• Title/Summary/Keyword: 기업이전

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A Study on the Relationship Among Brand Authenticity, Brand Identification, Educational Satisfaction, Brand Trust, Recommendation and Re-Contract Intention in the Pharmacy Franchisee (약국 프랜차이즈 가맹점(franchisee)의 브랜드 진정성, 브랜드 동일시, 교육만족도, 브랜드 신뢰, 재계약의도, 추천의도의 관계에 관한 연구)

  • Min, Byeong Seok;Park, Woojin;Bae, byung Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.4
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    • pp.143-160
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    • 2019
  • The domestic pharmacy market has undergone a lot of changes starting from the division of medicine. Along with the division of medicine, patients who had previously visited the pharmacy were moved to a hospital or clinic. As the pharmacy became more dependent on the illness and the clinic, the pharmacy began various activities to search for ways other than prescription drugs. At this time, the importance of distribution was emphasized around the time, and as the need to strengthen the competitiveness of pharmacies increased, they rapidly grew into the franchise market. Pharmacy franchise companies continue to lecture on academic management to strengthen the expertise of pharmacists' functions in line with the pharmacy market, which is different from ordinary franchise, in addition to private brand products for pharmacies, diversifying pharmacy handling items, And strengthening its market competitiveness. but research to support it are insufficient. As a research to help this, we analyzed factors affecting the intention of re-contracting and recommendation intention that affect the maintenance and expansion size of the drugstore franchise market. As a result showed the intention of re-contracting and the intention of recommending are affected by positive influence in brand trust. In addition, Brand Promise, Employee authenticity, Originality, Product excellence, Brand reputation, Brand identification, Educational Satisfaction were found to affect brand trust.

Implications on the Technical Level of Industries and Industry-Academia Cooperation in Chungbuk Province (충북지역 산업체 기술수준과 산학협력에 관한 시사점)

  • Nam, Jae-Woo;Lim, Sung-Soo
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.7
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    • pp.520-527
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    • 2019
  • In this study, the technical level and competence of Chungbuk region manufactures were diagnosed and implications for efficiency improvement of cooperation with local universities were derived. The results are as follow. First, in Chungbuk area, 75% of the skilled workers are medium-skilled and high skilled workers. And the life cycle of production products was found to have entered middle/old age. In addition, the industries were overestimating its technology capabilities, including marketing and sales technology, and management technology. Therefore, local universities should develop differentiated program such as technology transfer and commercialization support so that companies can nurture new industries and it is necessary to improve understanding of reality and future prediction ability through various education and seminars. Second, universities in Chungbuk province have failed to meet the practical demands of industry by providing general educational programs such as lifelong education curriculum, rather than the practical training required by industry. First of all, industries needed the practical training programs such as human resource empowerment, technical education and workers' retraining for local industry development. In addition, industries were expected to provide relevant knowledge and infrastructure such as testing, analysis, participation in technology development such as commissioning and joint research. Therefore, universities should prepare customized Industry-Academia Cooperation Programs through industry demand survey in planning. Also, it is necessary to establish various connection points with industry to ensure that industry-academia cooperation will continue and achieve results. Third, the technology of the industries in Chungbuk province was found to be very unrelated to the next generation regional strategic industries. This is not shared vision between industry and local government, Industry-Academia Cooperation Programs will serve as a platform to organize various community entities. Universities will be able to play a key role in between industries and local governments.

A Comparative Study of Text analysis and Network embedding Methods for Effective Fake News Detection (효과적인 가짜 뉴스 탐지를 위한 텍스트 분석과 네트워크 임베딩 방법의 비교 연구)

  • Park, Sung Soo;Lee, Kun Chang
    • Journal of Digital Convergence
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    • v.17 no.5
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    • pp.137-143
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    • 2019
  • Fake news is a form of misinformation that has the advantage of rapid spreading of information on media platforms that users interact with, such as social media. There has been a lot of social problems due to the recent increase in fake news. In this paper, we propose a method to detect such false news. Previous research on fake news detection mainly focused on text analysis. This research focuses on a network where social media news spreads, generates qualities with DeepWalk, a network embedding method, and classifies fake news using logistic regression analysis. We conducted an experiment on fake news detection using 211 news on the Internet and 1.2 million news diffusion network data. The results show that the accuracy of false network detection using network embedding is 10.6% higher than that of text analysis. In addition, fake news detection, which combines text analysis and network embedding, does not show an increase in accuracy over network embedding. The results of this study can be effectively applied to the detection of fake news that organizations spread online.

