The study on the Consumer's Motivation of Charity Impulse in Non-profit Organization-Based on Self-Determination Theory (비영리단체의 자선충동 동기에 관한 연구 -자기결정성 이론을 중심으로-)
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- The Journal of the Korea Contents Association
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- v.9 no.11
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- pp.348-362
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- 2009