• Journal of the Korea Convergence Society
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• v.9 no.7
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• pp.269-276
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• 2018

As the particulate matter (PM) is fatal for human being, the government authorities try to lessen PM with a variety of policy instruments. To increase the efficiency of the policy, we need to understand people's perception and risk avoidance on PM. Thus, the research explored what attribution styles, involvement, and perceived health status have an influence on preventive intention. First, we found three attribution styles on PM occurrence through factor analysis: daily life(DL), domestic industry & environment(DI&E), and Chinese industry & environment(CI&E). We also found that involvement(${\beta}=.465$, p<.001), CI&E(${\beta}=.222$, p<.001), DL(${\beta}=.173$, p<.01), and DI&E(${\beta}=.143$, p<.05) have an influence on preventive intention in order. Finally we discussed suggestions for future study.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.3
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• pp.69-79
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• 2024

Companies should resolve consumer dissatisfaction and increase brand loyalty by actively identifying the factors of consumer dissatisfaction and proactively responding to expected complaint behavior to induce repurchase. This is a management goal that should be pursued in common regardless of the size of the company. The specific purpose of this study is to find out whether the degree of dissatisfaction differs depending on whether or not consumers' expected performance before purchase and the actual perceived performance after purchase is compared, whether the degree of dissatisfaction affects the type of complaint behavior, which is a subsequent behavior, and whether the attributable behavior has a moderating effect in this process and whether the persistence of the result and the controllability of the cause act as a factor that determines the attribution position. In particular, compared to general companies, venture companies are more likely to overload the information processing ability of managers and are likely to make various irrational errors in decision making, so this study has important academic and practical implications. As a result of the analysis, the negative inconsistency group had the highest degree of dissatisfaction, and the higher the degree of inconsistency, the higher the dissatisfaction. The attributable behavior of unsatisfied consumers had a moderating effect on the degree of dissatisfaction, and the dissatisfaction was significantly higher in the external attributable group than the internal attributable group, which was statistically significant. On the other hand, the persistence of the result had a statistically significant effect on the attribution position, but the controllability of the cause was not. The degree of attributable behavior and dissatisfaction did not affect the type of complaining behavior, showing limited influence. Along with the interpretation of these results, this study presents various implications, especially for small and medium-sized/venture companies that provide new durable products.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.577-587
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• 2019

This study examined the effects of perceived career barriers and attribution style on career preparation behaviors of female college students' and the moderating effects of attribution style between career barriers and career preparation behaviors. For this purpose, career barrier test, preparation behavior, and attribution style test were conducted on 485 female college students. The collected data were statistically analyzed using SPSS 23.0. The findings are as follows. First, career perceived barriers by female college students had a negative effect on career preparation behaviors. Second, the more internal and controllable the attribution, the more active the career behaviors. Third, there was no moderating effect of attribution style between career barriers and career preparation behavior. Based on the above findings, implications for career education and career counseling for female college students, limitations of the study, and directions for further research were discussed.

• Korean Journal of Childcare and Education
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• v.10 no.1
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• pp.27-42
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• 2014

The primary purpose of this study was to examine the influence of mothers' emotion expressiveness and children's attributional biases on children's aggressive behavior, focusing on gender differences. The data were collected from a total of 86 children; 46 6-year-old boys and 40 6-year-old girls in kindergartens, and their mothers in Seoul. The emotion expressiveness of the mothers were measured by a self-reported Korean version of SEFQ(Self Expressivness Family Questionnaire). Attributional biases of the children were evaluated by using Dodge and Frame's Story-Based Interview Scale. Children's aggressive behavior were measured by teachers using a children's Aggressive Behavior Scale developed by Crick(1995). T-test, correlation analysis, and multiple regression were used to analyze the collected data. The results showed that the relational attributional biases of children positively influenced overt/relational aggressive behaviors. The emotion expressiveness of mothers and the aggressive behavior of children, however, were not significant. Regarding gender differences in children, the negative emotion expressiveness of mothers predicted the girl's relational aggressive behavior negatively. Implications and limitations of this study were discussed.

• Management & Information Systems Review
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• v.36 no.2
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• pp.223-237
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• 2017

This study focus on the effect of switching barrier on negative performance. To suggest the negative effect of switching barrier, we reviewed the researches on service-failure and attribution theory. The model which we present in the research study includes the antecedents and consequences of negative emotions(regret, resentment) that caused by switching barriers. The former factors consist of internal attribution and external attribution. The latter factors consist of acceptance, complain, negative word-of-mouth. Survey research is employed to test these hypotheses. Previous researches, such as service marketing, psychology, have been referenced to measure constructs. We collected data involving various service area, and used 189 respondents to analyze these data with LISREL structural modeling. The hypothesized relationships were statistically significant. Internal attribution had positive effect on regret and external attribution had positive effects on resentment. And then regret had significant effects on acceptance and complain behaviour. Also resentment strongly effects on complain behaviour and negative word-of-mouth. We concluded with managerial implications, including the potential to deeper understanding switching barrier.