Critical Review on Modern Change of Ecological Thought in Oriental Tradition (동양 전통 생태사상의 현대적 전환을위한 비판적 고찰 - 유학의 생태사상을 중심으로 -)

  • Han, Sung Gu;Chi, Chun-Ho
    • The Journal of Korean Philosophical History
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    • no.36
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    • pp.235-258
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    • 2013
  • People say that dichotomous way of thought in the Occident separating human from nature resulted in ecological crisis. Furthermore, it is said that surmounting Occidental way of thought is necessary to heal ecological crisis, and ecological elements in Oriental traditional philosophy could be the alternative for changing anti-ecological disposition inherent in Occidental thought. Although so-called ecology did not exist in Oriental traditional philosophy, there is room for reviewing Oriental traditional philosophy in terms of ecological elements or ecological orientation. In modern society, however, the vitality and significance of ecological elements in Oriental traditional philosophy cannot be conclusively verified. On the other hand, Occidental thought regarded as the main culprit of environmental destruction may not contain anti-ecological contents. Therefore, this study critically reviews the possibility and significance of modern change of ecological thought in Oriental tradition by raising two questions, "Is Occidental view of nature anti-ecological?" and "Is Oriental view of nature ecological?"

Effects of Management Support for Health and Safety on Workers' Safety Perception (안전보건에 대한 경영진의 지지가 근로자 안전인식에 미치는 영향)

  • Han, Seung Jo;Bae, Young Min
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.155-162
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    • 2021
  • The purpose of this study is to investigate effects of management support for health and safety on workers' safety perception. Since the 1990s, Korea's national competitiveness has been rising rapidly, but efforts to prevent and cope with industrial accidents are still insufficient. Particularly there is a big movement to strengthen corporate responsibility for serious accidents in the 2020s. In this study structural equation model(SEM) was constructed and quantitatively analyzed in order to know how management's support affects the organization, system, and communication related to safety and health in the company, and ultimately how it has an effect on workers' safety perception. 4,169 questionnaires conducted by the Institute for Occupational Safety and Health were used as observation variables, and 5 hypotheses were established and were verified in SEM. As management support increases, organization & institution for a safe workplace, communication related with safety and health within the company become more active. Finally management support has a positive effect on workers' safety perception. The results of this study imply that management needs to increase awareness of the importance of safety and health before all measures such as organizations, institutions, and communication related to safety and health.

The Effect of Technology Difficulty and Safety Perception on Customer Value Perception and Intention to Use Self-Service Technologies (셀프서비스기술 환경에서 기술난이도와 안전성 지각이 고객가치인식과 지속사용의도에 미치는 영향)

  • Bu, Shaoyang;Liu, Tianyuan;Koh, Joon
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.47-67
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    • 2022
  • Computer and Internet information technologies(ICTs) have changed the modern service industry and people's life style. In particular, the global spread of COVID-19 has attracted more attention to contact service types such as self-service technology. With the increase in labor costs and the enhancement of consumer self-awareness, more and more companies transfer part of their work to customers through their own service technology. This study seeks to answer the following questions. (1) Do technology difficulty and safety perception affect customer value recognition in the self-service technologies? (2) Does customer value recognition influence the intention to use such technologies continuously? This study conducted an empirical analysis with 327 samples to validate the influence of self-service characteristics(technology difficulty and safety perception) on customer value recognition and continuous utilization intentions. Also, it analyzes the moderating effects of age and frequency of use on the relationship between self-service characteristics and customer value recognition. The study results show that the technology difficulty does not affect the customer's perceived value recognition; and the higher the customer's value recognition, the higher the intention of continuous use.

A Study on the Effects of Perceived Risk Factors of RPA on Acceptance Conflict and Acceptance Intention: RPA Experience, Gender, and ICT Industry as Control Variables (RPA의 지각된 위험요인이 수용갈등 및 수용의도에 미치는 영향: RPA경험, 성별, ICT업종을 통제변수로)

  • Song, Sun-Jung;You, Yen-Yoo;Kim, Sang-Bong
    • Journal of Industrial Convergence
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    • v.20 no.10
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    • pp.137-146
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    • 2022
  • The use of RPA (Robotic Process Automation) has been recently reviewed in various industries, but it seems that it is not being applied to companies faster than ever expected. In this study, three perceived risk factors affecting the acceptance conflict and acceptance intention of RPA technology were proposed and the effects of RPA on acceptance conflict and acceptance intention were investigated using RPA experienced people, gender and ICT industries as control variables. For the research, online survey was conducted targeting office workers and analyzed the results by using SPSS 22.0 and AMOS 22.0. As a result, it was found that among the three perceived risk factors, concern about introduction failure, employment insecurity, and execution errors, employment insecurity and execution errors did not affect the acceptance conflict and acceptance intention of RPA. This research shows that concerns over the introduction failure affected the acceptance conflict and acceptance intention. In addition, the acceptance conflict was judged as a factor of the mediation effect of the acceptance intention. From the perspective of companies that want to apply RPA, the theoretical and practical implications of business management are meaningful in that they can identify and respond to particularly important factors among perceived risks.

