• Title/Summary/Keyword: 대인 커뮤니케이션

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Participation of Television Viewers in Social Community : Social Television (TV 매체를 통한 시청자의 사회적 커뮤니티 참여 : 소셜 TV를 중심으로)

  • Oh, Jong-Sir
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.268-272
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    • 2009
  • Reportedly it says that 45% teenagers in the United State exchange the SMS with their friends during television watching. In other word TV viewing moulds the social community between audiences. In terms of social television it is all about interaction or communication technology relevant to TV watching as well as social behaviour. Besides it integrates voice communication, text chat, context awareness, TV recommendations, ratings, video conference and so forth. So far it approaches the conceptual stage or pilot production and remains more research and development. This study is to scrutinise whether the functionality of social TV enables to substitute for social activities of TV viewers or not.

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Exploring the Key Priority of V2H Communication Technology Using the KANO Model (KANO 모델을 활용한 V2H 커뮤니케이션 기술의 우선순위 분석)

  • SangHwa, Lee;SooHee, Kang;Jeong Ah, Jang
    • Journal of Auto-vehicle Safety Association
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    • v.14 no.4
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    • pp.91-99
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    • 2022
  • In Korea, various studies on autonomous vehicles are being conducted with the aim of commercializing the fully autonomous driving (Lv.4) on major roads in 2027. Currently, the communication between non-autonomous vehicles and road users is made with gestures, eye contact, and verbal signals. In the case of autonomous vehicles in the future, autonomous vehicles should communicate instead of drivers. Recently, V2H communication technology (communication technology between autonomous vehicles and road users) is being developed. This study shows technology priorities using the KANO model in caution (warning) and traffic (concession) situations. As a result, a total of six attractive quality technologies were analyzed: technology to provide dark warning information in a display graphic; technology to provide dark warning information in a projection graphic; technology to provide light concession information in a display graphic; technology to provide dark concession information in a display graphic. In the future, it will investigate the preference of users in providing V2H information by road situation. It will be used as a V2H design priority.

The Profile of Public Library Users in the United States: Focusing on the Literature before the 1990s (미국 공공도서관 이용자의 프로파일: 1990년대 이전 문헌을 중심으로)

  • Yoon, Cheong-Ok
    • Journal of the Korean Society for information Management
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    • v.21 no.3
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    • pp.61-82
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    • 2004
  • The purpose of this study is to examine how the commonly known profile of public library users was described, by reviewing the literature published in the United States before the 1990s, when information environment of the public has been drastically changed. The profile of users as the socio-economically advantaged, active participants, and communication elites, has little changed since Berelson's study in the 1940s. Continuing research on users, however, are still needed to better understand their needs and behavior, facing the change since the 1990s.

Means-End Chain Approach to Understand Consumer Motivation Towards Convenience Meat Products: Focus on New York City in US Market (수단-목적 사슬 이론을 적용한 소비자의 육류 편의제품에 대한 가치 측정: 미국 뉴욕 지역을 중심으로)

  • Jung, Yoojin;Lee, Min-A;Cho, Eun Kyoung
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.44 no.1
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    • pp.152-159
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    • 2015
  • The purpose of this study was to analyze how consumers make links between convenience meat products and self-relevant consequences and value. Surveys on convenience meat product consumption patterns and hard laddering based on means-end chain theory were conducted from April 21 to April 25, 2014 and targeted 200 consumers in the US. The most preferred cooking method of convenience meat product was roast (25.9%) and the most common information medium was suggestions by friends and parents (37.1%). The main as well as desired places of purchasing were both the supermarket (33.6% and 27.3%, respectively). The most preferred promotion method was free sample events (38.5%). From analyzing means-end chains of convenience meat products, the most dominant value chain was 'taste (A)'-'good taste (C)'-'feel good (V)'. These results show that consumption of convenience meat products will increase when consumer expectations of taste and satisfaction are met. Further, results of the value measurement provide information on consumer satisfaction and needs and can be applied to set marketing strategies for Korean style convenience meat products.

