• 디지털콘텐츠학회 논문지
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• 제19권9호
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• pp.1653-1662
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• 2018

본 연구는 화장품 앱이 제공하는 가상 메이크업 템플릿과 메이크업 룩의 관계를 조사하였다. 한국의 20대 및 30대 여성 34명을 대상으로 설문조사한 결과, 19개 가상 메이크업 템플릿중 'Bella', 'Hilary', 'Cara' 등 3개를 가장 선호하며, 이에 상응하는 메이크업 룩은 각각 '섹시', '클래식', '내추럴'인 것으로 조사되었다. 전문가의 정성적 평가와 통계적 분석에 의한 정량적 평가를 통해 이들은 메이크업 템플릿과 유사한 메이크업 룩을 선호하고, 전반적으로 고명도의 연한 피부색과 중명도의 밝은 입술색을 선호하는 것으로 분석되었다.

• 복식문화연구
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• 제19권6호
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• pp.1259-1271
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• 2011

This study investigates and compares the changes of naturalism in fashion presented over a 30-year period to understand the diversity of naturalism in fashion. Data were collected from 59 volumes of the "Vogue" magazine for January and July in each year from 1980 to 2009. The data used for content analysis consists of 440 words and these were condensed into three periods according to decade(1980~1989, 1990~1999, and 2000~2009). The selected words were classified into four sub-themes according to the previous research definitions such as primitive look, natural look, eco look and handcrafted look. The results are as follows. First, naturalism of fashion was highly presented in the 1980s but the percentages of naturalism in three decades were all more or less similar. Especially, natural look appeared more in the 1980s and eco look was in the 1990s, while natural look, eco look and handcrafted look were found all together in the 2000s. Second, naturalism of fashion showed higher frequency of F/W seasons in the 1990s, while S/S seasons in the 1990s and 2000s. In particular, natural look was presented more at S/S seasons. The sub-themes coexistence were presented in the 24 seasons out of 59 seasons and showed more variously in the 2000s. Third, the words selected from sub-themes of naturalism in fashion demonstrated the differences by decade.