The Bi-polarized Consumption and Policy Reponses in China (중국의 소비 양극화와 정책 대응)

  • Lee, Jung Hee
    • Journal of International Area Studies (JIAS)
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    • v.13 no.2
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    • pp.315-338
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    • 2009
  • The purpose of this paper is to analyze the situation of bi-polarized consumption in China before and after the global financial crisis, to find the factors causing bi-polarized consumption, and to suggest some policies for Korean enterprises. The findings are as follows. First, before the global financial crisis, in China, there were bi-polarized consumption among classes, and between urban and rural areas, and bi-polarization of individual consumption. The sales of both low price goods and high price goods increased more than that of middle price goods. Second, after the global financial crisis, the trend of bi-polarized consumption in China is stronger than those of other countries. The sales of both low price goods and high price goods in China increase more than in other countries. Third, the factors causing bi-polarized consumption are bi-polarized income, black and grey incomes, "Mianz" culture, the increase of unemployment, and the changing form of family. Especially, the level of formal income is not only high, but the level of black and grey income is also very high. And "Mianz" culture means the conspicuous consumption. The degree of the conspicuous consumption of China is very high in comparison with other countries because "Mianz" culture is strong. Finally, the paper suggests strategies appropriate for bi-polarized consumption with Chinese characteristics.

Problem Structuring in IT Policy: Boundary Analysis of IT Policy Problems (경계분석을 통한 정책문제 정의에 관한 연구 - 언론보도에 나타난 IT 정책문제 탐색을 중심으로 -)

  • Park, Chisung;Nam, Ki Bum
    • 한국정책학회보
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    • v.21 no.4
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    • pp.199-228
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    • 2012
  • Policy problems are complex due to diverse participants and their relations in the policy processes. Defining the right problem in the first place is important because Type III error is likely to happen without removing rival hypothesis in defining the problem. This study applies Boundary Analysis suggested by Dunn to structure IT policy problems in Korea. The time frame of the study focuses on 5 years of Lee Administration and data are collected from four newspapers. Using content analysis, the study, first, elaborates total 2,614 policy problems from 1,908 stakeholders. After removing duplicating problems, 369 problems from 323 stakeholders are identified as a boundary of IT policy problem. Among others, failures in government policies are weighted as the most serious problems in IT policy field. However, many significant problems raised by stakeholders dated back to more than a decade, and those are intrinsic problems, which initially caused by market distortions in the IT industry. Therefore, we should be cautious not to overemphasize the most conspicuous problem as the only problem in the policy field when we interpret results of problem structuring.

A Study on the Improvement Direction of Selection Evaluation Indicators for the Land Transport Technology Commercialization Support Project: Focusing on the Follow-up Project Linkage Plan (국토교통기술사업화지원사업 선정평가 지표 개선방안 연구: 후속사업 연계 방안을 중심으로)

  • Hyung-Wook Shim;Seok-Ki Cha;Seung-Hee Back
    • Journal of Industrial Convergence
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    • v.20 no.12
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    • pp.87-96
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    • 2022
  • The Ministry of Land, Infrastructure and Transport has also been promoting the commercialization of land transport technology to commercialize the technologies owned by small and medium-sized venture companies, and to support the transfer and commercialization of public technologies. At this point, in order to improve the investment effect of subsequent new projects and to select excellent research institutes, it is necessary to establish a valid evaluation index system suitable for the purpose of the project. The evaluation index system for subsequent new projects should be linked to the project objectives and goals of the preceding project, and should be selected in consideration of existing evaluation indicators to prevent interruption of research results. Therefore, this thesis sets the evaluation index system into multiple scenarios through hierarchical cluster analysis using the evaluation result data for each evaluation committee for small and medium venture companies participating in the land transportation technology commercialization support project, and then analyzes the structural equation model. As a result of scenario analysis, considering the measurement effect of each path representing the causal relationship between evaluation indicators and the effect of each evaluation index on evaluation items, the scenario with the highest impact on the evaluation result was selected as an improvement plan.