• Title, Summary, Keyword: 기업시민

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A Study on the Impact of Corporate Citizenship in Purchase Intentions of Consumer (기업시민이 소비자의 구매의도에 미치는 영향에 관한 연구)

  • Chung, Seok-Tae;Chung, Jin-Taek;You, Yen-Yoo
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.157-173
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    • 2011
  • This study is to find out how the activities of Corporate Citizenship based on Economics, Law, Ethics, Philanthropy affect the purchase intention of comsumer. The survey used a random sample of more than 400 people across Seoul and Kyunggi-do. The coding data selected was analyzed by Cronbach's alpha and factor analysis. And then the multi-regression analysis carried out and these results were impacted on all assumptions we set up originally.

Effect for the Worker's Organizational Citizenship Behavior of Value Congruence and Vision Sharing in Social Enterprise (사회적 기업에서 비전공유와 가치일치가 근로자의 조직시민행동에 미치는 영향)

  • Lee, Yong-Jae
    • The Journal of the Korea Contents Association
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    • v.12 no.3
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    • pp.206-213
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    • 2012
  • This study analyzed on the effect worker's organizational citizenship behaviors of vision sharing and values congruence in social enterprise. Analysis results are as follows: the higher the degree of match value of worker and organization, organization's vision have on active organizational citizenship behaviors in social enterprise. And, non-profit organization, full-time employee and Non-disadvantaged are actively organizational citizenship behaviors. Social enterprises's purpose are to solve the social problem in communities and creating the jobs for the vulnerable. Therefore, the administrator of social enterprise strive to share the vision of the organization with worker, and should pay more effort in the selection process for selecting the worker that matches with organization's value.

Antecedents and it's Consequence of Local Consumers Trust in MNC's Product: The Moderating Effect of Global Corporate Citizenship (다국적기업 제품신뢰의 선행요인과 성과: 글로벌 기업시민주의의 조절효과)

  • Hong, Song-Hon
    • International Commerce and Information Review
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    • v.16 no.3
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    • pp.357-380
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    • 2014
  • Buyers' Trust in suppliers is critical in all commerce, but particularly in the relationship between foreign provider and local consumer due to the liability of foreignness. This study examines (1)how local consumers trust in the product of MNCs is affected by their perceptions of the product attributes, (2)does the product trust affects customers loyalty, and (3)whether Global Corporate Citizenship moderates the relationship between the product attributes and trust. Based on previous researches, hypotheses are formulated and the statistical method used to test them was a moderated regression analysis using SPSS 20. 330 respondents from the university student group in Korea were used for this analysis. The results of this study are follows: Service communication and product perceptions such as quality, technological newness, design, and brand value have a significant effect on the product trust. The Effectiveness of product-related service communication had greater than that of the physical characteristics of product. But, price fairness is not significantly. The trust then has a positive relation to customers loyalty. When global corporate citizenship as the moderating role is introduced into the model, the interaction terms with 'price fairness' are verified to be significant. Therefore, global corporate citizenship moderates the relationship between price fairness and product trust. The results of the empirical study provide important implications for Korean firms operating in foreign markets. But, the findings are limited to the University students and to manufacturing sectors. Thus, the generalization of the results of this research remains limited.

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The Effects of Corporate Social Responsibility on Customer Satisfaction and Customer Citizenship Behavior: Mediating Effects of Company Image and CSV (기업의 사회적 책임이 고객만족과 고객시민행동에 미치는 영향: 기업이미지와 CSV의 매개효과)

  • Ahn, Tae-Hyuk;Park, Bong-Gyu
    • Journal of Digital Convergence
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    • v.15 no.4
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    • pp.223-231
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    • 2017
  • This study examined the effects of CSR characteristics on company image, CSV, customer satisfaction, customer citizenship behavior for customers using mobile phones of Samsung, LG, Apple, and Pantech in domestic market. 213 questionnaire samples are used to test 10 hypotheses using structural equation model with AMOS. Results of testing are as follows: First, economic responsibilities, law-ethical responsibilities and philanthropic responsibilities factors of CSR influence positively to company image. Second, economic responsibilities does not influence to CSV. Third, company image influence positively to customer satisfaction and customer citizenship behavior, but CSV does not influence to customer satisfaction This study shows that CSR, company image, CSV are important for customers' increasing customer satisfaction and customer citizenship behavior. Implications and limitations of this study also suggested.

