• Title/Summary/Keyword: 그룹 만족가치

Search Result 36, Processing Time 0.026 seconds

Enhancing the Satisfaction Value of User Group Using Meteorological Forecast Information: Focused on the Precipitation Forecast (기상예보 정보 사용자 그룹의 만족가치 제고 방안: 강수예보를 중심으로)

  • Kim, In-Gyum;Jung, Jihoon;Kim, Jeong-Yun;Shin, Jinho;Kim, Baek-Jo;Lee, Ki-Kwang
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.11
    • /
    • pp.382-395
    • /
    • 2013
  • The providers of meteorological information want to know the level of satisfaction of forecast users with their services. To provide better service, meteorological communities of each nation are administering a survey on satisfaction of forecast users. However, most researchers provided these users with simple questionnaires and the respondents had to choose one answer among different satisfaction levels. So, the results of this kind of survey have low explanation power and are difficult to use in developing strategy of forecast service. In this study, instead of cost-loss concept, we applied satisfaction-dissatisfaction concept to the $2{\times}2$ contingency table, which is a useful tool to evaluate value of forecast, and estimated satisfaction value of 24h precipitation forecasts in Shanghai, China and Seoul, Korea. Moreover, not only the individual satisfaction value of forecast but the user group's satisfaction value was evaluated. As for the result, it is effective to enhance forecast accuracy to improve the satisfaction value of deterministic forecast user group, but in the case of probabilistic forecast, it is important to know the level of dissatisfaction of user group and distribution of probability threshold of forecast users. These results can help meteorological communities to search for a solution which can provide better satisfaction value to forecast users.

Improving the satisfaction value using the decision criteria of meteorological information user (기상정보 사용자 의사결정 기준을 활용한 만족가치 개선)

  • Kim, in-gyum;Kim, hye-min;Ha, jong-chul;Kim, jeoung-yun
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2018.05a
    • /
    • pp.63-64
    • /
    • 2018
  • 강수확률예보에 대한 사용자 행동을 이해하고, 만족도의 변화를 분석하기 위해 2017년 조사된 설문조사 결과를 도입하고, 예보의 가치평가 분야에서 널리 활용되어 온 가치스코어를 만족도 평가에 사용하였다. 분석 결과 예보사용자들은 확률예보를 효율적으로 사용할 수 있는 적절한 임계확률을 인지하지 못한 것으로 나타났다. 동일한 예보라도 분석 시기에 따라 사용자의 불만족 정도가 만족도에 미치는 영향은 다르게 나타날 수 있으므로 사용자들이 민감하게 반응하는 시기를 적절히 구분하여 분석할 수 있어야 할 것이다. 그리고 분석 기간 및 연령에 따라 사용자들의 의사결정 기준인 확률예보의 임계확률을 변화시키는 것만으로 일부 사용자 그룹의 만족가치를 향상시킬 수 있는 것으로 나타났다.

  • PDF

An Affection of Service Quality on Perceived Value, Customer Satisfaction and Reuse Intent in Brand Hair Shop -Focusing on Moderating Effect of Relational Customer- (브랜드미용실의 서비스품질이 지각된 가치, 고객만족 및 재이용의도에 미치는 영향: 브랜드미용실의 단골고객 조절효과)

  • Choe, Byeong-Suk;Jo, Cheol-Ho
    • Proceedings of the Korean Society for Quality Management Conference
    • /
    • 2009.10a
    • /
    • pp.123-130
    • /
    • 2009
  • 미용업의 사회적 인식이 높아짐에 따라 국내 미용서비스산업은 경영적 측면에서 체계화되고 규모면에서도 날로 확대되는 등 양적, 질적인 성장하고 있으며, 국내 업계끼리는 물론이고 글로벌화로 인하여 외국의 선진 프랜차이즈와도 경쟁하는 단계에 이르렀다. 이러한 환경적 변화 속에서 국내의 미용업계는 한 차원 높은 성장을 위한 자구적 노력이 필요한 상황이다. 그러나 국내 미용업계는 서비스 제공자 관점에서 일방적인 서비스를 제공하여 왔고 고객관점에서 가치 있는 서비스의 내용과 품질을 제대로 파악하지 못하고 있는 실정이다. 미용서비스품질을 정의하기 위한 연구들은 계속되고 있으나 미용서비스품질에 대한 명확한 개념정의는 물론이고 앞으로 국내 미용업계 성장의 축이 될 브랜드 미용실의 고유 서비스품질은 여전히 확정적이지 못한 실정이다. 따라서 본 연구에서 브랜드 미용실 고유의 서비스품질 요인들을 발견하고, 지각된 가치, 고객만족, 재이용의도 간의 인과관계를 알아보고자하며, 특히 지각된 가치의 매개적 역할과 계량적 중요성을 알아보고자 하였다. 또한 브랜드 미용서비스를 이용하는 고객들의 단골고객 신념수준에 조절효과가 있는지 알아보기 위하여 가치-고객만족, 가치-재이용의도, 고객만족-재이용의도 간의 이에 대한 조절효과를 검정하였고, 효과적인 서비스품질전략을 제시하고자 하였다.

