• Title/Summary/Keyword: 대학 홍보

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A Study on the CEO Reputation on Organizational Favorability and Purchase Intention (CEO평판이 조직 호감도와 구매의도에 미치는 영향 연구)

  • Moon, Hyojin;Chang, Woosung
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.295-302
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    • 2022
  • This study intends to apply the concept of reputation as a tool to positively build an evaluation of the CEO, the CEO of a company. It aims to develop tools to manage the reputation of the CEO and empirically explore the value of the tools use. As a result of the study, reliability, customer management, strategic vision, employee management, and social responsibility were derived as the constituent factors of CEO reputation, and it was confirmed that the relationship between CEO reputation and organizational favorability was statistically causal. Furthermore, the relationship between CEO reputation and product purchase intention was also statistically significant. It was confirmed that if the CEO's reputation was positively managed, it could help the stakeholders to evaluate the company to which the CEO belongs, as well as to purchase the products provided by the company. One of the ways to be well-received by various stakeholders in a corporate environment where uncertainty is intensifying is a reputation management system for CEOs, and CEOs themselves should recognize that their reputation can affect the organization and pay attention to reputation management.

A Study on the Perception of Users and Experts for the Development of National Policy Information Portal Service (국립세종도서관 정책정보포털 국정과제 서비스 개발을 위한 이용자 및 전문가 인식 연구)

  • Younghee Noh;Hyojung Sim;Inho Chang
    • Journal of Korean Library and Information Science Society
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    • v.53 no.4
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    • pp.101-121
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    • 2022
  • In this study, to expand and develop the policy information portal (POINT) of the National Library of Korea Sejong. This study conducted a survey and in-depth interview with government officials and policy researchers. The suggested ways to support the policy information portal (POINT) in the future. As a result of the analysis, the use of the current policy information portal service was found to be low, and it was found that improvement of information access, integrated search, and expansion of information provision data were more necessary. It was suggested that a one-stop service should be implemented to provide various information, systematic information on related data for each task, overseas trend data, core service data, promotion activation, data linkage by strengthening cooperation with various government ministries and research institutes, and easy information provision and menu composition.

A Study on the development of sponsors of social welfare facilities through marketing mix (마케팅 믹스에 의한 사회복지시설 후원자 개발에 관한 연구)

  • Cho, Woo-Hong
    • Journal of the Korea Society of Computer and Information
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    • v.14 no.5
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    • pp.195-200
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    • 2009
  • This study aims to speculate the development of sponsors of social welfare facilities through marketing mix. This is the time when the logics of economy is applied for the area of social welfare. Since July 2008 when the long-term care insurance system for the elderly executed, a number of social welfare facilities which depend on governmental budget have competed for various resources, but most of them have still had serious financial difficulties. As a supplementary method to overcome the financial problem, we have to develop how to excavate and manage sponsors who fit for conditions of the facilities to secure financial resources. To develop sponsors of social welfare facilities through marketing mix in this aspect, this study is to present strategic methods for sponsor development in seven factors developed by Fine(1992): product, price, promotion, place, producer, purchaser, and probing.

Relationship between Evaluation for the Self and others and Anhedonia in Patients with Schizophrenia (조현병 환자에서 자기 및 타인 평가와 무쾌감증 간의 관련성)

