• Title/Summary/Keyword: 노출효과

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Pathway from Domestic Violence to Adolescents' Internet Game Addiction - Focusing on Mediating Effect of Parental Attachment - (청소년의 가정폭력노출경험이 인터넷 게임중독에 미치는 영향 - 부모애착의 매개효과 -)

  • Kim, Jae-Yop;Lee, Ji-Hyeon;Yoon, Yoe-Won
    • Korean Journal of Social Welfare
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    • v.63 no.4
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    • pp.59-82
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    • 2011
  • This study examined the pathway through which adolescents' exposure to domestic violence could lead them to become addicted to Internet games. A total of 709 middle school and high school students were used as subjects and data from the 'domestic violence on children and adolescent' section of the 2010 National Data on Domestic Violence were used. The results of analysis using structural equations showed that the subjects' exposure to domestic violence did not directly affect their addiction to Internet games but that it indirectly affected their addiction through decrease in parental attachment. This can be interpreted to mean that when parents who should be a source of safety for their children become agents and recipients of violence, adolescents come to feel alienated because they cannot form any secure attachment to their parents and cannot build trust or emotional stability in their real-life parents, and they accordingly become absorbed in the virtual world of games. The results of the analysis were then used to discuss action plans for the prevention and intervention of adolescents' internet game addiction.

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Determinants the Effect of Exposure Type of Short-form Branded Content on Consumer Response : Focusing on the Mediating Effect of Perceived Sense of Belonging (숏폼 브랜디드 콘텐츠 노출 유형이 소비자 반응에 미치는 영향: 인지된 소속감의 매개 효과를 중심으로)

  • Kim, Qurie;Choi, Jeonghye;Park, Kyung Min
    • The Journal of the Korea Contents Association
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    • v.22 no.10
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    • pp.642-657
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    • 2022
  • The fourth industrial revolution became a decisive opportunity to increase our dependence on non-face-to-face services. Therefore, this study tried to derive a new strategic plan for non-face-to-face marketing by discussing the short-form branded content currently in the spotlight among the digital native generation. In particular, focusing on the phenomenon of co-viewing, where short-form branded content is viewed and communicated on social media, how exposure type of branded content affect attitudes toward short-form branded content and the products it contains verified. In addition, this research presents the perceived sense of belonging as a mediating variable. It was confirmed through an experiment whether the sense of belonging perceived by consumers during the co-viewing process significantly mediated the relationship between the exposure types and consumer attitudes. As a result of the study, it was found that the exposure type significantly affected the attitude towards the contents and the products contained in them. Furthermore, the perceived sense of belonging was also significant as a mediating variable.

The Discrimination of Innocents Exposed to Crime Details using an Autobiographical Implicit Association Test (범죄 정보 인식에 따른 용의자 변별을 위한 aIAT 활용)

  • Kim, Kiho;Lee, Eun-Ji;Lee, Jang-Han
    • Korean Journal of Forensic Psychology
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    • v.11 no.2
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    • pp.173-190
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    • 2020
  • The purpose of this study is to verify whether it is possible for participants to discriminate between innocent and guilty suspects when they are exposed to criminal information utilizing an autobiographical implicit association test (aIAT). A total of 49 college students were randomly assigned to guilty group, innocent-aware group, or innocent-unaware group. Participants performed an aIAT to detect suspects after performing either mock crime or control task. It was verified that innocent suspect and guilty suspect exposed with crime information could be distinguished through D-score and reaction time, converted to symbolize strength of the association between guilty sentences, innocent sentences, and truth sentences. As a result of the analysis, guilty group showed significantly higher D-score than both innocent-aware group and innocent-unaware group. guilty group also showed faster response time in true-guilty condition than true-innocent condition. This shows that the association of true-guilty conditions is stronger than that of true-innocent conditions. On the other hand, the innocent-aware group showed a faster response time in the true-innocent condition than the true-guilty condition, and innocent-unaware group showed no significant difference between the two conditions. Through this, it was confirmed that innocent suspects exposed to criminal information can be discriminated according to the aIAT pattern, which has a faster reaction rate to the truth and innocence union than the guilty group. This study confirmed that suspects exposed to criminal information can be effectively discriminated using aIAT, and further suggests the usefulness and potential of aIAT in the field of lie detection.

