• International Area Studies Review
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• v.20 no.4
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• pp.121-145
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• 2016

The purpose of this study is to identify the strategy of alliance portfolio and to compare the firm's characteristics and internal capabilities of each strategy for the successful utilization of alliance. We conducted a cluster analysis and ANOVA on 477 samples, which have alliance experience among the manufacturers responding to the Business Survey by Statistical Office in both 2012 and 2013. As a result of the analysis, it was found that firms have alliance portfolio based on strategy such as exploration, exploitation, and ambidextrity. There are statistically significant differences in the number of patents, technology capability, marketing capability, and global capability among the alliance portfolio strategy type.

• Journal of Korea Port Economic Association
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• v.24 no.2
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• pp.91-112
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• 2008

The purpose of this study is to investigate the motivating factors determining global logistics network construction and to suggest the most suitable solution for the Korean logistics providers in order to facilitate effectively in global logistics network. The major findings are as follows ; Firstly, 'the factor of network' would be the most essential element for the Korean logistics providers. Secondly, we discovered that among various types of global logistics networks, 'Strategic Alliance' would be the most suitable type for the Korean logistic providers. This study provides the basic information for enhancing global logistics network construction to logistics providers and the Korean government respectively. It also suggests that the implication of Government policy to support global logistics networking business for the Logistics providers should be concentrated on supporting and encouraging M&A among the local logistics partners.

• International Area Studies Review
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• v.21 no.1
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• pp.3-24
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• 2017

The effects of strategic partnership can be positive or negative. This paper intends to explain why the partnership produces opposite results. This paper incorporates strategic behavioral direction and perceived values for relational performance. The conceptual model as well as empirical analysis was made and the results are as follows. First, this study uses bi-directional decomposition of two research constructs. The first construct of perceived values is classified into benefits and risks. Also, the behavioral directions are either active or passive behaviors. The critical path is found that the perceived benefits make significant effects on active behavioral direction which does on commitment. Another path is that the perceived risks make passive behavioral direction which results in opportunistic behaviors between strategically partnered firms.

• International Area Studies Review
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• v.22 no.1
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• pp.79-99
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• 2018

According to the literature, the studies on the effects of the characteristics of the international joint venture partners on joint venture performance are mainly focused on partial aspects of partners characteristics, and the studies that investigate a mediating effect of alliance commitment on the relationship between partners characteristics and joint venture performance are scarce. Hence, this research intends to identify comprehensive partners characteristics, including CEO leadership behaviors similarity, strategic similarity, resources similarity, and organizational similarity and examines their effects on alliance commitment and joint venture performance. The results reveal that CEO leadership behaviors similarity and organizational similarity have a positive influence on alliance commitment and joint venture performance, whereas strategic similarity and resources similarity have a negative influence on alliance commitment and joint venture performance. It is also found that alliance commitment affects joint venture performance positively and mediates the relationship between partners characteristics and joint venture performance. Based on these results, key conclusions and implications are discussed.

• Electronics and Telecommunications Trends
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• v.9 no.2
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• pp.37-53
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• 1994

본 고에서는 UR, TR 등 국제기술환경변화에 대응한 정보통신분야에서의 기술정책방향에 대해 살펴보았다. 국제기술환경의 변화를 지적재산권 보호의 강화, 지역주의의 확산, 전략적 제휴의 확대, 정부차원의 연구개발지원에 대한 규제 등을 중심으로 분석하였으며, 이러한 기술환경 변화에 대한 국내 정보통신 기술개발전략상의 문제점을 국제화에 대한 전략적 대비의 미흡, 신국제 기술규범에 대한 대비 미흡, 집단적 이기주의의 문제 등을 통해 살펴보았다. 마지막으로 정보통신 기술정책의 추진방향으로 국제 전략적 제휴에의 참여 지원, 신기술 국제규범에 대비한 연구개발 관리체제 개편, 특화기술의 집중개발, 북방국가와의 기술협력 촉진 등을 제시하였다.

