• Title/Summary/Keyword: 기술동향정보

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Text Mining-Based Analysis of Hyundai Automobile Consumer Satisfaction and Dissatisfaction Factors in the Chinese Market: A Comparison with Other Brands (텍스트 마이닝을 이용한 현대 자동차 중국시장 소비자의 만족 및 불만족 요인 분석 연구: 다른 브랜드와의 비교)

  • Cui Ran;Inyong Nam
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.1
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    • pp.539-549
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    • 2024
  • This study employed text mining techniques like frequency analysis, word clouds, and LDA topic modeling to assess consumer satisfaction and dissatisfaction with Hyundai Motor Company in the Chinese market, compared to brands such as Toyota, Volkswagen, Buick, and Geely. Focusing on compact vehicles from these brands between 2021 and 2023, this study analyzed customer reviews. The results indicated Hyundai Avante's positive factors, including a long wheelbase. However, it also highlighted dissatisfaction aspects like Manipulate, engine performance, trunk space, chassis and suspension, safety features, quantity and brand of audio speakers, music membership service, separation band, screen reflection, CarLife, and map services. Addressing these issues could significantly enhance Hyundai's competitiveness in the Chinese market. Previous studies mainly focused on literature research and surveys, which only revealed consumer perceptions limited to the variables set by the researchers. This study, through text mining and comparing various car brands, aims to gain a deeper understanding of market trends and consumer preferences, providing useful information for marketing strategies of Hyundai and other brands in the Chinese market.

Segmenting Korean Millennial Consumers of Sharing Economy Services on Social Networking: A Psychographic-based Approach (소셜 네트워크 기반 공유경제 서비스에 관한 밀레니얼스 소비자 세분화 연구: 사이코그래픽 관점에서)

  • Lee, Jae Heon;Choi, Jae Won;Kim, Ki Youn
    • Journal of Internet Computing and Services
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    • v.16 no.6
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    • pp.109-121
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    • 2015
  • The purpose of this qualitative study is to explore consumer behavioral trends, psychological characteristics and various cognitive types of Millennial Generation consumers, primarily in their 20s, who are familiar with sharing economy services based on the emerging social networking technology. Using Q methodology, this paper theoretically defines four and interprets via a social science perspective four different types of these young consumers who are skilled at state-of-the-art ICT equipment, devices or online networking services. Sharing economy services in Korea's academic and industrial services are influenced by government policy, and related research is relatively new. This study is focused on discovering unique psychographic characteristics called 'schemata' that include personal interest, preference, attitude, and opinion. On the basis of 40 Q-sorted data samples, the analysis examined 180 collected statements from meta-studies and interviews with 35 individuals born between 1997 and 1992. As a result, four consumer groups were identifies: Type 1 'Early majority', Type 2 'Laggard', Type 3 'Opinion leader', and Type 4 'Late majority'. The results of this research can be used to explore to study in greater detail the behavior and psychological aspects of Millennial General consumers'.

Marine Survey for Designing and Installing Offshore Oil-Gas Plant (오일-가스 해양플랜트 설계 및 설치를 위한 해양탐사)

  • Kim, Wonsik;Woo, Nam-Sub;Park, Jongmyung;Kim, Hyundo;Kang, Dong-Hyo;Park, In-Seok;Kim, Young-Jun;Joo, Yonghwan;Lee, Ho-Young
    • Geophysics and Geophysical Exploration
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    • v.17 no.1
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    • pp.34-44
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    • 2014
  • Because offshore plant industry needs to design, deploy and operate much of equipment especially, the latest trend shows the installation of production facilities is augmented in the subsea. The installed facilities are very difficult to be repaired or changed because they are located in the subsea. For solving these problems, both the directly related information of the production like the optimal number, position and depth of wells and the distribution for effective operation and safety of equipment of subsea should be considered at the preliminary stage of FEED (Front End Engineering Design). The marine exploration is introduced in this paper for providing the fundamental technology to answer the questions related to above considering points. First, some kinds of the offshore plant facilities are enumerated and aims of marine exploration for the offshore oil/gas development are summarized. In addition to it, the main roles of marine survey, in the step of designing and installing offshore oil-gas plant, development are briefly listed. And then foreign examples are shown to help the reader's understand. This paper is hoped to be helpful for understanding the marine exploration that can be applied to offshore oil/gas plant and to be contributed to developing the domestic techniques in this field for the future.

