• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.2
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• pp.516-529
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• 2018

Due to the growing awareness and demand for corporate social responsibility, the corporate activities designed to make a social contribution are becoming increasingly diversified. Nonetheless, according to a periodic survey, the public has become dissatisfied with the social contribution activities of domestic corporations. The perceptions of the social contribution activities of domestic corporations and the public were found to be quite different. In this study, the Social Contribution Activities were classified into three factors, "Socio-Cultural Resource Activities", "Indirect Social Resource activities" and "Economic Resource Activities", and the effect of each factor on the inter-firm connected activities and achievements of local development were analyzed. Firstly, the "Socio-Cultural Resource Activities" and "Indirect Social Resource Activities" were shown to have a positive effect on the Inter-firm connected activities in the community. Secondly, it was found that the more active the Inter-firm connected activities were in the community, the bigger their positive effect was on the achievements of local development. Thirdly, the "Economic Resource Activities" were shown to have a positive effect on the achievement of local development. Fourthly, "Socio-Cultural Resource Activities" and "Indirect Social Resource Activities" were shown to have a positive effect on the Inter-firm connected activities and an indirect positive effect on the achievement of local development. Based on this research, we quantitatively determine the relationship between the corporate social contribution activities and performance.

• 정보보호뉴스
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• s.131
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• pp.21-23
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• 2008

기업의 사회공헌에 대한 사회 구성원들의 요구가 있다. 기업의 규모가 크면 클수록 사회 공공의 이익을 위한 더 많은 공익적 활동이 있게 마련이고, 실제로 적지 않은 기업이 봉사 활동이나 기부 등을 통해 사회공헌을 실천하고 있다. 당위성이 우선 시 되는 정보보호도 마찬가지. 지난 몇 년간 대형 웹 서비스 기업을 중심으로 정보보호에 대한 사회적 책임을 강조하는 목소리가 커지고 있다. 온라인 게임 서비스를 제공하는 넥슨도 이런 사회적 책임을 요구받는 기업 중 하나다.

• Journal of Korea Multimedia Society
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• v.16 no.3
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• pp.388-398
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• 2013

The purpose of this study is to examine that the effects of social philanthropy initiatives the firm's image of corporate social responsibility. The present study analyzed the structural relationship between three motivations of social philanthropy and evaluation of firm, using structural equation modeling as the method of analysis of the data which were collected from surveying 310 random individuals at galleries and performance halls across the nation. The current study found that the focus on customer value positively influenced the firm image, while motivation for enterprise value had a negative effects on the firm image. This study conducted the test of the structural model invariance across the groups. This study also found that the correlation of motivation for customer to the firm image was much stronger in CSV group than its counterpart. In contrast, the correlation of focus on firm enterprise value to the firm image was much stronger in CSR group than CSV.

• Proceedings of the Safety Management and Science Conference
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• 2010.04a
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• pp.467-480
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• 2010

사회의 환경변화에 따라 기업 또한 기업 또한 과거 폐쇄적 수직 체계의 position power에서 개방적 수평체계의 communication power로 역할이 변화하고 있다. 기업의 사회적 책임 이행의 대표적인 활동인 사회공헌활동은 지역사회와의 소통 수단 뿐 아니라 새로운 마케팅전략으로 자리매김 되고 있다. 사회공헌활동의 성공요소 중 가장 중요한 것은 구성원의 봉사적 마인드이다. 봉사적 마인드는 이론 뿐 아니라 실천적 행동철학에 기인 한다. 기업이 바라는 인재상과도 밀접한 관계가 있다. 본 논문에서는 기업이 신입사원 채용시 봉사활동 실적을 반영하는데 있어서 표준적인 가이드라인을 연구 제시하고자 한다.

• Journal of the Economic Geographical Society of Korea
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• v.4 no.1
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• pp.1-18
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• 2001

Some spread-effects and their dynamics accruing to regional community from the new location of large firms would be an interesting theme in economic geography On the assumption that all firms not only should. have cooperative relations with their regional communities but also try to realize such cooperations in case of locating their facilities, some rationale for their philanthropic activities will be discussed in this paper. The focus of this paper is on the community contributions or philanthropy which are executed as the non-profit motivated activities of firms. Why and how should firms respond to the growing requirements of their communities, and what type of philanthropic activities could be good for their social behavioral contexts are the questions to be solved in this study. It is possible to get some guidelines of a firm's philanthropy through the comparisons on the practices in the three largest firm.5: Kodak. Dupont, and POSCO.

• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.398-406
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• 2010

The purpose of this study is to see how much the event attitude of football contest sponsoring company has effects on both the company image for best enterprise and the company image for social contribution and to establish the correlation of these both images with the intent of purchase. For this study, we finally selected 319 persons who participated in Budweiser 6v6 Cup Soccer Contest in 2008 as subject of study. Confirmatory factor analysis, correlation analysis, structural equation model using SPSS 12.0 and AMOS 5.0. The main result of study is as follows : First, the event attitude has a positive effect on the company image for best enterprise. Second, the event attitude has a positive effect on the company image for social contribution. Third, the company image for best enterprise has a positive effect on the intent of purchase. Fourth, the company image for social contribution does not have any effect on the intent of purchase.

