• Information Systems Review
• /
• v.18 no.2
• /
• pp.107-125
• /
• 2016

With the rapid growth of the mobile application market, mobile donation applications have emerged as a new type of application that enables users to donate without actual payments. To date, limited research has been conducted to provide guidelines on how to design new types of mobile donation applications. Using cause-related marketing theory as theoretical framework, this study aims to identify the features of mobile donation applications that increase the intention of users to use such applications. To achieve this goal, we conducted two experiments. The results of an ANOVA test in the first experiment showed that indirect mobile donation applications (i.e., applications without actual payment) have a stronger positive effect on perceived effectiveness and cause involvement than direct mobile donation applications (i.e., applications with actual payment). In addition, perceived effectiveness and cause involvement yield positive effects on the intention to use mobile donation applications. The results of the second experiment showed that indirect mobile donation applications with utilitarian functions have a greater positive effect on perceived effectiveness and cause involvement than mobile donation applications with hedonic functions. These results contribute to mobile application and donation research as well as provide guidelines for practitioners on the design of mobile donation applications.

• Korean Journal of Social Welfare
• /
• v.59 no.2
• /
• pp.303-325
• /
• 2007

This study explores the relationship between marketing activities and brand equity in nonprofit organizations, specifically investigating the relational linkage between four selected marketing mix elements and brand equity through the mediating role of brand equity dimensions. Employing a structural equation model, the study empirically tests research hypotheses and finds some important implication for brand equity creation strategies for nonprofits. The results show that brand association is the only dimension that is positively related to brand equity, reflecting the current donation market in Korea where nonprofits have such a low presence that donors have little knowledge and chance to identify their brands and to build trust relationships with them. Furthermore, the results highlight the importance and roles of promotion and process marketing efforts, as they are proved to enhance brand association. The study also finds that promotion is positively related to brand awareness and process contributes to perceived quality and brand loyalty. Based on these findings, the study suggest that nonprofits make further efforts on active promotion and process development to create positive, differentiated images and better accessibility, and finally improve their brand equity.

• The Journal of the Korea Contents Association
• /
• v.14 no.6
• /
• pp.119-128
• /
• 2014

This study analyzes how to support social economic organizations financially -with online donation system. Two methods of online donation system is compared that vouchers contribute to the creation of sound market in damaged area by giving options of selecting service of social economic organization to service beneficiaries while civil fund for these organizations create employment and improve cooperative relationship between givers and receivers through online donation system. It is important for Korean government to improve donation system not only for victim directly but also for social economic organization through voucher and civil fund method of online donation system.

• Korean Journal of Social Welfare Studies
• /
• no.37
• /
• pp.91-116
• /
• 2008

Current studies have shown academic and practical interests in effects of various factors on fundraising effectiveness in social service organizations. However, they hardly suggested what factors affect fundraising effectiveness in a clear way. This study intended to suggest a structural relations between factors, such as professional leadership, environmental competitiveness, market orientation, and fundraising effectiveness. The results of the structural equation modelling analysis showed that there were not significant direct effects of professional leadership and environmental competitiveness on fundraising effectiveness, but their indirect effects and mediating effect of market orientation toward donors. Although the study has a limitation to generalize the results for all kinds of nonprofit social service organizations, it has both academic and practical implications to introduce the concept of market orientation for an explanation of fundraising effectiveness, and also to indicate the importance of organizational efforts to keep strong and sound relationships with donors.

• Agrochemical news magazine
• /
• v.24 no.7 s.190
• /
• pp.26-29
• /
• 2003

• Korean Journal of Social Welfare Studies
• /
• v.43 no.2
• /
• pp.295-317
• /
• 2012

Corporate interest and participation to the corporate philanthropy have increased since sustainable business management and win-win business management is on the rise to be the major task of the corporation, due to global economic recession and shrinking of consumption market. Employee participating corporate philanthropy, such as giving or volunteering, are especially increasing recently. This study analyzed the effects of giving and volunteering participation of the employees on job satisfaction and organizational citizenship behavior mediated by recognition and attitude about corporate philanthropy. Structural equation modeling was employed for statistical analyses. As a result of the study, it is clear that giving participation of the employees has a positive influence in job satisfaction and organizational citizenship behavior, mediated by the recognition and attitude about corporate philanthropy. However, the effects of volunteering participation of the employees on job satisfaction and organizational citizenship behavior mediated by recognition and attitude about corporate philanthropy was non-significant. Based on this result from the study, factors to increase the inner stakeholder effect of employee participating corporate philanthropy are proposed.