  • PDF

Impact of Work Value Perceived by Chinese Post-90s Employees on Their Job Satisfaction and Turnover Intention (90년대생 중국 근로자가 인식하는 직업가치가 직무만족과 이직의도에 미치는 영향)

  • Sun, Xiaoxue;Yun, Haejung
    • Knowledge Management Research
    • /
    • v.22 no.3
    • /
    • pp.201-215
    • /
    • 2021
  • Owing to COVID-19 pandemic and global recession, enterprises are facing more and more fierce competition. Under this situation, retaining as much as recruiting good employees has become a top priority for organization. However, post 90s, with very different characteristics from traditional workers, entered the labor market, and both employers and employees suffered from post-90's high turnover rate. Therefore, this study focuses on Chinese post-90s and examined the effects of work values they pursue (utilitarian orientation, interest congruence, long-term development, and innovativeness) on job satisfaction and turnover intention. In addition, the groups with less than or more than one year of service were compared and analyzed. A total of 267 Chinese workers born in the 90s participated in the survey. Our research findings show that utilitarian orientation affects both job satisfaction and turnover intention, but interest congruence only affects job satisfaction while innovation only affects turnover intention. And the moderating effect of tenure of service was partially verified. Various implications based on the result were discussed.

Knowledge Contributors' Intrinsic and Extrinsic Motivation on Social Connectedness and Satisfaction (지식공유의 내재적 외재적 동기가 사회적 유대감과 만족감에 미치는 영향)

  • Park, Sora;Kang, Jaejung
    • The Journal of Information Systems
    • /
    • v.25 no.3
    • /
    • pp.91-116
    • /
    • 2016
  • Purpose Quality and quantity of knowledge in virtual communities is at the discretion of knowledge contributors, and understanding what motivates knowledge contributors' behavior can be invaluable. The purpose of this paper is to find the social aspect of knowledge contribution in virtual communities within the frame of self-determination theory. Also, we seek differential effects of motivation value for novice vs. expert knowledge contributors. Design/methodology/approach Reputation and altruistic motives are studied as antecedents of intrinsic and extrinsic values in contributing knowledge in virtual communities. Gained social connectedness and satisfaction in their knowledge were behaviors studied as dependents of the motivational value. Also, the proposed model was tested for group differences between expert and novice knowledge contributors seeking motivational changes. Self-determination theory is the base theory which explains how externally motivated behaviors can evolve from extrinsically motivated to intrinsic-like behavior with social experiences as knowledge contributors. Findings Analysis of 262 data points gathered from knowledge contributors in Korean virtual communities in 2005 reveals social connectedness as an important dependent variable both for novice and expert knowledge contributors. Group difference analysis shows altruism has negative influence on extrinsic value only for experts. Intrinsic value has a positive influence on satisfaction for both groups alike but the expert group shows a statistically stronger influence than the other.

The Role and Importance of Core value for Customer Satisfaction and Sustainablity Management (소비자만족과 지속가능 경영을 위한 기업의 핵심가치의 역할과 중요성 -L-그룹 사례를 중심으로)

  • Kim, Sung-Gun;Lee, Jae-Jin
    • Journal of Digital Convergence
    • /
    • v.11 no.5
    • /
    • pp.211-223
    • /
    • 2013
  • In today's rapidly changing business environment, "core value" has been emerging for companies to survive as "going concern" and respond to the conditions of the market environment and prosper together as the uncertainty about the future grows. LG Way states the contents to achieve "Number 1 LG" which is the vision of LG through achieving "Do it the right way and concentrate to what we can do best" which is the LG behavior methods through "value creation for customers" and "management of human dignity" which are LG corporate philosophy. It provides directions of various management activities and institutional development and also provides the foundation of core competencies. the core value provides the future directions in an uncertain business environment and plays an important role in maintaining a continuous going concern through members of the organization and the growth of the organization. Therefore, in order for the core values to be shared among the members of the company, the chief executive officer of the company should present a clearer core value. By conducting continuous monitoring if the members have properly settled, they should be able to conduct going concern by the core value acting as the source of competitive advantage of the company.

