• Korean journal of communication and information
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• v.21
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• pp.7-34
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• 2003

The present study was designed to study the media consonance of campaign news coverage by comparing the issue salience provided by each medium. To explore the issue of consonance, this study examined the relationship of campaign agenda at intermedia and intramedia level. The data analysis revealed that there was general consensus in setting the campaign agenda at the intramedia and the intermedia level. On the other hand, the research focus indicated there was media difference in reporting the campaign agenda over time. In the perspective of agenda-setting function, the exposure to news media with greater uniformity might result in greater agenda-setting effects, since the media makes the issues salient by giving more media attention. After all, the uniformity of issue salience among news media might influence "what issues to think about," resulting in limiting the range of democratic discussion.