• Journal of Digital Convergence
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• v.15 no.12
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• pp.255-263
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• 2017

Recently, cause marketing is more focused as one of key brand positioning strategies, which in turn leads that more companies are interested in cause marketing. In this study, we focused on two different types of cause marketing, named as public-volunteered cause marketing and corporate-driven cause marketing. A field study using an actual brand explored the effect of cause marketing type and brand authenticity on purchase intention toward the target brand. Moreover, we examined the moderation and moderated mediation of brand awareness. As our results showed, the corporate-driven cause marketing had a positive impact both on brand authenticity and purchase intention in the low (vs. high) brand awareness condition. However, the effect of public-volunteered marketing on purchase intention and brand authenticity did not vary depending on brand awareness. To increase the effectiveness of the cause marketing, the results suggest that the public-volunteered cause marketing would be more effective than the corporate-driven cause marketing.

• The Optical Journal
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• s.110
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• pp.70-72
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• 2007

외국 기술을 모방하여 그 궤적을 따라가는 추격형 기술혁신모델의 한계가 노정되면서 새로운 기술혁신모델의 필요성이 증대하고 있다. 본 연구에서는 모방에 의거한 추격형 혁신활동을 넘어서는 탈추격형(post catch-up)기술혁신활동의 특성을 조감하는 작업을 수행했다. 특히 분석대상을 중소기업에 맞추어져 이들의 탈추격형 혁신활동 사례를 살펴보았다. 기술집약형 중소기업의 혁신활동의 활성화는 그 자체가 대기업 중심의 한국혁신체제의 전환을 보여주는 의미 있는 현상이기 때문이다.

• Journal of Korea Technology Innovation Society
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• v.12 no.2
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• pp.360-387
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• 2009

In this paper, we analyse empirically the effects of internal financing on investment of innovative small and medium sized enterprises listed on Kosdaq Market of Korea Exchange. The main results of this study can be summarized as follows. Free cash flows by proxy variables of internal financing have the significant effects on R&D investment as well as fixed asset investment. Internal financing has much more effects on R&D investment of general enterprises listed on Kosdaq Market than that of venture enterprises listed on Kosdaq Market, and on R&D investment of innovative enterprises than that of non-innovative enterprises. Internal financing has more effects on asset-counted R&D investment than cost-counted R&D investment. Asset-counted R&D investment is counted in intangible assets on Balance Sheet, and cost-counted R&D investment is counted in cost on Income Statement. Internal financing has more effects on R&D investment of financial constrained enterprises than that of financial unconstrained enterprises. Financial constraints is measured by credit ratings. Faulkender and Smith (2007) emphasize that low credit ratings enterprises are more likely to face financial constraints, and they rely largely on internal financing.

• Journal of the Korea Convergence Society
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• v.10 no.12
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• pp.81-91
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• 2019

This study empirically examines the relationship between the characteristics of a company and its performance through open innovation. It was intended to accept open innovation as a strategic means to overcome various situations in which companies faced and to understand it as a process of generating corporate performance. In various situations, companies must overcome environmental and internal factors. As an environmental factor, the dynamics of the market and the dynamics of technology allow for the adoption of open innovation, which in turn becomes a strategic tool for generating results. In addition, the internal environment of the company should strengthen the organization's capacity considering the characteristics of the company. In order to reinforce entrepreneurial orientation, openness of organizational culture, delegation and R & D capabilities, which are internal characteristics of the company, open innovation has a positive effect on the performance of the company. In overcoming the environment given to the company, open innovation was found to be an important medium for generating various results for the company. For this study, we conducted a structured questionnaire survey on 176 Korean companies. This study suggests that open innovation is strategically accepted and understood as a management strategic philosophy in order to overcome the environment in which a company is faced and generate results.

• Digital Contents
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• no.5 s.144
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• pp.12-13
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• 2005

국가경제가 새롭게 도약하기 위해서는 고부가가치 기술을 지닌 혁신형 중소기업을 육성하는 것이 최우선 과제임은 이미 잘 알려져있다. 그동안 중소기업이 기술진보 등 경제환경 변화에 효율적으로 대응하지 못한 구조적인 문제점이 가장 큰 중소기업 경영애로의 요인으로 작용했다. 이에 지난해 12월 취임한 양해진 중소기업정보화경영원장은 그동안 중소기업 보호정책을 탈피, 중소기업이 기술혁신 능력을 갖춰 혁신 주도형 중소기업으로 육성하겠다는 포부를 밝혔다.

