• Proceedings of the Korea Technology Innovation Society Conference
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• 2013.10a
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• pp.518-531
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• 2013

• Journal of the Korea Society of Computer and Information
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• v.20 no.1
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• pp.93-101
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• 2015

In modern society, various crimes is occurred. It is necessary to predict the criminal in order to prevent crimes, various studies on the prediction of crime is in progress. Crime-related data, is announced to the statistical processing of once a year from the Public Prosecutor's Office. However, relative to the current point in time, data that has been statistical processing is a data of about two years ago. It does not fit to the data of the crime currently being generated. In This paper, crime prediction data was apply with Naver trend data. By using the Web traffic Naver trend, it is possible to obtain the data of interest level for crime currently being generated. It was constructed a modeling that can predict the crime by using traffic data of the Naver web search. There have been applied to Markov chains prediction theory. Among various crimes, murder, arson, rape, predictive modeling was applied to target. And the result of predictive modeling value was analyzed. As a result, it got the same results within 20%, based on the value of crime that actually occurred. In the future, it plan to advance research for the predictive modeling of crime that takes into the characteristics of the season.

• Journal of Korea Technology Innovation Society
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• v.16 no.4
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• pp.1109-1133
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• 2013

In an effort to discover new technologies and to forecast social changes of technologies, a number of technology life-cycle models have been developed and employed. The hype cycle, a graphical tool developed by a consulting firm, Gartner, is one of the most widely used models for the purpose and it is recognised as a practical one. However, more research is needed on theoretical frames, relations and empirical practices of the model. In this study, hype cycle comparisons in Korean and global search websites were performed by means of web-search traffic which is proposed as an empirical measurement of public expectation, analysed in a specific product or country in previous researches. First, search traffic and market share for new cars were compared in Korea and the U.S. with a view to identifying differences between the hype cycles in the two countries about the same product. The results show the similarity between the two countries with the statistical significance. Next, comparative analysis between search traffic and supply rate for several products in Korea was conducted to check out their patterns. According to the analysis, all the products seem to be at the "Peak of inflated expectations" in the hype cycles and they are similar to one another in the hype cycle. This study is of significance in aspects of expanding the scope of hype cycle analysis with web-search traffic because it introduced domestic web-search traffic analysis from Naver to analyse consumers' expectations in Korea by comparison with that from Google in other countries. In addition, this research can help to explain social phenomina more persuasively with search traffic and to give scientific objectivity to the hype cycle model. Furthermore, it can contribute to developing strategies of companies, such as marketing strategy.