• Title/Summary/Keyword: 기업 이미지 평가

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Influence of Evaluation and Image of Government Technology Development Programs on the Outcome (국가연구개발과제의 평가관리와 이미지가 성과에 미치는 영향)

  • Suh Sang-Hyuk
    • Journal of Korea Technology Innovation Society
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    • v.8 no.spc1
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    • pp.451-475
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    • 2005
  • This paper focuses to find out and analyse the influence of evaluation and image of government technology development programs on the outcome. A comprehensive survey of domestic technology-intensive industry was carried out. Through the results of this survey, we can understand and find out the impotance of the image and evaluation of the programs taken by the firms. We could find out, however, that the output of the technology development of the enerprises is one thing and outcome in the level of society is another, especially as for the influences of evaluation on the performances. In this regard, we could draw several policy implications as well as discussions.

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Thermal Image Processing and Synthesis Technique Using Faster-RCNN (Faster-RCNN을 이용한 열화상 이미지 처리 및 합성 기법)

  • Shin, Ki-Chul;Lee, Jun-Su;Kim, Ju-Sik;Kim, Ju-Hyung;Kwon, Jang-woo
    • Journal of Convergence for Information Technology
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    • v.11 no.12
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    • pp.30-38
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    • 2021
  • In this paper, we propose a method for extracting thermal data from thermal image and improving detection of heating equipment using the data. The main goal is to read the data in bytes from the thermal image file to extract the thermal data and the real image, and to apply the composite image obtained by synthesizing the image and data to the deep learning model to improve the detection accuracy of the heating facility. Data of KHNP was used for evaluation data, and Faster-RCNN is used as a learning model to compare and evaluate deep learning detection performance according to each data group. The proposed method improved on average by 0.17 compared to the existing method in average precision evaluation.As a result, this study attempted to combine national data-based thermal image data and deep learning detection to improve effective data utilization.

Influence of CSR Activity on Brand Equity : Mediation Effect of Product and Service Quality Evaluation (기업의 사회적 책임 활동이 브랜드 자산에 미치는 영향 : 제품 및 서비스 품질 평가의 매개효과)

  • Park, Seung-Bae;Huh, Jong-Ho
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.395-402
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    • 2011
  • Recently, Corporate Social Responsibility(CSR) is essential corporate activity to establish favorable corporate image and sustainability management. But it has been a little research that investigate relationship between CSR in corporate level and marketing performance in individual brand level. This paper investigate relationship between CSR activities and brand equity, moderating effect of product quality and service quality on the relationship between CSR activities and brand equity. The SEM(Structural Equation Model) result of this paper shows positively CSR activity to product quality, service quality, and brand equity. Also, the result show moderating effect of product quality and service quality on the relationship between CSR activities and brand equity. Based on these findings, implication and future direction are discussed.

A Case Study of a Acquisition & Appraisal Policy of Business Archives - With a focus on Meritz - (기업사료의 수집·평가방안 연구 - 메리츠화재의 사례를 중심으로 -)

  • Kim, Hwa Kyoung
    • The Korean Journal of Archival Studies
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    • no.15
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    • pp.219-262
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    • 2007
  • Business organization have developed in close association with the society afterward. Moreover, under capitalism business archives, though they are created in private sector, have started to have public characteristics and be used in public domain beyond internal use in business organization. Records and Archives management at a corporate level increasingly become indispensible. Business organization can use archive management to improve job efficiency and customer service and to facilitate legal matters, marketing, advertising, property management, personnel management and publicity. Additionally, They can secure corporate identity and social reliability as well as transparency in management. This is turn helps secure corporate competitiveness to play as a medium for creating new profit, which will enhance corporate brands. The records and Archives management, which recently kicks off among business organization, are to collect scattered archives and seek systemic management through archives management systems. This study present ways to collect archives scattered before archives management systems were adopted according to archives management. As a prior investigation, the scope and characteristics of business archives are defined. Visit to business organization to collect data and interview with officials responsible were carried out as a preliminary investigation to conduce acquisition policy. Based on the results of the investigation, acquisition policy of Meritz was conducted. into internal and external collection activities, event collection activities. Value appraisal and display appraisal of archives were established as a appraisal policy for efficient management and utilization of collected business archives. This study takes the case of Metitz Fire & Marine Insurance Co, Ltd (Meritz) as a example to present ways to manage business archives specifically.

Comparison of Vietnamese Consumer Response to Advertisements of Korean Companies and Vietnamese Companies: Focusing on Balance Theory (한국 기업과 베트남 기업의 광고에 대한 베트남 소비자 반응에 관한 비교연구: 균형이론을 중심으로)

  • Han, Sangpil
    • Journal of the Korea Convergence Society
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    • v.12 no.10
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    • pp.161-167
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    • 2021
  • This study was conducted for the purpose of comparing the advertising effect of Korean companies and Vietnamese domestic companies by applying the balance theory to Vietnamese consumers emerging as a new market for Korean companies. An experiment was conducted on female university students, and cognitive, emotional, and behavioral responses to advertisements in the two countries were investigated. The results showed that there was no difference in the cognitive dimension of Vietnamese consumers' evaluation of advertisements in Korea and Vietnam, but there is a difference in the emotional dimension and the behavioral dimension. This study contributed theoretically to the possibility of applying the balance theory to the study of international advertising effects, and the implications of international advertising of Korean companies in the underdeveloped markets were discussed.

