• Title/Summary/Keyword: 니즈 분석

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Big Data Analysis of the Citizen's Needs regarding the Life-friendly Businesses in New City (신도시 생활밀접업종에 관한 시민 니즈 빅데이터 분석 연구)

  • Lee, Dongchul;Chang, Hye-Jung
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.12 no.1
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    • pp.43-48
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    • 2019
  • The presence of shops necessary for everyday life is a factor that increases the satisfaction of residential environment. From the perspective of founders, establishing businesses with high needs of local residents is a factor that affects business success. In this paper, we try to find out the status of businesses closely related to everyday city life. And it analyzes whether the formation of these businesses is consistent with the initial consumer needs of the new city. The purpose of this paper is to derive meaningful results that both the business founder and consumer can win-win. The current status of the life-friendly businesses and the needs of citizens were analyzed in the S city. As a results of analysis, the needs for education appears strongly at the early stage of urban development. And it shows a characteristic of being weakened to some extent with the passage of time. On the other hand, the needs for food, which is the basic requirement of life, has a low starting and steadily increasing character.

Analysis on the Types of Future Keywords and IT Needs by Industry (미래 IT니즈 유형 도출과 산업별 IT니즈 분석)

  • Kim, You-Jin;Cho, Byung-Sun
    • The Journal of the Korea Contents Association
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    • v.12 no.6
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    • pp.100-110
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    • 2012
  • This study aims to figure out IT needs internalized in our daily lives through expert FGI, examine the general characteristics of them by verifying and classifying them through a survey, and also analyze the chief fields of industry for future society by the types of IT needs. Through this analysis, the paper suggests the directivity of future IT technology, and it can be utilized as foundational data to develop IT convergence technology. First of all, according to the result of drawing the keywords through the concrete future IT needs by the detailed activities through the FGI, this study found intellectualization, integration, virtualization, automation, customization, and safety, etc. According to the result of classifying the IT needs through the survey based on that and examining the characteristics, this study classified them into emphasis on life automation, emphasis on intellectual authenticity, emphasis on information search and convenience, and emphasis on convergence. And each type showed different general characteristics from one another. And in future society, the area of energy was valued the most, and the importance of industry showed somewhat difference by the types of IT needs.

Lifestyle Needs and Trend of Smart-Home Technologies (라이프스타일 니즈와 미래 주택의 스마트 기능 개발동향 연구)

  • Kang, Eun-Jung
    • Journal of Convergence for Information Technology
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    • v.8 no.1
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    • pp.1-7
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    • 2018
  • A smart-home is considered as one of most important alternatives of future homes with rising attention on IT technologies. The purpose of the study was to analyse the trend of smart-home technologies and to see how they reflect changing lifestyle needs. The research method includes a content analysis and a case study. The result shows that 'automation' functions are 35% of total. 'Health'(19%) and 'entertainment'(15%) functions are followed by 'Energy'(15%), 'Information'(11%). and 'relationship(6%).' This study is meaningful in that it examined smart-home technologies centering on the needs of residents rather than technological perspectives. Further researches on specialized smart-homes should be continued reflecting segmented needs of residents such as a medical home and a energy saving home etc.

A Study on the Structuralization of Consumer Needs by Analysing Emotional Factors (감성 요소 분석을 통한 소비자 니즈의 구조화에 관한 연구)

  • 엄정식;김창수;김명석
    • Archives of design research
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    • v.12 no.1
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    • pp.97-106
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    • 1999
  • As the Production technology Progresses, the necessity to consider consumers needs being complex and diverse in the phase of developing product is being more important. However, existing system of consumers needs being structured with the view of marketing is too abstractive and categorical to apply in the phase of developing product. So, the goal of this study is to establish method that structuralize customer's needs for applying practically in the phase of the product concept development and to suggest guidelines to needs structuralization with emphasis on the view of cognitive science/cognitive psychology. The major findings of this study is summerized as follows. First, to structuralize not only customer's needs category which being used as standard to assort needs in existing way but also practical needs features, it must contain the concept of emotion that is actual product's meaning to customers in its structure, and for this reason, the structuralized needs with emotions can be defined as emotional needs structure. Second, categorization of concept will be divided as essential concept and referential concept centering around symbolic concept, and from this supposition, emotional needs structure can be composed as benefit concept(essential concept), customer needs(referential concept) centering around emotion(symbolic concept).

