• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.530-540
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• 2018

The purpose of this study is to verify the impact of stress coping styles on the relationship between covert narcissism and SNS addiction proneness of college students. For this study, 470 college students in Busan completed covert narcissism scale, SNS addiction proneness scale, stress coping style scale and the collected date were analyzed using correlation analysis and multiple regression analysis. As the result of analysis, covert narcissism, stress coping styles, and SNS addiction proneness have a significant correlation, and stress coping styles partially mediated the association between covert narcissism and SNS addiction proneness. Therefore, people with covert narcissism use SNS as a way to relieve stress more often and it can be addictive. Based on these results, this study has significant implications for understanding SNS addiction proneness and providing data for therapeutic and educational approaches.

• The Journal of the Korea Contents Association
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• v.18 no.9
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• pp.231-239
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• 2018

This study will analyze the meaning and the characteristic of advertising system in Facebook, one of the leading social platforms. This study focuses on finding the trend of mobile advertisement and observing Facebook users behavior. During 30seconds, the researcher observed the behaviors of 50 male and female university students which they access and use their own Facebook individually. After the observation, the researcher did an in-depth analysis based on offline discussion with tested participants. As a result, it can be classified in positive causes and negative causes of the advertisement. There are 3 positive causes; native advertisement effect, acquaintance effect, and big data effect and they help people watch the advertisement positively. 1.5-3 times per second high speed scroll behavior (Finger effect) is the main negative cause and it help users escape from the advertisement easily. These positive and negative causes have an interactive synergy which reduces user stress and makes people enjoy ad more than other media. Finally, both of them cause making Facebook a better environment for the advertisement.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.3
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• pp.117-133
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• 2011

The purpose of this study was to analyze the difference in self-esteem, body satisfaction, body image and clothing attitude according to gender and somatotype. Also the paths for the clothing attitude affected by these variables were analyzed. The data for this research were collected from questionnaires of 210 male and 180 female college students. Body image is categorized as three factors, 'interest in appearance', 'concern about weight', and 'satisfaction in appearance'. And clothing attitude is categorized as five factors, 'fashionability', 'status symbolism', 'modesty', 'conformity', and 'manageability'. Male students were more satisfied with their body satisfaction than female students. Female students showed higher interest in appearance and concern about weight than male students. Thin somatotype showed high self-esteem interest in appearance, and fashionability. Fashionability was indirectly affected by gender, somatotype, self-esteem and body satisfaction, and was directly affected in the cases of high interest and satisfaction in appearance. Status symbolism was significantly affected in the cases of female students and high interest in appearance. Modesty was significantly affected in the cases of female students and low satisfaction in appearance. Conformity was significantly affected in the cases of high interest in appearance. Manageability was indirectly affected by gender, somatotype and self-esteem, and was directly affected in the cases of low interest in appearance.

• International Commerce and Information Review
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• v.16 no.3
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• pp.3-23
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• 2014

This study focused on causes of use reluctant intention because closed SNS was more active than open SNS was despite tremendous growth of SNS to have negative influence upon not only SNS contents suppliers but also marketing business using SNS. The survey were conducted a total of 205 participants with adult over colleague student, 197 copies that excluded questionnaire with unfaithful answer were used in the analysis, and we used path analysis of structural equation modeling. The results of modified path model showed that interactivity was influenced by value, and then affecting "trust ${\rightarrow}$ satisfaction ${\rightarrow}$ using reluctant intention" path and "satisfaction ${\rightarrow}$ using reluctant intention" path. These result reflected that interactivity have a double-edged sword and value is very important standard to make a positive of negative role of interactivity. These results suggested that interactivity was found to have influence upon not only behavioral willingness that took actions depending upon either improvisation or situation but also behavioral intention path that thought and took actions in reasonable way. The interactivity had double-edged sword to help develop SNS and to produce negative results.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.661-676
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• 2014

Due to current economic recessions, interest on entrepreneurship and/or business start-up is getting increased beyond sex and ages. Currently business start-up of university students and retirement to age limit in silver generation are getting increased day by day. As a part of preparation against those phenomenons, this investigation try to show the effect of characteristic factors of entrepreneurs on the will of business establishment In this study, in order to analyse effects on business establishment, survey was conducted for 328 pre and existed entrepreneurs. For collected datas, reliability analysis, factor analysis and correlation analysis were conducted via spss20 statistical program and lastly, through regression analysis, following conclusions were drawn. At first, the will of business establishment was effected by personal characteristic and environmental factor. in second, the mentoring of business establishment was effected by personal characteristic and environmental factor In particular, the will of business establishment was controlled by mentoring of business establishment which was effected by environmental factor.

