• Korean Journal of Construction Engineering and Management
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• v.20 no.6
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• pp.44-56
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• 2019

Recently, the paradigm of SOC investment has shifted from new construction to maintenance. This shift became more important for the highway system because it is as one of the most important SOC. In Korea, highway maintenance costs are about 20% of the total annual highway construction budget, which is about two-thirds of developed countries. In addition, establishing standardized guidelines for the highway maintenance operation is not in place. Therefore, in order for domestic road construction and maintenance technology to secure competitiveness in the global construction market, it is urgent to improve the management capacity for maintenance as well as the technology and management capacity. This study examines highway maintenance practices in OECD countries such as North America, Europe, Australia, New Zealand, and Japan to identify core elements of highway maintenance practice. It is imperative to establish a comprehensive management system based upon asset management principle. Even if the budget for the highway construction is reduced, investment in maintenance needs to be maintained.

• Korean Journal of Construction Engineering and Management
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• v.22 no.6
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• pp.15-23
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• 2021

As the construction production system is reorganized as part of the construction industry innovation plan, direct construction is expanding. According to this trend, this study analyzed the impact and problems of the expansion of direct construction through the position of the construction industry and a study of foreign cases. In addition, by diagnosing the impact of the measures to expand direct construction from various aspects, countermeasures were suggested to suitably apply the direct construction mandatory system. Also, for each alternative, effects and problems were evaluated through interviews with experts in policy/administrative and architecture fields. The alternatives for expanding and improving the efficiency of the direct construction mandatory system derived from this study are four items: granting the discretion of the client, differentiation by scale of construction, utilization of construction guarantee system, and introduction of flexible working group leader system. As a result of the expert interview, all of them were evaluated to have a positive impact directly and indirectly on the expansion of direct construction. This study contributes literature to the application of the direct construction mandatory system by examining the current status of direct construction, and suggests a direction for expanding direct construction through deduction of alternatives for applying the direct construction mandatory system and expert evaluation.

• Journal of the Korean Association of Geographic Information Studies
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• v.24 no.3
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• pp.58-72
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• 2021

In July 2021, UNCTAD classified Korea as a developed country. After the Korean War in the 1950s, economic development was promoted despite difficult conditions, resulting in epoch-making national growth. However, in order to respond to the rapidly changing global economy, it is necessary to continuously study the domestic industrial ecosystem and prepare strategies for continuous change and growth. This study analyzed the industrial ecosystem of the automobile industry where it is possible to obtain transaction data between companies by applying complexity spatial network analysis. For data, 295 corporate data(node data) and 607 transaction data (link data) were used. As a result of checking the spatial distribution by geocoding the address of the company, the automobile industry-related companies were concentrated in the Seoul metropolitan area and the Southeastern(Dongnam) region. The node importance was measured through degree centrality, betweenness centrality, closeness centrality, and eigenvector centrality, and the network structure was confirmed by identifying density, distance, community detection, and assortativity and disassortivity. As a result, among the automakers, Hyundai Motor, Kia Motors, and GM Korea were included in the top 15 in 4 indicators of node centrality. In terms of company location, companies located in the Seoul metropolitan area were included in the top 15. In terms of company size, most of the large companies with more than 1,000 employees were included in the top 15 for degree centrality and betweenness centrality. Regarding closeness centrality and eigenvector centrality, most of the companies with 500 or less employees were included in the top 15, except for automakers. In the structure of the network, the density was 0.01390522 and the average distance was 3.422481. As a result of community detection using the fast greedy algorithm, 11 communities were finally derived.

• Korea Science and Art Forum
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• v.37 no.2
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• pp.205-217
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• 2019

This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.

• International Area Studies Review
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• v.22 no.4
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• pp.189-208
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• 2018

This study validates if this relationship results in differences of significance levels between first time and repeat visitors and analyzes if there exist any differences in the spatial characteristics of tourist attractions using Social Network Analysis(SNA) for the spacial attributes of movement network Focusing on Hwaseong city, South Korea. It is important for balanced development between tour sites in Hwaseong by enhancing the value of tourism resources and applying the concept of hub-and-spoke tourism development. Based on the analyzing the centrality of tourist movement networks, degree centrality, closeness centrality, and betweenness centrality all did not show much variation for 20 tourist attractions versus the top five. That is, the attractions that both first time and repeat visitors visit are concentrated in well-known, famous places. The authors hope that this study, which defines practical interactions among attractions based movement, will be used as practical data for developing tourist retention marketing strategies.