• Korean Journal of Culture and Social Issue
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• v.21 no.2
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• pp.177-203
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• 2015

The aims of this study were 1) to compare irrational gambling beliefs of gamblers and non-gamblers, 2) to investigate the role of cognitive error on winning probability thinking error, and 3) to examine the relationship between attributional bias and gambling behavior. A total of 248 subjects were recruited for this study. All subjects were classified into non-gamblers, social gamblers and pathological gamblers, and administered self-report questionnaires to measure irrational gambling beliefs, the probability inference error, the attriburional style, and the attributional bias. A pathological gambler group scored highest on irrational gambling beliefs, especially the overestimation of self-ability factor, and a social gambler group and a non-gambler group follow. All three groups scored higher on the magnification of gambling skills than the mean (4.0) of the scale. Pathological gamblers and social gamblers scored higher on the probability thinking error than non-gamblers. Pathological gamblers displayed higher external attribution, lower internal attribution in their daily life events and higher internal attribution in failure situation than social gamblers and non-gamblers. The results indicate that cognitive errors would be a factor that differentiates pathological gamblers from social gamblers and non-gamblers. In predicting gambling behaviors, overestimation of self-ability of irrational gambling beliefs, internal attribution in failure situation, external attribution in daily live event, and probability thinking error were identified as significant factors. It is concluded that a public education about common cognitive bias featured in gamblers might be important in prevention of pathological gambling behaviors.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2017.11a
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• pp.1279-1279
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• 2017

본 연구는 기업의 기술 유출 및 특허 침해라는 정보 보안 문제 발생 시, 브랜드 기업의 시장 지위에 따라 가해 및 피해 기업에 대한 소비자 반응이 달라질 수 있다는 점에서 착안하였다. 같은 예로 대한민국 국가대표 축구팀이 약팀과의 경기에서 졌을 때, 일부는 경기력을 비난하지만, 일부는 선수 부상, 날씨, 시차 적응 등 상황이 불리했음에도 잘 싸웠다고 평가하는 경우가 있다. 이처럼 어떤 부정적 결과 대해 사람들은 각자 다른 평가를 한다는 맥락에서 기술 유출과 특허 침해와 같은 정보 보안 문제가 발생한 기업에 대해 소비자 인식과 태도는 다르게 나타날 수 있다. 이와 같이 소비자 관점에서 기대와 실제가 불일치한 지각과정을 설명하는 심리적 메카니즘에는 동화-대조 효과가 있다. 본 연구는 기술 유출 및 특허 침해에서 일어나는 소비자 동화-대조 효과를 심리학의 귀인 이론을 통해 설명하고, 이 때 사람들의 귀인 방향이 브랜드 명성이 높을 때와 낮을 때, 기술 유출 경로가 내부자일 때와 내부자가 아닐 때에 나타나는 소비자 반응을 확인하고자 한다. 또한, 이로써 나타나는 소비자 반응을 귀인 이론의 방향성과 메커니즘을 통해 설명하려 한다. 동화-대조 효과에서 나타나는 귀인의 방향성과 소비자 반응 관계를 분석한다면, 추후 기업의 R&D와 기술 개발 전략, 지적 재산권 침해 이후 사태에 대한 대응과 수습에 가이드를 제공할 수 있을 것이라 기대한다.

• Asia Marketing Journal
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• v.9 no.2
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• pp.1-21
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• 2007

This research investigates the role of causal inferences about the endorser's motivation - specifically, dispositional versus situational attributions - and their impact on persuasion of noncelebrity testimonial advertisements. Based on the correspondent inference theory and the relevant literature, it is posited that consumers will generate predictable patterns of attributional responses to testimonial messages, which in turn will influence ad and brand evaluations. An experiment with 335 consumer panelists, after a pilot experiment with the college student sample, has been conducted. Results suggest the greater impact of dispositional attributions than situational attributions on persuasion of noncelebrity testimonial messages and general evocations of situational attributions regardless of the levels of endorser credibility and dispositional attributions. On the basis of the findings from this study, theoretical and practical implications are discussed, as are directions for future research.

• Journal of Families and Better Life
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• v.22 no.2
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• pp.13-21
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• 2004

This study examined the role of maternal attribution in parenting behaviors of mothers who have a child with developmental disabilities. Using an attributional model, it assessed whether maternal attributions about the child's knowledge, capacity, expectation, and responsibility for behavior problems have effects on maternal behaviors of affect, authoritarian control, and overprotect. The sample consisted of 161 mothers of elementary children with developmental disabilities. Multivariate regression analysis revealed that maternal attribution about the child's capacity for misbehavior had positive influence on maternal affect and negative influence on authoritarian control behaviors, and that maternal attribution of responsibility for misbehavior positively influenced maternal authoritarian control and overprotect behaviors. Also, maternal attribution about the child's knowledge for misbehavior had negative influence on maternal overprotect behaviors. In addition, such background factors as number of disability, maternal education, and job of mother were significant predictors for maternal attribution, while maternal self-esteem was a strong significant predictor for mothering behaviors. The findings suggest the importance of maternal attributions in parenting.

• Korean Journal of Social Welfare
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• v.69 no.3
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• pp.241-265
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• 2017

This study was conducted to propose anti-stigma strategies by verifying the social stigma on behavioral addiction under the premise that social stigma is a main obstacle to the treatment of addiction. A research model was constructed by applying the attribution affection theory and the modified attribution affection theory, which are very useful for explaining emotional and behavioral responses to the persons with mental illness. In other words, when attributing the causes of behavioral addiction to the personally controllable things such as personality, will and lifestyle, social distance can be increased by the mediate of anger. However, when attributing the causes of behavioral addiction to biological factors that can not be controlled by an individual, there can exist two pathway, one is the arising of helping behaviors by the mediate of sympathy (the attribution affection theory), and the other is the aggravation in the social distance due to rising fear (the modified attribution affection theory). In order to verify the research model, 383 adult subjects mainly in South Gyeongsang Province were randomly presented with the vignettes of gambling addiction and internet game addiction, and asked about the causes of the problems and their emotional, prejudicial, and behavioral responses to them. As a result, all pathway had statistically significant predictive effect. Therefore, in the case of attributing to personal causes, social distance increased by the mediate of anger. In the case of attributing to biological causes, both pathway had significant predictive effect, but the indirect effect of the pathway predictive of the helping behavior by the mediate of sympathy was greater. Researchers suggested that anti-stigma strategies, which emphasize that behavioral addiction is a mental health problem requiring treatment, are necessary.