• Journal of the Korean Dietetic Association
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• v.19 no.2
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• pp.103-111
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• 2013

In this study, we examined chewing frequency, eating rates, and food consumption volume according to the body mass index of male and female college students. Twenty-five male college students were divided into a normal weight male group (<23 body mass index, n=14) and an obese male group (${\geq}23$ body mass index, n=11). Twenty-five female college students were divided into a normal weight female group (<23 body mass index, n=21) and an obese female group (${\geq}23$ body mass index, n=4). Subjects were provided with abundant fried rice and allowed to consume it at their own pace. Chewing frequency, total mealtime, rate of eating, consumption volume, calorie intake, and the amount of one bite were measured. There were no significant differences in chewing frequency, total mealtime, rate of eating, consumption volume, calorie intake, and the amount of one bite between the normal and obese male groups. There were also no significant differences in chewing frequency, consumption volume, calorie intake, and the amount of one bite between the normal and obese female groups. However, the obese female group had a significantly shorter mealtime and significantly higher eating rate compared with the normal group. Thus, our study suggests that females who eat a meal for a longer time may reduce their food intake, consequently inducing body weight loss.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.3
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• pp.443-453
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• 2008

The purpose of this study was to identify the perception between real and ideal body shapes of college students and to investigate the preferred body shape of college students. The research subjects numbered one hundred forty five male and female students, aged 20 to 29, who lived in Gwangju and Chonnam province. The anthropometric data was collected including both direct and indirect measurements. The data was analyzed by mean and standard deviation, t-test, and factor analysis. The results of t-test showed the significant difference($p{\leq}.001$) between real body size and ideal body size. The result showed that male students want to have bigger chest circumference and a taller height than their real body, the research also showed that the female students want to have a narrow bust and hip width along with a taller height than real body. Regarding ideal body shape, male students pursued bigger height and want an inverted-triangle body shape. On the other hand, female students pursued bigger height and slim body shape. This study established the factors(dimension of torso, height, the side shape of torso, and shoulder shape) as the perception between real and ideal body shapes. In terms of real body, the factor analysis shows two contrasting results in which the height is the most important factor for female students, while the torso dimension is the most important factor for male students. In terms of ideal body, the height factor is the most important for both the male and female students.

• Science of Emotion and Sensibility
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• v.8 no.2
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• pp.129-135
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• 2005

The purposes of this study were to investigate the subjective preference for odors, which has been an important factor for selecting fabric softner, and to identify the structure of sensibility of odors. Among six different odors, the subjects preferred freesia, blue bianca, violet, herb, green tea, and peach, in that order. Compared to male subjects, female subjects preferred freesia, herb, and blue bianca. The structure of odor sensibility to freesia showed 5 different factors and the odor sensibility to peach showed 6 different factors. Therefore, the structure of odor sensibility according to different odors was a bit different. Common factors of freesia odor and peach odor were aesthetics, character, excitement and intensity.

• The Korean Journal of Food And Nutrition
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• v.26 no.4
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• pp.928-935
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• 2013

This study was designed to investigate the dietary habits, life habits, physical symptoms, and body composition of male and female students attending college in incheon, based on which to encourage proper dietary habits among and enhance the physical and psychological health of college students. The effects of personal characteristics (such as gender, grade level, residence type, means of transportation), health relative life habits (exercise, smoking and alcohol consumption), dietary habits, physical symptoms and body composition measurement were analyzed by using the questionnaire and Inbody. The subject pool was composed of 96 male and 149 female students. Smoking, drinking, exercise, and fruit intake showed significant differences between the genders (p<0.05), whereas meat intake was not significantly different (p>0.05). Differences on dietary habits and the intake of fruit showed significant differences (p<0.05) between the genders. Especially, more female than male students showed a higher frequency of fruit intake. Physical symptoms such as headache, common cold, dizziness, easy fatigue, poor concentration, indigestion and constipation showed significant differences (p<0.05) between the genders, whereas stomatitis, anorexia and pale face were not significantly different (p>0.05). Differences between the genders on body composition, height, weight, BMI, muscle soft lean mass, body fat mass, skeletal muscle mass and waist-hip ratio were also significantly different (p<0.05). The correlation analysis of college students by gender was negative between intake of milk and physical symptoms (p<0.01), whereas intake of cooked food and physical symptoms showed a positive correlation (p<0.01, p<0.05).

• Korean journal of food and cookery science
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• v.32 no.1
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• pp.136-146
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• 2016

The purpose of this study was to investigate whether there was a gender difference in motivating university students to decrease their sodium intake and to identify effective motivating factors. Within the protection motivation theory (PMT) framework, a survey questionnaire was developed to measure participants' perceptions on the severity of and the vulnerability to risk of serious diseases due to the high sodium intake, as well as the effectiveness (response efficacy) and the ability to perform preventive measures (self-efficacy). Behavioral intentions on five specific practices (checking nutrition label, consuming more fruits and vegetables, consuming less soups, avoiding spicy and pungent food, purchasing less instant or restaurant foods) related to decreasing sodium intake were also included. A total of 294 usable response data were collected from university students (92 male, 202 female) in Busan and Gyeongnam in June 2015 and analyzed using IBM SPSS 22. Severity was the highest (4.04) PMT factor followed by response efficacy (3.72), self-efficacy (3.42), and vulnerability (3.26). Compared to male students, female students thought that the threat was more severe (t=6.035, p<0.001) and reducing sodium intake would be effective to prevent serious illnesses (t=4.724, p<0.001), but their vulnerability and self-efficacy perceptions were not different from male students. Among the five items measuring behavioral intention, female students were more likely to increase fruits and vegetables consumption (t=3.811, p<0.001), while male students were more likely to avoid spicy and pungent foods (t=2.336, p=0.020). Based on findings of this study, the recommended strategy to effectively motivate university students to lower their sodium consumption level is the development of campaign focused on increased vulnerability perception, response efficacy, and ease of practicing preventive measures instead of emphasizing the severity of the consequences.