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Storytelling and Digital Discourse in Advertising : focusing on Corporate Ads of Mobile Telecommunication Companies (광고 스토리텔링과 디지털 담론 : 이동통신 3사의 기업PR광고를 중심으로)

  • Chung, Sung Hye
    • The Journal of the Korea Contents Association
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    • 제13권12호
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    • pp.149-167
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    • 2013
  • This study focuses how storytelling in advertising has introduced and determinated mobile telecommunication technology as a digital technology in the process of its rapid acceptance into our society. The objective of the study is to confirm the role of advertising in introducing technology into a society and the relation between advertising and technology by chasing the digital discourse produced by advertising while digital technology permeates through our society. This study uses content analysis for basic research and discourse analysis for exploring the change of digital discourse in the corporate ads of mobile telecommunication companies since 15 years. As a result, 1) 'digital' and 'analogue' discourses were found to be competing and contesting with each other across the years. Digital discourse mainly connected to a new mode of thinking and lifestyle appeared predominant in the early period, but eventually gave way to its alternative, analogue dialogue. The analogue discourse was brought with such values as humanity, slowness and happiness, which has been by and large undermined by the new, fancy digital technologies and their world, 2) whereas some mixed forms of these two discourses were also found. 3) In the meantime, digital-based mobile communication technologies were identified with people who think outside of box and have an innovative attitude toward their life in the ads. Through this signification process, the ads contribute to permeation of mobile communication technology into our daily life.

Analysis of Users' Emotions on Lighting Effect of Artificial Intelligence Devices (인공지능 디바이스의 조명효과에 대한 사용자의 감정 평가 분석)

  • Hyeon, Yuna;Pan, Young-hwan;Yoo, Hoon-Sik
    • Science of Emotion and Sensibility
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    • 제22권3호
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    • pp.35-46
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    • 2019
  • Artificial intelligence (AI) technology has been evolving to recognize and learn the languages, voice tones, and facial expressions of users so that they can respond to users' emotions in various contexts. Many AI-based services of particular importance in communications with users provide emotional interaction. However, research on nonverbal interaction as a means of expressing emotion in the AI system is still insufficient. We studied the effect of lighting on users' emotional interaction with an AI device, focusing on color and flickering motion. The AI device used in this study expresses emotions with six colors of light (red, yellow, green, blue, purple, and white) and with a three-level flickering effect (high, middle, and low velocity). We studied the responses of 50 men and women in their 20s and 30s to the emotions expressed by the light colors and flickering effects of the AI device. We found that each light color represented an emotion that was largely similar to the user's emotional image shown in a previous color-sensibility study. The rate of flickering of the lights produced changes in emotional arousal and balance. The change in arousal patterns produced similar intensities of all colors. On the other hand, changes in balance patterns were somewhat related to the emotional image in the previous color-sensibility study, but the colors were different. As AI systems and devices are becoming more diverse, our findings are expected to contribute to designing the users emotional with AI devices through lighting.

Assessment of Depth-averaged Velocity Conversion Factors in a Natural River with Measured Velocities (자연하천의 유속측정에 의한 수심평균유속환산계수의 산정)