Global Trends of Shale Gas Development Information (셰일가스 개발정보의 글로벌 동향분석)

  • Koo, Young Duk;Kim, Young-In;Park, Kwan Soon
    • Economic and Environmental Geology
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    • v.47 no.2
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    • pp.193-204
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    • 2014
  • Shale gas has caused a change in the dynamics of gas market since development of horizontal drilling technic and hydraulic fracturing technic caused its commercial production. The commercial amount of shale gas is 187.5 trillions $m^3$ so human can use it for 59 years and the amount will increase in the future. Several nations such as USA, Canada, China and Russia have more and more interested in shale gas as a futuristic major energy source. In accordance with this trend in the world, the amount of studying theses for development of shale gas have increased so their theses became important increasingly. The number of searched theses (1986 ~ The first half of 2013) is 3,468 and has increased recently. Among 89 nations studying shale gas, USA has 637 theses as No.1 in the world. 1,813 global studying institutes have studied shale gas; in the analysis result of several studying institutes, US geological survey institute was ranked as No.1 for the quality level of shale gas study and intensity of global cooperation.

A Study of e-Textbook Format Standardization Scheme for Smart Education Circumstance (스마트 교육환경을 위한 e-교과서 포맷 표준화 방안 연구)

  • Sohn, Won-Sung;Lim, Soon-Bum;Kim, Jae-Kyung
    • Journal of The Korean Association of Information Education
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    • v.16 no.3
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    • pp.327-336
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    • 2012
  • The Korea government has recently announced "A Master Plan for Smart Education", including application of digital textbooks and composition of education system using cloud computing. Our education system in future circumstance, over the conventional e-learning methods, needs the smart education solutions which enable students to study and communicate on various types of devices. The ongoing government project related with the digital textbook has been performed as mid- and long-term goals, whereas PDF-based e-textbook project, similar to e-book model and, has been already completed for the short-term goal. For the purpose of improved future smart education circumstance, however, a specific strategy is required in the following areas: flexibility of format conversion and independency of original text sources among the multiple device platforms. Therefore, in this paper, we propose a standardization scheme for e-textbook format based on e-book structure. To do this, we survey trends in e-book technologies, and research on standardization of e-book format for digitalization of textbooks, based on the analysis of existing textbooks. Moreover, we produce an example e-book content using our proposed standard method. As a result, our approach can be applied to the future smart education circumstance, and we may say that it will be efficiently applicable to the long-term digital textbook project.

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The study on scheme for train position detection based on GPS/DR (GPS/DR기반의 차상열차위치검지방안 연구)

  • Shin, Kyung-Ho;Joung, Eui-Jin;Lee, Jun-Ho
    • Proceedings of the KSR Conference
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    • 2006.11b
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    • pp.802-810
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    • 2006
  • For a thorough train control, the precise train position detection is necessarily required. The widely used current way for train position detection is the one of using track circuits. The track circuit has a simple structure, and has a high level of reliability. However trains can be detected only on track circuits, which have to be installed on all ground sections, and much amount of cost for its installation and maintenance is needed. In addition, for the track circuit, only discontinuous position detection is possible because of the features of the closed circuit loop configuration. As the recent advances in telecommunication technologies and high-tech vehicle-based control equipments, for the train position detection, the method to detect positions directly from on trains is being studied. Vehicle-based position detection method is to estimate train positions, speed, timing data continuously, and to use them as the control information. In this paper, the features of GPS navigation and DR navigation are analyzed, and the navigation filters are designed by constructing vehicle-based train position detection method by combining GPS navigation and DR navigation for their complementary cooperation, and by using kalman filter. The position estimation performance of the proposed method is also confirmed by simulations.

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Efficient Transmission Structure and Key Management Mechanism Using Key Provisioning on Medical Sensor Networks (의료 센서 네트워크에서의 효율적인 전송 구조 및 Key Provisioning을 사용한 키 관리 기법 연구)

  • Seo, Jae-Won;Kim, Mi-Hui;Chae, Ki-Joon
    • The KIPS Transactions:PartC
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    • v.16C no.3
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    • pp.285-298
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    • 2009
  • According to the development of ubiquitous technologies, sensor networks is used in various area. In particular, medical field is one of the significant application areas using sensor networks, and recently it has come to be more important according to standardization of the body sensor networks technology. There are special characteristics of their own for medical sensor networks, which are different from the one of sensor networks for general application or environment. In this paper, we propose a hierarchical medical sensor networks structure considering own properties of medical applications, and also introduce transmission mechanism based on hierarchical structure. Our mechanism uses the priority and threshold value for medical sensor nodes considering patient's needs and health condition. Through this way Cluster head can transmit emergency data to the Base station rapidly. We also present the new key establishment mechanism based on key management mechanism which is proposed by L. Eschenauer and V. Gligor for our proposed structure and transmission mechanism. We use key provisioning for emergency nodes that have high priority based on patients' health condition. This mechanism guarantees the emergency nodes to establish the key and transmit the urgent message to the new cluster head more rapidly through preparing key establishment with key provisioning. We analyze the efficiency of our mechanism through comparing the amount of traffic and energy consumption with analysis and simulation with QualNet simulator. We also implemented our key management mechanism on TmoteSKY sensor board using TinyOS 2.0 and through this experiments we proved that the new mechanism could be actually utilized in network design.

