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Brand Marketing through Transmedia Storytelling : Focusing on BTS's Branding Strategy (트랜스미디어 스토리텔링을 활용한 브랜드 마케팅 : 방탄소년단의 브랜딩 전략을 중심으로)

  • Lee, Min-Ha
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.3
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    • pp.351-361
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    • 2019
  • The objective of this article is to identify an alternative strategy for brand marketing through a case study of the Korean boy band BTS, which has recently seen a huge success in the global music scene. BTS has actively used transmedia storytelling as a tool to survive in the competitive music market. Transmedia storytelling refers to stories that are expanded across different media platforms, engaging audiences to explore from one medium to another to undergo multiple experiences. It gives audiences various ways of enjoying cultural content and participating in cultural content production through numerous media outlets. BTS has established and spread its fictional universe through albums, music videos, short films and webtoons, and has launched diverse projects where fans actively share, create, and play with their content. By inviting fans to actively participate in and interact with the BTS universe spreading through multiple media platforms, BTS can keep its fans engaged and energized. These activities have generated an emotional bond between BTS and their fans, which further leads to a worldwide fandom, based not on a producer-customer relationship but on mutual trust. The BTS case demonstrates the potential of transmedia storytelling as a useful benchmark to provide a positive brand experience for customers, which eventually enhances brand attachment and brand loyalty.

The Workflow for Computational Analysis of Single-cell RNA-sequencing Data (단일 세포 RNA 시퀀싱 데이터에 대한 컴퓨터 분석의 작업과정)

  • Sung-Hun WOO;Byung Chul JUNG
    • Korean Journal of Clinical Laboratory Science
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    • v.56 no.1
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    • pp.10-20
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    • 2024
  • RNA-sequencing (RNA-seq) is a technique used for providing global patterns of transcriptomes in samples. However, it can only provide the average gene expression across cells and does not address the heterogeneity within the samples. The advances in single-cell RNA sequencing (scRNA-seq) technology have revolutionized our understanding of heterogeneity and the dynamics of gene expression at the single-cell level. For example, scRNA-seq allows us to identify the cell types in complex tissues, which can provide information regarding the alteration of the cell population by perturbations, such as genetic modification. Since its initial introduction, scRNA-seq has rapidly become popular, leading to the development of a huge number of bioinformatic tools. However, the analysis of the big dataset generated from scRNA-seq requires a general understanding of the preprocessing of the dataset and a variety of analytical techniques. Here, we present an overview of the workflow involved in analyzing the scRNA-seq dataset. First, we describe the preprocessing of the dataset, including quality control, normalization, and dimensionality reduction. Then, we introduce the downstream analysis provided with the most commonly used computational packages. This review aims to provide a workflow guideline for new researchers interested in this field.

Efficiency of methane production from pig manure slurry using anaerobic digestor combined with compost filtration bed (퇴비단 여과상이 부착된 혐기소화조를 이용한 돈분뇨 슬러리 메탄생산 효율분석)

  • Jeong, Kwang-Hwa;Khan, Modabber Ahmed;Choi, Dong-Yoon;Lee, Dong-Hyun
    • Journal of the Korea Organic Resources Recycling Association
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    • v.21 no.1
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    • pp.53-61
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    • 2013
  • The characteristics of methane production from pig manure slurry was investigated using anaerobic digestor combined with compost filtration bed. In this study, raw pig manure slurry was digested in mesophilic rectangular digester (effective volume $250m^3$) for 25 days and anaerobic digestion wastewater was filtered through compost filtration bed, which is composed of double layer, sawdust and chaff. The characteristics of anaerobic digestion wastewater were BOD 1,800 mg/L, COD 3,500 mg/L, SS 11,800 mg/L, T-N 1,200 mg/L and T-P 350 mg/L. After the filtration process, the contents of BOD, COD, SS, T-N and T-P of the anaerobic digestion wastewater were reduced by 97%, 62%, 89%, 39% and 57%, respectively. The concentrations of N, $P_2O_5$, and $K_2O$ of the leachate were 1,024, 111 and 407 mg/L, respectively. However, there was no odor emitted from the leachate.

