• The Journal of the Korea Contents Association
• /
• v.15 no.12
• /
• pp.493-503
• /
• 2015

This study examined the effect of brand trait transference under the premise that if the public images of advertisement model have influences on the brand through advertisements, the brand image traits will also affect the advertisement model in reverse. For the external validity of the research, TV commercials as well as print Ads were made for this experiment with currently active real brands and real celebrity endorser through pre-test. Research was conducted with 8 groups which was designed 4 Ad exposure situations(1 control group & 3 brand Ads) X 2 models(celebrity vs non-celebrity). As a result, the effects of brand trait transference were more notably observed in the cases of a noncelebrity endorser than in celebrity endorser. All the brand image traits of selected brands in the experiment(good-natured, of high-class, energetic) were transferred to the noncelebrity endorser, while some selective traits were transferred to celebrity endorser who already had a solid public image.

• Korean Journal of Ecology and Environment
• /
• v.53 no.4
• /
• pp.324-330
• /
• 2020

Ozone (O₃) is a general disinfectant to remove micro-pollutants in water treatment system. Previous studies have reported effect of ozone to bacteria and pathogens removal, but its effect to the relatively large organisms has little known. In this study, we investigated potential effects of ozone toxicity to the non-bite midge larvae (Glyptotendipes tokunagai) with accumulate mortality, coloration change and expression of heat shock protein 70 (HSP70). The accumulate mortality rate of G. tokunagai increased in a dose-time dependent manner and the highest mortality rate was observed to 75% at 30 minute of exposure duration with 2.0 ppm of ozone concentration. Exposure to ozone was a factor increasing body color of the larvae. The tendency of HSP70 mRNA expression showed up-regulation in ozone exposure at 20 minute. After that time, the expression of HSP70 in exposed group decreased to a similar level of control group. Our results clearly showed that ozone toxicity affects physical and molecular activity of G. tokunagai, implying the potential hazardous of ozone in the aquatic ecosystem including macroinvertebrates.

• Journal of Korean Ophthalmic Optics Society
• /
• v.18 no.3
• /
• pp.253-260
• /
• 2013

Purpose: To investigate the UV-B blocking rate of eyeglasses lens which can prevent enzymes denaturation in cornea. Methods: The denaturation degree of RNase A and catalase, superoxide dismutase (SOD) was determined by using Acrylamide gel electrophoresis after UV-B irradiation of 312 nm for 1, 3, 6, 24 and 96 hours. Also, the inhibitory effect of eyeglasses lens having UV-B blocking rate of 50%, 80%, 95% and 99% on the enzymes denatration was measured. Results: The denaturation of RNase A was induced by 1 hour-irradiation of UV-B. To inhibit RNase A denaturation after UV-B irradiation between 1 hour and 6 hours, UV-B blocking lens of 95% were effective. UV-B blocking lens of 99% suppressed the inhibition of RNase A denaturation after the UV-B exposure between 24 hours and 96 hours. The denaturation of catalase was not induced by 1 hourirradiation of UV-B. To inhibit enzyme denaturation after UV-B irradiation between 1 hour and 6 hours, UV-B blocking lens of 50% were effective. UV-B blocking lens of 95% suppressed the inhibition of enzyme denaturation induced by UV-B irradiation between 24 hours and 96 hours. The SOD denaturation was not induced by UV-B irradiation shorter than 6 hours exposure. The UV-B blocking lens of 50% could inhibit SOD denaturation after the UV-B irradiation for 24 hours. When SOD was exposed to UV-B for 96 hrs, SOD denaturation was inhibited by eyeglasses lens with UV blocking rate higher than 95%. Conclusions: The results demonstrated that the proper UV-B blocking rates of eyeglasses lens to inhibit the enzymes denaturatioin was different according to the types of enzymes and its inhibitory effect was effective only when eyeglasses lens had higher than certain UV-B blocking rate.

