• Asia Marketing Journal
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• v.10 no.4
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• pp.99-121
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• 2009

Social networks can be a powerful force in marketing because they provide new ways to market to young generation. Though many studies on evaluation of customer lifetime value have been conducted, it is not clear how to assess the value of members within social networks. The purpose of this study is to evaluate members based on customer intangible value as well as customer lifetime value. Customer network value in terms of the power and influence within a network is analyzed through network structure analysis. Using Cyworld log file data, this study have shown that high percentage of members are very influential in terms of spreading or withholding information even though their CLV is low. It is expected that the findings of this research contribute to understand the interactive behaviors of members within networks and to provide valuable implications on new product launching and customer management strategies to marketers.

• Korean Journal of Social Welfare
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• v.59 no.3
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• pp.281-304
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• 2007

The purpose of this study is to verify the applicability of concept mapping in the process of planning of network outcomes in social welfare. Planning and evaluation of network outcomes involve many stakeholders. Recognizing the value and range of individuals' perspectives in the creation of a common framework is one of the biggest methodological challenges for planning of network outcomes. Concept mapping is a kind of methodology that creates a stakeholder-authored visual geography of ideas from a group. It uses both a quantitative and qualitative approach, including brainstorming, structuring the statement, specific analysis and data interpretation methods to produce maps that can then be used to guide planning and evaluation efforts on the issues that matter to the group. 13 network managers who work in the social welfare centers in Busan are core participants. The 50 statements on network outcomes from brainstorming session fell into six distinct clusters. After the interpretation session these clusters were rated according to the seven rating scales. This paper explores applicability of concept mapping in the process of planning of network outcomes in social welfare. Concept mapping helps stakeholders with different value and ideas about network outcomes to consensus on common conceptual framework. In addition, a multidimensional conceptualization of network outcomes was made. It will assist in designing future outcomes evaluation and guide the evaluators through a selection of key activities and outcomes.

• Journal of Digital Convergence
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• v.16 no.4
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• pp.95-105
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• 2018

This study empirically test the roles of network closure and structural hole on radical innovation in technological knowledge exchange network in Gumi cluster. In doing so, we build 2,550 firm network, transforming association*firm(2-mode) to firm*firm(1-mode) network data. In addition, in order to investigate firms' attributes, we conduct survey for 101 firms in Gumi cluster using random sampling, and finally collect 86 firm samples. For analysis, we use ridge regression since network density and efficiency, indices of network closure and structural hole respectively, has a high level of multicollinearity. The findings show that structural hole has a significant and positive impact on radical innovation, but network closure has a significant and negative impact on radical innovation. This study contributes to present an empirical evidence of debate on network closure and structural hole based on past conceptual discussions and literature review and further goes a long way towards strategy formulation to establish social capital in accomplishing radical innovation. Further research is required that pays closer attention to features of technological knowledge, innovation types and interaction between network closure and structural hole, directing efforts to structural characteristics of various networks.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.4
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• pp.37-46
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• 2017

In this research, we conducted an empirical study on the influence of social capital on cooperative governance for the Gwangju city social economy. The results of the study are as follows. First, the social capital factor commonly affecting cooperative governance is trust. Secondly, we were able to learn that there was a difference in the results of the hierarchical regression analysis to grasp the magnitude of the relative influence of detailed elements of social capital by cooperative governance factors in order. Network(4.843) exerted the most influence in Common Decision-making, followed by Trust(3.855). Trust(3.130) exerted the most influence on Management of Governance, followed by Network(2.936). Network(2.647) exerted the most influence on Cowork System, followed by Trust(2.244). Finally, Network(4.153) exerted the most influence on Partnership Building, followed by Trust(2.244). In particular, 'Participation' was an important factor in 'Co-work System'.

