 뿐 아니라 외부에 있는 가치 있는 데이터가 필수적으로 필요한 경우가 대부분이다. 현재 빅데이터 이용에서 가장 어려운 것은 대용량 데이터를 다루는 하드웨어나 분석 소프트웨어 도입이 아니라 핵심적으로 필요한 외부 빅데이터를 어떻게 확보할 것인가이다. 본 고에서는 빅데이터를 효과적으로 공유하고 활용하기 위한 방안으로 오픈 데이터 인터페이스(ODI)를 제안한다. ODI를 사용함으로써 프로그램이 직접 읽을 수 있는(machine readable) 데이터 공유가 확대되고, 데이터 매쉬업이 쉬워지며, 개인의 데이터 가공 능력을 거래할 수 있는 생태계 구현이 가능해질 것이다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2014.05a
• /
• pp.367-369
• /
• 2014

Digital data are mostly comprised of unstructured data such as text file, office file, image file, video file, and drawing file. The recent digital data being generated and used within enterprise are sharply increasing in quantity. Those digital data are becoming significant as digital assets, but the value of digital assets is not properly evaluated. Accordingly, this study will present a model to evaluate the value of unstructured data as digital assets within enterprise and will also present a differentiated management plan for unstructured data as assets.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2016.05a
• /
• pp.129-130
• /
• 2016

빅 데이터 분석은 기존 데이터베이스 관리 도구로부터 데이터를 수집, 저장, 관리, 분석할 수 있는 역량을 말한다. 대부분의 빅 데이터 분석 기술 방법들은 기존 통계학과 전산학에서 사용되던 데이터 마이닝, 기계 학습, 자연 언어 처리, 패턴 인식 등이 해당된다. 최근 스마트 기기의 발달과 정보통신기술의 발전은 트위터, 페이스북, 인스타그램 등의 소셜 네트워크상에서 유통되는 정보량이 폭발적 증가하고 있다. 이러한 변화는 데이터화가 가속화되고 있는 현대사회에서 데이터의 가치는 점점 높아질 것으로 예상되며, 데이터로부터 가치 있는 정보와 통찰력을 효과적으로 이끌어내는 기업이 경쟁력 확보를 위한 핵심가치가 되었다. 본 연구에서는 다음 커뮤니케이션의 빅 데이터 분석도구인 소셜 매트릭스를 활용하여 키워드 분석을 통해 스마트폰 플랫폼 키워드 의미를 분석하고자 한다.