• Management & Information Systems Review
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• v.37 no.4
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• pp.75-92
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• 2018

The Purpose of this study was to verify that the corporate social contribution activity(eco-friendly product production, donation activity, volunteer activity, fair trade had a positive influence on the corporate credibility, the intention of price premium and the persistent purchase intention. And also this study examined the differences of corporate credibility and price premium according to consumer's gender. To accomplish the purpose of this paper, I performed literature review which relates to corporate social contribution activity, the corporate credibility, the price premium and the persistent purchase intention, and also performed empirical research. I produced questionnaire which investigates the relation between the factors which influence corporate social contribution activity, the corporate credibility, the price premium and the persistent purchase intention. SPSS 21.0 and Lisrel 8.7 were used to analyze the collected data and to identify the influence relationships. The findings of this paper are as follows: First, the corporate social contribution activity(eco-friendly product production, fair trade) did significant effect on the corporate credibility and the price premium. Second, the intention to pay premium price had affected the intention of persistent purchasing but corporate credibility had affected the intention of persistent purchasing through the intention to pay premium price. Third, the difference in preception of men and woman about the corporate social contribution activity. Among the corporate social contribution activity, women's perception of the relationship between volunteer activity and fair trade on corporate reliability was higher than that of men. Fourth, among the corporate social contribution activity, women's perception of the relationship between volunteer activity and donation activity on the intention of price premium was higher than that of men.

• Management & Information Systems Review
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• v.33 no.5
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• pp.131-153
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• 2014

This study has analyzed on affecting factors of the customer's empathy toward the corporate philanthropic activities in terms of corporates and their products. From the corporate perspective, we have checked how the activities affect the perception of the customer familiarity and authenticity. Study shows that the fairness of the social contribution activities have an impact on both the familiarity and the authenticity (hypothesis 1, hypothesis 2). Social contributions reciprocity has been shown to influence familiarity (hypothesis 3) and it was not statistically significant to the authenticity (hypothesis 4). Looking at the relationship between the familiarity and authenticity from the product side, charm and familiarity (hypothesis 5), uniqueness and authenticity (hypothesis 8) showed that the impact on the definition. On the other hand charm and authenticity (hypothesis 6), uniqueness and familiarity (hypothesis 7) appeared to be not statistically significant. Finally, the relationship between familiarity, authenticity and empathy is as follows. First, the familiarity was found that it is affecting the authenticity (hypothesis 9) and for the consumer sympathetic (hypothesis 10) appeared to be not statistically significant. And the authenticity was found having a defined effect on the consumer sympathetic (hypothesis 11). It is really far more important to suggest an integrated approach to continue a sustainable and stable relationship by increasing consumer purchasing and empathy for the products and services of social enterprises. This study provides practical implications for marketing strategies of social enterprises, which can draw the consumer sympathy through the social contribution activities of social enterprise.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.518-524
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• 2008

경영환경이 개별기업간의 경쟁에서 기업집단 군의 경쟁으로 변화하여 감으로써 기업간 협력의 중요성이 점차 커지고 있다. 많은 선행 연구들이 기업간 협력의 중요성을 강조하고 있으나, 기업의 오랜 역사적 경험 속에서 생겨나는 정보기술 활용 능력과 사회자본이 기업간 협력에 미치는 영향에 대해서는 명확하게 설명하지 못하고 있다. 본 연구에서는 기업간 협력의 촉진요인과 성과와의 관계를 알아보고자 하였다. 기업간 협력의 촉진 요인으로 제시된 정보기술의 활용능력과 함께 사회 자본을 추가로 제안하고, 이들이 기업간 협력을 강화해서 기업의 성과에 공헌한다는 것을 실증하여 보고자 하였다. 실증분석결과 기업의 정보기술 활용능력은 정보공유활동과 사회자본에 긍정적인 영향을 미치고 있으며, 사회자본이 기업간 협업활동에 영향을 미쳐 기업성과를 향상시키는 것으로 나타났다. 이는 자원기반관점에서 기업간 협력을 촉진하는 정보기술 활용능력과 사회자본이 기업간 관계 유지와 기업의 성과에 크게 공헌하고 있으며, 기업의 중요한 무형의 자산으로써 경쟁력의 원천이 되고 있음을 의미 한다고 할 수 있다.

• Korea Petroleum Association Journal
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• s.277
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• pp.66-69
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• 2010

국내 최초의 민간 정유회사로서 시작한 현대오일뱅크는 '사랑가득! 희망에너지'라는 사회공헌슬로건을 걸로 가양한 활동을 펼치고 있다. 에너지기업으로서 우리 사회에 대한 사랑을 표현한 '사랑가득! 희망에너지'는 아동과 청소년에게 희망을 주는 미래희망+, 소외 계층과 함께 더불어 사는 이웃희망+, 푸른 자연을 지키고 사랑하는 자연희망+의 3가지 희망 정신을 담고 있다. 현대오일뱅크의 사회공헌활동은 파트너 십을 전제로 지역사회와의 신뢰감을 형성하고, 기업의 전 자원을 동원해 최대한의 효과를 달성하는 데 초점을 맞추고 잇다. 이를 위해 사업의 특성과 연계된 전략적인 프로그램과 기업, 지역사회, 임직원 모두에게 이익이 되는 프로그램을 구성하여 운영하고 있다.