• Journal of Digital Convergence
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• v.18 no.11
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• pp.501-513
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• 2020

Femvertising campaigns are more easily observed in oversea rather than in Korea. Most recently, not only global companies but local consumer goods companies launched several femvertising campaigns. However, no research was done on effects of femvertising in Korea. Thus, this study will explore Korean college students' understanding of, attitude toward, and effects of femvertising through focus group interviews. Study results found that college students have low level of understanding on the concept of femvertising. However, they are somewhat familiar with contents of femvertising. Femvertising is believed to have positive impacts on gender equality and female empowerment whereas there are growing concerns over commercializing feminism. Study participants, regardless of gender, suggest that femvertising could influence consumers' attitude toward advertising and brand, but they are skeptical of purchase intention. Lastly, female participants suggest that femvertising, compared to traditional advertising, will enhance attitude toward ads and brand, and even have a positive impact on feminism. However, male participants suggest that femvertising may exacerbate the gender conflict between males and females which is called as 'misandry' or 'misogyny'.

• Journal of Korean Library and Information Science Society
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• v.52 no.3
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• pp.73-99
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• 2021

The purpose of this study is to investigate the effects of podcast-produced reading activity programs on reading attitudes and communication skills of high-grade elementary school students. To that end, 20 fifth and sixth graders applied for a reading culture program conducted at N Public Library located in Seoul, Korea, were assigned as experimental and control groups. The total research period is from 8 October 2018 to 11 February 2019. and the class was conducted once a week for 90 minutes, six times for each group, and a total of 12 sessions. The results of this study can be summarized as follows; First, it was found that the reading activity program produced by podcast had a positive effect in all four areas: value domain, motivation·interest domain, habit·attitude, and expectation domain in the reading attitude of high-grade in elementary school. Second, communication skills were found to have a positive effect in all seven sub-areas, such as information collection and listening, overcoming stereotyped thinking, creative communication, self-disclosure, leading communication, and understanding of others' perspectives. In conclusion, the podcast-produced reading activity program had a positive effect on the reading attitude, communication ability, and media ability of high-grade in elementary school, suggesting that it is effective in applying various educational fields.

• Journal of The Korean Association For Science Education
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• v.31 no.4
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• pp.505-512
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• 2011

The purpose of this study was to investigate how extracurricular science club activities affect sciencerelated attitudes of female elementary school students. The experimental group was organised with thirty female elementary school students selected from a school in a small city and two schools in a town at Jeju special selfgoverning province. The students were encouraged to participate in a variety of scientific experiences and inquiry activities for ten months. The control group consisted of another thirty girl students chosen from the same schools. The pre-test and post-test on science-related attitudes were administered to both the experimental and control groups. The result of this study shows that meaningful changes have been observed in science-related attitudes of the experimental group, whereas the control group reveals no meaningful changes. Science-related attitudes have been analyzed in three categories such as cognition, interests, scientific attitude. The experimental group shows meaningful changes in all of the three categories, while the control group shows no change in any category. When the female students from small city and those from the town were separated, the result shows that the latter shows more positive changes in science-related attitudes through science club activities than the former.

• Journal of Elementary Mathematics Education in Korea
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• v.23 no.4
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• pp.383-403
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• 2019

The purpose of this study was to examine how students' perception of their mathematics teachers' instructional practices is associated with students' attitude toward mathematics, taking into account their self-efficacy in mathematics. The sample contained 4669 Korean fourth graders who participated in Trends in International Mathematics Science Study 2015. We used exploratory factor analysis and confirmatory factor analysis to explore the factor structure of three latent variables and conducted structural equation modeling to examine the hypothesized model. The results revealed that when students positively perceived their teachers' instructional practices, they tended to have a positive attitude toward mathematics. We also found that students' self-efficacy beliefs in mathematics positively mediated the relationship between perceived teachers' instructional practices and personal attitude toward mathematics. We discuss the practical and methodological implications of these findings and offer directions for future studies.

• The Journal of the Korea Contents Association
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• v.18 no.12
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• pp.62-74
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• 2018

This study was proposed to examine the mediating effect of basic psychological needs on how parenting attitude affect middle school students with over-dependence on smart phone. This study utilized 2017 survey research by National Information Society Agency (NIA), namely a long-term follow-up study of 901 people with over-dependence on internet and smart phone. This study showed two findings. First, over-dependence on smart phone had correlations with basic psychological needs- autonomy(r=-.22, p<.001) and competence(r=-.13, p<.001); with parenting attitude- positive parenting(r=-.21, p<.001) and negative parenting(r=.15, p<.001). Second, both parenting attitude and basic psychological needs had a causal relationship with over-dependence on smart phone. These results can provide a basis to reconsider social awareness on over-dependence on smart phone among middle school students. This study proposed few research directions for further study to prevent over-dependence on smart phone and to educate parents.