The effects of workplace Spirituality on organizational citizenship behavior in the social enterprise - Moderating effect of LMX - (사회적기업의 일터영성이 조직시민행동에 미치는 영향에 관한 연구 - LMX의 조절효과 -)

  • Ryu, Tae-Mo;Seo, Jeong-Gee;Jung, Hyun-Woo
    • Management & Information Systems Review
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    • v.33 no.1
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    • pp.119-138
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    • 2014
  • Since the mid-1980s, the role of Corporate Social Responsibility(CSR) has become a hot issue in business world due to increasing comparative importance of firms in current society. The purposes of this research are to analyze empirically the relationship between workplace spirituality and organizational citizenship behavior, also to analyze the moderating effects of Leader-Member Exchange(LMX) on the relationship between workplace spirituality and organizational citizenship behavior in the social enterprises. For these purposes, literature review and survey research were conducted. The suggested hypothetical relationships were tested with primary data from a sample 552 employees of social enterprises. The main findings of this study are as follow ; First, inner life and sense of community which are composed workplace spirituality have positive influence sportsmanship and courtesy. second, sense of community have differential influence on organizational citizenship behavior by LMX. In conclusion, inner life and sense of community are expected to improve sportsmanship and courtesy, important of LMX in the social enterprises.

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The Influence of Firm Trust and Salesperson Trust on Commitment and Relational Citizenship Behavior (기업간 거래에서 관계적 시민행동에 관한 연구)

  • 김재욱;이성근;최지호;한계숙
    • Journal of Distribution Research
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    • v.9 no.2
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    • pp.75-99
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    • 2004
  • The primary purpose of this research is to develop and test a model that explains the process of how trust in a supplier firm and salesperson through relational commitment influence buyer's positive and desirable behavior. In order to do so, we are empirically to examine how a supplier firm and salesperson trust can reinforce buyer's relational commitment leading to relational citizenship behavior using over 138 buying firms, Through structural equation modeling, we find that trust in a supplier firm and salesperson influence the relational commitment and relational commitment enhance relational citizenship behavior. However, trust in a supplier firm is unrelated to the buying firm's relational citizenship behavior whereas trust in salesperson has direct effect on relational citizenship behavior. Finally, we discuss several theoretical and practical implications, and suggest limitations for the research and future research issue.

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The Effect of Relational Conflict and Task Conflict between the hotel employee on Organization Citizenship Behavior - Moderating Effect of Self leadership (호텔 종사원의 관계갈등과 과업갈등이 조직시민행동에 미치는 영향 - 셀프리더십의 조절효과)

  • Kim, Jeong-O
    • Proceedings of the Korean Society of Computer Information Conference
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    • pp.163-166
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    • 2020
  • 호텔기업은 최고의 서비스를 주고받는 산업으로 다른 기업과의 비교우위를 위하여 우수한 인력개발을 통해 조직의 효율성을 확보하는 전략에 초점을 맞추어 왔다. 따라서 본 연구는 호텔종사원을 연구대상으로 선정하여 첫째, 관계갈등이 조직시민행동에 영향을 미칠 것이다, 둘째, 과업갈등이 조직시민 행동에 영향을 미칠 것이다. 셋째, 관계갈등과 조직시민행동과의 관계, 과업갈등과 조직시민행동과의 관계에서 셀프리더십의 조절을 살펴보았다. 자료 수집을 위한 설문조사는 서울 경기도 지역의 특급호텔 종사원을 대상으로 400명에게 설문을 실시하였다. 분석결과를 예측해보면 첫째, 관계갈등은 조직시민행동에 유의미한 관계를 미칠 것으로, 둘째 과업갈등은 조직시민행동에 유의미한 관계를 미칠 것으로, 셋째, 셀프리더십은 관계갈등과 조직시민행동간의 관계에서 조절변수의 역할을 넷째, 셀프리더십은 과업갈등과 조직시민행동에 조절효과를 미칠 것으로 판단되어 진다. 조직시민행동의 예측변인으로서 관계갈등과 과업갈등에 대하여 탐색적인 수준에서 연구가 이루어졌음에도 관계갈등과 조직시민행동 그리고 셀프리더십의 상호작용을 다룬 연구가 이루어진 것에 의미가 있다. 또한 관계갈등과 조직시민행동의 관계를 조절하고 과업갈등과 조직시민행동과의 관계를 조절할 것으로 예측되어지는데 이는 후속연구의 바탕이 될 수 있을 것이다. 이런 연구결과를 바탕으로 조직의 관리자는 관계갈등과 과업갈등을 최소화 하고 조직시민행동을 높일 수 있는 방안에 대한 다양한 자기개발 및 프로그램을 개발하고 종사원에게 제공하여 건실한 조직문화를 이루어야 하겠다.

