• Venture DIGEST
• /
• s.121
• /
• pp.26-27
• /
• 2008

기업이 성장하면 할수록 기업의 이익뿐만 아니라 사회 환원에 대해 고민하게 된다. 단순히 기업의 사회적 책임뿐만이 아니라 직원 개개인의 기부 욕구를 해결하고 자원 봉사의 기회를 부여하는 것에 대해서 고려하는 것도 중요하다. 인터넷게임포털 '엠게임(www.mgame.com, 대표 권이형)'은 사회 공헌에 대한 전 직원의 뜻을 모아 매년 새로운 활동을 펼치고 있다.

• Venture DIGEST
• /
• s.103
• /
• pp.25-25
• /
• 2007

(주)메아푸드의 점심시간은 조금 특별하다. 한 명의 직원도 절대 음식을 남기지 않는다. 입맛에 맞지 않다거나 식욕이 없으면 밥 한숟가락, 반찬 한 점 남길 만도 하지만 직원들의 그릇은 늘 깨끗이 비워진다. 이유는 바로 점심값을 아껴 이웃을 돕는 메아푸드의 사회공헌 캠페인 때문이다.

• Venture DIGEST
• /
• s.107
• /
• pp.37-37
• /
• 2007

• Cement
• /
• s.172
• /
• pp.4-10
• /
• 2006

• Venture DIGEST
• /
• s.57
• /
• pp.20-20
• /
• 2004

• Venture DIGEST
• /
• s.28
• /
• pp.18-18
• /
• 2003

• Venture DIGEST
• /
• s.116
• /
• pp.54-55
• /
• 2008

• Venture DIGEST
• /
• s.118
• /
• pp.52-52
• /
• 2008

• Journal of Digital Convergence
• /
• v.10 no.9
• /
• pp.253-262
• /
• 2012

This study tries to find the differences in attitude towards advertisement and corporate image according to the context of article in web contents, banner advertisement exposure and news type. The findings of this study are as follows. First, interaction effect between the context of Internet article on social contribution activity and attitude towards advertisement was confirmed. When the context of Internet article was negative, the news type that provides a photo with the article was more effective for the attitude towards advertisement. It is estimated that when a photo is provided with an Internet article for social contribution activity, the level of crowdedness increases and accordingly the negative context of the Internet article is cancelled out. Second, interaction effect between news type and advertisement type of social contribution activity article and attitude towards advertisement was confirmed. In the news type that provides a photo with an Internet article, corporate advertisement was more effective for attitude towards advertisement than product advertisement. Third, interaction effect between the news type of social contribution activity and corporate image according to advertisement type was confirmed. In the news type that provides a photo with an Internet article, product advertisement was more effective for corporate image than corporate advertisement.

• Korean Business Review
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• v.23 no.2
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• pp.99-114
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• 2010

This study paid attention to the social cultural ripple effect which as a project for the past 10 years, the corporate social responsibility gave to local residents. Especially the study considered the effect appearing from encouragement of cultural activities of residents in abandoned mine which were culturally disadvantaged, and would search for productive ways for continuous development of casino industry and local community in the future. The study area was mainly Taebaek, Gohan, Sabuk located in abandoned mine and the number of residents involved were 185. Through surveys, first, demographic characteristics of respondents were investigated, second, recognition level and satisfaction, third, social cultural impacts of social responsibility of Kangwon Land according to that, and last negative image make over by corporate social responsibility were analyzed. As the result of the investigation, 185 of first response in general recognized the corporate social responsibility of Kangwon Land, and their satisfaction about that was also high. In addition they felt the quality of life were bettered after the development of casino.