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Semi-quantitative Analysis of Manganese Oxide Mineral in Manganese Nodule From the East Siberian Sea (동시베리아해 망가니즈단괴의 산화망가니즈광물 반정량 분석)

  • Yu, Hye Jin;Shin, Eun Ju;Koo, Hyo Jin;Cho, Hyen Goo
    • Korean Journal of Mineralogy and Petrology
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    • v.33 no.4
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    • pp.427-437
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    • 2020
  • Manganese nodules, which are evaluated as potential metal resources, have been found in the Arctic Ocean as well as in the abyssal plains of the Pacific and Indian Oceans. Manganese nodules exhibit strong variations in the morphology, internal texture, chemical composition and mineralogy as they grow. The relationship between the texture and chemical elemental composition during the growth process is well documented, but the mineral composition variation during the growth process is not. Because the manganese oxide minerals in nodules are fine-grained and poorly crystalline, quantitative analysis for the mineral composition is challenging for the bulk nodule sample. This study investigated the internal texture and Mn-oxide mineral composition of manganese nodules obtained from the East Siberian Sea. Semi-quantitative analysis was attempted for three main Mn-oxide minerals constituting the manganese nodules (i.e., todorokite, buserite and birnessite) using the peak area ratio of X-ray diffraction analysis graphs. In the East Siberian Sea manganese nodules, birnessite is more abundant than buserite or todorokite, and no correlation is found between the mineral composition and the internal texture. Instead a correlation is found between the relative content of todorokite and the lamellae depth. The todorokite content tends to increase from the surface to the core of the nodules, which can be attributed to a recrystallization process or difference in the growth rate within the nodule. This study shows that semi-quantitative analysis of manganese oxide minerals using the peak area ratio is useful in the mineralogical study of manganese nodules.

Analysis of Consumer Preferences based on Integration of External Social Network with Internal Group (내·외부 통합형 소셜 네트워크 사용자의 상품 선호도 분석)

  • Park, Sung-Hoon;Yoo, Eun-Jae;Lee, Jae-Myung;Kim, Jin-Deog
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.05a
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    • pp.423-425
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    • 2015
  • 최근 대형 마트 및 백화점에서는 옴니채널 형식의 유통전략이 급부상하고 있으나, 소상공인 및 전통시장은 고비용의 옴니채널 형식을 도입하기가 어렵다. 이를 해결하고자 소자본으로 구축 가능한 니즈 분석을 활용한 모바일 플랫폼이 고안되었으나, 단순히 사용자의 행동 및 후기를 활용한 니즈분석은 개인만의 선호도 분석으로서 타인의 선호도를 알 수 없다는 문제점이 있다. 본 논문에서는 앞서 언급한 내 외부 소셜 네트워크 서비스를 활용하여 타인의 상품 선호도 또한 분석하고 결합하여 보다 효과적으로 상품 선호도 분석을 하였으며 사용자 지정 선호도 분석을 지원한다.

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A Framework to Develop Cloud Service Business Model in Aging Society (고령화 사회에 대응하기 위한 클라우드 서비스 비즈니스 모델 개발을 위한 프레임워크)

  • Seo, Kwang-Kyu;Cho, Kyung-Kuk;Kim, Won-Ki;Yoon, Su-Jin
    • Proceedings of the Safety Management and Science Conference
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    • 2012.11a
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    • pp.113-119
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    • 2012
  • 디지털 기술의 급속한 발전으로 시간과 공간의 제약이 없는 인프라 환경이 구현되면서 더욱 더 유연하고 빠른 적응성에 대한 요구가 정치, 경제, 문화 전반에 확산됨에 따라 IT 기술을 통해서 이러한 요구를 충족시킬 수 있는 서비스로 대두되고 있는 것이 바로 클라우드 서비스이다. 이러한 클라우드 서비스 시대의 개막은 관련 기업뿐만아니라 공공기관, 개인에 이르기까지 모든 영역의 서비스 이용자들의 삶에도 큰 변화를 가져오고 있다. 본 연구에서는 더욱 더 사회적 이슈가 되고 있는 고령화 사회에 대응하기 위한 클라우드 서비스 비즈니즈 모델을 개발하기 위한 프레임워크를 제안하고자 한다. 이를 위하여 고령화 사회를 정의하고 변화를 분석하고 클라우드 산업 비즈니스 모델 구성요소를 찾기 위한 시장 다이나믹스 분석을 통해 클라우드 비즈니스 모델에 영향을 주는 시니어 마켓 변화 동인을 확인하고 시니어 마켓을 활성화하기 위해 고령층의 니즈를 분류한다. 그리고 고객니즈 변화 분석과 가치사슬분석을 하여 나온 고객니즈와 제공하는 기능을 축으로 비즈니스 모델을 설계한다. 또한 시니어 마켓 변화 동인에 따른 환경변화 속에서 성장을 지속 가능하게 하는 비즈니스 모델 진화를 분석한다. 마지막으로 변화하는 비즈니스 모델을 평가하기 위한 프레임워크를 제시하여 기업 상황에 맞는 비즈니스 모델을 선택하는데 도움을 두고자 한다.