• The Korean Journal of Air & Space Law and Policy
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• v.25 no.2
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• pp.139-162
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• 2010

In terms of the international air transport, the open skies policy implies freedom in the sky or opening the sky. In the normative respect, the open skies policy is a kind of open-door policy which gives various forms of traffic right to other countries, but on the other hand it is a policy of free competition in the international air transport. Since the Airline Deregulation Act of 1978, the United States has signed an open skies agreement with many countries, starting with the Netherlands, so that competitive large airlines can compete in the international air transport market where there exist a lot of business opportunities. South Korea now has an open skies agreement with more than 20 countries. The frequent flyer program (FFP) is part of a broad-based marketing alliance which has been used as an airfare strategy since the U.S. government's airline deregulation. The membership-based program is an incentive plan that provides mileage points to customers for using airline services and rewards customer loyalty in tangible forms based on their accumulated points. In its early stages, the frequent flyer program was focused on marketing efforts to attract customers, but now in the environment of intense competition among airlines, the program is used as an important strategic marketing tool for enhancing business performance. Therefore, airline companies agree that they need to identify customer needs in order to secure loyal customers more effectively. The outcomes from an airline's frequent flyer program can have a variety of effects on international competition. First, the airline can obtain a more dominant position in the air flight market by expanding its air route networks. Second, the availability of flight products for customers can be improved with an increase in flight frequency. Third, the airline can preferentially expand into new markets and thus gain advantages over its competitors. However, there are few empirical studies on the airline frequent flyer program. Accordingly, this study aims to explore the effects of the program on international competition, after reviewing the types of strategic alliance between airlines. Making strategic airline alliances is a worldwide trend resulting from the open skies policy. South Korea also needs to be making open skies agreements more realistic to promote the growth and competition of domestic airlines. The present study is about the performance of the airline frequent flyer program and international competition under the open skies policy. With a sample of five global alliance groups (Star, Oneworld, Wings, Qualiflyer and Skyteam), the study was attempted as an empirical study of the effects that the resource structures and levels of information technology held by airlines in each group have on the type of alliance, and one-way analysis of variance and regression analysis were used to test hypotheses. The findings of this study suggest that both large airline companies and small/medium-size airlines in an alliance group with global networks and organizations are able to achieve high performance and secure international competitiveness. Airline passengers earn mileage points by using non-flight services through an alliance network with hotels, car-rental services, duty-free shops, travel agents and more and show high interests in and preferences for related service benefits. Therefore, Korean airline companies should develop more aggressive marketing programs based on multilateral alliances with other services including hotels, as well as with other airlines.

• Proceedings of the KOR-KST Conference
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• 1998.10b
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• pp.452-452
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• 1998

1. 세계 항공시장의 동향 ○ 항공운송산업의 규제완화 및 항공자유화 추세의 확산 -78년 미국의 규제완화 이후 유럽, 대양주, 아시아 등으로 파급 ○ 미국의 항공자유의 정책(Open skies Policy)은 EU의 역대 완전자유화와 함께 세계항공시장의 자유화 촉진 ○ 항공사간 전략적 제휴의 확산 -British Connection, Star Alliance, Southern Comfort, Dutch Treat 등 4대 범세계적 제휴가 결성 또는 추진 중. 2. 우리나라 항공운송산업의 현황 ○ 세계 10위권 항공운송국가로 성장 -화물 세계5위, 여객 11위(97 ICAO통계) -김포공항은 97년 중 36.5백만명 처리로 세계9위 차지 ○ IMF체계의 영향과 경영수지 변화 추이 -98년 내국인 출국자는 감소하였으나, 외국인 관광객은 증가(10.8%) * 98. 1∼8전년대비 수송수요 국제선 17%, 국내선 26% 감소 -97년 양 항공사 적자규모 약 4,000억원으로 대폭 증가, 98상반기 회복추세. 3. 21세기 국제항공정책 방향 ○ 적극적인 항공시장 개방정책 추진과 역내 주요도시간 셔틀화 ○ 세계 주요 항공사와의 전략적 제휴를 지원하여 세계항공시장에서의 경쟁력 제고 * KAL-이, AAR-AA -인천국제공항의 HUB화 추진(민간 경영기법 도입, 항공개방정책 등) ○ 항공사가 최적의 노선망과 경제성을 갖도록 하는 적정 성장방안 강구 ○ 선진국 수준의 획기적 항공안정 체계 확립

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.8 no.6
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• pp.121-130
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• 2018

