• Journal of Internet of Things and Convergence
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• v.10 no.2
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• pp.137-148
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• 2024

The purpose of this study is to determine how the use of retailtech technology affects consumers' purchase intention. Furthermore, this study aims to investigate the mediating effects of technology usefulness and ease of use on this influence relationship and whether experiential marketing moderates consumers' purchase intention. The survey was conducted from August 1, 2023 to September 30, 2023, and a total of 257 people participated in the study. For statistical analysis, hierarchical regression analysis, three-stage mediation regression analysis, and hierarchical three-stage controlled regression analysis were conducted to test the hypothesis. The results of the study are as follows. First, it was confirmed that big data-AI utilization, mobile-SNS utilization, live commerce utilization, and IoT utilization affect purchase intention in retail technology utilization. Second, technology usefulness has a mediating effect on IoT utilization, mobile-SNS utilization, and big data-AI utilization. Third, perceived ease of use of technology mediated the effects of IoT utilization, mobile-SNS utilization, live-commerce utilization, and big data-AI utilization. Fourth, escapist experience has a moderating effect on mobile SNS utilization and live commerce utilization. Fifth, esthetic experience has a moderating effect on mobile-SNS utilization and big data-AI utilization. Through this study, we hope that the domestic distribution industry will contribute to national competitiveness by securing the competitive advantage of companies by utilizing new technologies in entering the global market.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.5
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• pp.163-168
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• 2015

Recent exhibition's paradigm is changing from the existing unidirectional oriented exhibition form to a form of interactive hands-on exhibits that viewers can get and realistically feel a variety of information. Hands-on exhibit embodies the human interface by utilizing light, sound, pressure, etc. in time and space. In this paper, we have studied the creation of fractal image by the Mandelbrot technique and proposed the interaction method for it to be converted into a variety of forms. By using the proposed method, a variety of image transformation such as printmaking effect, sketch effect, Pop Art effect can be performed, according to clicking a certain fraction on the created fractal image screen by a user mouse. Interactive image generated in this study are expected to be used for trade shows, promotional products, media art design.

• Journal of Industrial Convergence
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• v.17 no.4
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• pp.15-20
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• 2019

Augmented reality is used in various fields such as culture, education, military, medical. This is a method of recognizing information of an augmented object on the camera. Exhibitions and educational contents for children are already produced in various ways. This research showed the developed contents deliver cultural property information using augmented reality. 'Galgibi AR' and 'Jang Young-sil's Invention AR' allow you to experience cultural assets up close. 'Galgibi AR' is the experience content in the form of 3D blocks. It makes to understand the structure of the zeolite, Galgibi. 'Jang Young-sil's Invention AR' make you to watch out four objects in detail by zooming in, zooming out and rotating. It can also take pictures with the inventions. Both contents implement what we want to deliver accurately through simple content. They increase the enjoyment of cultural heritage through experience contents. This research addressed to help the cultural property information spread to the public by using Augmented Reality.

• Journal of Digital Contents Society
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• v.19 no.7
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• pp.1237-1244
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• 2018

Currently the bottleneck in virtual reality's commercialization might be that high cost VR equipment is needed and interesting VR contents are not enough. The purpose of this paper is to solve these problems by implementing low-cost VR system with wireless controller and HMD(Head Mounted Display) using a smart phone and PC. The functions of real HMD are simulated by utilizing the display and embedded sensors of a smart phone. In that situation PC is in charge of processing huge data and is communicated with smart phone. And wireless controller is designed to make VR user's movement to be free. In addition, we made the several VR contents for testing our prototype system directly. Easy access to VR equipment could induce increasing number of users and investment. And it will be a big step toward improving VR technology and its commercialization.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.367-373
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• 2019

In modern society, with the changing lifestyle, demand for complex cultural spaces is rising and various cultural spaces are emerging. However, user-centered cultural space research has not yet been shown. In order to find out whether various cultural experience functions and user experience types of complex cultural spaces are being delivered properly, this study compared and analyzed the representative cultural spaces of Korea, 'Starfield Library' and 'ARC.N.BOOK'. User experience analysis tools and individual in-depth interviews were used as research methods. As a result, both spaces responded that commercial space and brand library were out of harmony and that the use of services in complex cultural spaces was inconvenient. This is interpreted as the result of the need for improvement measures in the value and usability of experience provided by the current complex cultural space and is expected to help develop the complex cultural space in the future.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.80-87
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• 2021

