• Journal of Korean Society of Forest Science
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• v.99 no.6
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• pp.816-826
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• 2010

The purpose of this study is to investigate the types and processes of corporate philanthropy programs on forestry in Korea 500 largest companies. The result shows that 75 companies of Korea 500 companies (15.0%) participated in corporate philanthropy program related to forestry and there are 113 programs that those companies are proceeding. The types of 108 programs can be divided into 5 parts; 1) volunteer work, 2) creating forests & management, 3) one-time planting work, 4) forest education, 5) training experts & job creation. Among them, volunteer work (55.6%) and creating forests & management (29.6%) showed high proportion. The process of programs depends on their types. The volunteer and one-time planting work were mainly proceeded directly by corporate volunteer organization. But creating forests & management, forest education and training experts & job creation were usually proceeded in consort with local governments, NPOs and NGOs, and so on. These results show that Korean corporate philanthropy in forestry is progressing to strategic philanthropy through participation and partnership of various social groups. This shows the possibility to progress corporate community investment (CCI) with forest education and training experts & job creation.

• Management & Information Systems Review
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• v.32 no.2
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• pp.59-81
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• 2013

Nowadays, social responsibility activities's influence on company's production activity is expanding and corporate social responsibility as sustainability is mandatory. Unlike the past that few companies did social responsibility activity, it is hard to find differences in present that lots of companies are doing social responsibility activity. This research divides social group and corporate group according to the consumer's recognition about company's social responsibility activity and affect-relation of consumer's recognition is confirmed based on the level of authenticity when company does social responsibility activity. As a result, this research states that company's social responsibility activity will make conclusive responsibility on increasing consumer's trust on the company by letting consumers recognize that company's social responsibility activity whiling achieving its seeking goal is not for company's profit, but is sincere action toward social, which means it is the responsibility activity including authenticity.

• Journal of the Economic Geographical Society of Korea
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• v.10 no.4
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• pp.444-460
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• 2007

The purpose of this study is to investigate the logical bases and the real situation of the CSR(corporate social responsibility) execution in the context of local governance. Basically, some management necessities to establish a strategic relationship between a firm and its regional community, is the main reason of CSR execution in the region or in general. Although some costs in forms of money or manpower or resources, should be paid to execute the CSR in a short term, there are so many advantages resulting from it in terms of long time periods. Corporate social responsibility seeks to induce a sustainable harmony or interdependent relationship between the firm and its regional community. In case of POSCO Gwangyang works, so much various forms of community contributions are promoted as a part of CSR executions from the passive reaction for civil petitions to the good corporate citizenship activities. In spite of such an active CSR execution in Gwangyang works, there seems to be required that another way within the works should be explored in order to make it much more effective. Optimal distribution of various resources which are called out for the CSR, is one of the key factors that can affect the strategic result of CSR.

• Venture DIGEST
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• s.70
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• pp.27-27
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• 2005

• Venture DIGEST
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• s.106
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• pp.37-37
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• 2007

• Venture DIGEST
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• s.117
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• pp.38-38
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• 2008

• Korea Petroleum Association Journal
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• no.12 s.178
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• pp.4-7
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• 1995

최근 정유사들이 콘서트ㆍ음악회 등 문화예술에 투자를 늘리는 것은 단순한 이윤의 사회환원 차원에서 한걸음 더 나아가 사회에의 공헌으로서 적극적인 기업의 사회봉사라는 측면에서 긍정적인 반응을 얻고 있다.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.41-54
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• 2019

Today, companies are supporting filed of culture and art forms as part of its social contribution activities to cultural support. Also, improvement of commercial interests and profit structure for enhancing the image of support taking shape at the same time, such as a strategic approach. Culture of companies in building confidence and enhance its operational activity is the image of the positive effect that charitable point of view social contribution projects and strategic point of view of culture support activity. Therefore, corporate culture in the study formed in supporting a variety of factors recognized the importance, culture support for business activity is the image of the factors which are behavior, social responsibility actions, corporate contributions to analyze the impact. Then the company's corporate image formed by supporting a culture and see if any influence on customer loyalty to carry out an empirical study. The conclusions of this study are as follows: first of all, corporate culture support activity is affecting contributions to corporate social responsibility actions and behavior of the corporate image, and image formed to consumers has shown to have a positive impact on customer loyalty. Second, corporate image formed by supporting a culture wac shown to have a positive impact on customer loyalty.

• Cement
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• s.194
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• pp.32-37
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• 2012

한일시멘트는 1961년 설립되어 국가기간산업 건설과 국가경제발전을 이끌고 있는 종합 시멘트회사로 지난 1983년 기업의 이윤을 사회에 환원하는 '우덕재단'을 출범시켜 사회에 공헌해 나가고 있다. 이 회사는 시멘트 품질 혁신과 관련된 수많은 기록들과 나눔 경영에 대한 아낌없는 노력을 인정받아 한국능률협회컨설팅(KMAC)에서 선정하는 '2012년 한국에서 가장 존경받는 기업'으로 9년 연속 1위를 차지하기도 했다. 한일시멘트가 탄탄한 기업역량을 펼쳐나가기까지 대전광역시 대덕구 대화동 대전 산업단지에 위치한 한일시멘트 테크니컬센터의 역할이 컸다는 평가다. 이는 테크니컬센터가 반세기 이상 동안 국내 시멘트의 품질향상에 혁혁한 공헌을 해왔기 때문이다. 지금부터 한일시멘트의 핵심 R&D조직인 테크니컬센터를 소개한다.

• Transactions of the Korean hydrogen and new energy society
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• v.26 no.5
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• pp.453-462
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• 2015

In this study, a methodology is investigated for the development of social responsibility program employed by major domestic companies under social pressure. It is true, however, that its infancy in history and lack of experience makes it difficult to run novel programs for the companies on their own and it naturally leads to copying and/or slight modification of what others do. Utilizing widely accepted SWOT analysis, stakeholders analysis and PDCA Cycle, a methodology for the successful programs with sustainability is proposed by reflecting business nature and strategic direction. Three real cases are analyzed. In addition, relationship and position with social welfare organizations is elucidated.