The purpose of this study is to analyze the effect of partnership type (pre-competitive, competitive, pro - competitive, non - competitive partnership) and national cultural characteristics on partnership performance. In order to analyze this, we conducted questionnaires on companies that have conducted international management and affiliated companies. A total of 223 questionnaires were sent. A total of 121 inquiries were collected from 224 survey requests. Based on this, a structured questionnaire was sent back to the staff members listed in the survey request, and a total of 98 samples were collected. The results of the empirical analysis through the questionnaire showed that the difference between the affiliation type and the national culture had a significant effect on the partnership performance. The results showed that the difference between the affiliation type and the national culture had a significant effect on the partnership performance. This could be a very meaningful implication for companies that are able to achieve successful alliances in a way that enables them to achieve successful alliances.

• The Journal of Aerospace Industry
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• s.66
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• pp.1-16
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• 2003

전 세계적으로 항공시간 전략적 제휴가 확대되고 있는 가운데 우리나라의 국적항공사들도 2001년 대한항공이 SkyTeam에 가입하였고, 2003년 아시아나 항공이 Star에 가입하였다. 그러나 국내에서 독점금지예외조항이 없어 양 항공사가 전략적 제휴 그룹 내에서 일부 활동에 제약을 받고 있는 것으로 추정된다. 미국은 항공자유화 정책의 확대 추진 전략에 따라 미국 항공사들이 외국항공사들과 전략적 제휴를 맺는 경우, 자국의 시장에서 독점금지법 조항을 면제시켜주는 제도를 실시하고 있다. 이제도로 인하여 외국 항공사들과 폭 넓은 협력 관계를 유도하고 경쟁력 있는 항공운송산업을 이끌어 가고 있다. 본 연구는 미국의 독점금지예외(ATI ; Anti-Trust Immunity)에 대한 분석을 통해 국내환경에 적용 가능한지를 살펴보고자 한다. 과거 우리 정부는 경제성장을 위해 소비자로부터 생산자에게로 경제 잉여를 집중시키는 정책을 취하였다. 개발연대 동안 우리 기업은 정부의 정책 및 제도의 도움으로 또는 묵인 하에 국내시장에서 독과점적 지위를 유지하곤 하였다. 그러나 80년대에 접어들면서 “독점규제 및 공정거래에 관한 법률”과 공정거래위원회의 발족으로 시장구조를 경쟁적으로 만들고, 소비자 후생을 증대 시키는 정책목표가 보다 중요시 되고 있다. 그러나 미국에서도 소비자 후생을 증대 시키는 정책목표가 보다 중요시 되고 있다. 그러나 미국에서도 소비자 후생과 시장구조를 경쟁적으로 만들기 위해 제정된 독점금지법의 과도한 적용이 오히려 소비자 후생을 희생시킨다는 지적이 제기되고 있다. 또한 최근의 마이크로소프트사의 판례를 통해서도 나타났듯이 우월한 효율성과 규모의 경제에 의한 독점력은 인정되어야 한다는 추세이다. 이러한 관점에서 국내항공사가 외국의 항공사와 전략적 제휴를 맺어 효율성을 유지하고 규모의 경제성을 가지므로 인하여 지닐 수 있는 경쟁력은 국내의 항공운송삼업의 육성차원에서 지원이 되어야 할 것으로 판단된다. 향후 정부는 국제항공정책에 대한 장기적인 비젼과 함께 국내 항공법에 독점금지예외조항을 도입할 필요가 있다고 본다.

• The Korean Journal of Air & Space Law and Policy
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• v.19 no.1
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• pp.37-56
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• 2004

As part of the ongoing global process of airlines forming strategic alliances, Korean Air has become a member of the SkyTeam Alliance, while Asiana has joined the Star Alliance. However, as something akin to the Anti-Trust Immunity(ATI) initiative has not been ratified domestically, these two airlines have seen their roles within these strategic alliances significantly reduced. In keeping with its domestic airline liberalization policy the U.S. government has instituted a mechanism through which foreign airlines that join such strategic alliances with their American counterparts can be exempt from the U.S. antimonopoly law. As a result, U.S. airlines have been able to forge wide ranging cooperative relations with foreign airlines, and thus increased their competitiveness within the air transport industry. This study analyzes the applicability of this Anti-Trust Immunity initiative to the domestic environment.