  • Kim, Min-Kyeong;Kim, Eun Seong;Lee, Jung Suk;Kim, Eun Joo;Kim, Joohan;Kim, Jae-Jin
    • Korean Journal of Schizophrenia Research
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    • v.17 no.1
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    • pp.36-42
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    • 2014
  • Objectives : The dysfunctional neural networks underlying self-evaluation in schizophrenia are overlapped with the neural structures involved in emotion regulation. The purpose of this study was to investigate the influence of anhedonia on the self-evaluation attitude of patients with schizophrenia. Methods : Twenty healthy controls and twenty patients with schizophrenia performed a self-evaluation task, presenting a pair of the face (self, familiar other, and unfamiliar other) and word (negative, neutral, and positive noun) at the same time. Participants were asked to evaluate relevance between the pairs by pressing a corresponding button. Relevance rating scores were compared between the groups and were correlated with the severity of physical and social anhedonia. Results : Patients evaluated the condition of a self face with a negative word and a familiar face with a negative word to be more relevant than healthy controls. In the patient group, the scores of relevance rating in the condition of an unfamiliar other face with a negative word were positively correlated with the anhedonia scale scores (physical : r=0.486, p=0.030 ; social : r=0.499, p=0.025). There was no correlation between the self-evaluation attitude and the severity of anhedonia. Conclusion : Patients with schizophrenia evaluate themselves badly in only negative circumstances, and anhedonia is not related to self-evaluation, but rather other-evaluation.

자기효능감, 창업기회인식이 창업의도에 미치는 영향: 문화적 특성의 조절효과

  • ;;Marc H. Meyer
    • 한국벤처창업학회:학술대회논문집
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    • 2023.04a
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    • pp.93-99
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    • 2023
  • 경기 침체와 더불어 고용 불안, 그에 따른 사회의 혼란 속에서 국가의 성장 동력의 대안 중 하나로 창업 활성화의 요구가 높아지고 있다. 우리나라를 비롯한 많은 국가에서 창업 활성화를 중장기 목표로 설정하고 다방면으로 노력하고 있다. 이에 따라 창업의도를 높일 수 있는 요인에 대한 연구가 진행되어 왔고, 특히 자기효능감과 창업기회인식 등의 개인적 역량 요소가 창업의도를 높인다는 연구 결과들이 지속적으로 제시되고 있다. 이러한 창업의도를 높일 수 있는 자기효능감, 창업기회인식을 고취시키기 위해 학계의 연구활동 뿐 아니라 정부의 정책적 접근 또한 활발하게 이루어지고 있다. 창업교육 활성화부터 사회적 환경 조성을 위한 창업 롤모델 활용, 미디어를 통한 창업 활동 홍보 등 긍정적인 창업 경험을 공유하도록 하기 위한 연구 역시 계속되고 있다. 그러나 개인적 역량 요소와 사회적 환경 조성 외에 문화적 특성이 창업의도에 영향을 미치는지에 대한 연구는 부족하였다. 본 연구는 문화적 특성이 창업의도를 높일 수 있는 요인으로 개인적 역량 요소와 사회적 환경 조성과 함께 의미가 있을 것이라는 물음에서 시작하였다. 가설 검증을 위하여 SPSS 26버전을 활용하여 로지스틱 회귀분석 하였고 GEM KOREA의 2017년 데이터를 분석하였으며, 자기효능감과 창업기회인식은 창업의도에 긍정적인 영향을 미친다는 기존 연구 동일한 결과가 나왔다. 본 연구의 특징은 문화적 특성을 집단주의와 관계주의로 구분하여 자기효능감, 창업기회인식과 창업의도에 영향을 미치는 과정에서의 조절효과를 검증하였다는 것이다. 문화적 특성 중 집단주의 특성은 유의하지 않았으나 관계주의 특성이 유의하여 조절효과를 가진다는 결과를 얻어냈다. 이는 국가에 새로운 성장 동력이 필요한 상황에서 창업의도가 없거나 낮은 개인들도 관계주의 특성을 활용하여 창업의도를 높일 수 있다는 연구 결론으로 이어진다. 지금까지 알려진 바와 달리 한국은 집단주의 보다 관계주의가 강하기 때문에 관계주의 문화 특성을 고려하여 선배 창업가 또는 로컬 창업가들과의 관계를 만들고 유지할 수 있도록 하는 등의 정책을 수립할 필요가 있다는 것을 시사한다. 하지만 이미 설계된 GEM 데이터를 활용하였다는 점, 문화적 특성이 각기 다른 국가들과의 비교연구가 필요하다는 점 등은 본 연구의 한계라고 할 수 있다.

