• 제목/요약/키워드: 기반활동

Search Result 4,217, Processing Time 0.031 seconds

A Case Study on the Composition of the Sales Activity Framework and the Elements of Sales Activity for Successful Value-based Selling (성공적인 가치기반판매를 위한 영업활동 프레임워크 구성과 영업활동 요소에 관한 사례연구)

  • Chung, Soonbo;Jeong, Seung Ryul
    • Knowledge Management Research
    • /
    • v.22 no.1
    • /
    • pp.183-215
    • /
    • 2021
  • The purpose of this study is to present a framework for sales activities necessary for the successful sales development in the sales process of value-based selling and to explore individual sales activities for successful value-based selling. When we understand value-based selling as a procedural progression in the sales process, integrate it into the sales activity framework, and segment your sales activities to identify the key activity elements for successful execution, the intrinsic effect of value-based selling can be achieved. Sales activities related to the success of value-based selling are reflected in the sales activity framework based on the sales process through literature studies and application cases in actual sales field, and detailed elements of individual sales activities for successful deployment are identified through case studies. Through literature research and sales practice in actual field, 13 sales activities are presented in the five-stage sales process, and 42 detailed sales activities for successful value-based selling through case studies are identified in an improved sales activity framework. Through this study, the sales activity framework provides a role in evaluating whether the sales function of value-based selling is being performed as a correct activity in the sales process, and whether sales opportunities with specific customers can continue value-based selling activities. The sales activity framework serves as a guide for successful value-based selling.

The Effect of Supply Chain Management Activities and Marketing Capabilities on the Performance of Apparel Firms (의류기업의 공급사슬관리 기반활동과 마케팅 역량이 업무성과에 미치는 영향)

  • Lee, Kyung-Hoon;Park, Jae-Ok
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.31 no.6 s.165
    • /
    • pp.942-954
    • /
    • 2007
  • The purpose of this research is to examine the level of SCM activity, marketing capability, and firm performance for apparel firms, and to investigate the effect of SCM activities and marketing capabilities for firm performance improvement. This study surveyed domestic apparel manufacturing brands that distribute products nationwide. The data was collected through questionnaires sent to managers or executives in large and middle manufacturing corporations among Korea's listed and registered corporations. The data collection has been carried out from November 10 until December 11, 2006. The questionnaires were transmitted by individual visit, fax, and mail. A total of 98 completed responses were returned, three incomplete responses were discarded. The results were as follows: First, SCM activity was classified into 3 dimensions: structural, logistical, and technological factor. Three dimensions of marketing capability were identified with differentiation, cost-leadership, and operational factor. Firm performance was classified into three dimensions: financial, productivity, and customer satisfaction factor. Second, result of analyzing effects of SCM activities for firm performance improvement, it was found that the improvement of technological activities affected acquirement of financial, productivity, and customer satisfaction performs. Structural activities affected factor of productivity performs. Third, result of analyzing effects of marketing capabilities for firm performance improvement, improvement of differentiation capabilities affected acquirement of financial, customer satisfaction performs. And the improvement of operational capability affected acquirement of financial performs and improvement of cost-leadership capability affected factor of productivity performs.

A Study on Activity Type Based on Multi-dimensional Characteristics (개인의 복합적인 특성에 따른 활동유형 분석)

  • Na, Sung Yong;Lee, Seungjae;Kim, Joo Young
    • Journal of Korean Society of Transportation
    • /
    • v.32 no.5
    • /
    • pp.544-553
    • /
    • 2014
  • Activity-based models analyze individuals' various daily activities that are identified as a decision-making unit for transportation planning. In other words, it is the model that determines the types of activities according to the social, economic and situational characteristics of the groups with the same activity patterns and predicts individuals' activity time, distance, spatial movement and transportation mode. The activity-based model is a method of estimating more efficient and realistic demand in transportation forecasting because traffic is regarded as a complex decision-making process that an individual and other people participate in. In this paper, we grasp the factors affecting choice behavior of activity pattern and analyze choice behavior of activity pattern based on multi-dimensional characteristic of each person. First, we classify activity types of reviewing the trip chain and activity purpose. Next, we identified preferable activity types using complicated characteristics of main agent of activity. We concluded that choice behavior of activity pattern is dependent on complex characteristics of each agent, and further multi-dimensional characteristics of each person are affected over the whole decision process of activity schedule.

