• Journal of Fashion Business
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• v.6 no.4
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• pp.46-61
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• 2002

The purpose of this study was to analyze critical needs and demands for the multifunctional traveler's jacket and to develop design prototypes based on the findings from the analysis. A self-report questionnaire with the stimuli was applied. Total 163 travelers were purposively sampled for the survey and the data were analyzed quantitatively as well as qualitatively. The results were as follows: 1. The respondents were divided into three groups - "digital-functionality-needs group", "non-digitalfunctionality-needs group", "no-need group", according to their preference and needs for the multifunctional traveler's jacket. 2. The three groups were analyzed (1) to have meaningful differences in experiencing inconvenience in their traveling, (2) to have statistically significant differences in their needs for the multifunctional traveler's jacket, (3) while some imperative consensus in their needs were found in part. 3. Based on the findings of the analysis mentioned above, three design prototypes were developed and visualized with conclusion.