• Title/Summary/Keyword: 기준점 관리

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A Study on the Effects of Relationship Characteristics to Repurchase Intention in the Distribution Channels of Travel Agency (여행도매업체와 여행소매업체간 관계형성 영향요인에 관한 연구)

  • Shim, Jong-Seop;Lee, Nark-Kwee
    • Korean Business Review
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    • v.15
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    • pp.25-45
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    • 2002
  • The purpose of study is to examine how tour wholesaler's relationship characteristics to tour retailer affect trust, commitment, and repurchase intention in the distribution channel of travel industry. There are several detailed purposes of this study. First, this study is to grasp the factors of tour wholesaler's relationship characteristics to tour retailer. Secondly, this study is to examine how tour wholesaler's relationship characteristics to tour retailer affect trust and commitment. Thirdly, this study is to examine how trust on tour wholesaler, which is divided into two levels, firm and salesperson in charge, affects each other and commitment. Fourthly, this study is to examine how trust on tour wholesaler finn and salesperson in charge and commitment affect repurchase intention. Fifthly, this study is to suggest more efficient basis for marketing strategies to C.E.O or officer in charge of decision making of tour wholesaler, and help them to make right decisions. Managerial implications can be drawn from this study. One is that it is recognized that tour wholesaler's relationship characteristics to tour retailer consist of those to tour wholesaler finn such as reputation, physical characteristics, communication and those to salesperson in charge such as expertise, likability, similarity, frequent contact affect trust and commitment positively. Therefore, C.E.O and officer in charge of decision making of tour wholesaler should set up marketing strategies to get positive results at both levels, a finn and a salesperson. The other is that it is important that a tour wholesaler should manage their tour retailer with relationship oriented methods such as building trust, and make every endeavor to retain long term relationship with tour retailer.

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A Study on the influences of COO image on Brand Association Knowledge in Utilitarian and Hedonic product - Focused on the moderating effect of Consumers' ethnocentrism - (제품유형별 브랜드 원산지이미지와 브랜드 연상지식에 관한 연구- 소비자 자민족중심주의성향 정도에 따른 상호조절효과 중심으로 -)

  • Park, Sung-Young;Yu, Sung-Duk;Na, Woon-Bong
    • CRM연구
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    • v.2 no.2
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    • pp.21-40
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    • 2009
  • This study conducted to examine how consumer's perception of COO(Country of (Brand) Origin) image affects brand association knowledge, how coo image and brand association knowledge affect buying intention, how these relationship differs in hedonic and utilitarian products and the moderating effect of consumer's ethnocentrism in the influence of brand association to buying intension. The results indicated the followings: First, it was significant COO Image affect brand association knowledge, more strong significant in Hedonic products than in utilitarian products. But it was not supported COO Image affect buying intension significantly. Second, Brand association knowledge affected buying intention significantly. And the last, consumer's ethnocentrism mediated between brand association knowledge and buying intention strong significantly.

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A Study on the Development of Product Design Database Based on Product Attributes (제품속성을 기반으로 한 제품디자인 데이터베이스 개발에 대한 기초적 연구)

  • 박정순;이건표
    • Archives of design research
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    • v.12 no.2
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    • pp.133-144
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    • 1999
  • Considering product as mass of information, it is very critical for designers to have good means of accessing to and organizing information on products. However, designers conventionally depend on their experience, bunch of catalogues, or short visit to some fairs for gathering information on products. There are no systematically organized information for designing new products. If any, those are ones developed by market researchers or engineers who speak fundamentally different language from designers. It is needed to develop the information system through which designer can get insights on the essence of product and communicate information with various persons involved in new product planning. At first, the design information in product planning is discussed and the necessity of development of new design information system is emphasized. Then, product is understood as a composite of various attributes and a set of fundamental attributes of product is defined by surveying and summarizing existing theories of product attributes: namely technological, human, and market attributes. The possibility of new design information system is explored by analyzing various relationships between attributes of different products. Computer program 'DISPP' displays various visual information of product itself, perceptual map, trend slope, profile chart and general information of manufacturer, style, color, price, size. Finally, findings of thesis are concluded and further prospects of the study are proposed.

