• Title/Summary/Keyword: 니즈

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A Study on the Structuralization of Consumer Needs by Analysing Emotional Factors (감성 요소 분석을 통한 소비자 니즈의 구조화에 관한 연구)

  • 엄정식;김창수;김명석
    • Archives of design research
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    • v.12 no.1
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    • pp.97-106
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    • 1999
  • As the Production technology Progresses, the necessity to consider consumers needs being complex and diverse in the phase of developing product is being more important. However, existing system of consumers needs being structured with the view of marketing is too abstractive and categorical to apply in the phase of developing product. So, the goal of this study is to establish method that structuralize customer's needs for applying practically in the phase of the product concept development and to suggest guidelines to needs structuralization with emphasis on the view of cognitive science/cognitive psychology. The major findings of this study is summerized as follows. First, to structuralize not only customer's needs category which being used as standard to assort needs in existing way but also practical needs features, it must contain the concept of emotion that is actual product's meaning to customers in its structure, and for this reason, the structuralized needs with emotions can be defined as emotional needs structure. Second, categorization of concept will be divided as essential concept and referential concept centering around symbolic concept, and from this supposition, emotional needs structure can be composed as benefit concept(essential concept), customer needs(referential concept) centering around emotion(symbolic concept).

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IPTV Evolution and Extension of Customer Needs (IPTV의 진화와 고객니즈의 확장에 대한 연구)

  • Sim, Jin-Bo;Jung, Duk-Hwa
    • The Journal of the Korea Contents Association
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    • v.9 no.3
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    • pp.215-224
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    • 2009
  • This study includes literature research and empirical study with the subject of experts in order to anticipate the direction of IPTV evolution, the extension of customer needs, and the technology related to needs themselves. According to the results of the study, it is expected that IPTV will evolve as a converged media platform that integrates the demands of communication, information, and entertainment; and the customer needs for IPTV will be extended from the basic needs for previous TV(high quality and low cost) to 4A(Any Time, Any Where, Any Contents, Any Device) needs. In particular, as the IPTV evolves, the needs for customization(Any Contents needs) will be regarded most importantly among the 4A needs; this implies that what matters is how contents are created and distributed in order for the IPTV to take priority in competition afterwards.

Big Data Analysis of the Citizen's Needs regarding the Life-friendly Businesses in New City (신도시 생활밀접업종에 관한 시민 니즈 빅데이터 분석 연구)

  • Lee, Dongchul;Chang, Hye-Jung
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.12 no.1
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    • pp.43-48
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    • 2019
  • The presence of shops necessary for everyday life is a factor that increases the satisfaction of residential environment. From the perspective of founders, establishing businesses with high needs of local residents is a factor that affects business success. In this paper, we try to find out the status of businesses closely related to everyday city life. And it analyzes whether the formation of these businesses is consistent with the initial consumer needs of the new city. The purpose of this paper is to derive meaningful results that both the business founder and consumer can win-win. The current status of the life-friendly businesses and the needs of citizens were analyzed in the S city. As a results of analysis, the needs for education appears strongly at the early stage of urban development. And it shows a characteristic of being weakened to some extent with the passage of time. On the other hand, the needs for food, which is the basic requirement of life, has a low starting and steadily increasing character.

Discovering abstract structure of unmet needs and hidden needs in familiar use environment - Analysis of Smartphone users' behavior data (일상적 사용 환경에서의 잠재니즈, 은폐니즈의 추상구조 발견 - 스마트폰 사용자의 행동데이터 수집 및 해석)

