• Title/Summary/Keyword: 기술가치 평가

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Evaluating the Economic Value of 3D Broadcasting Services based on the Potential Market Demand (3D 방송 서비스의 소비자 수용도에 근거한 경제적 가치평가)

  • Kwon Jung-A;Byun Sang-Kyu;Jahng Jae-Houk
    • Journal of Korea Technology Innovation Society
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    • v.9 no.1
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    • pp.131-148
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    • 2006
  • With the rapid penetration of digital technology In recent years, there are growing expectations that many new services will soon become available. One of the new services is 3Dimension(3D) services, because our concern is concentrated on the quality of information that exceeds the digitalization of information. A stereoscopic technique for generating 3D images is contributed to raise the quality of Information and Communication Technology(ICT) service and is extensively applied to various fields. So 3D services, based on that technique, are expected to create a new market for ICT industry and provide significant benefits to consumers. The purpose of this paper is to analyze the consumer preference and evaluate the economic value of the 3D broadcasting service, so it provides propriety of the 3D technology development for market planners and product developers who need to assess the market potential of a product that is not yet available for actual test marketing. And it is useful for decision-makers in considering the provision of 3D services. In this paper, the gang survey was conducted to understand consumer preference of 3D services. And it attempts to apply the contingent valuation method(CVM) to measuring the willingness to Pay(WTP) for the 3D broadcasting service and analyzing the determinants of the WTP.

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Information for the valuation of real estates (부동산 투자가치평가를 위한 정보의 창출)

  • Ryu Sung-Yong
    • The Journal of Information Technology
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    • v.6 no.3
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    • pp.53-64
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    • 2003
  • The purpose of this study is to examine the valuation models and valuation factors for the valuation of real estates. In Korea, the weak market conditions prevented investors from the sound investing the real estates. To develop the real estate investment market, we need the information of sale prices, volume, vacancy rates, and regulatory policies to the various types, and areas of the real estates. In addition, we have to develop the indirect investing methods such as REITs.

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Understanding Business Model and R&D Project Selection (비즈니스 모델 지식이 연구개발 선택에 미치는 영향 연구)

  • Lee, Jong-Won;Song, Kyeon-Seok
    • The Journal of the Korea Contents Association
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    • v.13 no.6
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    • pp.401-411
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    • 2013
  • Selection of profitable research and development (R&D) projects is one of the major factors affecting sustained growth of firms and countries. This paper analyze what influences the knowledge on the business model exerted on selection of a R&D project. A business model converts the technology value to the customer value, and comprehensively describes the target customers for commercializing a new technology, core values, behaviors within organizations, resources, and external partners. Thus, understanding a business model would make R&D project evaluators place the feasibility and profitability of the business above the merits of the proposed technology in evaluating the technology development. To verify this hypothesis, we had 78 R&D project evaluators acquire the knowledge on the business model and measured how their criteria for R&D project selection have changed using the AHP method. The results shows that feasibility and profitability are more important than the merit of proposed technology, especially capability of company and business development are more important than the levels of technology innovation.

Evaluation System for e-CRM at On-Line Financial Firm (온라인 금융기관의 e-CRM 도입을 위 한 평가체계)

  • 송기봉;정희조;임춘성
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.11a
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    • pp.313-316
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    • 2003
  • 시장 및 산업 장벽의 붕괴는 금융 산업에 있어서 경쟁격화를 불러일으켰고, 기업들로 하여금 새로운 경쟁 전략을 모색하게 만들었다. 그에 따른 다양한 전략 중 많은 금융기관에서 고객가치 중요성을 인식하고, 그 가치를 객관화하여 기업 이익 증대에 좀 더 기여할 수 있도록 시도하였다. e-CRM은 인터넷 기술을 포함한 정보기술을 이용하여 그러한 전략을 지원해 주는 도구다. 그러나 수요자 입장에서 금융기관은 e-CRM 도입을 위한 객관적인 평가체계가 없이 e비즈니스에 대한 맹목적 신뢰 또는 경쟁사의 도입에 의한 경쟁적 목적 등, 합리적 효과예측에 기반한 도입평가를 하지 못했다. 따라서 본 연구에서는 주 기능 분석과 위험분석에 의한 도입평가체계를 제시하고, 인터넷 금융기관에 적용해 봄으로써 활용을 모색 하였다.

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Design of a Utilization Evaluation System on the Integrated Information (통합정보 활용평가시스템의 설계)

  • Go, Bun-Lee;Park, O-Hui;Park, Jun-Ho;Gwon, Cheol-Shin
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2007.11a
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    • pp.149-151
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    • 2007
  • 본 연구는 최첨단 기술정보를 기반으로 경쟁하는 기업들이 첨단기술정보, 창조정보, 지식정보를 통합한 통합정보를 최적으로 경영하여 이를 연구원에게 제공함으로써 창조성을 극대화할 수 있도록 하기 위한 것이다. 이를 위해 각 기술정보, 창조정보, 지식정보의 기본적인 가치를 측정하는 정적평가와 정보의 공유도산출이라는 동적평가를 동시에 수행하는 평가시스템으로 설계하여 이들 정보의 활용도를 극대화시키는 것이 본 논문의 목적이다.

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