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A Study on the Improvements for Startup Supporting Programs in Korea : Comparison of Domestic and Foreign Startup Supporting Programs (국내 창업지원프로그램의 개선방안에 관한 연구 : 국내외 창업지원프로그램 비교)

  • Lee, Jae-seok;Lee, Sang-myung
    • Journal of Venture Innovation
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    • v.5 no.2
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    • pp.15-34
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    • 2022
  • Many countries, including Korea, have established and operated various startup supporting programs to revitalize youth entrepreneurship. This study aims to identify the current status and characteristics of the major startup supporting programs currently operated in Korea and propose development plans for future startup supporting programs through analysis of the startup supporting systems of major countries. By analyzing the success factors of domestic and foreign startup supporting systems, we suggested improvements that can be operated more effectively in the areas of financial support, selection process, education and mentoring, networking, publicity and branding, and follow-up management by operated startup supporting programs. In addition, improvements for performance evaluation indicators of startup supporting programs were suggested and limitations of the study were presented.

The Evolution of Festival Culture of Using the XR Technology (XR 기술을 활용한 축제 문화의 진화)

  • Lee Yong Il;Park Seon Hwa
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.4
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    • pp.669-674
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    • 2024
  • Up to now, domestic festival culture has been continued by traditional way, so it has been continued to the thema of local traditional culture after the stage of promoting the local agricultural products and marine products. Recently, a newscaster was replaced by the AI newscaster of using AI technology, and what was more AI technology is used to the election campaign. Also, in the university and local festival, VR and XR technologies have been used. To prove the fact that XR technologies could be used in the military training, XR technologies were applied to the military training program. It is expected that these VR and XR technologies will be applied to not only the military training, but also various areas, and change the festival culture with the new trend. In this study, we proved that the XR technologies could be applied to the festival culture.

A Study on Establishment for Archival Management and Training of Archivists (기록관리학의 정립과 기록전문가 양성교육에 관한 연구)

  • Choe, Jung-Tai;Yoon, Song-Won
    • Journal of Korean Society of Archives and Records Management
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    • v.1 no.1
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    • pp.95-129
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    • 2001
  • The treatise is a follow-up thesis of "The Archival Management : destination of its education" published by The Research Institute for Korean Archives and Records in June 17, 2000, and it was written to secure its original temper of the "Archival Management" which has established at first as the domestic collegiate educational course. Presently, we are mixed up for interpretation of terminology by facing unfamiliar words: such as, Archives, Documents, Manuscripts, Records / Archival Management, Archival Preservation / Archivist, Archival Conservator, Manuscripts Curator and Record Manager. Also, tile treatise has confirmed scholars' various opinion about its education and curriculum not only domestic but overseas scholars, and examined realities and course of studies of 4 overseas countries, and also have purpose to pursue domestic universities' actual condition of curriculum and its reform measure. And since dispositon of Archivist and the professional organization of the Archivist was based on the Laws, therefore, establishment of an educational institution for Archival Management from now on will be expanded more and need to be accelerated. Accordingly, the universities that already established or to be established from now on, shall be needed educational quality and its contents to be ascended. Its concrete plan is as follows : (1) Now, disarranged archive and record words, and to make publish 'Glossary of Archives & Records' as soon as possible. (2) Remind the substance of the Record and Archival Management and its sphere again and need to be considered alteration of the studies' name. (3) There needs to establish the role and establishment of conception of Archivists. (4) Refer to the theory and practical educational method of overseas professional Archivist Scholars, but to be needed to develop the curriculum which is accorded with am tradition and way of thinking. (5) Confer for development of teaching materials and educational method jointly through 'Academic Society', and there needs reorganize the subject which is fit for each university's characteristics. (6) Recently, "Cultural Resources Studies" for research specialization which has established in Graduate School of Tokyo University was very useful to us. We also need to be considered such establishment of process.

