• Title/Summary/Keyword: 기업전략

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A Research Framework of Studying Longevity of Strategic Alliances (전략적 제휴의 수명에 관한 이론적 연구)

  • Kim, Joong-Wha
    • Korean Business Review
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    • v.13
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    • pp.247-262
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    • 2000
  • This study proposes a conceptual framework that can help to investigate strategic alliances. Based on the framework, this study identifies the factors that affect longevity of strategic alliances, highlighting the network structure in which a firm is embedded as an important variable, along with other environmental-level and firm-level variables such as environmental volatility, nationality, and previous experience with strategic alliances. In this study, the network structure of existing alliances in which a firm is embedded constitutes a form of social capital and is hypothesized to partially explain the longevity of a strategic alliance. In addition, the significance of other factors is appreciated.

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The Effect of Logistics Company Strategies and Logistics Cooperation on Business Performance (물류기업의 전략과 물류공동화가 경영성과에 미치는 영향)

  • Yang-Il Cho
    • Korea Trade Review
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    • v.48 no.4
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    • pp.263-283
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    • 2023
  • Companies must strengthen core competencies by concentrating resources to secure a competitive edge and operate efficient processes from a company-wide perspective. To this end, it is seeking to concentrate its capabilities and reduce costs by pooling non-essential tasks or facilities that require a lot of time and capital at a strategic level. Therefore, logistics companies should actively utilize logistics coorperate system in order to maximize the use of logistics resources according to the limitations of human resources, physical resources, and time. This study is an empirical analysis of the strategy of logistics companies and the impact of logistics coorperate on corporate performance, and a survey and analysis was conducted on domestic logistics companies. The results of the empirical analysis showed that the cost·relationship·information-oriented strategy of logistics has a positive(+) effect on the financial·operation·strategic performance indicators of companies through logistics coorperate. The results derived from this paper will be used as an important determining factor in establishing a logistics strategy and logistics coorperate to improve the performance of logistics companies and logistics service companies.

Customer Satisfaction and the Fit between Supply Chain Context and Postponement-Speculation Strategies -The Case of Electronic Products- (공급체인의 투기 및 순연 전략 적합성이 고객 만족도에 미치는 영향 -전자제품을 중심으로-)

  • Kim, Kyung-Kyu;Kim, Sung-Ki;Ryoo, Sung-Yul
    • The Journal of the Korea Contents Association
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    • v.10 no.9
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    • pp.363-374
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    • 2010
  • Supply chain (SC) strategies will influence corporate performance and customer satisfaction. However, few empirical research has investigated the impact of the gap between prescriptive and current strategy on customer satisfaction. Based on the profile analysis with data from 31 products, the results of this study show the significant relationship between customer satisfaction and the fit between SC context and speculation-postponement strategies. The results imply that different SC strategies should be applied in accordance with product attributes and supply environments.

The Strategies for Evolutionary Properties of User Interfaces (진화론적 발전 속성에 따른 UI 진화 전략)

  • Kim, Huhn
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.789-794
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    • 2006
  • UI (User Interface)는 끊임없이 진화한다. 사용자의 새로운 요구 사항을 만족시키기 위해, 기존 UI에 대한 불편 사항을 해결하기 위해, 경쟁 제품의 더 좋은 UI를 따라 잡기 위해, 그리고 새로운 기술로 기존에는 불가능했던 것이 가능해 짐으로 인해, UI는 지속적으로 더 좋은 방향으로 변화하고 있다. 특히 휴대폰과 같이 라이프사이클이 짧은 제품의 UI는 매 제품마다 UI를 변화시킬 수 없기 때문에 기업 입장에서의 전략적인 접근이 중요해 진다. 더욱이 충분한 검증 없이 이루어진 진화의 방향은 사용자가 원하는 방향과 일치하지 않게 되어 오히려 퇴화하는 문제도 발생할 수 있다. 본 논문은 UI가 생성, 유지, 융합, 소멸되어 가는 진화론적 발전 속성 및 그러한 속성에 영향을 주는 요소들을 살펴보고, 라이프사이클이 짧은 제품의 UI를 개선할 때 어떤 전략을 취하는 것이 기업 차원에서 좋은지를 설명한다. UI 진화 전략은 크게 점진적 개선을 추구하는 구릉식 전략과 한번에 도약하는 계단식 전략으로 나눌 수 있다. 위 두 전략들은 사용자 만족도, 개선에 필요한 비용과 그 가치, 개선 후의 리스크 (Risk)에 따라 장단점을 가진다. 결론적으로 본 논문에서는 두 전략 모두 서로 상반되는 장단점을 가지므로, 어느 한 전략을 취하기 보다는 UI 요소의 특성 및 변화의 규모에 따라 두 전략을 혼용하는 전략이 기업 입장에서 최적의 전략임을 주장한다.