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Suggestions for Safety Improvement of CNG Bus Based on Accident and Failure Analysis (CNG버스 사고원인 분석에 근거한 안전성 향상 방안에 대한 연구)

  • Yoon, Jae-Kun;Yoon, Kee-Bong
    • Journal of the Korean Institute of Gas
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    • v.12 no.2
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    • pp.69-76
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    • 2008
  • Three failure cases of CNG composite vessels were reported since after January 2005. The 1st and 2nd accidents were indebted to vessel defect and installation mistake. The 3rd was caused by gas leak at pipe connections. In this paper various aspects were studied based on information of the three failure analysis, which must be improved for better safety of the CNG bus system. Overpressure region caused by vessel explosion was theoretically predicted and also assessed by PHAST program. Explosion of 120 l vessel under 20 MPa is equivalent to 1.2 kg TNT explosion. The predicted value by PHAST was more serious than theoretical one. However, actual consequence of explosion was much less than both of the predicted consequences. Since the CNG vessel was designed by the performance based design methodology, it is difficult to verify whether the required process and tests were properly conducted or not after production. If material toughness is not enough, the vessel should be weak in brittle fracture at early in the morning of winter season since the metal temperature can be lower than the transition temperature. If autofrettage pressure is not correct, fatigue failure due to tensile stress during repeated charging is possible. One positive aspect is that fire did not ocurred after vessel failure. This may be indebted to fast diffusion of natural gas which hindered starting fire.

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정부지원 R&D 프로그램의 성과평가 체계에 대한 사례 비교연구

  • Lee, Jeong-Dong;Hwang, Jeong-Ha;Park, Chan-Su
    • Proceedings of the Technology Innovation Conference
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    • 2005.02a
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    • pp.158-175
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    • 2005
  • 정부지원 R&D 프로그램에 대한 성과평가는 과학기술혁신을 위한 정부투자의 규모가 확대되면서 동시에 그 수요가 증가하고 있다. 본 연구는 국내외에서 시행되고 있는 정부 R&B 프로그램의 성과평가에 대한 체계를 비교분석함으로서 올바른 성과평가의 틀에 관한 시사점을 제공하는데 목적이 있다. 각 프로그램을 비교분석하기에 앞서 성과평가와 관련한 일반적인 이론들을 살펴봄으로써 R&D프로그램에 대한 성과평가가 갖추어야 할 이론적인 체계에 대해 살펴보았다. R&D 프로그램의 성과평가를 위해서는 R&D 활동 자체가 혁신시스템 안에서 수행되고, 집행과정에서 그 효과가 증폭되어 혁신시스템을 변화시킬 수도 있기 때문에 일반적인 정책평가 이론 외에도 혁신시스템 이론을 함께 고려할 필요가 있다. 혁신시스템적 사고방식하에서 올바른 성과평가를 수행하기 위해서는 일반적인 평가기준으로 서 제시되는 적합성, 효율성, 효과성의 각각에 대해 혁신시스템적 기여도에 대한 고려가 충실히 반영되어 있어야 한다. 예를 들어 혁신시스템의 모든 요소들을 포함하는지, 환경적인요인을 고려했는지, 혁신 요소들 간에 형성된 네트워크에 대해 충분한 고찰을 하고 있는지 등이 여기에 해당한다. 실증연구에서는 이러한 것들이 모두 반영되었는가에 초점을 맞춰 각 국가 별 R&D 프로그램에 대한 성과평가를 분석하였다. 분석 대상은 해외와 국내의 주요 R&D 프로그램으로 비교적 성과평가가 활발하게 진행되었던 사례들을 선정하였다. 이러한 평가에 대한 평가, 즉 메타평가를 통해 각 프로그램의 성과평가가 가지는 특성을 밝히고 이들을 비교하여 적절한시사점 이 도출하였다. 이들 사례를 비교 분석한다면 그 결과를 바탕으로 하여 혁신시스템을 고려한 성과평가의 일반적인 모형을 제시할 수 있을 것으로 기대한다. 나아가 추후에 진행될 R&D 프로그램에 대한 성과평가에서도 본 연구에서 제시한 일반 모형을 응용함으로써 조금 더 체계화된 성과평가가 이루어질 수 있을 것으로 기대한다.결과 관점간 가중치의 우선순위가 동일할 경우 현행 평가제도는 연구기관의 의견이 반영되었다고 볼 수 있으나, 검증결과 관점간 가중치가 다르게 나타났다. 또한, 추가적인 분석에서 연구회별 관점의 가중치와 소속 연구기관별 관점의 가중치를 분석한 결과 일부 연구기관에서는 연구회의 가중치와달리 나타났다. 따라서, 현행 기관평가제도는 일부 연구기관의 특성이 충분히 반영되지 않아서 유효한 평가제도로 볼 수 없다고 하겠다. 본 연구의 결과에 따라 출연연구기관의 기관평가지표에 대한 각 지표별 가중치와 지표 문항 개선시 유용한 자료로 활용되리라 본다.로 하기 때문에 원가를 절감할 수 있다.환경현안에 대한 정치경제적 접근을 외면하지 말고 교과서 저작의 소재로 삼을 수 있어야 하며, 이는 '환경관리주의'와 '녹색소비'에 머물러 있는 '환경 지식교육'과 실천을 한단계 진전시키는 작업으로 이어질 것이다. 이후 10년의 환경교육은 바로 '생태적 합리성'과 '환경정의'라는 두 '화두'에 터하여 세워져야 한다.배액에서 약해를 보였으나, 25% 야자지방산의 경우 50 ${\sim}$ 100배액 어디에서도 액해를 보이지 않았다. 별도로 적용한 시험에서, 토마토의 경우에도 25% 야자지방산 비누 50 ${\sim}$ 100배액 모두 약해를 발생하지 않았으나, 오이에서는 25% 야자지방산 비누 100배액에도 약해를 나타내었다. 12. 이상의 결과, 천연지방산을 이용하여 유기농업에 허용되는 각종의 살충비누를 제조할 수 있었으며, 방제가 조사결과 진딧물, 응애 등 껍질이 연약한 곤충의 방제에 효과적인 것으로 나타났다. 따라서 제조된 살충비누를 활용하면 환경친화적인 해충방제가 가능하다고 판단되었다.능을 충진시켜서 암세포를 파괴시킨다. 또한 콜로니 자극인자인 사이토카인을 생산시켜서 면역담당세포의 신생을 촉진시키기도 하며, 암의 화학요법과 방사선 요법으로 저하된 백혈구를 회복시키는 역할을 한다. 따라서 최근의

