• Title, Summary, Keyword: 기부태도

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The Relationship between Volunteering/Donating and Democratic Civic Consciousness of Highschool Students in Seongnam City (성남시 고등학생들의 봉사 및 기부와 민주시민의식과의 관계)

  • Park, Sunha;Park, Shinhye;Lee, Heeyoung
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.295-306
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    • 2015
  • This study aims to investigate the aspect of volunteering and donation of highschool students in Seongnam city and further the relationship between volunteering and democratic civic consciousness. To that end, 155 students from an ordinary highschool and a foreign language highschool participated in a survey. The result showed that female students' participation rates of volunteering and monetary donations were higher than male students' but there was no difference in the participation rates between the schools. The civic consciousness level was not affected by the gender, but was affected by the schools. The scores for the attitude of democracy were better than those for the value and the participation of democracy. In particular, the students from the foreign language highschool had higher scores for the participation of democracy relative to the students from the highschool. As for the relationship between volunteering and democratic civic consciousness, there was a significant difference in civic consciousness scores between students who had participated in volunteering and those who had not, only in the case of the students from the ordinary highschool. Additionally, it was revealed volunteering and donating were compensatory behavior. Although single factors in volunteering influencing the civic consciousness were not found, persistence was important.

An Analysis on the Structural Relationships between Employees' Participation in Corporate Philanthropy, Their Attitudes Toward Corporate Philanthropy, and Organizational Commitment (직원의 기부 및 자원봉사참여, 기업사회공헌에 대한 태도, 그리고 조직몰입간의 관계연구 - 기업 사회공헌활동에의 직원참여는 어떤 성과를 이끌어내는가? -)

  • Rho, Yeon-Hee
    • Korean Journal of Social Welfare
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    • v.62 no.4
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    • pp.349-376
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    • 2010
  • The study intended to explore not only what are the outcomes of employees' participation in corporate philanthropic activities, such as donation or volunteering, but also how their participation achieves the outcomes. In general, a specific corporate context is likely to lead employees to take part in corporate philanthropy in involuntary or passive ways. With this characteristics, employees' donation or volunteering at a working place has an impact on changes in their attitudes toward corporate social philanthropy and organizational commitment. The study also assumes that the changes in employees' attitudes have a mediate effect on their organizational commitment. The study conducted a survey for about 300 employees working at one of corporations in Seoul Metropolitan area. Based on a structural equation modelling analysis, the results showed that there was an indirect relationship between staffs' participations in corporate philanthropic activities and organizational commitment, which was mediated by employees' assessment and attitudes toward corporate philanthropy. Despite a limitation of the study sample, the study provided both an academic ground to discuss on employees' participation in corporate philanthropy, and a practical ground for corporate leaders to strategically consider how to encourage employees to participate in corporate philanthropic activities and to achieve its goal.

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Effects of Conjugal Power and Gender Role Attitudes on Marital Satisfaction of Middle-aged Couples (중년기 부부의 부부권력 및 성역할태도가 결혼만족도에 미치는 영향)

  • Jeon, Hye-Seong;Seo, Mi-A
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.349-357
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    • 2012
  • This paper was to investigate the effects of conjugal power and gender role attitudes on marital satisfaction of middle-aged couples. This survey was conducted from April, 2011 to May, 2011 and 265 responses from the survey were used for the analysis. The data was analyzed by descriptive statistics, t-test, ANOVA pearson correlation and multiple regression. The research findings could be summarized as the followings. First, the mean scores of gender role attitude, conjugal power, marital satisfaction of the marital middle-aged couples were higher than averages. Second, gender role attitude and conjugal power were the significant predictors to explain marital satisfaction of marital middle-aged couples.

A Design of Experience-based Reading Program for the Struggling Readers: Methods and Effects (읽기부진아를 위한 체험형 독서프로그램 설계 - 방법 및 효과 -)

  • Kim, Soo-Yeon;Kang, Jeong-Ah
    • Journal of the Korean Society for Library and Information Science
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    • v.46 no.3
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    • pp.157-180
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    • 2012
  • The purposes of this study are to design and apply an experienced-based reading program using picture books for the struggling readers to improve their reading ability; and to analyze and verify how this program influences their self-esteem. The final objects of this study are 53 struggling readers who are 1-4th graders in 8 elementary schools. For this, the specific goals are set up as follows: First, an experience-based reading program using ADDIE teaching design model and Kolb's experience learning cycle are planned and developed to improve reading abilities and self-esteem of the struggling readers. Second, it also aimed to clarify how the experience-based reading program using picture books influence the struggling readers' self-esteem in affective ones. As a result, this experience-based reading program using picture books is effective on improving the struggling readers' self-esteem, generally. Although the degree of improvement is different from each of the subordinate factors, the overall scores of self-esteem are raised. This study suggests that an experience-based reading program using picture books is appropriate for improving the affective characteristics of the struggling readers. And it is also needed to produce a research manual to get the same test condition that prescribes the methods of pre-test and post-test.