Design of Online Learning Community for Conceptual Learning in Engineering Education and the Evaluation of the Inquiry Activity Supporting Tools (공학교육에서의 개념학습을 위한 온라인 학습 커뮤니티의 설계와 탐구활동 지원도구의 평가)

  • Shin, Sunhee
    • Journal of Engineering Education Research
    • /
    • v.16 no.1
    • /
    • pp.3-14
    • /
    • 2013
  • The previously developed practical inquiry activity supporting tools, deduced from the design principles and implementation principles based on the study of precedent researches and theories, applicable to conceptual learning in engineering education were implemented to an on-line learning community, a web-based Windows application, to find out its effectiveness in actual classroom situation through experimental research. The On-line learning community includes the inquiry activity menu to implement learning procedure of inquiry based conceptual learning, the functions supporting the communication among participants, the information sharing function, the scheduling function of class and inquiry activity, the mentoring function, and the evaluation of on-line activities of learners. Experimental study were also conducted in order to analyze the effects of inquiry activity supporting tools on inquiry based conceptual learning in engineering education.

A Study on Model of Learning Activity Tool for Creative Problem Solving based on Mobile Learning (모바일러닝 기반에서 창의적 문제해결(Creative Problem Solving) 활동을 위한 학습지원도구 모형 개발)

  • Bae, Ji-Hye
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2016.04a
    • /
    • pp.344-347
    • /
    • 2016
  • 유비쿼터스 환경 시대에 맞춰 현재 스마트 디바이스의 발달과 시장의 확대로 스마트 미디어 기기의 보급이 급속도로 확산되고 있으며 많은 교육용 어플리케이션 또한 개발되고 있는 중이다. 이러한 교육용 어플리케이션들은 지식기반사회의 학습도구로서 지식접근 및 창출에 중요한 요소인 인터넷과 웹을 활용하게 되고 이동성과 편의성을 추구하는 모바일기기를 통해 학습이 가능하도록 지원하는 프로그램이다. 본 연구는 모바일러닝 기반의 '창의적 문제해결(CPS, Creative Problem Solving)' 모형을 활용하는 교육용 앱에 대한 설계방안을 제시하고자 하며 연구의 목적은 대학 교육에서 학생들의 창의적 사고와 문제해결능력 향상을 돕는 모바일러닝 기반의 학습환경을 설계하는 데 있다. 제안하는 학습지원 도구는 모바일 앱 형태로 제작되며 학습활동에 있어 다양한 창의적 사고과정 활동과 표현방식, 상호작용성 등의 기능을 통해 학습자의 고차원적인 사고능력을 향상시키는 인지적 도구로서 활용될 수 있도록 설계하였다. 개발환경은 안드로이드용 앱 인벤터 프로그램을 사용하였으며 앱 인벤터 서버환경에서 제공되는 컴포넌트와 이벤트 핸들러를 이용하여 교수자모드와 학습자모드의 앱을 각각 설계하였다. 교수자 앱은 학습활동 제공을 의미하는 프로바이더(Provider) 모드 기능이 포함되며 학습자 앱은 CPS 활동을 위한 학습활동 모드 기능이 설계된다. 대부분의 창의성 관련 앱들은 그래픽작업을 통한 두뇌활동 향상 프로그램, 체험활동 위주의 프로그램 등으로 출시가 되어 있으나 교수-학습 활동을 위한 창의적 문제해결활동 관련 앱은 존재하지 않는 상태이므로 수업활동에서의 활용측면에서 가치가 있을 것으로 기대된다.

A Study on Disaster & Safety Education Based on Voluntary Leisure Activities (자발적 레저활동 기반 재난안전교육 방안 연구)

  • Kim, Jae-Hyeon;Kim, Younhee
    • Proceedings of the Korean Society of Disaster Information Conference
    • /
    • 2022.10a
    • /
    • pp.359-360
    • /
    • 2022
  • 본 논문에서는 재난안전교육에 대한 접근성과 기회를 확대하고 시간적 제약을 해소할 수 있는 재난안전교육 방안을 제시하고자 한다. 최근 레저활동을 즐기는 사람들이 증가하였고, 이를 가지고 여러 기관과 단체는 사회문제 또는 특수한 목적을 달성하기 위해 레저활동을 기반으로 하는 여러 프로그램과 행사 등을 진행하고 있다. 이러한 활동 중 '플로깅'은 달리기를 하는 사람들에게 달리기 활동에 쓰레기를 줍는 활동을 녹여 자연스럽게 쓰레기를 줍도록 만들었다. 위와 같은 사례를 응용해 레저활동을 기반으로 하는 재난안전교육 방안을 제안한다. 본 연구의 모델을 통해 재난안전교육에 대한 접근성과 기회가 확대될 것이며, 사람들은 레저활동을 즐기며 자연스레 재난안전교육을 받게 될 것이다. 또한 재난 안전에 대한 인식이 늘고, 활동의 전이 및 확산을 통해 타인까지도 재난안전교육의 현장으로 이끌어 올 것을 기대할 수 있다.