• International Journal of Highway Engineering
• /
• v.9 no.4
• /
• pp.117-127
• /
• 2007

The exposed aggregate PCC(EAP) pavements have been successfully used in Europe and Japan as low-noise pavements. Coarse aggregate are exposed on the pavement surface texture of EAP by removing mortar of surface. The pavement surface texture should maintain not only low-noise characteristic but also adequate skid resistance level during the performance period. Skid resistance decreased with wearing and polishing of tire and pavement surface due to the repetition of tire-pavement contact. Since the tires mainly contact the exposed coarse aggregate, the shape and rock type of coarse aggregate significantly influence wearing and polishing of EAP pavements. The test for resistance to abrasion coarse aggregate by use of the Los Angeles machine(KS F 2508) and the method of test for resistance to abrasion coarse aggregate by use of the Accelerated Polishing Machine(ASTM D 3319-90) are generally used to evaluate polishing characteristics of aggregate. In this study, polishing of coarse aggregate of different five rock types were evaluated by KS F 2508(LA abrasion test) and ASTM D 3319-90(PSV method). The results of LA abrasion test and PSV method were contrary to each other. Since LA abrasion test is estimated the quantity of abrasion by the impact of aggregate, it may not be adequate to evaluate the polishing of aggregate by the repetition of tire. In the case of PSV method, the resistance of polishing is estimated the skid resistance variation of polished aggregate after repetition of tire. The PSV method is adequate for the evaluation on polishing of coarse aggregate. From the test results of PSV method, it was founded that rock type, specific gravity, coarse aggregate angularity, flat or elongated particles in coarse aggregate are significant to the resistance characteristic of coarse aggregate.

• International Journal of Highway Engineering
• /
• v.13 no.3
• /
• pp.51-63
• /
• 2011

Surface of fine-size exposed aggregate portland cement concrete pavements(FS-EAPCC) is consist by exposed coarse aggregate to remove upper 2~3mm mortar of concrete slabs. Advantages of FS-EAPCC are maintaining low-noise and adequate skid-resistance level during the performance period. However, FS-EAPCC is required rational management criteria for field application, since it is early stage for application. Design construction and quality control criteria of FS-EAPCC was temporary laboratory tests which including optimum mix and exposing method, selection of adequate aggregate, resistance against, environmental loading and etc. However, these criteria need to be validated base on field application. In this study, experimental constructions were performed and construction procedure and quality control criteria were suggested based on the performance of the FS-EAPCC.

• International Journal of Highway Engineering
• /
• v.11 no.2
• /
• pp.99-109
• /
• 2009

Fine-size exposed aggregate portland cement concrete pavements (FEACP) have surface texture of exposed aggregate by removing upper 2$\sim$3mm mortar of surface of which curing is delayed by using delay-setting agent. FEACPs have advantages of maintaining low-noise and adequate skid-resistance level during the performance period than general portland cement concrete pavements. It is necessary to ensure the durability environmental loading to prevent unexpected distress during the service life of FEACP. In the process of curing, volume change accompanied change in by moisture and temperature could be an important cause of crack in concrete to construct for successful FEACP, The use of chloride containing deicer may accelerate defects of concrete pavement, such as crack and scaling. This study aim to evaluate environmental loading resistance of FEACP, based on the estimation of shrinkage-crack-control-capability by moisture evaporation and scaling by deicer in freeze-thaw reaction.

• Journal of the Mineralogical Society of Korea
• /
• v.28 no.3
• /
• pp.233-244
• /
• 2015

In order to study the phase transformation of pyrite and to determine the maximum Fe leaching factors, pyrite samples were an electric furnace and microwave oven and then ammonia leaching was carried out. The rim structure of hematite was observed in the sample exposed in an electric furnace, whereas a rim structure consisting of hematite and pyrrhotite were found in the microwave treated sample. Numerous interconnected cracks were only formed in the microwave treated sample due to the arcing effect, and these cracks were not found in the electric furnace treated sample. Under XRD analysis, pyrite and hematite were observed in the electric furnace treated sample, whereas pyrite, hematite and pyrrhotite were found in the microwave treated sample. The results of the pyrite sample leaching experiments showed that the Fe leaching was maximized with the particle size of -325 mesh, sulfuric acid of 2.0 M, ammonium sulfate of 1.0 M, and hydrogen peroxide of 1.0 M. The electric furnace and microwave treated samples were tested under the maximum leaching conditions, the Fe leaching rate was much greater in the microwave treated sample than in the electric furnace treated sample and the maximum Fe leaching time was also faster in the microwave treated sample than in the electric furnace treated sample. Accordingly, it is expected that the microwave heating can enhance (or improve) Fe leaching in industrial minerals as well as pyrite decomposition in gold ores.