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Effect of growth hormone on neuronal death in hippocampal slice cultures of neonatal rats exposed to oxygen-glucose deprivation (신생 흰쥐 해마 절편 배양에서 산소-포도당 박탈에 의한 신경 세포 사망에 대한 성장호르몬의 효과)

  • Hong, Kyung Sik;Gang, Jihui;Kim, Myeung Ju;Yu, Jeesuk;Chang, Young Pyo
    • Clinical and Experimental Pediatrics
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    • v.52 no.5
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    • pp.588-593
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    • 2009
  • Purpose : To investigate whether growth hormone (GH) has a protective effect on neurons in hippocampal slice cultures of neonatal rats exposed to oxygen-glucose deprivation (OGD). Methods : Cultured hippocampal slices of 7-day-old rats were exposed to OGD for 60 min. Then, the slices were immediately treated with three doses of GH (5, 50, or $500{\mu}M$) in media. The relative fluorescent densities of propidium iodide (PI) uptake in the slices and relative lactate dehydrogenase (LDH) activities in the media were determined and compared between each GH- treated group of slices and untreated slices (control) at 12 and 24 h after OGD. Immunofluorescent staining for caspase-3 and TUNEL staining were performed to observe the effect of GH on apoptotic neuronal death. Results : The relative fluorescent densities of PI uptake in CA1 and dentate gyrus (DG) of the hippocampal slices in each GH-treated group were not significantly different from those in the untreated slices at 12 and 24 h after OGD (P>0.05). Treatment with GH could reduce the relative LDH activities in the media of the GH-treated groups only at 12 h after OGD (P<0.05). Expression of caspase-3 and TUNEL positivity in CA1 and DG of the slices treated with 50-iM GH were not different from those of the untreated slices at 12 and 24 h after OGD. Conclusion : Treatment of hippocampal slice cultures with GH after OGD does not show a definitive protective effect on neuronal death but can reduce the LDH efflux of the slices in media at 12 h after OGD.

Exfoliation of abalone, Haliotis discus hannai by commercial exfoliating reagents (시판 전복박리제의 박리 효과)

  • Kim, Wi-Sik;Kang, Min-Ho;Kim, Jong-Oh;Lee, Si-Woo;Kim, Jung;Hwang, Doo-Jin;Oh, Myung-Joo
    • Journal of fish pathology
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    • v.26 no.2
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    • pp.117-121
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    • 2013
  • Three commercial exfoliating reagents, product A (main components: citric acid and vitamin C), B (herb) and C (nicotinamide), were used to study their exfoliation effect on abalone, Haliotis discus hannai from the substrate. The exfoliating reagents A, B, C and oxytetracycline (OTC, control) of 6-31.25 g/L and 12-37.5 g/L exfoliated 81.2-84.8% and 90.3-95% of abalone, respectively. Post-treatment recovery time for the abalone was similar for all the reagents except product C. Recovery period for the abalone immersed in OTC for 5-20 second was slightly shorter than the reagents A, B and C; however, no mortality was observed in any group except with the reagents B (concentration: 20 g/L, immersion time: 5 sec) and C (12 g/L, 10 and 20 sec) that showed negligible mortality of 3.3%. Higher concentration and longer treatment with the reagents resulted in longer recovery time of the detached abalone. Although abalone exposed to the reagents needs slightly longer time to recover than that to OTC, the exfoliation effect is much similar. These results indicate that the commercial exfoliating reagents can replace OTC to detach abalone, though they need to be cautiously handled.