  • Kim, Young-Sung;Lee, Hyun-Seok;Yang, Jae-Rheen;Lee, Yo-Sang
    • Proceedings of the Korea Water Resources Association Conference
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    • 한국수자원학회 2010년도 학술발표회
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    • pp.1897-1901
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    • 2010
  • 이동식 전자파표면유속계를 이용한 홍수유량의 산정을 위해서 임의의 유량측정지점에서 측정한 표면유속 값에 수심평균유속환산계수 0.85를 적용하여 그 지점의 평균유속을 계산하고 있다. 이로 인해 각 지점에서 흐름조건 및 기상학적으로 요인으로 인한 이 계수의 변동성을 고려하지 않은 상태로 유량을 산정하게 되어 각 흐름조건을 고려한 유량산정을 할 수 없는 실정이다. 이에 하천 현장에서 표면유속과 수심별유속의 실측 자료를 이용하여 흐름조건에 따른 표면유속과 평균유속의 관계를 파악하고자 하였다. 이를 위하여 용담 수자원시험유역의 동향지점에서 하천을 횡단하며 바닥에서 수표면까지 수심방향으로 0.05~0.10 m의 간격으로 프로펠러 유속계를 이용하여 정밀법으로 각 수심에서의 유속을 측정하였다. 정밀측정된 수심별 유속을 이용하여 평균유속을 산정하고 이를 수체 (water column)의 가장 최상층에서 측정한 유속을 표면유속으로 가정한후 이로부터 수심평균유속환산계수를 산정하여 흐름조건에 따른 계수의 변화를 조사하였다. 하천 현장에서 흐름조건의 변화에 따른 표면유속과 수심별유속의 정밀측정을 통한 이들 깊이별 유속의 변화여부를 용담수자원시험유역의 동향지점에서 현장조사를 실시하였다. 측정당시 풍속이 느려서 (1.5~3.1 m/s) 바람으로 인한 유속에 미치는 영향이 수심별 유속분포상으로는 거의 나타나지 않았다. 다만 양안에서 평균유속과 표면유속이 역전되는 현상이 발생되었는데 이는 벽면 마찰에 바닥마찰의 영향이 추가됨에 따른 것으로 판단된다. 수심별 유속측정 결과를 전체적으로 분석한 결과 환산계수가 0.632~1.352로 넓게 분포하고 있다. 환산계수가 1.0 이상인 경우는 양안에 인접한 두 지점인데, 이들 두 경우는 유속분포가 이론적인 유속분포와는 상반된 유속이 측정 - 표면유속이 수심평균유속보다 느림 - 되었다. 환산계수가 0.6~0.8 사이에서 형성된 경우는 표면유속이 평균유속보다 25~55% 정도 빠르게 나타나고 있다. 전제 측정결과를 검토해보면, 전반적으로 양안에 인접한 측선에서 표면유속이 평균유속보다 느려지는 현상이 나타나고 있다. 또한 유속이 1.0 m/s 이상인 경우에 0.677~0.790의 환산계수 값을 보이는데 이 경우 수심이 50 cm 이하여서 바닥마찰의 영향이 큰 것으로 판단된다. 다양한 흐름조건별 표면유속과 수심별유속의 측정을 할 수 있는 현장여건 - 유속, 수위 등의 동일흐름 조건에 대해서 -에 많은 부분이 제약되어 이의 정밀분석이 힘든 실정이다. 따라서 이러한 현장측정시의 제약성을 극복하기 위해서 여러 가지 흐름조건을 구현할 수 있는 정밀제어가 가능한 실내실험장치를 이용한 면밀한 분석이 필요하다.

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The Value and Application of The Mt. Palgong in Daegu (대구 팔공산의 가치와 활용방안)

  • JEON, Young-Gweon
    • Journal of The Geomorphological Association of Korea
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    • 제19권2호
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    • pp.51-68
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    • 2012
  • This paper aims to investigate the value in culture, history and ecology of the Mt. Palgong. It attempts to build the strategy for making use of The Mt. Palgong by literature survey, interview, and field survey. The main results are as follows: 1) The boundary of physical geography of the Mt. Palgong is classified into two. The boundary of the Mt. Palgong limits to granite mass block in a narrow sense, while in a broad sense, the boundary of the Mt. Palgong includes a contact aureole to be bordered on the Mt. Palgong granite mass block. The boundary from a cultural viewpoint limits to Daegu city(excluding Dalseong county) and Gyeongsan city, Yeongcheon city, Gunwi county and Chilgok (Dongmyeong-myeon, Giseong-myeon) in Gyeongbuk province. 2) In the geological boundary, one of the south-west slope is clearer than that of the north-east slope of the Mt. Palgong. The landforms such as tor, sheeting joint and gutter are well developed as a whole. Mountain landform such as boulder stream, polygonal cracking is relatively well developed on the south-west slope, while river landform is relatively well developed on the north-east slope of the Mt. Palgong. 3) It is necessary to develope various masterpiece of interesting stories related to Mt. Palgong in order to make the Mt. Palgong excellent tour complex. 4) It is desirable to designate the Mt. Palgong as a national park for systematic management. A master plan should be ultimately designed to raise brand value of Daegu city, and make good identity of the city by restoring 'The Mt. Palgong Jecheondan' and registering 'Gatbawi' as world heritage. 5) It is reasonable that the method of development in The Mt. Palgong should be based on the pattern of 'slow life town'. 'The Mt. Palgong museum' will then be designed to give visitors all the informations on The Mt. Palgong.

