• Journal of Convergence for Information Technology
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• v.12 no.3
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• pp.116-125
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• 2022

The purpose of this study is to analyze whether investor anxiety caused by COVID-19 affects cryptocurrency prices in the COVID-19 pandemic, and to experiment with cryptocurrency price prediction based on a deep learning model. Investor anxiety is calculated by combining Naver's Corona search index and Corona confirmed information, analyzing Granger causality with cryptocurrency prices, and predicting cryptocurrency prices using deep learning models. The experimental results are as follows. First, CCI indicators showed significant Granger causality in the returns of Bitcoin, Ethereum, and Lightcoin. Second, LSTM with CCI as an input variable showed high predictive performance. Third, Bitcoin's price prediction performance was the highest in comparison between cryptocurrencies. This study is of academic significance in that it is the first attempt to analyze the relationship between Naver's Corona search information and cryptocurrency prices in the Corona phase. In future studies, extended studies into various deep learning models are needed to increase price prediction accuracy.

• The Journal of Bigdata
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• v.3 no.1
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• pp.63-71
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• 2018

In the last five years (2013~2017), we analyzed what factors influenced Korean films that have surpassed 10 million viewers in the Korean movie industry, where the total number of moviegoers is over 200 million. In general, many people consider the number of screens and ratings as important factors that affect the audience's success. In this study, four additional factors, including the number of screens and ratings, were established to establish a hypothesis and correlate it with the presence of 10 million spectators through big data analysis. The results were significant, with 91 percent accuracy in predicting 10 million viewers and 99.4 percent accuracy in estimating cumulative attendance.

• Land and Housing Review
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• v.13 no.4
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• pp.45-53
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• 2022

This paper investigates empirically the lead-lag relation between the 'apartment price index' and 'Internet search volume'. This study uses Naver Trend Index as a proxy for Internet search volume. An increase in Internet search volume on the apartment price index indicates an increase in people's attention to an apartment. Different from previous studies exploring the relation between 'the released price index of the apartment' and 'Naver Trend Index', this study investigates the relation of the Naver Trend Index with 'the fundamental price component of an apartment' and 'the transitory price component of an apartment', respectively. The results of the Granger causality test reveal that there are bidirectional Granger causalities between the 'released price' and Naver Trend Index. In addition, the 'fundamental price component of an apartment' and Naver Trend Index have a feedback relation, while 'the transitory price component of an apartment' Granger causes the Naver Trend Index uni-directionally. The impulse response function analysis indicates that the shock of apartment prices increases Naver Trend Index in the first month. Overall, The close relationship between apartment prices and Naver Trend Index suggests that increases in the movement of apartment prices are positively associated with public attention on the apartment market.

• The Journal of Society for e-Business Studies
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• v.22 no.2
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• pp.153-168
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• 2017

Recent studies focus on the role of investor attention and transparency in stock-related information in explaining stock return and trading volume. Moreover, recent literatures predict that firm opacity will increase the likelihood of future stock price crashes. In this paper, we investigate, using Naver Trend, the relation between portal search intensity and stock price crash. Using various alternative measures of stock price crash risk and search intensity, we demonstrate that stocks with larger volume of portal search are less likely to experience stock price crashes. These results are consistent with our hypothesis that accumulated firm opacity cause future stock price crash. Finally, our results still hold even after we control for the potential effect of endogeneity in the regression specifications.

• Journal of Korea Entertainment Industry Association
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• v.14 no.3
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• pp.27-40
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• 2020

The marathon has long been established as a representative lifestyle for all ages. With the recent expansion of the Work and Life Balance trend across the society, marathon with a relatively low barrier to entry is gaining popularity among young people in their 20s and 30s. By analyzing the issues and related words of the marathon event, we will analyze the spottainment elements of the marathon event that is popular among young people through keywords, and suggest a development plan for the differentiated event. In order to analyze keywords and related words, blogs, cafes and news provided by Naver and Daum were selected as analysis channels, and 'JTBC Marathon' and 'Culture' were extracted as key words for data search. The data analysis period was limited to a three-month period from August 13, 2019 to November 13, 2019, when the application for participation in the 2019 JTBC Marathon was started. For data collection and analysis, frequency and matrix data were extracted through social matrix program Textom. In addition, the degree of the relationship was quantified by analyzing the connection structure and the centrality of the degree of connection between the words. Although the marathon is a personal movement, young people share a common denominator of "running" and form a new cultural group called "running crew" with other young people. Through this, it was found that a marathon competition culture was formed as a festival venue where people could train together, participate together, and escape from the image of a marathon run alone and fight with themselves.