• International Area Studies Review
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• v.14 no.3
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• pp.339-362
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• 2010

This study empirically examined the effect of ownership on cross-border acquisition performance. This study analyzed 284 international acquisitions undertaken by Korean public companies between 1986 and 2008. This study showed that the ownership had a negative impact on cross-border acquisition performance. Furthermore, this study found that the interaction between the ownership and cultural distance had a negative impact on cross-border acquisition performance. This study also showed support that the interaction between the ownership and acquisition relatedness had a negative impact on cross-border acquisition performance. This study improved the understanding of roles of the ownership and complemented previous research on the relationship among cultural distance, acquisition relatedness, and cross-border acquisition performance.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.307-307
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• 2017

알리바바는 단기간에 세계 최고규모의 전자 상거래 기업으로 성장하였다. 어떻게 그렇게 단기간에 그것도 인터넷이 그렇게 완비되지 않은 중국에서 출발하여 세계적 기업으로 알리바바가 성장할 수 있었을까? 이 문제에 대한 답을 구하고자 한다. 알리바바는 개방형 혁신을 통한 세계 최고수준의 창조적인 전자 상거래 비즈니스 모델을 단기간에 완비하여 갔다. 아울러, 개방형 혁신이 초래하는 복잡성이라는 비용, 즉 기업을 와해하는 원심력을 강력한 새로운 중국 기업 문화 "마윈식 소비자 신뢰 관씨 문화"를 구축하여 극복하여 왔다. 본 연구는 알리바바의 역동적인 개방형 혁신의 과정의 창발성과 그 과정에서 발생하는 원심력과 복잡성을 억제하는 새로운 관씨 문화, 제도, 및 리더십의 지속적인 강화 과정을 분석한다.

• The Journal of the Korea Contents Association
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• v.9 no.1
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• pp.254-269
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• 2009

Corporate business in today's domestic industry focuses on using of culture & arts as internal and external marketing strategies with increases number of business cases of implementing corporate cultural marketing. Despite certain demands for the systematic research of corporate cultural marketing, studies have not been sufficiently developed to meet industrial and academic demands. In some paper, studies on effectiveness of corporate cultural marketing have been examined. But the papers were only limited to a conceptual categorization of corporate cultural marketing. Therefore we intended to study patterns of corporate cultural marketing using actual corporate data and explore inter-relationship across the patterns and characteristics. As a result, Korean firms were categorized into four patterns as below: 1)Duty type, 2)Strategic Partner type, 3)Publicity type and 4)Event type. Also, We found that performance of Strategic Partner type was highest.

• Journal of the Korea Convergence Society
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• v.13 no.5
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• pp.219-228
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• 2022

In order to improve audit quality, it is essential to understand the occurrence of disagreement between auditors and managers, and this study aims to analyze the impact of Business Strategies on audit risk and accounting audit delay. To this end, we conducted an empirical analysis using sample 2,910 firm-year data from 2018 to 2020 of KOSPI-listed and KOSDAQ-listed companies. The results of the empirical analysis of this study are as follows. First, compared to the companies of defender type, prospectors can expand audit procedures for new products, R&D costs, and intangible assets, and increase audit delays due to disagreement between managers and auditors. Second, compared to KOSPI-listed companies, the prospectors in KOSDAQ are more likely to have lower financial reporting quality, which further increases audit delays. The results of this study analyzed whether a company's Business Strategy affects the possibility of disagreement between an auditor and a company, and verified whether there is a difference in the audit report lag by stock market. The results of this study show that auditors' strong duty of care is needed for the companies of prospector type with high audit risk, and it is meaningful to present reinforced audit systems and specific guidelines for the companies of prospector type through the definition of prospector type. It also enables the expansion of research to identify the relationship between non-financial factors and audit risks that make up the companies of prospector type.

• 프린팅코리아
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• v.7 no.9
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• pp.56-71
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• 2008

현대를 특징짓는 말 가운데 "자격증"의 시대라고 말하는 경우가 종종 있다. 이는 개인의 능력을 객관적으로 측정하고 전문성을 강조하게 되었음을 의미한다. 그리고 이런 경향은 더욱 확산되어 개인들의 자격증 취득 열풍을 넘어 기업들도 여러 자격증(인증)을 받는 것이 보편화되는 시대가 되었다. 회사들이 취득하고자 하는 인증에는 수십여 개에 달하고 있으나 근래 들어 두각을 드러내는 것으로 이노비즈(기술혁신형 중소기업 인증)와 메인비즈(경영혁신형 중소기업 인증)를 들 수 있으며 인쇄업계도 인증을 받거나 신청하는 기업들이 줄을 잇고 잇다. 이처럼 기업들과 관련된 각종 인증이 크게 늘어남에 따라 취득하고자 하는 인증의 정확한 내용과 의미, 취득 이후에 따르는 지원책 등을 알아보고 자사에 적합한 인증이 무엇인지 등을 검토, 확인하고 신청하는 것이 필요하게 되었다. 근래 들어 중소기업들의 이목을 끌고 있는 이노비즈와 메인비즈를 소개한다.