  • Shin, Sung Won;Yoo, Seung Hun
    • Design Convergence Study
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    • v.16 no.6
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    • pp.169-184
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    • 2017
  • There is a lot of needs that are not expressed as much as the expressed needs in familiar products and services that are used in daily life such as a smartphone. Finding the 'Inconveniences in familiar use' make it possible to create opportunities for value expanding in the existing products and service area. There are a lot of related works, which have studied the definition of hidden needs and the methods to find it. But, they are making it difficult to address the hidden needs in the cases of familiar use due to focus on the new product or service developing typically. In this study, we try to redefine the hidden needs in the daily familiarity and approach it in the new way to find out. Because of the users' unability to express what they want and the complexity of needs which can not be explained clearly, we can not approach it as the quantitative issue. For this reason, the basic data type selected as the user behavior data excluding all description is the screen-shot of the smartphone. We try to apply the integrated rules and patterns to the individual data using the qualitative coding techniques to overcome the limitations of qualitative analysis based on unstructured data. From this process, We can not only extract meaningful clues which can make to understand the hidden needs but also identify the possibility as a way to discover hidden needs through the review of relevance to actual market trends. The process of finding hidden needs is not easy to systemize in itself, but we expect the possibility to be conducted a reference frame for finding hidden needs of other further studies.

Analysis on the Types of Future Keywords and IT Needs by Industry (미래 IT니즈 유형 도출과 산업별 IT니즈 분석)

  • Kim, You-Jin;Cho, Byung-Sun
    • The Journal of the Korea Contents Association
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    • v.12 no.6
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    • pp.100-110
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    • 2012
  • This study aims to figure out IT needs internalized in our daily lives through expert FGI, examine the general characteristics of them by verifying and classifying them through a survey, and also analyze the chief fields of industry for future society by the types of IT needs. Through this analysis, the paper suggests the directivity of future IT technology, and it can be utilized as foundational data to develop IT convergence technology. First of all, according to the result of drawing the keywords through the concrete future IT needs by the detailed activities through the FGI, this study found intellectualization, integration, virtualization, automation, customization, and safety, etc. According to the result of classifying the IT needs through the survey based on that and examining the characteristics, this study classified them into emphasis on life automation, emphasis on intellectual authenticity, emphasis on information search and convenience, and emphasis on convergence. And each type showed different general characteristics from one another. And in future society, the area of energy was valued the most, and the importance of industry showed somewhat difference by the types of IT needs.

Lifestyle Needs and Trend of Smart-Home Technologies (라이프스타일 니즈와 미래 주택의 스마트 기능 개발동향 연구)

  • Kang, Eun-Jung
    • Journal of Convergence for Information Technology
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    • v.8 no.1
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    • pp.1-7
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    • 2018
  • A smart-home is considered as one of most important alternatives of future homes with rising attention on IT technologies. The purpose of the study was to analyse the trend of smart-home technologies and to see how they reflect changing lifestyle needs. The research method includes a content analysis and a case study. The result shows that 'automation' functions are 35% of total. 'Health'(19%) and 'entertainment'(15%) functions are followed by 'Energy'(15%), 'Information'(11%). and 'relationship(6%).' This study is meaningful in that it examined smart-home technologies centering on the needs of residents rather than technological perspectives. Further researches on specialized smart-homes should be continued reflecting segmented needs of residents such as a medical home and a energy saving home etc.

Semi-quantitative Analysis of Manganese Oxide Mineral in Manganese Nodule From the East Siberian Sea (동시베리아해 망가니즈단괴의 산화망가니즈광물 반정량 분석)

  • Yu, Hye Jin;Shin, Eun Ju;Koo, Hyo Jin;Cho, Hyen Goo
    • Korean Journal of Mineralogy and Petrology
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    • v.33 no.4
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    • pp.427-437
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    • 2020
  • Manganese nodules, which are evaluated as potential metal resources, have been found in the Arctic Ocean as well as in the abyssal plains of the Pacific and Indian Oceans. Manganese nodules exhibit strong variations in the morphology, internal texture, chemical composition and mineralogy as they grow. The relationship between the texture and chemical elemental composition during the growth process is well documented, but the mineral composition variation during the growth process is not. Because the manganese oxide minerals in nodules are fine-grained and poorly crystalline, quantitative analysis for the mineral composition is challenging for the bulk nodule sample. This study investigated the internal texture and Mn-oxide mineral composition of manganese nodules obtained from the East Siberian Sea. Semi-quantitative analysis was attempted for three main Mn-oxide minerals constituting the manganese nodules (i.e., todorokite, buserite and birnessite) using the peak area ratio of X-ray diffraction analysis graphs. In the East Siberian Sea manganese nodules, birnessite is more abundant than buserite or todorokite, and no correlation is found between the mineral composition and the internal texture. Instead a correlation is found between the relative content of todorokite and the lamellae depth. The todorokite content tends to increase from the surface to the core of the nodules, which can be attributed to a recrystallization process or difference in the growth rate within the nodule. This study shows that semi-quantitative analysis of manganese oxide minerals using the peak area ratio is useful in the mineralogical study of manganese nodules.