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신첨성대 - 상아탑과학, 기업과학, 그리고 시민과학

  • Kim, Hwan-Seok
    • The Science & Technology
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    • v.30 no.7
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    • pp.24-25
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    • 1997
  • 과학은 상아탑이나 기업의 것일 뿐 시민의 것일 수는 없을까. 이러한 시민 참여문제를 고민해왔던 네덜란드의 대학들은 교수와 대학원생들에 의해 지역사회집단 등이 제기하는 문제들을 교수와 학생들이 연구와 자문을 해주는 '과학상점'이란 것을 70년대부터 운영해오고 있다. 이러한 대학연구의 새로운 모델은 구미 각국에 확산되고 있는 실정으로 우리 대학들도 도입을 고려해 볼 때가 된 것이다.

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Effects of Organizational Trust on Commitment and Citizenship Behavior (조직신뢰가 몰입 및 조직시민행동에 미치는 영향)

  • Lee, Jeong Eon;Liu, Bingjing
    • The Journal of the Korea Contents Association
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    • v.15 no.3
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    • pp.370-377
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    • 2015
  • Organizational trust (OT) plays a substantial role to attain competitive advantages. It is an effective way to enhance organizational effectiveness. OT makes employees to have a positive emotion toward a firm, also it contributes employees to bring a spontaneous behavior. The purpose of this study is to investigate the relationships among OT, organizational commitment (OC), and organizational citizenship behavior (OCB) theoretically and empirically. A total of 228 cases in 15 Chinese companies are used for empirical analysis. The results show that OT has a positive effect on OC and OCB. It is suggested that OT is an important variable to improve emotional and continuance commitment. Also the results reveal that OCB is a meaningful dependent factor that is affected by OC.

Is a social enterprise academy program correlated with changes in social entrepreneurship? A case study of S social enterprise academy (사회적기업 교육과 사회적기업가 정신과의 상관관계 연구 : S 사회적기업 아카데미를 중심으로)

  • Han, Chang-Keun;Park, Eun-Young;Oh, Danny
    • Korean Journal of Social Welfare Studies
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    • v.44 no.1
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    • pp.33-60
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    • 2013
  • This study aims to examine the extent to which a social enterprise academy program influences social entrepreneurship. This study also examined changes in self-concept, civic consciousness, and welfare attitudes as key covariates of social entrepreneurship. This paper used a case study of a social enterprise academy program which was held for two months in S social enterprise academy in 2012. Survey questionnaire with socio-economic characteristics of participants, social entrepreneurship, self-concept, civic consciousness, and welfare attitudes was developed and implemented at the first and last weeks of the program. In total, 55 respondents participated in the two surveys. Key findings suggest that program participants have no positive changes in social entrepreneurship, self-concept, civic consciousness, and welfare attitudes. In particular, interests in new market as a measure of social entrepreneurship have decreased significantly during the study period. In addition, welfare attitudes have been changed in a negative way. This paper concludes by discussing future directions of social enterprise academy program.