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A Study on the Effect of Industrial-Academic Cooperation Operating System on Corporate Performance: Focused on Corporate Management Awareness, System Buildup, and Strategic Operation (산학협력 운영시스템이 기업성과에 미치는 영향 연구: 경영인식과 시스템구축, 전략운영을 중심으로)

  • Park, Roh Gook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.5
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    • pp.49-59
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    • 2021
  • This study researched the relationship of effect of management awareness of corporate members, system buildup and strategic operation on corporate performance through industry-university collaboration networking. The result of the study are as follows. First, as the importance of industry-university collaboration, system buildup networking was proved to provide the greatest influence on the corporate performance. Second, it presents to form the bond of sympathy with members on corporate management which is built through industry-university collabora-tion. Third is the importance of strategic operation. Strategic operation was prove to have high influence on corporate performance. Fourth is to prove the relationship between system buildup and strategic operation of industry-university collaboration networ- king. The system buildup provides an important impact on corporate strategic operation. Fifth is the system buildup through management awareness by through industry-university collaboration. Lastly, the relationship between management awareness and corporate performance was found to be significant. Management awareness of members can be presented as an important variable on corporate performance. This study is to present the fact that it is important to secure competitiveness of small and medium-sized businesses, to develop a way for creative improvement and to secure a way for strengthening the competitiveness, and to strengthen the corporate competitiveness through reinforcement of industry- university collaboration networking.

A Study on the Relationship between Enterprise RFID Capability and Strategic Supply Chain Capability and Firm Performance: Focusing on Logistics, Distribution and Supply Chain Enterprises in China (기업의 RFID 역량과 전략적 공급사슬역량 및 기업성과 간 관계에 관한 연구: 중국 내 물류, 유통, 공급망 기업을 중심으로)

  • Shang Meng;Yong Ho Shin;Chul Woo Lee
    • Information Systems Review
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    • v.20 no.2
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    • pp.87-110
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    • 2018
  • This study reviews previous studies about the effects of RFID capabilities on strategic supply chain competence and business performance in the Chinese context. This study introduces a new perspective that measures the degree to which RFID capability levels contribute to business performance. Such an assumption is based on the fact that companies build their own capabilities through RFID capabilities and that these capabilities provide a competitive advantage for enterprises. Data on all sorts of logistics, distribution, and manufacturing companies that introduced RFID system in China were collected for data analysis. This study analyzes the structural equation modeling using Smart-PLS 2.0 program. This study confirms that internal reliability, convergent validity, and discriminant validity are satisfied. The hypothesis test result on the relationship between RFID capacity and strategic supply chain competence and strategic supply chain competence and company results is partially adopted. This study aids in establishing a RFID system construction strategy to enhance supply chain competence by suggesting guidelines for the successful introduction of RFID system through identifying the causal relationship between RFID capacity and strategic supply chain competence. This study also suggests the influence of RFID competency on visibility, agility, flexibility, and collaborations.

Strategic Alliance Networks in Korean Construction Industry: Network Structure and Performance of Firms (국내건설기업의 제휴네트워크 : 네트워크 구조와 성과)

  • Kim, Kon-Shik;Shin, Tack-Hyun
    • Korean Journal of Construction Engineering and Management
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    • v.10 no.4
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    • pp.151-164
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    • 2009
  • Strategic alliances developed as formalized inter-organizational relationships are core vehicles to share information, resources and knowledge. The structural characteristics of strategic network constructed by strategic alliances have been important agenda in strategic management discipline. This paper has two folds in analysing the strategic network formulated by project level alliances in Korean construction industry. First, we investigate the strategic network using the tools and methods of social network analysis, such as centrality, cohesion, structural equivalence, and power law. Second, the performance of firms within networks are analysed longitudinally with panel data analysis. We have found that the strategic networks in this industry has scale-free characteristics, where the degree distribution fits the power law, and the vertically equivalent structure is clear. We also present that the performance of firms are continuously affected by the degree centrality of firms in this network for the last 10 years.

Patent Production and Technological Performance of Korean Firms: The Role of Corporate Innovation Strategies (특허생산과 기술성과: 기업 혁신전략의 역할)