  • PDF

The Effect of Negotiation in Argument-Based Inquiry on Middle School Students’ Claim and Evidence (논의기반 탐구에서 협상이 중학생들의 주장-증거 변화에 미치는 영향)

  • Jang, KyungHwa;Nam, Jeonghee
    • Journal of the Korean Chemical Society
    • /
    • v.60 no.1
    • /
    • pp.39-47
    • /
    • 2016
  • The purpose of this study was to investigate the impact of negotiation in Argument-Based Inquiry on students’ claim and evidence. A total of 126 first grade middle school students participated in this study and they performed five Argument-Based Inquiry (ABI) programs for one academic a year. To investigate the process of generating claim and evidence through the ABI, we interviewed students after they completed five ABI activities. The study findings showed that students ability to make claim and evidence improved as they progressed from individual activity to group activity in ABI activity and as ABI activities. The results also showed that students generated high level of claim and evidence through internal and external negotiation in ABI programs.

An Activity-Based Analysis of Contextual Information of Activity Patterns and Profiles (활동기반 접근법에 의한 활동패턴의 맥락적 정보분석과 프로파일)

  • Jo, Chang-Hyeon
    • Journal of Korean Society of Transportation
    • /
    • v.25 no.6
    • /
    • pp.171-183
    • /
    • 2007
  • Urban transport demand is derived from activity participation. A variety of individual daily activities based on the decisions on activity participation result in collective spatial behavior. The travel derived from the effort to overcome the spatially distributed locations of adjacent activities represents the detailed structural relationships among activities. An activity-based approach provides an important framework of analyzing contemporary urban daily life in the sense that it studies the interaction between individuals' daily decision making and social practice in time and space, on the one hand, and socio-spatial environment on the other. The current study identifies representative patterns of urban daily activity implementations and analyzes the correlation between representative patterns and individuals' characteristics and contextual characteristics. The study shows that urban daily activity patterns can be grouped in a limited number of representative patterns, which are systematically correlated with socio-spatial characteristics. The results provide related transportation policy implications.

Web-based Reading System of Interactive E-book (상호작용을 강화한 E-book을 활용한 웹기반 독서교육시스템)

  • Choi, In-Hye;Kim, Chul
    • 한국정보교육학회:학술대회논문집
    • /
    • 2004.08a
    • /
    • pp.713-720
    • /
    • 2004
  • 일선현장에서 사용되는 웹기반독서교육시스템은 웹의 다양한 장점을 토대로 학습자들의 흥미와 상호작용을 이끌기 위해 주력하였다. 그러나 실제로 학교 현장에서 독서활동이 주로 종이책을 중심으로 온라인 상에서 이루어졌기 때문에 웹기반독서교육시스템은 아동들의 독서활동과 직접적으로 관련시키기가 어려워 주로 독후활동 중심으로 활용되어왔다. 또한 온라인 독서를 할 수 있는 전자도서는 그 자체가 특정 포맷을 토대로 별도의 다운로드를 통해 책을 읽도록 되어 있어 독서 활동으로만 끝나는 경우가 많아 독후활동이 제대로 되지 않는다. 본 논문에서는 웹기반 독서 교육 시스템을 전자도서와 연계하여 아동이 컴퓨터로 책을 읽음과 동시에 독후활동도 병행할 수 있는 방안을 제안하고자 한다.

  • PDF

A Proposal for Component Formal Specification Activities Using Z (Z를 이용한 컴포넌트 정형 명세 활동의 제안)

  • 장종표;이상준;김병기
    • The KIPS Transactions:PartD
    • /
    • v.8D no.1
    • /
    • pp.99-104
    • /
    • 2001
  • As a plan to counteract solving software crisis, the technology that is called Component Based Software Engineering (CBSE or Componentware) is introsuced. Component Based Software Developement (CBSD) Processes as one of the technique among CBSE have been proposed. Component specification activities among CBSD Processed are necessary and important for generating feusable component. However, the existing CBSD processed can't ensure the correctness in requirements are reflected. In this paper, we propose that formal activities wgich specify component using formal specification language Z which is verified with the ability of analysis and logicality. The proposed activities are composed of 5 tasks and 12 subtasks. By presenting specific 19 products, it is also proposed that component specification activities which are the base of CBSD for reusing. The proposed activities are able to improve qualities of component through correctness and verification of requirements specification of users in the early step of component-based software process.

  • PDF