• Journal of Korea Technology Innovation Society
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• v.14 no.4
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• pp.1050-1072
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• 2011

It is well known that international cooperation is considerably more difficult because of the difference of interests, level of technology of the partners, social and culture as well as various macro-environmental conditions. This case study aims to investigate the success factors of international R&D collaboration between two firms. For it, an in-dept interview was conducted to the Etri-Microsoft Information Security Lab. A comprehensive research on theories, such as resource-based theory, network theory, relationship marketing theory and market power perspective was done as well. The results show clear objectives, communications based on trust, core competence on which the counterpart can rely on, consideration on the government decision process as well as the environment are important for success.

• Journal of Korea Technology Innovation Society
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• v.17 no.1
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• pp.174-194
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• 2014

Collaborative technology development is now one of the most significant modes of activity in the global scientific community. However, the international cooperation of science and technology simultaneously provides opportunities and challenges, and the results of global R&D collaboration can be positive or negative as the cooperation conditions of the parties may be different according to the types or characteristics of the participants and the pattern, purpose, and motivation of cooperation. In order to minimize the risk and improve the performance of cooperation, more comprehensive as well as micro-level research is needed. This study investigates a case of successful collaborative R&D conducted by several firms, universities, and public research organizations in both Korea and the U.S.A. The aim of this study is to identify the factors of successful R&D collaboration.

• Journal of Korea Technology Innovation Society
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• v.14 no.3
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• pp.664-688
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• 2011

This study aims to explore the variables which determine performance of inter-firm R&D cooperation. As the dependent variable is categorical - whether the new product developed by the inter-firm cooperation were sold or not-and the independent variables were interval, discriminant analysis was used. The independent variables were composed of degree of inter-firm cooperation, experience of cooperation, market attractiveness, R&D intensity, resources and competences of enterprise and efficiency of government support. A total of 144 responses were obtained. The results indicate that the degree or inter-firm cooperation is the best predictor of the performance, followed by market attractiveness, R&D intensity and resources/competences of enterprises. Whereas, the experience of cooperation and efficiency of government support program were not statistically significant predictors. The hit ratio or the percentage of cases correctly classified was 66.2%. We derived several implications of these findings in an effort to guide subsequent inquiry.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.4
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• pp.1620-1631
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• 2013

This study is to investigate a case study how effect of brand success upon purchase satisfaction and brand loyalty in co-brand of agriculture goods, that is GOODTRAE in korea. specifically this study conceptualizes that brand success factors affect satisfaction which try to buy a specific brand agricultural product. and that purchase satisfaction to GOODTRAE influence brand loyalty which leads to customer relationship management. In these brand success factors and brand loyalty relationship, purchase satisfaction of brand would have the mediating role. In the empirical analysis, we found that marketing, market environment, product, interorganizational cooperation, technology capability of brand success factors would affect purchase satisfaction of brand. Hypothesis what is left is not supported. I verified the assumption that brand purchase satisfaction of agriculture would affect consumer's loyalty and the result supported that assumption of it. and we found that market environment, consumer's factors, employee's & CEO's commitment, interorganizational cooperation, and technology capability of brand success factors would influence brand loyalty.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2011.06a
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• pp.71-79
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• 2011

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.1
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• pp.107-118
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• 2014

enterprise to strengthen growth and technological competitiveness through close cooperation with universities and research institutions. The Purpose of this study is to present how to seek more participation in industry-university cooperation from Industry, University, Research Institute, and Government (I-U-R-G) using success factor analysis of "Excellent Industry-University Cooperation Coordinator". The findings can be summarized as follows. First, it is indicated that Coordinator' business aggressiveness positively affect the volume of business and technology DB excavation. Second, it is indicated that the number of agency staff positively affect the volume of business, the number of Project derived by Coordinator and new professors participation rate. Third, it is indicated that the Fellowship of the Enterprises positively affect the volume of business, technology DB excavation and new professors participation rate. Lastly, it is indicated that organization maintains, center chapter leadership, and local government'commitment don't have positive effect on the performance of I-U Cooperation of SMEs.. Therefore, in order to improve the performance of cooperation technology development projects that affect the technological competitiveness of SMEs, I-U cooperation coordinator needs more continuous attention and support from Industry, University, Research institution, and Government.

• Journal of Service Research and Studies
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• v.9 no.1
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• pp.73-86
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• 2019

This study discusses the 4th industrial revolution and technology commercialization (TC), identifies success factor (SFs) for TC from the literature review, and empirically tests these factors through questionnaires to executives in the 4th industrial revolution industries. Literature review identifies 11 SFs and they are communication, management support, incentives for TC, common goals, understanding business, awareness of TC, cooperation among partners, government support, concreteness of technology, demand-pull technology, and experience of TC. Questionnaires were administered to CEOs and CIOs in 202 companies in the 4th industrial revolution industries and final response rate was 64.4% (260 out of 404) that is considered to be high. Respondents rate cooperation among partners as the most important, followed by management support, communication, common goals, and incentives for TC. To successfully pursue technology commercialization projects in the 4th industrial revolution industries, the attention should be focused on SFs that are evaluated as very important.

• Journal of Service Research and Studies
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• v.7 no.2
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• pp.91-105
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• 2017

The purposes of this paper is to identify CSFs for technology commercialization in IT industry, and to empirically investigate the impact of CSFs on the success of technology commercialization. Comprehensive literature study identifies eleven factors affecting the process and results of technology transfer and the research results show that 'Incentives for Commercialization,' 'Leadership Support,' 'Government Support,' 'Cooperation among Parties,' and 'Understanding of Business' are the most influential factors. Regression analyses show that CSFs in total have very significant explanatory power in the success of technology commercialization. 'Incentives for Commercialization,' 'Cooperation among Parties, 'Demand-Pull Technology', and 'Commercialization Experience' are statistically significant in explaining the success of commercialization. Successful commercialization projects show higher explanatory power (46.80%) than failure projects (38.50%).

• Journal of Technology Innovation
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• v.21 no.1
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• pp.253-278
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• 2013

SMEs in Korea have increased their investment in R&D as they have recognized the importance of technology development. However, Korean SMEs have been lacking in technological competencies and commercialization capabilities. Also, SMEs often have difficulties in technology planning and preliminary research in R&D process. Under this background, this paper analyses the effects of SMEs' technology planning competency on the success of their commercialization, as their low technological competencies are due to the low capabilities of technology planning. The result shows that SMEs' cooperation partnership and market orientation are significant determinants to the success of their technology commercialization. The study used logistic regression analysis model.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.6 no.6
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• pp.461-467
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• 2005

The role of university is expanded from the human resource provider to demand site. The mission is also changed as a entrepreneurs. There is increasing in the needs of the university and industry cooperation(UIC), but cultural difference also happened. To successfully cooperation, we have to consider stakeholder's perspective and the size of companies and universities. Through the best c luster of innovation, we can figure out the key success factors of the universities, researchers, and leaders, and suggest the new characters for successful UIC.