Effects of Online Shopping Mall Using Value on User Attitude and Customer Loyalty: Focus on A Comparison Between A Variety Seeking (온라인 쇼핑몰 이용가치와 플로우 및 고객 충성도의 관계: 다양성 추구 성향을 중심으로)
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- Journal of Korea Society of Industrial Information Systems
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- v.23 no.5
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- pp.89-102
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- 2018