The effects of fashion consumers' moral identity and empathy propensity on ethical consumption attitude and donation behavior (패션 소비자의 도덕적 정체성과 공감성향이 윤리적 소비태도 및 기부행동에 미치는 영향)

  • Lee, Eun-Jin
    • The Research Journal of the Costume Culture
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    • v.29 no.3
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    • pp.307-327
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    • 2021
  • This study analyzed the effects of fashion consumers' moral identity and empathy propensity on ethical consumption attitude and donation behavior, and the effect of ethical consumption attitude on donation behavior. The survey was conducted on consumers over the 20s who experienced the donation of fashion products, 384 responses were used for data analysis. The result showed that the internality and symbolism of moral identity had a positive effect on ethical consumption attitudes. The all factors of empathy propensity positively affected eco-friendly oriented consumption, and cognitive empathy and social empathy positively affected boycott oriented consumption. The cognitive empathy, social empathy and relational empathy positively affected community oriented consumption and practice oriented consumption. Furthermore, social empathy and relational empathy positively affected recycling oriented consumption. The eco-friendly, boycott, community, and recycling oriented consumption positively affected temporal donation. The all factors of ethical consumption attitude positively affected emotional donation, and eco-friendly, community, recycling, and practice oriented consumption positively affected material donations. The internality and symbolism of moral identity positively affected temporal and emotional donation, and the symbolism except internality positively affected material donation. The cognitive empathy, social empathy and relational empathy positively affected the temporal donation and material donation. In addition, the all factors of empathy propensity positively affected emotional donation. The results of this study will contribute to the ethical product strategy, marketing, and sustainable development of the fashion industry.

Impacts of Framing and the Interaction with Involvement on Responses toward the Campaign of Helping the Hungry Abroad (국제 기아 돕기 캠페인의 효과에 미치는 긍.부정 프레이밍과 관여도의 영향-상호작용을 중심으로)

  • Lee, Seung-Jo;Yeon, Bo-Young;Koo, Se-Hee
    • Science of Emotion and Sensibility
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    • v.13 no.1
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    • pp.147-162
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    • 2010
  • This study investigates how framing and the interaction with involvement influences responses toward a help campaign. There could be two possible predictions about the results of framing. One is that, because helping is a risk avoidance behaviors, the positive framing would dominant or the other is that, because helping is mainly mediated by negative emotions such as sadness or guilty, the negative framing would be preferred. The present research was to solve the conflicting predictions and was conducted with a experimental design. The participants were exposed to a campaign emphasizing either positive aspects of the help or negative contexts which would be maintained without any help. The results were that the main effect of framing was not existent, but the significant interaction with involvement on responses was found. The interaction of framing and involvement, though, included unexpected inconsistency between the results of attitude and behavioral intention. The theoretical and practical meanings of the results were discussed.

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The Effect of CSR on the Organizational Trust and Job-esteem (CSR이 조직신뢰와 직업존중감에 미치는 영향)

  • Lim, Ji-Eun
    • The Journal of the Korea Contents Association
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    • v.14 no.10
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    • pp.247-254
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    • 2014
  • The purse of this article is to analyze the effect of CSR(Corporate Social Responsibility) on organizational trust and job-esteem in the Hotel. Based on theoretical backgrounds, 3 hypotheses were derived and a regression model and AMOS was proposed. Analysis results are as follows: first, the higher degree of ethical responsibility and contributional responsibility have on active organizational trust positively. second, the relationship between CSR and job-esteem, only contributional responsibility affected intrinsic value and economic responsibility affected social reputation. third, the relationship between organizational trust and job-esteem, organizational trust had positive influence on intrinsic value and social reputation. In summary, the contributional responsibility among CSR was the key factors that affected employee's organizational trust and job-esteem directly or indirectly. We could lead employee's positive attitude as active charity and a portion of sale by returning to society. Therefore, Hotel should be improved employee's organizational trust with CSR consistantly and implemented policy that increase job-esteem as well.