Comparative Study of Internal Dance Troupes' Web Sites Contents (국내 직업무용단의 웹사이트 콘텐츠 비교 분석)

  • Jeong, Mi-Ran
    • The Journal of the Korea Contents Association
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    • v.7 no.10
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    • pp.311-320
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    • 2007
  • This study is to analyze the present condition of internal dance troupes' web sites contents and through this study, we aim at suggesting beneficial plans not only for constructing better web sites and contents for national dance troupes but also for contributing to the development of national dance troupes. In order to achieve this study's object, we selected eight dance troupes that run their own web sites and examined their contents. the conclusions are as following. First, among internal professional dance troupes, Korea National Ballet, Seoul Ballet Theatre and Universal Ballet Company offer the best contents at their home pages and they have the most lively community concerned activities at their internet web sites. Second as for the web sites of municipal(provincial) dance troupes, those of Gyeonggi provincial dance troupe, Daejeon municipal dance troupe, Busan municipal dance troupe, Seoul municipal dance troupe Incheon municipal dance troupe have lots of contents briskly carried on, but those of the others need complementary measures. Third, Seoul ballet theatre and Universal Ballet Company offer lots of information about their activities to satisfy their customers and make the maximum use for public relations ; performance news, the introduction of their members, the story of ballet press reviews, new letters. On the other hand, at the web sites of Metropolitan Dance Theater Provincial Dance Company, there are much fewer contents about their activities which doesn't lead customers to visit their webs.

Single mode yield analysis of complex-coupled DFB lasers above threshold for various coupling coefficient ratios and facet reflectivity combinations (문턱 전류 이상에서 Complex-Coupled DFB 레이저 다이오드의 여러 가지 결합 계수 비와 양 단면 반사율 조합에 따른 단일 모드 수율 해석)

  • 김부균;김상택;전재두
    • Korean Journal of Optics and Photonics
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    • v.14 no.5
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    • pp.521-529
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    • 2003
  • For complex-coupled (CC) DFB lasers, we found that there might be little correlation between the single mode yields at threshold and above threshold. At threshold, the single mode yield considering f number of in-phase (IP) CC DFB lasers is the same as that of anti-phase (AP) CC DFB lasers. However, the single mode yield as a function of injection current above threshold of IP CC DFB lasers is much different from that of AP CC DFB lasers. In the case of IP CC DFB lasers, the single mode yield increases as the coupling coefficient ratio (CR) increases, while, in the case of AP CC DFB lasers, the single mode yield decreases rapidly regardless of CR as the injection current increases. In the case of AR-HR combinations, the effect of AR ref1ectivity on the single mode yield increases as the coupling strength decreases. As the coupling strength decreases, the CR at which the increase rate of the single mode yield starts to decrease, increases, and the maximum single mode yield increases. Single mode yields of AR-HR and AR-AR combinations are larger than those of AR-CL and CL-CL combinations.

Effect of the Brain Korea 21 Plus Project on Graduate's Performance and Satisfaction: Empirical data analysis for a social science department (BK21플러스 사업참여가 대학원생 역량과 만족도에 미치는 효과: 단일 사회과학 사업단의 경험적 자료 분석)

  • Kim, Bo-Ra;Kim, Yu-Jin;Jung, Ye-Seul;Jeong, So-Hui;Kim, Hak-Rae;Chung, Kyong-Mee
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.1
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    • pp.45-60
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    • 2020
  • The Brain Korea 21 (i.e., BK21) is a state-led higher education funding project that started in 2013. Previous literature investigating the effectiveness of the project mainly focused on massive quantitative outcomes of funded teams, and many studies reporting only self-reported data of graduate students who participated in the project. Therefore, there were not many BK21 studies that thoroughly examined the graduate students' performance, ability, satisfaction, etc. This study aims to determine the effect of the BK21 project participation on graduate students' academic performance, using objective (the number of published papers), self-rating (graduates' satisfaction), and other-rating (advisor's performance evaluation) data, which were sampled from 2013 to 2019 from a single funded team on a one-departmental-unit. The results showed that the participating graduate students had more published papers, and had higher performance evaluation scores in research, and overall abilities, than the non-participating graduate students. Further, participating students were largely satisfied with BK21 supports. This study has significance in that it demonstrates the positive influence of the BK21 project on graduate students' academic performance and satisfaction by the thorough investigation of a single social science funded team.