Claude Régy's Poetic Directing : The Aesthetics of Silence (끌로드 레지의 시적연출 : 침묵의 미학)

  • Ha, Hyung-Ju
    • Journal of Korea Entertainment Industry Association
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    • 제15권4호
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    • pp.127-139
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    • 2021
  • This study is intended to review the poetic directing created by the aesthetics of silence of Claude Régy, a French director who carries out playwriting in silence, departing from conventions through the concept of "potentiality" proposed by Giorgio Agamben, an italian philosopher. Claude Régy stated, "What's fundamentally important is not to say what you want to say." Thus he tries to create the stage of "silence" rendered in overly slow, excessively segmented dialogues while selecting restrained minimal means. Agamben makes Bartleby who "prefers not to" as a cardinal model of his perfect potentiality, asserting that the nature of potentiality is revealed in the pause of actuality. As in Agamben's philosophy, Claude Régy's directing is also the "pause" of words and actions. This silence is not a return to actuality but a creation of the moment at which "the invisible" become visible. The silence of words or the silence of an empty stage with dim lighting is viewed by Agamben as potentiality that has "underlying passivity" and is "hospitable to non-existnece". In this light, this study is to create another direction for the theater arts of our time and the 21st century and to extend the horizon of new directional modes. It aldo reviews the concept of Agamben's "potentiality" that provides critical viewpoints to "the artist without content", works directed by Claude Régy who has created his own distinctive styles of direction with the aesthetics of "slowness" and "silence", L'intérieur by Maurice Maeterlinck and Quel'un va venir By Jon Fosse.

A Qualitative Study on the Busyness and Subjective Pace of Life among Koreans in Early Adulthood (성인초기 한국인의 바쁨과 주관적인 삶의 속도에 대한 질적 연구)

  • Woo, Ami;Jung, Taeyun
    • Korean Journal of Culture and Social Issue
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    • 제27권4호
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    • pp.529-559
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    • 2021
  • This study examines how people perceive and experience busyness, which is a great social pressure in the Korean society, and The socio-psychological motives that drive people's different paces of life, such as busyness or slowness, despite being in the same busy reality, were examined. Furthermore, an in-depth study was conducted on the adaptation factors in the real society according to the speed of individual life. The analysis of this study was based on an in-depth interview data of 21 unmarried men and women in their 20s and 30s, and was conducted using a phenomenological qualitative analysis method. As a result, the perception and experience of being busy had both positive and negative parts. The components of socio-psychological motivation that affect the speed of an individual's life are 'internalization of positive values of (busy/rest)', '(future/present) centric', 'selection & concentration/Inertial busyness', 'personality characteristics' were derived. In addition, 'self-selection', 'successful time management', and 'maintenance of psychological health' were derived as common factors among adaptation factors in real society, 'a sense of achievement' and 'understanding and accepting self-characteristics' were derived as discriminatory factors. became Based on these results, the value and meaning of being busy in Korean society was discussed from a social psychology perspective, and a new perspective was presented to existing studies and discussions related to the speed of life. In addition, several follow-up studies were proposed.

Skin permeability of the biosynthetic galactosylated 2-phenoxyethanol (생합성된 galactosylated 2-phenoxyethanol의 피부 투과도)

  • Su-Hong Kim;Sun-Beom Kwon;Jun-Sub Kim;Gi-Seong Moon;Kyung-hwan Jung;Hyang-Yeol Lee
    • Journal of the Korean Applied Science and Technology
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    • 제41권1호
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    • pp.1-8
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    • 2024
  • The safety of cosmetic ingredients is considered paramount. In order to enhance safety, a novel preservative, PE-gal, was bio-synthesized by utilizing the Escherichia coli enzyme 𝛽-galactosidase on the conventional preservative 2-phenoxyethanold (PE). The skin absorption of the bio-synthesized product, PE-gal, intended for use in cosmetics, was evaluated for permeability using the Franz Diffusion Cell Assay system, comparing it with the conventinal preservative PE. When using samples of the same mass concentration, the Flux and Kp values of PE increased over time, indicating a gradual increase in permeability. However, PE-gal did not exhibit sufficient permeability to measure. This suggests that the skin permeability of PE is higher than that of the PE-gal saccharide. According to Marzulli et al., when confirming the degree of permeation using Kp values, the permeation rate of PE was measured as "slow" at a concentration of 1mg/mL. Thus, the transdermal permeability of the divedened form of PE-gal was significantly lower compared to PE.