• Journal of vocational education research
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• v.37 no.1
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• pp.31-53
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• 2018

Uncertainty of career environment driven by globalization and shift of employment context drives heavy competition of labor market and anxiety of employment for individuals. New career paradigm based on this environmental change puts emphasis on subjective career success from individual's viewpoint as important career outcome and individual's proactive career development efforts. In addition to this, importance of person-environment fit and person-job fit is growing in relationship between career planning and career success. Based on this perspective, this study aims to identify whether person-environment fit and person-job fit mediate the relationship between career development and subjective career success. Data analysis of questionnaire from 220 employees showed that both fits mediate the relationship. This result implies that individual's proactive career planning is critical to career success and this strengthens one's satisfaction to organization and job. To organization, strategies need to be developed to design career development of employees' based on their career needs and organizational intervention such as job-rotation system.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.328-339
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• 2019

Shopping information contents shown on online shopping sites represent online retailer's intention to draw potential consumers' visual attention. However, unfortunately, previous studies in literature show that most of the shopping information contents are naively designed just to appeal to consumers' visual attention without systematic and logical analysis of consumers' possible different visual reactions depending on gender. To fill in the research void like this, this study proposes eye-tracking approach to investigating the research issue of how gender affects consumers' visual attention towards human brand image contents on the online shopping sites. For the sake of conducting related eye-tracking experiments, we adopted two types of products - notebook computer as a utilitarian product, and perfume as a hedonic product. Results revealed that female consumers show higher visual attention to human brand image contents than male consumers. Besides, significant gender difference exists on the human brand image contents more highly when they are attached with a hedonic product like perfume, than a utilitarian product like notebook computer. From the eye-tracking-based experiment results like this, this study suggested theoretical backgrounds about gender differences towards online shopping information contents and related human brand image contents as well.

• International Area Studies Review
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• v.21 no.2
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• pp.121-141
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• 2017

The world whitening cosmetics market is fast being taken in 'complex functional cosmetics' including complex function. And highly functional cosmetics market that call cosmeceutical market is growing up with highly functional cosmetics market. In addition, natural cosmetics market including whitening function is growing up in the world in complex functional cosmetics. Distribution channel of the world functional cosmetics is digital communication through beauty and digital. Global companies are adding relationship in new space between customer and brand. So worldwide change phenomenon of whitening cosmetics distribution channel will suggest importance that it should be able to communication with customer in non-traditional space. Domestic whitening cosmetics market is decreasing to reference compound annual growth rate -3.61%. While complex type market is increasing to annual growth rate 33.28%. Since 2008, domestic whitening cosmetics market was changed in distribution channel of center of traditional door-to-door sales. Especially, online channel is about 1/6 level of offline, but since 2014, year-on-year increase rate of online showed 27.1%. In the future, it is anticipated that ratio of online sales is above offline. Whitening cosmetics distribution is being changed, and online channel is growing up, so domestic companies will need tragedy targeting new whitening cosmetics distribution channel and traditional offline channel at the same time. If new company go into whitening cosmetics market, the new company will have to consider natural cosmetics in complex functional cosmetics than whitening cosmetics market. To secure domestic competitiveness whitening cosmetics market, securing differentiation of brand or pursuing change of distribution channel, and we need to seek a method that company and customer can forge communication in new space.

• Journal of the Korean Society of Mineral and Energy Resources Engineers
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• v.55 no.6
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• pp.635-648
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• 2018

This study analyzed patent trends of seismic nodal systems and the technical characteristics of core patents of three major companies, including Fairfield, Sercel, and Wireless Seismic, to examine the focus of technology development of each company. From the analysis, the patent application growth rate of seismic nodal systems has steadily increased since early to mid-2000s and has recently shown a higher growth rate. Over the same period, the patent application growth rate of the three major companies examined was higher than that of the global trend, and patent infringement cases was also examined to evaluate market competition in this field. Analysis of the technical characteristics of the three companies' 33 core patents showed that they are generally focused on seismic signal detection. Sub-technologies included improved reliability of data acquisition, data transmission efficiency, and overall operating of the seismic nodal system. New entrants in field of technology development or manufacturing of seismic nodal systems where the market is growing must closely analyze the contents of major companies' products and patents to prevent possible patent disputes or duplicate research.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.6
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• pp.103-115
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• 2018

Recently, our interests are growing up the local food with global food's internationalization. Our interest about local food is increasing with agricultural crises and food safety. And this research will study how the local food cultural experience effect to local food's customer satisfaction and customer royalty. This study analyze customer who experienced the local food cultural experience. And we follow Pine & Gilmore's theory. They proposed the experience economic theory, which proposed 5 factors to analyze customer. Those are educational experience, emotional experience, entertaining experience, escaping experience, and physical experience. We select two factors, which are entertaining experience and physical experience. And we will study the customer satisfaction and royalty of the perceived customer by the two experienced factors. Especially, we analyze the local food policy, cultural factors related with local food, and customer's perceived value effect, and then, we will figure out the correlations among factors, propose the policy implications related with local food cultural experience and economic value creations of rural economy.