• Korean Journal of Cognitive Science
• /
• v.33 no.1
• /
• pp.1-22
• /
• 2022

Lavie's perceptual load theory (Lavie, 1995) proposes that the influence of distractors would be blocked as the load gets higher. Studies of perceptual load have usually adopted the flanker task, developed by Eriksen and Eriksen (1974), which measures reaction time on the target flanked by distractors. In the post-cueing forced task, participants should report the identity of the target cued later, and negative repetition effect (NRE) has often been observed. NRE means the effect that the accuracy of identification is worse when the target is flanked by the same nontargets than when flanked by different nontargets. This study has tried to check whether perceptual load has an effect on identification rate and NRE. Experiment 1 manipulated the similarity between targets and a distractor, and observed a tendency of NRE, but not the effect of perceptual load. Experiment 2 used 4, 2 (in two kinds of diagonal arrangement), or none distractors of the same identity to burden more perceptual load. NRE was significant and perceptual load showed significance but not a linear trend. Experiment 3 checked again whether NRE would be varied according to two levels of perceptual load strengthened by positional variability of load stimuli, but did not find the effect of perceptual load. It is concluded that perceptual load might have a limited effect on the early stage of perceptual processing due to divided attentional processing of the targets briefly exposed. Implications of this study were discussed.

• Public Diplomacy: Theory and Practice
• /
• v.2 no.2
• /
• pp.53-80
• /
• 2022

Despite an astronomical budget for public diplomacy, China is experiencing successive failures in public diplomacy. The unfavorable feeling towards China is increasing every year in the world and China needs a new public diplomacy to resolve anti-Chinese sentiment. Here, we found that viewers of Korean-Chinese student YouTuber Deemd formed a friendly image towards China after watching Deemd's China vlog. Therefore, in this study, we tried to examine whether Deemd's vlogs affect the improvement of China's country image theoretically guided by the theory of mere exposure effect. In addition, we examined whether the improvement of a country image causes the 'Halo effect' that leads to an increase in the intention to visit China and purchase intention of Chinese products. It is expected that the results of this study can serve as a new digital media diplomacy solution for countries, including China, that want to capture the hearts of foreign public in the era of a new digital public diplomacy.

• Pediatric Infection and Vaccine
• /
• v.22 no.2
• /
• pp.55-62
• /
• 2015

Purpose: Varicella Zoster Immune Globulin (VZIG) is available in Korea for post-exposure prophylaxis of the Varicella-zoster virus (VZV) in high-risk patients. In July 2013, the United States Centers for Disease Control and Prevention (US CDC) recommended extending the time for administration of VariZIG$^{(R)}$ from within 96 hours up to 10 days after VZV exposure. This study was performed to analyze the effectiveness of VZIG prophylaxis between the two groups of patients who received VZIG within 96 hours and more than 96 hours of exposure to varicella. Methods: A retrospective chart review was performed in pediatric patients who received VZIG at Samsung Medical Center, Seoul, Korea from January 2001 to December 2012. Results: A total of 91 patients were identified. Fifty-seven patients were male (62.6%) and the median age was 5.91 years. Thirty-nine patients (42.9%) were exposed to VZV in the hospital. Underlying diseases were solid tumors (41.8%), hematologic malignancies (40.7%), and others (17.5%). Forty-five patients (49.5%) were hematopoietic cell transplant recipients. Seventy-four patients (81.3%) received VZIG within 96 hours after VZV exposure. There was no significant difference in the development of chickenpox between the two groups (2.7% vs. 5.9%, P=0.4664). In 22 seronegative patients, we also observed no significant difference between the groups in terms of the development of chickenpox (6.6% vs. 0%, P=0.667). Conclusions: This study showed that the effectiveness of VZIG for the prevention of chickenpox was comparable between patients who received VZIG within 96 hours and those who received VZIG more than 96 hours after exposure to VZV.