현장중계 - 두산건설 채희수 부사장

  • 사)한국건설안전기술협회
    • Journal of the Korea Construction Safety Engineering Association
    • /
    • s.48
    • /
    • pp.26-31
    • /
    • 2009
  • 재해를 예방하는데 최우선적으로 필요한 것은 최고경영자의 확고한 의지와 이를 실천으로 옮길 수 있는 프로세스라고 생각합니다. 이에 우리 두산건설은 세상에서 가장 안전한 사업장 구현 및 세계적인 글로벌 기업으로 도약하기 위해서 두산그룹 전략기획본부와 연계해 안전을 더욱 핵심적인 가치로 추진 할 것입니다. 안전해야 한다는 막연한 의무감이나 불안감에서 벗어나 구성원들이 안전을 챙기지 않을 수 없도록 KOSHA/OHSAS 18001를 기초로 한 안전관리 통합시스템을 완벽히 설계할 계획입니다. 두산건설은 오늘의 수상에 만족하지 않고 더욱 매진하여 Safety Global Company로서의 소임을 다할 것입니다.

  • PDF

Investigation on Marital Health and Marital Life Satisfaction based on Types of Marriage and Sport Activity Participation (결혼유형과 스포츠활동 참여유형에 따른 결혼건강과 결혼생활만족의 차이에 관한 분석)

  • Choi, Chulhwan
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.8
    • /
    • pp.490-498
    • /
    • 2020
  • Many international marriage immigrants experience a considerable amount of stress while adapting to a new culture they have never experienced before. This study examines the effects of marriage type and participation type in sport activity on marital health and marital life satisfaction. The 329 participants were divided into four groups based on marriage type and sport activity type. A multivariate analysis of variance was performed to explore differences in marital health and marital life satisfaction among groups. Results revealed that regardless of cultural and linguistic differences, respondents who enjoyed sport activities with their spouses had relatively higher mean scores across four factors(marital bond, marital communication, marital value-sharing, and marital life satisfaction) than couples who did not. This study found sport activity participation positively impacted marital life, and results would provide insightful data to help people achieve a happier married life in multicultural society.

공간대여 서비스와 소비자의 일치성에 관한 연구

  • Lee, Il-Han;Han, Su-Jin
    • 한국벤처창업학회:학술대회논문집
    • /
    • 2019.04a
    • /
    • pp.57-62
    • /
    • 2019
  • 공간서비스 그룹을 구성하는 업체들이 공간이라는 서비스를 제공하면서 사용자의 이용목적과 생애주기에 맞춘 용도로 그 사업모델을 구축하고 있다. 이와 같이 공간대여 서비스는 효율적이고 생산적인 학습효과를 제공하며, 스터디 센터와 스마트 워크에 초점을 많은 업체들이 등장하고 있는 실정이다. 하지만 공간대여 서비스와 소비자의 일치성에 관한 연구가 부족한 실정이다. 따라서 본 연구는 공간대여 서비스에 대한 개념을 분석하여 공간에 대한 접근성, 내부환경요인, 서비스 내의 시설이 시설 만족도에 미치는 영향과 소비자의 자아이미지 일치성, 기능적 일치성, 가치 일치성이 고객만족에 미치는 영향을 분석하였으며, 마지막으로 시설만족도와 고객만족이 이용공간에 대한 애호도에 미치는 영향을 살펴보았다. 공간대여 서비스의 구성요소인 접근성, 내부환경요인, 서비스내의 시설과 시설 만족도와의 인과관계에 대한 실증 연구결과를 요약하면 접근성과 서비스내의 시설은 시설만족도에 유의적인 영향을 미치는 것으로 나타났지만 내부환경요인은 시설만족도에 유의적인 영향을 미치지 않는 것으로 나타났다.

  • PDF

A Study on the Methodology for Relation between Culture and Communication with Considering on the Difference of Culture in Focus Group Interview (문화와 커뮤니케이션 관계 파악을 위한 분석 방법론 수립에 관한 연구 - 사용자의 문화적 차이를 고려한 포커스 그룹 인터뷰를 중심으로)

  • Jung, Ji-Yeon;Kim, Jung-Ha
    • 한국HCI학회:학술대회논문집
    • /
    • 2008.02b
    • /
    • pp.210-215
    • /
    • 2008
  • The area of design is the key which can create the generation's core values consistently influenced by the various media, throughout the rapid growth of technology and globalization. In the past, the design used to be defined as 'aesthetic', 'decorative', and 'satisfaction of the sensibility'. However, we believe it is time for a different value followed by the issue of user's different backgrounds and cultures. As the need arises, cross culture study has requested that we analyze how we understand the user's backgrounds and cultures. By doing so, it defines the user's needs like focus group interviews and methodology on process of product development or evaluation. Therefore the subject of this study is how the communication between two groups are affected by the difference between two cultures that centers on focus group interviews which has different consequence by diverse cultural backgrounds and personalities. Because personalities cannot be separated from cultural context, we have the compared group as a result of MBTI and establish practical methodology for proving the cultural factor which influenced to the difference of communication ways.

  • PDF