An Explorative Study of R&D Priority based on Needs Attributes Model: Case of SMART TV (니즈속성의 중요성과 시급성에 의한 R&D 우선순위 결정에 관한 탐색 연구: SMART TV를 중심으로)

  • Han, Sung-Soo;Choi, Saesol
    • Journal of Korea Technology Innovation Society
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    • v.16 no.3
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    • pp.650-671
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    • 2013
  • Products elicit the consumer's purchasing behavior by satisfying their needs and are cognized as the combination of various needs attributes. Also R&D is referred as a series of technical development activities to meet the consumer's needs attributes. In particular, in the market-oriented R&D era, it could obtain the legitimacy by developing the R&D based on the needs attributes. In this study, we aimed to investigate the priority setting in R&D field, considering consumer's needs attributes. To be concrete, we tried to present the evolutional direction of desirable phased R&D according to 'the importance degree for consumers on the attributes (functions) of the certain products' and 'the urgency degree of technical quality to fulfill its needs'. To achieve this, we targeted SMART TV, the convergence product, which contains the uncertainty in terms of marketability and technological aspect, and analyzed the priority of the R&D in SMART TV field. Based on the result of the analysis, 4-steps product concept (ultra high definition TV, interactive TV, 3D/immersive TV, personalized TV) is derived by analyzing the evolutional direction of R&D in SMART TV field. This finding implies that the success possibilities of product could be enhanced during the process of the evolution of products that have multiple needs attributes, by pursuing the R&D which fulfills the needs attribute first required in the market. In addition, it provides a useful framework to design the R&D roadmap in an aspect of R&D strategy.

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모바일 서비스 현황 및 과제, 진화전망

  • Park, Gyeong-Jung;Choe, Jeong-In
    • Information and Communications Magazine
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    • v.28 no.12
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    • pp.9-15
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    • 2011
  • 스마트폰의 폭발적인 확산으로 무선인터넷서비스 사용 환경이 보다 편리해지고, 소비자의 니즈는 환경변화에 따라 복합적으로 진화하게 되었다. 이러한 다변화된 니즈에 부합하기 위하여 기존의 통신사업자와 3rd Party에서 다양한 신규 모바일 서비스가 등장, 발전하고 있다. 이러한 소비자 니즈의 변화 및 신규 서비스의 등장으로 통신사업자는 기존 통신망에서 새로운 망으로의 진화를 추진하고 있다. 현재 등장한 다양한 기술 및 서비스가 향후 모바일 환경에서는 여러 가지 서비스가 융합되어 진화될 것으로 예상된다. 이에 모바일 환경에서의 서비스의 현황 및 과제를 제시하고 향후 진화방향을 전망해보고자 한다.

재퍼니즈 & 이탈리안 퀴진, 트라이베카

  • Eom, Ji-Hun
    • 주택과사람들
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    • s.199
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    • pp.106-106
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    • 2006
  • 한동안 휴식기를 가졌던 트라이베카가 한층 업그레이드된 모습으로 다시 찾아왔다. 현재 뉴요커들이 가장 열광하는 재퍼니즈 & 이탈리안 퀴진과 힙합 다이너의 인테리어를 갖춘 뉴 트라이베카가 오픈했다.

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