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A Study on the User Behavior Analysis Framework (사용자 행태 분석 프레임워크에 관한 연구 <홈 환경 내 사용자 행태 분석을 중심으로>)

  • Oh, Sung-Yong;Kim, Yun-Jung;Lee, Eun-Shin;Bae, Hong-Joo;Jung, Ji-Hong
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.340-344
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    • 2006
  • 홈 환경은 독립 환경에서 네트워크 환경으로 발전되고 있으며, 더 나아가 센서를 기초로 하는 컨텍스트 어웨어(context-aware) 환경으로 변화될 것이다. 이러한 홈 환경의 변화는 사용자에게 더 많은 요구와 니즈를 발생시키고, 이것을 만족시키기 위해서는 사용자의 관점에서 요구와 니즈를 파악하는 것이 필요하다. 본 연구에서는 '사용자의 행위는 사용자의 요구와 니즈를 표출한다' 와 '사용자의 행위는 홈 환경 컨텍스트를 판단한 사용자 컨텍스트에 의해 발생된다' 라는 두 가지 주장을 전제로 하여, 사용자 행위와 사용자 컨텍스트를 통해 사용자의 니즈를 파악할 수 있는 프레임워크를 제안하는 데 그 목적이 있다. 이러한 프레임워크는 사용자 정보를 체계적으로 분석할 수 있게 하여 디자인 과정에서 사용자의 니즈를 추출하는 효과적인 장치가 될 것이다. 이에 먼저, 사용자 행위의 특성을 파악하기 위해 '행위카드 기록법' 을 이용한 사용자 조사를 실시하여 분석을 위한 데이터를 수집하였고, 그 다음으로, 수집 된 데이터를 도널드 노만(D.A.Norman)의 행동 7 단계 모델과 5W1H를 근거로 분석하여 사용자의 행위는 바라보는 관점에 따라 다른 해석을 가진다는 것을 밝혀내었다. 마지막으로, 그 관점을 '행위간의 연관성', '사용자 컨텍스트 요소간의 연관성', '사용자 행위와 사용자 컨텍스트 요소 간의 연관성'의 세가지 프레임워크로 구성하여 디자인 또는 기획의 과정에서 사용자의 정보를 활용할 수 있는 활용방안과 함께 제안한다.

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Discovering abstract structure of unmet needs and hidden needs in familiar use environment - Analysis of Smartphone users' behavior data (일상적 사용 환경에서의 잠재니즈, 은폐니즈의 추상구조 발견 - 스마트폰 사용자의 행동데이터 수집 및 해석)

  • Shin, Sung Won;Yoo, Seung Hun
    • Design Convergence Study
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    • v.16 no.6
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    • pp.169-184
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    • 2017
  • There is a lot of needs that are not expressed as much as the expressed needs in familiar products and services that are used in daily life such as a smartphone. Finding the 'Inconveniences in familiar use' make it possible to create opportunities for value expanding in the existing products and service area. There are a lot of related works, which have studied the definition of hidden needs and the methods to find it. But, they are making it difficult to address the hidden needs in the cases of familiar use due to focus on the new product or service developing typically. In this study, we try to redefine the hidden needs in the daily familiarity and approach it in the new way to find out. Because of the users' unability to express what they want and the complexity of needs which can not be explained clearly, we can not approach it as the quantitative issue. For this reason, the basic data type selected as the user behavior data excluding all description is the screen-shot of the smartphone. We try to apply the integrated rules and patterns to the individual data using the qualitative coding techniques to overcome the limitations of qualitative analysis based on unstructured data. From this process, We can not only extract meaningful clues which can make to understand the hidden needs but also identify the possibility as a way to discover hidden needs through the review of relevance to actual market trends. The process of finding hidden needs is not easy to systemize in itself, but we expect the possibility to be conducted a reference frame for finding hidden needs of other further studies.

A Study on the Social Needs of Customer for Robot Design (로봇 디자인에서 사용자의 사회적 니즈 추출에 관한 연구)

  • 김현진;박용국;김재우
    • Archives of design research
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    • v.16 no.3
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    • pp.253-262
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    • 2003
  • This article suggest a research method to extract user needs for designing social interface of a service robot. We first discuss social design issues for the service robot. Then we present a novel survey method for the service robot based on the social design issues and robot characteristics. Finally we discuss survey results, answered by Korean customers, of functional needs, social characteristics, product design for a home service robot. It is analyzed that Korean customers expect the image of home service robot as “a late teenager female who helps household work effectively”

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