Aging is rapidly progressing around the world. This study explore and propose a qualitative user research method to specifically understand the needs and desires of the elderly based on a human-centered design philosophy for design targeting the increasing elderly. In particular, the purpose of this study is to propose a user research method that can be easily used when designing products used by the elderly in the actual design site. For this purpose, this study examined the use and implications of using shadowing, interviews, and direct experience while actually proceeding with the walking stick design. The shadowing was organized through the AEIOU frame, and the interview was conducted by adding a significance category to reflect the recent trend of the silver generation. For the direct experience, design implications were derived by setting up four user behavior scenarios, each indoors and outdoors, and experiencing them directly by designers. This study is expected to be an important user research guideline in the current situation where the demand for design for the elderly is diversifying and increasing.

• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.307-318
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• 2022

Virtual reality is actively used in the medical field as a learning effectiveness that induces immersion, but research on the factors that induce learning immersion is insufficient. Therefore, this study extracted the usability and cognitive affordance evaluation elements of the interface through literature research and selected four types of virtual reality medical contents to conduct a Useability-Test for experts. Based on this, an interface design method according to virtual reality medical technology content was proposed. In summary, it can be seen that the information-providing interface affects immersion due to visibility, distance from the experience's gaze, color harmony, uniform visualization, feedback, reaction speed, and expected changes resulting from manipulation, and does not impair immersion. This study has limitations in generalization using limited content, so it is expected that continuous research will discuss the development of standardized guides in interface design and the precision of interface design research from a user perspective.

• The Journal of the Korea Contents Association
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• v.21 no.12
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• pp.828-841
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• 2021

This study attempts to investigate why Stanislavsky's System, which has been the basis of modern acting, and the American Acting Method, which is the American succession of the System, were forced to become acting theories with a completely different nature. First, this study tracks the publishing and translating process of Stanislavsky's books related to System targeting the major countries of System succession, Russia, the United States, and South Korea, so it confirms that the System has been understood completely differently in each country. Based on this, this study aims to clarify the difference and cause of it in the two acting theories by discussing how the "Experiencing" and the actor's "Double Consciousness", which keep the ground of System, were accepted in the Method. To recognize Stanislavsky's publication, translation, and understanding of the System, which is an inflection point from the System to the Method, will be an attempt to fully understand both acting theories. It is hoped that this study that fundamentally seeks to comprehend System and Method will serve as the foundation for discussion from various perspectives on both acting theories in the future.

• Journal of Industrial Convergence
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• v.20 no.11
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• pp.185-190
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• 2022

Since COVID-19, digital transformation has been taking place in the entire industry, and Metaverse is attracting attention as an untect service. Therefore, this study aims to find out about brand experience marketing cases using metaverse targeting beauty brands. This study reviewed previous studies related to metaverse marketing and beauty brand marketing. SK-II, Christian Dior used VR technology to provide users with contents and experience of brand products, and L'Oreal, Sephora, Laneige used AR technology to provide virtual makeup applications. It's believed that this experience marketing will have a positive effect on customers' purchase intention and its importance will increase further to target Z Generation. It's expected that this study can be used as related data in the metaverse and experience marketing of beauty brands, and research on metaverse marketing should be continued in the beauty field.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.05a
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• pp.571-572
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• 2022

Recently, VR/AR(virtual reality/augmented reality) contents have actively increased, and various services related to VR/AR allow users to experience remote places. Also, Metaverse technologies based on VR/AR generally used to provide content in virtual spaces. In this paper, we present a technique for synthesizing virtual humans after capturing a 360-degree panorama of a remote environment, and analyze the remote environment to identify the location where it can be captured without error, and apply a method of synthesizing virtual humans. According to this paper, it is possible to provide various captured spaces such as industrial plants, medical facilities, and schools as remote communication media.