Image of dental hygienists according to information sources at online or offline: focusing on college preparatory students (온·오프라인 정보수집 경로에 따른 치과위생사 이미지: 대입 준비생을 중심으로)

  • Kyoung-Jin Lee;Hye-Joong Kim;Ji-Eun Um;Joo-Hee Lee;Min-Jeong Ju;Ji-Eun Han;Im-Hee Jung
    • Journal of Korean Dental Hygiene Science
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    • v.6 no.2
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    • pp.13-23
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    • 2023
  • Background: The purpose of this study was to examine the differences in the formation of dental hygienist images based on the pathways of obtaining occupational information and to establish a foundation for the correct perception and positive promotion of the dental hygienist profession. Methods: A survey was distributed to 305 college preparatory students in the metropolitan area. The questionnaire consisted of 34 items, including general characteristics(3 items), pathway-related questions(3 items), dental hygienist image-related question(2 1items), application-related questions(2 items), and admission-related questions(5 items). The images of dental hygienists based on general characteristics, perception pathways, and admission were analyzed using the Mann-Whitney U test and Kruskal-Wallis test. Results: The survey results from all participants showed that the overall image of dental hygienists was 3.75 points. Personal image scored the highest at 4.18 points, while social image was the lowest at 3.20 points(p<0.05). The overall image of dental hygienists was higher for the 'online' group (3.88) compared to the 'offline' group, and statistically significant differences were observed among groups in overall, personal, and professional images(p<0.05). The overall image of dental hygienists was higher for those who learned offline (3.87), and the only significant difference between groups was seen in the personal image. When it came to admission, the 'admitted' students gave a higher overall score (4.00) compared to 'non-admitted' students (3.64), with significance found in all areas except for social image (p<0.05). Conclusion: It is believed that effective utilization of online pathways can inform more people about the importance and expertise of dental hygienists, thereby contributing to promoting oral health and enhancing the perception of the profession. Properly valuing and educating about the role of dental hygienists through promotion and education can help improve the image of the profession.

A Study on the Engineering College Stakeholder's Perceptions for Improvements of Engineering Education System (공학교육 체제 개선을 위한 공과대학 이해관계자의 인식 조사 연구 - ${\bigcirc}{\bigcirc}$ 대학교를 중심으로 -)

  • Park, Ki-Moon;Lee, Kyu-Nyo;Kim, Young-Min
    • 대한공업교육학회지
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    • v.36 no.2
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    • pp.239-256
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    • 2011
  • The purpose of this study is to deduce the effective improvement plans of engineering education system and to provide the base materials by analyzing satisfaction and problems in the perception survey of stakeholders related in engineering education system including Engineering Education Accreditation System. Engineering education system improvement plans from the results of study are as follows. First, government and university should provide more financial support to the college in order to improve education environment such as laboratories and equipment. Second, in order to improve links among engineering education stakeholders, student-professor, student-faculty, and colleges should operate effective mentoring program and consultation plan. Third, according to service quality evaluation, colleges need to give rewards to distinguished faculties for their outstanding work and build up job training about services in order to enhance satisfaction of students and professors, Also, business related to Engineering Education Accreditation System should be simplified and needs to increase the number of workers exclusively responsible for this work. Forth, in order to enhance comprehension of learning outcome and outcome of Engineering Education Accreditation System, it is necessary to improve Engineering education innovation center's status, to establish active systematic promotion system and to operate engineering education evaluation expert committee such as 'Engineering education system evaluation council'. Fifth, because of the stakeholder's shortage of benefits and tiredness accumulation, the issue of effectiveness in engineering education institutions has raised controversy. Thus, engineering education institutions needs to take measure necessary. Moreover, engineering education improvements should be improved by reflecting opinions from professors, faculties and students who are practically planning, operating and participating engineering education programs.