A Study on Anjoon-gut Music in Daejeon - Focused on Sir Shin Seok-bong's Antaek-gut Music- (대전의 앉은굿 음악 연구 - 신석봉 법사의 안택굿을 중심으로 -)

  • Park, Hye-jeong
    • Korean Journal of Heritage: History & Science
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    • 제38권
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    • pp.5-42
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    • 2005
  • Based on a field investigation of intangible cultural asset # 2, author Sir Shin Seok-bong of Daejeon Metropolitan Cityinvestigated the music of Antaek-gut, which is the base and core of Anjoon-gut, and found the following musical features: A Jang-gu(drum) and Kkoaengkwari(gong) were used to recitethe Sutra(kyungmoon) of Anjoon-gut. The Jang-gu, located on the right side, played an accompaniment role with regular beats when the Sutra was recited. The Kkoaengkwari, located on the left side, played the role of covering the caesura of the Sutra passages, so it is played with various rhythmic variations in accordance with Kojang(鼓杖). This is one way of playing Korean national classical music that has temporary caesuras, depending on the rector's bre! ath or the contents of a Sutra during the Sutra chanting, with the Jang-gu covering the pause with its variation. In other words, when being played in concert, the instruments that play the main melody are at rest while another instrument takes its turn to play the main melody as a form of prolonged sound. The rhythmic cycles of the sutras of Antaek-gut recited with this instrumental accompaniment consist of five types; a) Woemarch-jangdan (a single beat) of 4 meter by 3 bit, b) Dumarch-jangdan (two beats) of 8 meter by 3 bit, c) Saemarch-jangdan (three beats) of 4 meter by 3 bit with a fast tempo, d) Mak-gojang, uniform beats with a standardized rhythm, and e) incomplete beats deviated from the regular beats. Sir Shin Seok-bong chanted Chang (唱), a traditional native song which he called 'Cheong (淸)' with a cycle of 'Dumarch-jangdan' throughout the places of Antaek-gut. Only 'Toesonggyung' a chant for the gate that was the last location of the Antaek, was chanted with a cycle of 'Woemarch-jan! gdan'. In addition, 'Saemarch-jangdan' and 'Mak-gojang' that had comparatively faster tempos than the former two jangdans, were played without a chant when a female shaman was dancing and catching her spirit-invoking wand. The 'Saemarch-jangdan', particularly, was played while dancing began at a relatively slow tempo, then proceeded at a violent tempo and then back again to the slow tempo. This shows one of the representative tempos of our music with a slow-fast-slow tempo. The organizational tones were 'mi-la-do'-re'', and its key tones of 'mi-la-do'' were performed with perfect fourth and minor third, which was the same as those of Menari-tori. However, it did not show a typical Sigimse, an ornamental tone, of Menari-tory, whose first tone, 'mi', is vibrated and its Sigimse is gliding down from the tone 're' to 'do'. That is because the regional tone-tori of Chungcheong-do have a relatively weaker musical expression than that of Gyeongsang-do. In addition, the rhythmic types in accordance with the words of a song for the Antaek-gut music had a comparatively faster tempo than the other sutras. Also, it was only with 'Toesonggyeong' that the tone 'la' continuously appeared throughout the melody and showed 'a syllabic rhythm', while other places consisted of either a 'syncopation' or 'melismatic' rhythm. Finally, according to a brief investigation of the tone organization in accordance with each sutra, the tone 'la' was given more weight. The tone procedure showed a mainly ascending 'la-do'' and the descending 'la-mi' with minor third and perfect fourth. Also, the overall tempo proceeded with M.M.♩.=116-184, while the tempo for the Gut proceeded with M.M.♩.=120-140, which was suitable for reciting a Sutra.