An Empirical Study on the Effects of e-Mail Marketing : A focus on e-Mail Campaign for Credit Card Consumers (이메일 마케팅 성과에 관한 연구: 신용카드 고객을 대상으로 한 캠페인을 중심으로)

  • Shin, Sung-Hoon;Chung, Soo-Yeon;Park, Cheol
    • Information Systems Review
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    • v.11 no.1
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    • pp.49-67
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    • 2009
  • E-mail marketing is the cheapest channel in target marketing. The channel works amazingly well for marketers who know how to use it. The e-mail marketers are able to integrate transactional and behavioral data to improve the targeting content of e-mail marketing campaigns. The cost in e-mail marketing is low and e-mail marketing makes no pollution. But, the e-mail response rate is lower than all the other channels. So, it is very hard for companies to increase their sales volumes, though the companies are ready to execute e-mail marketing campaigns on the side of computer systems. Marketers can send messages easily to target customers compared to other channels. But, the possibility to be read by the customers is low. Normal e-mails are continually devalued by spam mails. This study shows the influence of e-mail marketing to increase sales used by credit cards, on the basis of the real data promoted by A bank, in the Republic of Korea. The analysis on the traits of the respondent can help marketers to target customers. If additional studies on the response prediction model on the basis of traits of potential respondents are done, the targeting method to increase the effectiveness of e-mail marketing will be better structured and organized.

A Study on the Factors Influencing Crowdfunding by Shared Value and Communication (가치공유와 커뮤니케이션이 크라우드펀딩 참여의도에 미치는 영향에 관한 연구)

  • Yu, Yun-hyeong;Choi, Myung-gil
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.5
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    • pp.113-127
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    • 2020
  • Based on the social exchange theory and innovation diffusion theory, this study is to identify the correlation between factors influencing investor's funding intention in crowdfunding and to analyze moderating effect of trust in the relationship of shared value, communication and individual innovation. The purpose of this study is to consider the funding trends of crowdfunding investors from a personal point of view through the results of the study and to help fundraiser of crowdfunding establish specifically strategies for financing. In order to conduct empirical analysis, an online survey was conducted on people who had participated in crowdfunding, and a total of 228 questionnaires were collected and a total of 186 responses were finally analyzed, excluding outliers. For data analysis, structural equation model analysis was conducted using SPSS 26.0 and Smart PLS 3.0. The results of this study showed that shared value in the relationship between fundraiser and investors has a significant effect on the perceived risk. High level of communication between fundraiser and investors showed positive effects on the level of commitment of the crowdfunding project and the innovation of the individual investor. And commitment had a positive effect on the funding intention. According to the results of this research, trust has moderating effect only in relationship between shared value and perceived risk. It is significant that investors share the value of fundraiser together is a motivation factor to fund in crowdfunding and an opportunity to recognize the risk. Through this study, it is expected to utilize them in establishing strategies for start-ups and marketing plans to raise funds through crowdfunding and to empirically identify factors influencing the funding intention through individual levels of crowdfunding investors.

A Study on the Medical Tourism and Activation : With focus on Medical Communication (의료관광의 활성화를 위한 제언: 의료커뮤니케이션을 중심으로)

  • Lee, Seung Jae
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.391-397
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    • 2014
  • This paper is concerned with medical tourism, which is expected to become the new growth engine of the 21st century. Medical tourism is a collaborative and synergistic composition of Healthcare and Tourism, and has led to a remarkable growth in 2012 since the year 2009, exhibiting huge growth potential. This paper reviews the emerging market of the medical tourism with five major hospitals in Korea from the perspective of medical tourists, and makes suggestions for the global health care and the sustainable development in Korean medical tourism as a growth market: the construction of websites for active services and transparent management of medical expenses with proper arrangement of medical consulting and advices, cooperation of the health care center and the medical tourism industry, and the activation of healthcare communication. For the smooth progress of medical tourism, this paper suggests two separate communication channels: one for the patient tourists and the other for the medical tourism coordinators. The former needs accuracy with professional knowledge on the healthcare and communication, which should be classified as medical interpreters working with disease-oriented medical tourists. The latter refers to international medical coordinators dedicated to the smooth progress of medical tourism and services. This paper also points out the creative efforts to improve the relatively poor infrastructure of tourism industry to accommodate the medical tourists, and improve the medical tourism industry.