• Journal of Korea Technology Innovation Society
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• v.20 no.4
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• pp.1057-1088
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• 2017

This research has attempted to conduct meta-analysis on 605 published papers in the field of socio-nuclear studies from 1957 to 2016 in Korea through network analysis of author-provided keywords. The findings lead to several straightforward conclusions. First, socio-nuclear studies including policy research have mostly been conducted by universities, while technology developments have been led by public organizations. Second, it is apparent that the Fukushima accident has provoked major engagement among social scientists in nuclear issues as the remarkable growth of the knowledge network after 2011 signify. Third, the research topics have been diversified as a result of growing multi-disciplinary research projects. Finally, there is between sub communities in the socio-nuclear knowledge network in terms of network properties. This article provides a stepping stone for future researchers with a wealth of information concerning the status of socio-nuclear studies. For policy makers, this meta-analysis is likely to provide guidance on what we need and do not need. It remains to be seen whether the socio-nuclear knowledge network in Korea is well-structured or not. provide an impetus for comparative studies with overseas cases in order to evaluate the network and its soundness.

• Journal of the Economic Geographical Society of Korea
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• v.24 no.3
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• pp.259-282
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• 2021

This study analyzes actor networks in regional innovation processes with a focus on actors' activities and finds the determinants of the networks, thereby aiming to provide information useful for regional innovation policy makers. To this end, the study conducted a social network analysis of the national R&D projects data and identified the activities of innovation actors. Finding out the network determinants was QAP analysis. The study suggests three main findings as follows. First, a meaningful difference exists in characteristics of innovation activity by region. Second, the network of innovation actors meaningfully differs from region to region. The centrality of the network was found to be high in universities and businesses in Seoul and Gyeonggi, and in public research institutes in Daejeon. There are regions where all the networks of innovative actors are composed of one component, while some regions are not yet established with the network. Finally, although the networks of innovation actors are influenced by the geographical proximity and the size of the R&D fund, it is notable that the previous continuous relationship forms a strong research network.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.24 no.1
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• pp.149-169
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• 2013

This exploratory study analyzed the structure of collaborative network among small libraries. The survey was conducted with the small libraries in Bucheon region. In order to analyze the structural features of the network, this study used social network analysis methods. The results of the study indicate that public small libraries has high density networks with other small libraries and performed a central role in the whole network. Private small libraries were, however, isolated in the whole network indicating their weak collaboration with other small libraries.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.10
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• pp.3761-3771
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• 2010

This study, based on social capital theory, aims to explore how social network characteristics among organization members affect the absorptive capacity which is the ability to recognize the value of new information, assimilate it, and apply it to commercial ends. This paper also empirically investigates how the absorptive capacity will have an effect on organizational innovation performances toward achieving competitive advantages in the knowledge society. According to the degree of relationship intensity, social network shows two different characteristics: strong tied network and weak tied network. As strong tied network and weak tied network have relatively different network characteristics, this study assumes that each network affects the absorptive capacity with different aspects. Furthermore, we consider the moderation effect of a social network manager's ability in the relationship between social network and absorptive capacity. We surveyed innovative project performers who are engaged in the knowledge based industries. The empirical analysis results show that both strong tied and weak tied network positively affect the absorptive capacity. Successively, the absorptive capacity also has a positive impact on innovation performances.

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.187-196
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• 2009

This paper studied out the prototype and the structure of UGS(User Generated Storytelling) based on social network in "World Of Warcraf" and "Mabinogi" as MMORPG(Massively multiplayer online role-playing game) and started with issues based on SNS(Social Network Service) in Internet. SNS has been supported by storytelling which is made by users to go through the contents in game space as well as by developers. This study drew elements toward social network in game and its new possibility as storytelling applied by communication theories based on social psychology. Today SNS is a major topic in web environment and this issue has influenced the game design and UGC. Under this situation, this study has a significant meaning because it proves that the factors toward social network in MMORPG is analyzed by UGCs.

• The Journal of the Korea Contents Association
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• v.15 no.1
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• pp.388-398
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• 2015

This study is to investigate an impact of emotional index, social network, and trust to customers on sales performance with emotional intelligence theory and social relationship theory. We found that the higher is seller's emotional index, the higher are cognitive and affective trust, and the high trust improves sales performance. We also found that the higher emotional index strengthens social network, but does not have an effect on cognitive and affective trust. With these results we provide the sales competency in clothing shop.