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A Study on the Effects of the Policy Funding Program Provided to the Small and Medium Sized Enterprises in Gangwon-Do (강원도 중소기업 정책자금지원제도의 성과분석)

  • Shim, Sangpil;Jang, Woon Wook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.179-190
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    • 2019
  • To alleviate financing difficulties of small and medium sized enterprises (SMEs), the government and municipal governments are providing a variety of SME policy funding programs. This study introduced the policy funding program of Gangwon-do and quantitatively analyzed the financial performance of companies supported by the Gangwon-do SME policy fund in the year 2014. Specifically, we compared the financial ratios for three years, from 2013 to 2015, between funded firms and non-funded firms. In addition, we applied a regression analysis to see if the policy funding program contributed to profitability (the operating profit growth and return on equity), stability (the interest coverage ratio and debt-to-equity ratio), and growth (the asset growth and sales growth) of the funded firms. The empirical results show that the firms that received the policy funds did not show any improvement compared to non-funded firms in terms of profitability, stability, and growth. This suggests that Gangwon-do should improve the policy funding program, that currently provides only an interest amount of 2-4% of the corporate loan principal, without any strategic selection criteria for the target funded firms, and without any follow-up management system, after support.

Evaluation of Grid-Based ROI Extraction Method Using a Seamless Digital Map (연속수치지형도를 활용한 격자기준 관심 지역 추출기법의 평가)

  • Jeong, Jong-Chul
    • Journal of Cadastre & Land InformatiX
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    • v.49 no.1
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    • pp.103-112
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    • 2019
  • Extraction of region of interest for satellite image classification is one of the important techniques for efficient management of the national land space. However, recent studies on satellite image classification often depend on the information of the selected image in selecting the region of interest. This study propose an effective method of selecting the area of interest using the continuous digital topographic map constructed from high resolution images. The spatial information used in this research is based on the digital topographic map from 2013 to 2017 provided by the National Geographical Information Institute and the 2015 Sejong City land cover map provided by the Ministry of Environment. To verify the accuracy of the extracted area of interest, KOMPSAT-3A satellite images were used which taken on October 28, 2018 and July 7, 2018. The baseline samples for 2015 were extracted using the unchanged area of the continuous digital topographic map for 2013-2015 and the land cover map for 2015, and also extracted the baseline samples in 2018 using the unchanged area of the continuous digital topographic map for 2015-2017 and the land cover map for 2015. The redundant areas that occurred when merging continuous digital topographic maps and land cover maps were removed to prevent confusion of data. Finally, the checkpoints are generated within the region of interest, and the accuracy of the region of interest extracted from the K3A satellite images and the error matrix in 2015 and 2018 is shown, and the accuracy is approximately 93% and 72%, respectively. The accuracy of the region of interest can be used as a region of interest, and the misclassified region can be used as a reference for change detection.