• Journal of Venture Innovation
• /
• v.3 no.2
• /
• pp.177-195
• /
• 2020

This paper discusses the reasons why a disparity in commitment to charitable giving exists between two regions : the East and the West. In explaining the regional difference, this paper particularly focuses on the social, economic, and political factors forming the trend?for instance, Asians' deep-rooted distrust in charity foundations and the lack of government policies incentivizing philanthropic giving in Asia. After analyzing why and how significantly Asia lags behind in charity compared to other parts of the globe, the paper proves that "creative destruction" is needed in the Asian philanthropy market. Additionally, this paper shows that it is an opportune time for an innovative start-up to introduce a new form of technology, an easy-to-access application with registered partnership foundations, thereby introducing creative destruction in the culture of charity in Asia. This paper finally examines the obstacles this start-up may face as it tries to grow into a monopoly and the socio-political implications it may bring to the world.

• Journal of Korean Electronics
• /
• v.21 no.1
• /
• pp.44-47
• /
• 2001

올해부터 사이버공간에서의 명예훼손, 음란물 유통, 스토킹, 해킹, 바이러스 유포 등 사이버테러에 대한 처벌이 강화된다. 또 과기부의 주요 사업 및 제도가 정부주도의 과학기술 혁신 시스템에서 민간주도의 장기 시장 창출 형 시스템으로 변모한다. 이와 함께 거래소나 코스닥시장에서 액면가나 공모가 이하로 거래되는 주식에 대해서도 거래 세를 내야 하는 등 국민생활과 관련된 세제들이 대거 바뀌게 된다. 산업ㆍ정보통신ㆍ과학기술ㆍ문화ㆍ금융ㆍ기업ㆍ환경 등 각 분야에서 새해부터 달라지는 제도 등을 알아본다.

• The Inventors News
• /
• no.12
• /
• pp.4-6
• /
• 2003

제2회 전국 대학발명동아리 경진대회 개최 - 과기부, 차세대 일류기술 50개 선정 - 조명기구, 디자인 개발 열풍 - 안전한 전자상거래 BM특허로 지킨다 - 세계 반도체지재권 시장 지난해 4.7$\%$ 성장 - 개도국 공무원20명 대상으로 `한국의 지재권 제도 과정` 개최 - 새로운 일자리 창출하기 위한 `대한민국 벤처창업대전` 11월에 열린다 - 한국여성발명협회 `전국 순회 여성 지식재산권 갖기 설명회` 개최 - `왼쪽에서 보는 지적재산권` 온라인 자료집 출간 - 나노기술 특허 출원 활기 - 최근 실용신안 제도의 문제점에 대하여 - 일본, 상표$\cdot$특허 등 사용료 과세 폐지 방침 - 국$\cdot$공립대, 특허권 관련 특별감사에서 무더기로 적발

• Review of Culture and Economy
• /
• v.20 no.1
• /
• pp.3-20
• /
• 2017

This study proposes that the cultural corporation can be more profitable by adopting the 'Buy-One Give-One' Business Model (BOGO BM) under certain conditions. Specifically, the conditions are that 1) consumers' utility for donating is high enough and 2) the production cost is low enough due to economies of scale or process innovation from employee's intrinsic motivation. We adopt a mathematical model where the demand function is a simple linear function and two companies compete with each other by choosing their quantity of output (the Cournot model). Specifically, we investigate the profitability of the BOGO BM in four situations: 1) a monopolist enjoying reduced cost due to process innovation from employee's intrinsic motivation, 2) a monopolist enjoying reduced cost due to economies of scale, 3) the duopoly with BOGO BM and a general company, 4) the duopoly with two BOGO BM companies. In each situation, BOGO BM can be more profitable than other general companies can under certain conditions.