  • Lee, Jukwan;Jung, Jin Hwa
    • Journal of Technology Innovation
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    • v.22 no.1
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    • pp.149-175
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    • 2014
  • This study analyzed the effect of corporate innovation strategies on patent production and ultimately on technological change and new product development of firms in South Korea. The intent was to derive efficient strategies for enhancing technological performance of the firms. For the empirical analysis, three sources of data were combined: four waves of the Human Capital Corporate Panel Survey (HCCP) data collected by the Korea Research Institute for Vocational Education and Training (KRIVET), corporate financial data obtained from the Korea Information Service (KIS), and corporate patent data provided by the Korean Intellectual Property Office (KIPO). The patent production function was estimated by zero-inflated negative binomial (ZINB) regression. The technological performance function was estimated by two-stage regression, taking into account the endogeneity of patent production. An ordered logit model was applied for the second stage regression. Empirical results confirmed the critical role of corporate innovation strategies in patent production and in facilitating technological change and new product development of the firms. In patent production, the firms' R&D investment and human resources were key determinants. Higher R&D intensity led to more patents, yet with decreasing marginal productivity. A larger stock of registered patents also led to a larger flow of new patent production. Firms were more prolific in patent production when they had high-quality personnel, intensely investing in human resource development, and adopting market-leading or fast-follower strategy as compared to stability strategy. In technological performance, the firms' human resources played a key role in accelerating technological change and new product development. R&D intensity expedited new product development of the firm. Firms adopting market-leading or fast-follower strategy were at an advantage than those with stability strategy in technological performance. Firms prolific in patent production were also advanced in terms of technological change and new product development. However, the nexus between patent production and technological performance measures was substantially reduced when controlling for the endogeneity of patent production. These results suggest that firms need to strengthen the linkage between patent production and technological performance, and take strategies that address each firm's capacities and needs.

Innovation and Employment in Korean Service Sector - A firm Level Analysis (한국의 서비스업에서 기술혁신전략이 고용에 미치는 영향 - 기업수준의 연구)

  • Park, Song-Kun;Kim, Byung-Keun
    • Journal of Korea Technology Innovation Society
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    • v.14 no.2
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    • pp.223-245
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    • 2011
  • We have analysed the impact of innovation on the employment in the Korean Service sector using KIS 2006 data. Our study is based on Bogliacino and Pianta (2010)'s model, which involves two main innovation strategies, technological competitiveness and cost competitiveness, as the main explanatory innovation variables for the employment dynamics. Empirical results show that an increase in demand was the strongest driver for an increase in employment in all four service sectors, including Science-based, specialized supplier, size and information intensive, and supplier dominated. Innovation strategy appeared to have a significant effect on employment at the firm level; Technological competitiveness showed a positive effect on employment in science based sector while cost competitiveness appeared to give a negative effect in specialized supplier sector. The firms in size and information intensive sector showed that increase in wages gives negative impact on their employment. However, cost competitiveness did not give any significant effect on employment dynamics of firms in size and information intensive sector and supplier dominated sector. This finding is different from the research of Bogliacino and Pianta (2010) on the European countries. One possible explanation would be that innovation strategy does not affect employment of firms in size and information intensive sector and supplier dominated sector since the level of innovativeness of these sectors in Korea fall behind that of European countries.

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Business Strategies for Korean Private Security-Guard Companies Utilizing Resource-based Theory and AHP Method (자원기반 이론과 AHP 방법을 활용한 민간 경호경비 기업의 전략 연구)

  • Kim, Heung-Ki;Lee, Jong-Won
    • Korean Security Journal
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    • no.36
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    • pp.177-200
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    • 2013
  • As we enter a high industrial society that widens the gap between the rich and poor, demand for the security services has grown explosively. With the growth in quantitative expansion of security services, people have also placed increased requirements on more sophisticated and diversified security services. Consequently, market outlook for private security services industry is positive. However, Korea's private security services companies are experiencing difficulties in finding a direction to capture this new market opportunity due to their small sizes and lack of management-strategic thinking skills. Therefore, we intend to offer a direction of development for our private security services industry using a management-strategy theory and the Analytic Hierarchy Process(AHP), a structured decision-making method. A resource-based theory is one of the important management strategy theories. It explains that a company's overall performance is primarily determined by its competitive resources. Using this theory, we could analyze a company's unique resources and core competencies and set a strategic direction for the company accordingly. The usefulness and validity of this theory has been demonstrated as it has often been subject to empirical verification since 1990s. Based on this theory, we outlined a set of basic procedures to establish a management strategy for the private security services companies. We also used the AHP method to identify competitive resources, core competencies, and strategies from private security services companies in contrast with public companies. The AHP method is a technique that can be used in the decision making process by quantifying experts' knowledge and unstructured problems. This is a verified method that has been used in the management decision making in the corporate environment as well as for the various academic studies. In order to perform this method, we gathered data from 11 experts from academic, industrial, and research sectors and drew distinctive resources, competencies, and strategic direction for private security services companies vis-a-vis public organizations. Through this process, we came to the conclusion that private security services companies generally have intangible resources as their distinctive resources compared with public organization. Among those intangible resources, relational resources, customer information, and technologies were analyzed as important. In contrast, tangible resources such as equipment, funds, distribution channels are found to be relatively scarce. We also found the competencies in sales and marketing and new product development as core competencies. We chose a concentration strategy focusing on a particular market segment as a strategic direction considering these resources and competencies of private security services companies. A concentration strategy is the right fit for smaller companies as a strategy to allow them to focus all of their efforts on target customers in a single segment. Thus, private security services companies would face the important tasks such as developing a new market and appropriate products for such market segment and continuing marketing activities to manage their customers. Additionally, continuous recruitment is required to facilitate the effective use of human resources in order to strengthen their marketing competency in a long term.

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