A legal study on a Street Performance (거리 공연에 관한 공법적 고찰)

  • Lee, Jang-Hee
    • Journal of Legislation Research
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    • no.55
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    • pp.7-56
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    • 2018
  • This paper deals with the legal meaning and issues of street performances. The key elements in the legal sense of street performances (or artistic performances) are 'public places' and 'artistic activities'. Therefore, as far as belongs to "artistic activities in public places", we can call them in principle as street performances regardless of its level of art, whether they are paid or not, size of performances or genre of artistic activities. Street performances are a way for anyone to freely participate and enjoy art by being performed on open places. In addition, street performances can be seen as more popular and democratic artistic acts than mainstream art culture in that anyone can become street performers. Although street performances are in vogue and becoming a universal cultural phenomenon, they do not appear to be legally organized yet. However, we don't have to strictly regulate street performances on the grounds that they are something different and special. Instead, they should let their street performances be freely performed and enjoyed in accordance with the constitutional law that guarantees the freedom of art or the freedom of artistic expression. Of course, it is necessary to modify the relevant laws on key issues raised regarding street performances. Finally, for street performances to be well established as cultural phenomenon, it should be harmonized that efforts to observe the law and orders by street performers, mature rituals and cultural tolerances of citizens who enjoy street performances, and efforts to realize the purpose of cultural countries and to promote street performances by governments.

A Study on the Deterioration Status of the Seonjaryeong Forest Trails in the Baekdudaegan Ridge (백두대간 마루금 선자령순환등산로의 숲길훼손실태 연구)

  • Lee, Sugwang;Lee, Jinkyu;Kim, Myeongjun;Bang, Hongseok
    • Journal of Korean Society of Forest Science
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    • v.110 no.1
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    • pp.91-105
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    • 2021
  • We conducted a study to identify the relationships between the investigated factors and provide a methodology and generate data by applying deterioration classes to the Seonjaryeong Forest Trail (4.3 km) in the Baekdudaegan Ridge. The average trail width (1.7 m) and bare width (1.4 m) were wider than those obtained in the previous studies. The frequency of trail deterioration was also high. Specific data on deterioration classes were obtained and evaluated using qualitative criteria. Specific data for heavy class stands at 20.1% in trail grade, 13.3 cm on average, and 16.1 cm in the center of erosion depth, 16.2 cm of CSA, 12.3 kg/cm (20.1 mm) on average and maximum 39.3 kg/cm (29.6 mm) of soil hardness. We observed a positive correlation between the deterioration class and trail grade, and the average and maximum soil erosion depths of the hill side were deeper than those of the ridge. The soil hardness data showed a statistically significant difference in terms of the transect site and calculation method (㎏/㎠, mm). Therefore, trail deterioration was observed at the sites having ≥20% trail grade; thus, continuous monitoring at fixed sites over time will be required for sustainability. Furthermore, the trail grade should be of the utmost priority in trail design and management.

A Study on the Policy Innovation Plan for Public Technology Commercialization (공공기술사업화의 정책 혁신 방안에 관한 연구)

  • Yun, Jeong-Keun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.2
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    • pp.212-220
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    • 2021
  • National R&D investment has steadily increased, reaching number 5 in the world as of 2018. However, for public technology commercialization, the level of discovery of policy models through various cooperation initiatives between government ministries is insufficient, and the performance system that can spread technology commercialization is also limited. In this respect, in order to create results in public technology commercialization, it is necessary to prepare alternatives to strengthen multi-ministerial policy cooperation and increase policy execution power. In this paper, we analyzed the current state of national R&D projects by major ministries and suggested an optimized technology commercialization plan through analysis of the structure, budget, and form of each project. In particular, an alternative in terms of policy efficiency was suggested by analyzing the problems of policy discovery that have not been studied previously. This study is of great significance in that it diagnosed problems of public technology commercialization in terms of the lack of systematic research on public technology commercialization and suggested policy advancement for the spread of technology use and the strategic direction in terms of commercialization.