• Title/Summary/Keyword: 기대-가치

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The Influence of Self-Efficacy for Hydrogen Electric Vehicles on Trust (수소전기차에 대한 자기효능감이 신뢰에 미치는 영향)

  • Choi, Hyeok-Ra;Kim, Seon-Myung;Kim, Heaseon
    • The Journal of the Korea Contents Association
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    • v.21 no.4
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    • pp.414-423
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    • 2021
  • This study establishes a conceptual model that can clarify the causal relationship between self-efficacy, expected value and perceived risk, and trust for hydrogen Electric vehicles, which are expected to play an important role in activating hydrogen electric vehicles, and verify this through empirical research. As a specific research goal, first, the concepts of self-efficacy, perceived value, perceived risk, and trust were defined conceptually and operationally, centering on prior research. Second, a research model was presented and verified through an empirical analysis in order to confirm the influence relationship between the self-efficacy, perceived value, perceived risk, and trust derived through prior research. As a result of the study, it was found that self-efficacy had a significant effect on perceived value and trust. Also, perceived value and perceived risk were found to have a significant effect on perceived trust.

CONTENT PRISM / 코리아애니메이션, 판타지는 오는가

  • Sin, Seon-Ja
    • Digital Contents
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    • no.8 s.123
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    • pp.72-75
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    • 2003
  • 과거 어린이들만의 전유물이자, 하층의 대중문화 장르로 인식되어 왔던 만화는 이제 더 이상 문화의 변두리 영역이 아니다. 현재 애니메이션은 문화 콘텐츠 산업의 허브이며, 진정한 고부가가치 산업으로 평가받고 있다.그러나 한국 창작 애니메이션의 갈 길은 아직도 미지수이다. 자체 매니아층이 생겨 재개봉에 들어가기도 했지만 기대를 불러왔던 '오세암'이 흥행에 실패해 조기 종영했고, 애니메이션의 블록버스터로 불리는 '원더풀데이즈'는 개봉 첫주 20만명의 관객을 동원하며, 바람을 일으켰지만 성공여부는 아직 더 두고봐야 할 것 같다.제 2의 부흥기를 맞이할 것이라는 기대와 달리 오세암과 원더풀데이즈 이후 다시 한번 과도기를 맞고 있는 한국 애니메이션 업계. 영화계의 '쉬리'와 같은 작품이 되겠다는 원더풀데이즈 제작사의 기대처럼 되살아날 수 있을지 점쳐본다.

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Technology Teachers' Motivation toward Teaching Biotechnology (생물기술교육에 대한 기술교사의 동기유발)

  • Kwon, Hyuksoo
    • 대한공업교육학회지
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    • v.34 no.1
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    • pp.252-273
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    • 2009
  • Due to the importance of biotechnological literacy, the educational community in fields such as technology education, science education, and agricultural education has acknowledged the importance of biotechnology instruction for secondary school. Although recognized as a content organizer in the field of technology education, the actual teaching of biotechnology has not been broadly implemented in technology education classes. In the perspective of expectancy-value theory, technology teachers' motivation is the key factor for affecting the biotechnology instruction. This study investigates Korean technology teachers' motivational beliefs toward biotechnology and its instruction and their perceived ability and value toward biotechnology learning contents. To measure their motivational beliefs and attitudes, a composite on-line survey (fifteen motivational beliefs items, eight biotechnology content items, and related demographic items) was developed. Based on 114 Korean technology teachers' responses the researcher performed a descriptive analysis, independent t-test, and factor analyses (exploratory and confirmatory factor analysis using M-plus 5.0 and SPSS 16.0). Korean technology teachers' abilities toward eight biotechnology contents indicated lowscores while their values were relatively high. Through the independent sample t-test by two demographic variables (gender and professional development), this study found several significant differences in the perceived value. As a preliminary finding of exploratory factor analysis, fifteen items was separated into two motivational constructs of expectancy (6 items) and value (8 items). One item (item #6) was eliminated due to the cross loading. The final findings of this study may have significant implications for professional development regarding biotechnology and its instruction (both in-service and pre-service training) of technology teachers. Also, the confirmatory facctor analysis supported the preliminary finding. Finally, this study recommends that a validity test for other population, investigation for motivational sub-constructs, and in-depth investigation toward biotechnology instruction.