Performance comparison of cascade refrigerator and two-stage compression refrigerator (캐스케이드 냉동시스템과 2단 압축 1단 팽창식 냉동 시스템의 성능 비교)

  • Son, Chang-Hyo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.2
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    • pp.625-631
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    • 2014
  • In order to obtain a low evaporation temperature ranging from $-30^{\circ}C{\sim}-50^{\circ}C$, a cascade refrigeration system and two-stage compression one-stage expansion refrigeration system is required. However, the research results of performance comparison of these refrigeration system are very scarce. This paper were compared the performance characteristics of R744-R404A cascade refrigeration system and R404A two-stage compression refrigeration system. The COP of R404A two-stage compression refrigeration system is about 36~57% greater than that of R744-R404A cascade refrigeration system in the range of evaporation temperature of $-30^{\circ}C{\sim}-50^{\circ}C$. But R404A two-stage compression refrigeration system is unstable because COP is significantly changed when evaporating temperature and compressor efficiency decreased. In particular, when compressor efficiency decreased, COP is significantly decreased. In this case, not efficient for long-term use. Whereas R744-R404A cascade refrigeration system using natural refrigerants. Therefore, it is environmentally friendly. And this system is high-efficiency refrigeration system. The reason it can be configured by selecting the suitable refrigerant at high-temperature side and low-temperature side. From the above results, select the appropriate low temperature refrigeration system by considering the environmental and performance aspects.

Development and Application of the Scientific Inquiry Tasks for Small Group Argumentation (소집단의 논변활동을 위한 과학 탐구 과제의 개발과 적용)

  • Yun, Sun-Mi;Kim, Heui-Baik
    • Journal of The Korean Association For Science Education
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    • v.31 no.5
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    • pp.694-708
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    • 2011
  • In this study, we developed tasks including cognitive scaffolding for students to explain scientific phenomena using valid evidences in science classroom and sought to investigate how tasks influence the development of small group scientific argumentation. Heterogeneous small groups in gender and achievement were organized in one classroom and the tasks were applied to the class. Students were asked to write down their own ideas, share individual ideas, and then choose the most plausible opinion in a group. One group was chosen for investigating the effect of tasks on the development of small group argumentation through the analysis of discourse transcripts of the group in 10 lessons, students' semi-structured interview, field note, and students' pre- and post argument tests. The discrepant argument examples were included in the tasks for students to refute an argument presenting evidences. Moreover, comparing opinion within the group and persuading others were included in the tasks to prompt small group argumentation. As a result, students' post-argument test grades were increased than pre-test grades, and they argued involving evidences and reasoning. The high level of arguments has appeared with high ratio of advanced utterances and lengthening of reasoning chain as lessons went on. Students had elaborate claims involving valid evidences and reasoning by reflective and critical thinking while discussing about the tasks. In addition, tasks which could have various warrants based on the data led to students' spontaneous participation. Therefore, this study has significance in understanding the context of developing small group argumentation, providing information about teaching and learning context prompting students to construct arguments in science inquiry lessons in middle school.

Exploring Epistemic Considerations in Small Group Science Argumentation of Elementary Students (초등학생들의 소집단 과학 논의 활동에 나타나는 인식적 고려사항 탐색)

  • Choi, Hyeon-Gyeong;Kim, Hyo-Nam
    • Journal of The Korean Association For Science Education
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    • v.39 no.1
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    • pp.59-72
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    • 2019
  • The purpose of this study is to show that epistemic considerations can be used meaningfully in the argumentation of elementary students, and to provide data on students' epistemic considerations that will be the basis for designing and evaluating scientific argumentation. The epistemic considerations in students' small group argumentations were explored based on Epistemic Considerations in Students' Epistemologies in Practice: EIP' suggested by Berland et al. (2016). The major results of this study are as follows: First, epistemic considerations in elementary school students' small group argumentation appeared in all four aspects: Nature, generality, justification and audience. The epistemic considerations varied according to context in each discussion situation. Second, epistemic considerations did not exist independently. They influenced each other and helped to reveal new types of considerations. The results of this study confirmed that argumentation can be used in elementary school science class. Understanding how students are involved in argumentation and how these epistemic considerations can affect students' argumentation can be helpful to teachers who design and evaluate small group argumentation. Students' achievement level affected epistemic considerations but learning approach types did not affect on. In addition, epistemic considerations may have a positive or negative effect on each other depending on the discussion situation in the process of interaction. So consideration of normative argumentation rules and teaching strategies should be considered in order for epistemic considerations to positively affect each other.

A Novel Relay Selection Technique with Decoded Information in Buffer-Aided Successive Relaying Systems (버퍼기반 연쇄적 중계시스템에서 복호 정보를 활용한 중계기 선택 알고리즘)

  • Lee, Byeong Su;Ban, Tae Won;Jung, Bang Chul
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.51-53
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    • 2015
  • In this paper, we propose a new relay selection technique which utilizes interference cancellation with decoding information at multiple relays for buffer-aided successive relaying systems. The transmitting relay is selected if its own transmission to the destination is successful and the number of relays which can successfully decode the data from the source is the maximum at the same time. Simulation results show that the proposed relay selection technique significantly outperforms the conventional relay selection scheme in terms of outage probability.

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