Consumer prosocialness and the attitude-intention relations in fashion product recycling (소비자 친사회성과 패션 제품 재활용에 대한 태도-의도 관계)

  • Lee, Minsun;Lee, Hyun-Hwa
    • The Research Journal of the Costume Culture
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    • v.29 no.3
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    • pp.437-452
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    • 2021
  • The objectives of this study were: (1) to identify differences in consumer attitudes and intentions to recycle fashion products using three types of recycling (including resale, reform, and donation), and (2) to examine the moderating effects of consumer prosocialness on the relationships between attitude and intention for each type of fashion product recycling. Men and women aged 20 years and over were recruited from a marketing research firm panel. Participants completed an online questionnaire incorporating measures for attitudes and intentions to resale, reform, and donate fashion products, prosocialness, frequency of purchasing fashion products, monthly amount of spending on fashion products, and demographic information. Data from 224 participants were analyzed using SPSS 25.0 and PROCESS macro. The results demonstrated that consumers had significantly different attitudes and intentions depending on type of fashion product recycling. Consumers had more positive attitudes toward donation compared to resale and reform types of recycling. Consumer intentions toward resale and donation were significantly higher than their intention to reform. Furthermore, this study confirmed that the attitude-intention gap in fashion product recycling can be explained by individual prosocialness. The moderating effects of prosocialness on the associations between attitude and intention to recycle were significant. The implications of increasing consumers' behavior intention to recycle fashion products was discussed and future research suggestions are provided.

Economic Valuation of an Urban Green Space Using Double-Bounded Dichotomous Choice CVM (이단계 이선 가상가치평가법을 사용한 도시녹지의 경제적 가치평가)

  • Hong, Sung-Kwon;Kim, Jae-Hyun;Jo, Hyun-Kil
    • Journal of the Korean Institute of Landscape Architecture
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    • v.32 no.6
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    • pp.1-13
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    • 2005
  • 본 연구는 서울시 도시녹지를 1평을 늘리는 것에 대한 시민들의 지불의사금액(WTP)을 이단계 이선 가상가치법으로 계산함으로써 도시녹지의 경제적 가치를 평가하고, WTP에 영향을 미치는 변수들의 종류와 영향력 정도를 밝히기 위해 수행되었다. 지불도구는 기금이었으며, 'fat-tail problem'없이 WTP를 계산하기 위해 생존분석을 사용하였다. 분석 결과, 서울시민들은 생활녹지 1평을 늘리는데 약 23,400원을 기부할 용의가 있었다. WTP에 영향을 주는 변수는 자연환경태도(NEP), 구조적 제한요소, 소득 및 환경보전을 위해 편리함을 양보할 의사이었다. 본 연구의 결과는 도시녹지의 개발 또는 보존과 관련된 정부의 의사결정이나 도시녹지 관련 예산 확충을 요구할 수 있는 기본 자료로 활용할 수 있을 것이다.

The Study on the Effect of Eco-Tourist's Attitude, Behavior and Satisfaction on Tour Expenses at Suncheon Bay (순천만 생태관광객의 태도와 행태, 만족도가 관광소비에 미치는 영향)

  • Park, Eun-Byul;Kim, Hyun;Choi, Hee-Sun
    • Journal of the Korean Institute of Landscape Architecture
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    • v.42 no.1
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    • pp.50-63
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    • 2014
  • Eco-tourism has been recognized as a form of sustainable development that simultaneously satisfies the need for environmental preservation and the activation of local economies. Although some research findings relating to its positive environmental and social effects have been published, there is still controversy regarding its pros and cons in terms of its actual economic benefits, and little research about how they can be increased. Thus, the following research analyzes how the tour activities, attitudes and satisfaction of 314 actual visitors was related with their consumption behaviors, by surveying tourists to Suncheon Bay, a highly popular destination with a large number of visitors. The results are as follows. First, if the tourists were involved in a link-up tour, had prior eco-tourism experience, or had researched information on SunCheon bay eco-tourism before their visit, these were all positively correlated with consumption behaviors, and increased the amount of money they spent. In particular, among tour spending activities, accommodation cost is shown to be highly correlated with tour activities. Second, Free Independent Tourist(FIT) tended to show more positive tour attitudes than package tourists, spending more on accommodation and experience programs. The visitors to SunCheon Bay showed strong environmental attitudes, followed by social and cultural attitudes, and economic attitudes, in that order, and tourists with positive attitudes had a high rate of participation in experience programs. In addition, program participants showed a willingness to donate, and high satisfaction. Therefore, the following thesis proposes that Free Independent Tourist(FIT) should be induced to increase their contribution to the local eco-tourism economy, and highlights the need to develop various experience programs, aggressive advertisements and educational activities.