Economic Perspectives on Online Platforms: Scenario-based Case Studies (플랫폼 서비스 가치와 수수료에 대한 경제적 고찰)

  • Kyeonghan Bae;YeonSu Park;JungWon Park;Jiyoung Alex Kim
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.18 no.6
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    • pp.117-132
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    • 2023
  • With the recent spread of COVID-19, the size of the online shopping market continues to increase, and various online platforms are appearing in the market, and many small and medium businesses are entering the platform. As the recent increase in the use of the platform by small andmedium businesses as raised the issue of appropriate platform fees, the need for social discussions on the use of the platform and fees is raised. Currently, most discussions regarding fees primarily focus on specific cases from a negative perspective, and discussions that comprehensively consider the platform's utilization value and fees are insufficient. Therefore, this study aims to systematically and comprehensively understand platform fees by considering the value of using platform services and commission costs together. To achieve this, the economic value of each platform service was estimated and analyzed in detail. It selected two industries that are actively using online platforms, delivery services and e-commerce, and paid attention to changes in expected profits generated by sellers using platform services, and compared and analyzed expected profits based on estimated sales and costs for each scenario, such as whether sellers entered the platform and whether they used the service. As a result of the study, our results that entering the platform and using the platform service enable sales increase and cost reduction, which have a positive effect on the seller's expected profit. Through this study, we intend to understand platform fees from the perspective of user fees for platform service use and value acquisition, and based on this, estimate the economic value of platform services and fees to expand the value and cost of using platform services to a comprehensive and systematic discussion.

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Development of a technology valuation method for buyers in technology transfer (기술이전을 위한 기술수요자 중심의 가치평가 방법론 개발)

  • Yun, DooSeob;Park, Inchae;Yoon, Byungun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.17 no.11
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    • pp.155-167
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    • 2016
  • Technology valuation is necessary for determining the feasibility of technology commercialization. However, existing methods focus only on technology evaluation, with limitation in sufficiently reflecting buyer viewpoint. In addition, it causes a gap between estimated value and market value. Therefore, this research suggests a new technology valuation method which focuses on the perspectives of buyers. Technology factors, buyer factors and market factors are first determined and their relationships are analyzed. Second, based on the relationships, profit projections are calculated using the discount cash flow method. Finally, profit projections for each year are discounted. The proposed method was applied using the ubiquitous home network system and audio service and illumination control method and results compared with the value of a technology valuation guide distributed by the Ministry of Trade, Industry and Energy. The technology valuation approach used in this research is quantitative and systematic and can be used as a decision making support tool in technology transfer, reflecting various perspectives of stakeholders.

A Study on the Technology Valuation Using Patent Information (컨조인트 기법을 활용한 기술 가치 평가모형: 전기·전자 분야 특허거래 실증 분석)

  • Lee, Kyungpyo;Lim, Dongkyoo;Lee, Sungjoo
    • Journal of Technology Innovation
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    • v.22 no.2
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    • pp.221-245
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    • 2014
  • In the era of fierce global competition and short product life cycle, firms have been interested in the technology valuation to improve their competitiveness. As the technology valuation may become a key issue for countries and industries, the development of technology valuation method has become increasingly important. Thus, this study aims to suggest a novel method to assess technology value by applying conjoint analysis to bibilographic information of patent. For this purpose, we firstly identified nine patent indexes categorized in three attributes - technological superiority, marketability and legal rights. Then, we collected actual data on patent transactions including their patent attributes and market prices. Based on the data, we could obtain the patent index values. Finally, we applied conjoint analysis to the prices and patent index values as a basis for technology valuation. The suggested method is expected to be an effective tool for technology valuation by using real transaction data rather than relying heavily on experts assessment.

A Study on Effect of Service Quality and Benefit of Business Consulting on Customer's Commitment (비즈니스 컨설팅 서비스의 품질과 편익이 고객과의 결속관계에 미치는 영향에 관한 연구)

  • Kang, Hyoung-Mo;Song, Gap-Ho;Gim, Gwang-Yong
    • 한국IT서비스학회:학술대회논문집
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    • 2007.11a
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    • pp.587-594
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    • 2007
  • 컨설팅 조직이나 개인은 그들의 전문성을 바탕으로 사업을 영위하고 발전시켜 나가야 하는 영리적 목적을 띄고 있다. 따라서, 그들이 제공하는 컨설팅은 전문서비스로서의 상품적 가치가 있어야 하며, 고객은 이들이 제공하는 컨설팅에 대한 대가를 지불하여야 한다. 전문적 서비스라는 측면에서 컨설팅의 가치란 기업이 기대하는 이익이나 혜택, 서비스 품질과 그 서비스를 얻기 위해 지불하는 희생(비용과 시간)간의 상쇄효과로 설명할 수 있다. 본 연구에서는 이러한 가치에 영향을 미치는 요인으로 SERVPERF 모형을 이용하여 측정한 품질과 기업의 일장에서 바라는 편익으로 나누어 컨설팅 서비스에 대한 고객의 가치인식에 미치는 영향을 실증하고자 한다. 다음으로, 컨설턴트는 프로젝트가 끝나는 시점에서 컨설턴트-고객의 관계가 지속적이며, 긍정적, 상호 협력적이라는 확신을 심어 주어야 한다. 고객의 일장에서는 관계의 종결보다는 관계의 지속이 이성적이거나 감성적으로 편익이 높을 것이라는 확신이 서야 차며 이는 곧 컨설턴트-고객 간의 계산적/정서적 결속으로 나타날 수 있다. 따라서, 본 연구의 최종적인 목적은 컨설팅 서비스의 품질과 편익 - 서비스 가치 - 고객과의 결속 - 재사용의도로 이어지는 인과관계를 규명하는데 있다.

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