• Journal of the Korean School Mathematics Society
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• v.22 no.3
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• pp.221-240
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• 2019

The purpose of this study is to suggest Reciprocal Peer Tutoring(RPT) for mathematics underachieving students as one way of the instructional strategies to supplement their lack of mathematics learning and to provide them with successful experiences in learning mathematics. We defined underachieving student in mathematics as the student whose mathematics achievement was high or middle level in the middle school but became lower in high school. Four mathematics underachievers voluntarily participated in this study. We examined the effects and roles of RPT by focusing on their positive change in the affective domain. RPT was conducted for about three months, including pre-training, pretest, and posttest. As the results of this research, RPT has generally made positive changes in the affective domain of underachieving mathematics students. Although four students did not show the same pattern of change and the sub-elements of positive change were different for each student, RPT provided opportunities for 4 all students to experience positive change.

• Journal of The Korean Association For Science Education
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• v.36 no.1
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• pp.63-73
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• 2016

The purpose of this research is to investigate and analyze the attitudes and images of middle school students toward invention. This aims to provide basic data on qualitative improvement invention education. The results of this research are as follows: First, as for middle school students, the level of emotion and interest attitude toward invention is higher than elementary school students. The image of invention is positive but difficult (M=3.70). Second, as the overall attitude to invention according to gender of middle school students shows a consistent invention attitude, the attitude formation on invention during elementary school time is found to be important. The overall image of invention according to gender is shown to be significantly different (p<0.05). Third, the overall attitude on invention according to the grade of middle school students does not show a statistically significant difference (p>0.05). As for the ranking according to factors on attitude depending on grades, cognitive attitude is followed by emotional attitude, attitude of interest, and practical attitude. The overall image of invention according to the grade of middle school students does not show a statistically significant difference (p>0.05). This is determined as a result of the large pressure acting on the study from middle school. Finally, the acts of invention such as idea, creation, imagination, creativity are considered as important as the results of analysis of the words of the invention. Invention is analyzed to contribute to developing new products, providing convenience in life, social development, usefulness in real life, and alleviating inconvenience.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.12
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• pp.1742-1753
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• 2007

The purposes of this study were to segment consumer groups by evaluative criteria and to find the differences among the groups in regard to sportswear benefits sought, domestic and imported brand attitudes, and sportswear image preferences. The subjects used for the study were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, t-test, and chi-square test. The results showed that there were two sportswear segments : brand/design-oriented group and function-oriented group. Statistical analyses showed that the two sportswear segments were different in regard to sportswear benefits sought, domestic and imported brands attitudes, sportswear image preferences, and demographics. Brand/design-oriented group sought the benefits of sex appeal/impression improvement, individuality, and conspicuousness, had a more favorable attitude toward imported brands, and preferred a prestigious image. They were relatively younger and had a higher income. In the meanwhile, function oriented group sought a comfort benefit from sportswear, had a more favorable attitude toward domestic brands, and preferred simple and active images. There were more high school graduates and home makers in function-oriented group. The implications of the study were discussed.

• Journal of Convergence for Information Technology
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• v.9 no.10
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• pp.71-80
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• 2019

The purpose of this study is to analyze the effects of brand evidence on brand value, brand trust, brand attitude and word of mouth intention. To achieve the purpose of the study, a research model and hypothesis were established based on previous studies, and survey was conducted on 222 passengers who had used the airline. As a result of the analysis, sub-factors of airline brand evidence had a positive impact on brand value. Except for employee services, perceived prices, core services, brand names, and brand logo had a positive impact on brand value. Brand value had a significant positive effect on brand trust and brand attitude. It was also found that brand trust had a significant influence on brand attitude. This study examined the extended range by adding the brand logo as a sub-factor of brand evidence, and it is considered necessary to study including brand emotion in next study.

• Journal of the Korea Convergence Society
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• v.8 no.3
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• pp.91-100
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• 2017

This cross-sectional descriptive study about convergence study was conducted to identify nursing students' level of knowledge, attitude, and confidence and their relationship with infant cardiopulmonary resuscitation. To measure nursing students' level of knowledge, attitude, and confidence in infant CPR, a structured questionnaire survey was used. The number of participants was 151 nursing students from 3 universities in Korea. To analyse the data, t-test, ANOVA and Peason's correlation coefficients were applied on SPSS 21.0. This research results showed a positive correlation between Nursing Students' Knowledge, Attitude, and Confidence to Infant Cardiopulmonary Resuscitation. Therefore, it is suggested to develop a regular and repetitive education program for nursing students' infant CPR.