A Study on the Value Evaluation of the Unstructured Data within Enterprise (기업내 비정형 데이터의 가치 평가 모델에 관한 연구)

  • Jang, Man-Chul;Kim, Jeong-Su;Kim, Jong-Hee;Kim, Jong-Bae
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.05a
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    • pp.367-369
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    • 2014
  • Digital data are mostly comprised of unstructured data such as text file, office file, image file, video file, and drawing file. The recent digital data being generated and used within enterprise are sharply increasing in quantity. Those digital data are becoming significant as digital assets, but the value of digital assets is not properly evaluated. Accordingly, this study will present a model to evaluate the value of unstructured data as digital assets within enterprise and will also present a differentiated management plan for unstructured data as assets.

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The Effect of Body Image and Self Esteem on Interpersonal Relationship in Nursing Students (간호대학생의 신체이미지, 자아존중감이 대인관계에 미치는 영향)

  • Park, So-Young;Koo, Sang-Mee
    • Journal of Convergence for Information Technology
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    • v.10 no.1
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    • pp.158-168
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    • 2020
  • This study is a descriptive research study to identify the relationship between the body image, self-esteem and the degree of interpersonal relations of nursing students and the factors affecting interpersonal relationships. During the month of June 2019, data were collected using a structured questionnaire survey of 252 undergraduate nursing students at universities A and Y cities. Collected data were analyzed by descriptive statistics, t-test, ANOVA, Pearson correlation coefficients, and multiple regression using SPSS 20.0. Factors affecting interpersonal relationship were 12% in terms of physical image, health orientation, and health assessment. The main factors affecting interpersonal relationships were health evaluation, health orientation and appearance evaluation. Therefore, in order to improve nursing relationships among nursing college students, it is necessary to develop and apply various intervention programs to positively evaluate their health and appearance and to lead a health-oriented life.

Evaluation of Crack Monitoring Field Application of Self-healing Concrete Water Tank Using Image Processing Techniques (이미지 처리 기법을 이용한 자기치유 콘크리트 수조의 균열 모니터링 현장적용 평가)

  • Sang-Hyuk, Oh;Dae-Joong, Moon
    • Journal of the Korean Recycled Construction Resources Institute
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    • v.10 no.4
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    • pp.593-599
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    • 2022
  • In this study, a crack monitoring system capable of detecting cracks based on image processing techniques was developed to effectively check cracks, which are the main damage of concrete structures, and a program capable of imaging and analyzing cracks was developed using machine vision. This system provides objective and quantitative data by replacing the appearance inspection that checks cracks with the naked eye. The verification of the development system was applied to the construction site of a self-healing concrete water tank to monitor the crack and the amount of change in the crack width according to age. In the case of crack width detected by image analysis, the difference from the measured value using a digital microscope was up to 0.036 mm, and the crack healing effect of self-healing concrete could be confirmed through the reduction of crack width.

An Influence of Korean National Image on Japanese Consumer's Perceived Quality, Risk and Information Cost Saving: focused on Mediating Role of Brand Credibility (한국의 국가이미지가 일본소비자의 지각된 품질과 위험, 그리고 정보비용절약에 미치는 영향: 브랜드신뢰성의 매개적 역할을 중심으로)

  • Kim, Jang Hyun;Bae, Il Hyun
    • International Area Studies Review
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    • v.15 no.1
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    • pp.315-339
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    • 2011
  • As the Korean economy grows, the brand value of Korean companies such as Samsung, LG and Hyundai Motor has been elevated greatly. Compared to the brand value of Korean companies, Korea's national image is very lowly ranked. In addition Korea's national brand is undervalued compared to economic volume. So, the purpose of this study is to find way to enhance the Korea's national brand in Japanese Market through brand credibility. The results as follows. First, this study find that brand credibility is consist of expertise and trustworthiness in Japanese market. Second Korea national image positive impact on brand credibility. Third, brand credibility positive impact on perceived quality and information cost saving. Finally, brand credibility negative impact on perceived risk. In conclusion, all hypothesis are significant. So these results are very useful to Korea government and Korean companies.

Multidimensional scaling analysis on the images of special purpose academies (다차원 척도법을 이용한 특수 목적대학에 대한 이미지 분석)

  • Bae, Hyun-Wung;Kwon, Ki-Ho;Moon, Mi-Nam;Moon, Ho-Seok
    • Journal of the Korean Data and Information Science Society
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    • v.21 no.1
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    • pp.11-20
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    • 2010
  • The purpose of this study is to analyze the images of the Military Academy, Naval Academy, Air Force Academy, Police Academy, and Armed Forces Nursing Academy using multidimensional scaling method. For this research, we surveyed 363 applicants to special purpose academies including Military Academies and Police College. The study showed that the Military, Naval, and Air Force Academies had stronger image than the Police Academy in the area of physical strength, tradition, and fellowship between senior and junior. On the other hand, the Police Academy had better image in the area of social activity and applicant's academic achievement. The Military Academy had been evaluated the best school among the three Academies in the area of applicant's academic achievement, educational environment, faculty, tradition, and fellowship between senior and junior.