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A Study on the Business Strategy Changes of Korean Enterprises Followed by the Proliferation of Free Trade Agreement between Korea and Chile (한·칠레 자유무역협정 확산에 따른 한국기업의 경영전략 변화에 관한 연구)

  • Shim, Dong-Sup;Suh, Chung-Suk
    • International Area Studies Review
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    • v.12 no.3
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    • pp.495-516
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    • 2008

  • This study looks into the change in business strategies of Korean firms under the inauguration of FTA between Korea and Chile. In conclusion, the business strategy changes of Korean enterprises followed by the proliferation of FTA between Korea and Chile are able to be summarized as followings: Firstly under the proliferation of FTA, Korean companies have strategically responded so as to achieve the positive results of their businesses after the inauguration of the FTA system since April 1, 2004. Secondly, Korean large corporations including multinational corporations dealt with this changes of business environments by comprehensively considering both the changes in the business environments(Industry Attractiveness) and their Businesses Strengths, while SMEs have positively responded to the changes of business environments on the basis of their Business Strengths rather than the changes in the market. Lastly, the business strategies of Korean multinational corporations did not change much even after the inauguration of the FTA system, due to the fact that they had already started a global business strategy before the spread of FTAs.