Analyzing the Market Structure of International Construction Contracts : Focusing on Korean Construction Firms (국내 건설기업의 해외건설 계약실적 구조 분석)

  • Lee, Kang-Wook
    • Korean Journal of Construction Engineering and Management
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    • v.20 no.1
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    • pp.124-132
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    • 2019
  • Notwithstanding the crucial contribution of international construction industry in the national economy, previous studies on international construction contracts had mainly focused either on trend investigation or market share analysis at a point of time. Fundamentally, the international construction industry is fragmented due to its project-based nature, is heterogeneous that has to involve different firms from diverse fields, and tends to be dynamic according to macroeconomic conditions. Therefore, the combination of static and dynamic analyses is necessary to understand its underlying structure. This study analyzes the market structure of international construction contracts using the data of 9,173 projects awarded by Korean construction firms from 2000 to 2017. Industry-level performance data is analyzed both in static (market concentration) and dynamic (market mobility and instability) methods, and detailed methodology is also provided. Consequently, the static analysis result shows that the competition among Korean construction firms has been more intensified, and the dynamic analysis result indicates that market positions of Korean construction firms are unstable and vulnerable in most of the regions and the sectors. The combination of static and dynamic indices is found to be helpful to understand the underlying aspects of market structure and can be utilized as an effective strategic reference in the highly competitive market.

Development of Card News as an Educational Material for the Proper Use of Plant-Based Milk Alternatives Reflecting Adult Consumption Characteristics through Focus Group Interview (성인 소비자 대상 Focus Group Interview를 반영한 식물성 대체우유의 바른 이용을 위한 카드뉴스 교육자료 개발)

  • Kim, Sun Hyo
    • Journal of Korean Home Economics Education Association
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    • v.35 no.1
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    • pp.53-72
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    • 2023
  • This study aimed to develop educational material on the proper use of plant-based milk alternatives in the form of a card news, based on a focus group interview(FGI) with adult consumers. The FGI participants were individuals who had directly purchased cow's milk, soy milk, or other plant-based milk alternatives within the past three months and consumed them at least once a month. The study consisted of 17 adults between the ages of 19 and 63 years who met these criteria(9 males and 8 females). It was identified what participants were curious about, interested in, and needed information regarding the proper use of plant-based milk alternatives through FGI. A 10-page card news was developed that was highly usable, taking into account the FGI results and the latest literature. In conclusion, this study developed a card news aimed at promoting the proper use of plant-based milk alternatives, which can be easily disseminated online in line with the trends in food consumption and digitization. The results of this study suggest that the continuous development and distribution of educational materials that reflect food consumption trends and maximize their usability should be provided for dietary life education, such as school subjects or out-of-school programs.

Analysis of Trends of 'An Investigation on Multicultural Families in Korea' at the Korean Statistical Information Service(KOSIS) (국가통계포털(KOSIS) 『전국다문화가족실태조사』 동향 분석)

  • Chae, eun-hie
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.11
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    • pp.11-20
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    • 2018
  • The Korean Statistical Information Service (KOSIS), classifies and summarizes 1,062 cases that were found when searching [An Investigation on Multicultural Families in Korea] on the website. These years are 2009, 2012, and 2015. The suggestion of this study is as follows. First, it is a comparison between the migrant group and the permanent resident group of 'children' in the research data. Identifying the relative position of a married migrant family to a permanent resident can provide a very important clue. Also, for other date, comparison of the settled and migrant groups is as important as the 'children'. Second, in the 'medical care' category, we need to add more depth than the surface content. For example, the inclusion of details about cancer diagnosis will determine the incidence of marriage migrants. Such efforts can provide more practical assistance to married migrant families. KOSIS is a very useful site that provides useful site that provides us with a lot of information. In the future, they should be able to use migrant group information more efficiently and be more helpful to them. This is the beginning of a sustainable society.