Enhancement of the Nighttime Image Exposure with IR LED Camera for surveillance camera (감시 시스템에서의 야간 영상 보정 알고리즘을 이용한 IR LED Camera의 적정 노출 영상 획득)

  • Woo, Seung-Won;Sohn, Jong-In;Kim, Seung-Ryong;Kim, Jun-Hyung;Kim, Young-Jung;Sohn, Kwang-Hoon
    • Proceedings of the Korean Society of Broadcast Engineers Conference
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    • 2013.06a
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    • pp.286-288
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    • 2013
  • 감시 카메라에서 야간 시간대의 영상 품질은 매우 중요한 요소 중 하나이다. 본 논문에서는 IR LED Camera 에서 적외선 LED 를 사용한 회로적 제어를 통한 노출 제어에 문제점을 분석하고, 이를 해결하기 위한 적응적 배경 모델링과 IR 카메라의 특화된 객체 검출 방법을 제안한다. 노출 제어 방식의 배경을 제외한 적응적 배경과 객체의 합성으로 향상된 야간 영상획득 방식을 제안한다. 영상 개선 실험 결과는 기존의 회로적 노출 제어 방식의 영상보다 제안하는 방식이 프로세스의 단순화를 통한 비용 절감 효과와 야간 영상 품질 향상의 우수성을 보여준다.

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A Study on a DVB-SI based Data Service providing Additional Information of PPL Advertising (PPL광고의 부가정보를 제공하는 DVB-SI 기반 데이터서비스 연구)

  • KO, Kwangil
    • Convergence Security Journal
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    • v.19 no.4
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    • pp.189-195
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    • 2019
  • PPL advertising is growing due to the cheaper cost than other TV commercials, the familiar image construction from natural exposure in video, and the overseas marketing effects from programs export. However, it is difficult to provide additional information on PPL advertising targets in addition to short video exposure due to the restriction that they should be exposed without antagonizing viewers. This study designed a data service that supports PPL advertising, which provides additional information for PPL advertising targets. Specifically, the user scenario and user interface of the data service were designed considering the characteristics of the TV platform, the key additional information was defined by distinguishing the typical types of PPL advertisement, and the information on when PPL advertising targets should be exposed in the program was devised. We also developed a DVB-SI based method to provide the supplementary information to the data service.

The Study about influence of immersiveness on PPL advertising in on-line game (몰입 정도가 온라인 게임 내 PPL 인지에 미치는 영향에 대한 연구)

  • Park, Seong-Min;Ryu, Seoung-Ho
    • Journal of Korea Game Society
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    • v.6 no.3
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    • pp.67-76
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    • 2006
  • This study is to examine relationship between immersiveness aspect and the recognition of garners who are exposed to PPL (Product Placement Advertisement) in online game. The frequency of exposure, the placement type of PPL, the perception under the threshold of consciousness and the interest at the product and knowledge about PPL have been widely known as the factors of effectiveness in PPL advertising. In this study, 'immersiveness' is newly introduced to investigate the effectiveness of PPL advertising due to the unique characteristics of game which easily leads to immersion. Control group is exposed to movie clip and experimental group to lacing online game. In conclusion, the deep immersion has reduced the perception level of user on PPL except the variable of PPL placement. This study suggests that how to design the PPL placement in game for enhancing marketing effect is all the more vital, in spite of the result that the player in high immersion cannot distinguish different images.

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Study on the Internal Temperature of Flame Resistant Treated Wood Exposed to a Standard Fire (표준화재에 노출된 방염처리 목재의 내부온도에 관한 연구)

  • Kim, Hwang-Jin
    • Fire Science and Engineering
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    • v.32 no.3
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    • pp.14-18
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    • 2018
  • The earlier studies on the fire resistance performance of woods used as building materials have focused on confirming combustion characteristics of fire retardant or flame resistant treated wood. In this paper, to confirm internal temperature changes closely related to pyrolysis of woods exposed to the flame, heating experiments were conducted in a heating furnace according to the standard heating temperature curves after Douglas-fir, which is widely used as structural materials, was treated with a flame resistant solution and flame retardant paint. As a result of the experiment, it was confirmed that the thermal diffusion inside the wood has decreased when the wood was treated with the flame resistant solution. However, in high temperature, the flame resistant effect could not be expected due to the peeling of the coating in the case of the flame resistant paint treated wood. Therefore, it can be considered that it is more effective to use the flame resistant solution which penetrates in to the inside of the wood than flame resistant paint which forms the coating on the surface of the wood in order to enhance the flame resistance effect on the thick wood.