University Library's New Research Support Service Focusing on Scholarly Communication in Open Science Era (오픈 사이언스 시대에 대비한 대학도서관의 새로운 학술커뮤니케이션 지원 서비스)

  • Kim, Soon
    • Journal of the Korean Society for information Management
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    • v.36 no.1
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    • pp.7-30
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    • 2019
  • Open Science Project, which enables users to access and utilize public research results in a digital format, is being actively promoted overseas, and American university libraries are interested in research support service. Among the three OECD implementation measures, 'capacity building' can be effectively prepared through librarians' research support services. Therefore, this study investigated the policy of research support service implemented in leading American 13 university libraries in preparation for the open science era focusing on the recent literatures and library websites. Based on the best cases of research support service of American university libraries, I analyzed the homepage of 19 domestic research universities' library focusing on scholarly communication service and suggested improvements. In Korea, open access service and management of research data are lacking in terms of experience and expertise. This study result can be used as a basic reference when establishing the research support service plan needed in the open science era in the university library and can contribute to the improvement of the research ability of domestic researchers by introducing internationally competitive research support services.

The Research of Ability to Use Internet, Interpersonal Skill, and Social Activity among the 50's and 60's in Seoul: Latent Mean Analysis (서울지역 장·노년층의 인터넷활용능력, 대인관계능력, 사회활동에 관한 연구: 잠재평균분석을 활용한 집단비교)

  • Kim, Dong bae;Kim, Sang bum;Kim, Se jin
    • 한국노년학
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    • v.31 no.3
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    • pp.733-749
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    • 2011
  • The purpose of this research are as follows. The first is to investigate the mediating effect of interpersonal skill on the relationship between the ability to use Internet and social activity among the 50's and 60's. The second is to compare 60's latent mean of core variables with 50's ones in terms of information gap. The data was Seoul welfare panel data made by Seoul welfare foundation in 2008 and the total subject was 941(50's=644, 60's=297). When it comes to the research methods, structured equation analysis for verifying the mediating effect and latent mean analysis for comparing the two groups were practiced. The results of this research are as follows. First of all, interpersonal skill did function as partial mediator. Second, according to the latent mean analysis, the group of 50's showed a more higher level of the ability to use Internet. On the other hand, the group of 60's revealed a more active social participation. In conclusion, Information educational programs should focus on Internet communication skill for enhancing social activities of the elderly and consider the differentiations among the elder generations.

A study on Special guards that interpersonal skills to communicate your organization's job satisfaction and job commitment through the effect parameter impact (특수경비원이 지각한 조직 내 의사소통이 대인관계 능력의 매개효과를 통한 직무만족과 직무몰입에 미치는 영향)

  • Yang, Mun-Seung;Oh, Sei-Youen;Yun, Gyeong-Hui
    • Korean Security Journal
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    • no.45
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    • pp.87-106
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    • 2015
  • In this study, the special guard duties and duties within the Organization of communication influence on immersed in the interpersonal skills to discover the effects of the parameters of the educational facilities in the airport traffic facilities, and anything that increases the special guards, September 20-target 2015 2015 October 20 poll. The study compared the results of analysis are as follows. Analyze the effect of model parameter, interpersonal skills are also satisfied with the saturated model, duties (duty immersion) interpersonal skills for the parameters of the effect analysis when you look at the results, the higher the level of communication and interpersonal relationships and job satisfaction, but also high level of (job immersive) interpersonal communication in interpersonal relationships, higher levels are high. SMC, job satisfaction, job commitment 23.9% 7.2%, 19.3% of interpersonal relationships. In addition, the duties of immersive interpersonal skills for the parameters of the effect the results of the analysis of communication and its impact on job satisfaction (duty of immersion) in interpersonal work parameters can verify that it exists. Communication on direct interpersonal relationships, keep in mind that the statistical effect also appeared. If you look at the overall results of this study, special communication organization of job satisfaction and security guard job influence on interpersonal skills immersed the parameters of the effect.

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