• Trans-
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• v.5
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• pp.49-64
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• 2018

Marshall Mcluhan, a media scholar, created the word Gutenberg Gaaxy meaning the new environment formulated by printing technic and he insisted that it changed human life entirely. In the history of human, the media evolved into printing technic through oral and transcription. This evolution of media and the environment created by the media are the most important point of Mcluhan's theory. He sees the world as the result of media evolution. In mcluhan's sight, Gutenberg Galaxy is the first environment composed by the media. Based on the mcluhan's theory, this study focused on the environment created by the media and applied it into the western music history. The link of the Gutenberg Galaxy and the western music, especially in romantic era, will be the main subject of the study. The Book is the most representative media of the printing technic. In the era of oral and transcription, the communication was limited by the spatial restriction. However, the book was free to spatial condition and this character of the book made the knowledge free. The knowledges delivered by the oral and transcription were mostly the matter of mundane world because they are so close to the human life, even though they are narrating about the God's world. The book, free to expanding the knowledge beyond the world, made the knowledge transcendent and expanded the sight of the humans into the transcendent world. The modern western world is the product of the expanded knowledge by the book and so does the music. In the time of printing technic, the music begun to gain the population by the printed sheet music. As delivering the music through the printed sheet, the music received transcendence and mystery as meeting the spirit of the times. This link formed by the time of Gutenberg Galaxy will be the main focus of the study and it will prove the link between the media and the western music.

• The Korean Publising Journal, Monthly
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• s.316
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• pp.12-13
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• 2002

• The Korean Publising Journal, Monthly
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• s.276
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• pp.22-22
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• 2000

• Journal of Game and Entertainment
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• v.2 no.1
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• pp.56-63
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• 2006

It is handled here in this paper, the orality and literacy of scenario, as a basic study for the expansional aspects of scenario at first. And next, it is grasped the specialness and potential energy of scenario checking various matter of Gutenberg Galaxy provided as a literal civilization. Further, basing on the former, various peculiarities of scenario have been linked to the digital storytelling of the internet basic and image writing of visual culture, and the various supporting schemes for new scenario format and creative circumstances in order to build the importance and the ranking of scenario have been presented in the era of the digital image contents. After all, the intention of this study particularly is to lay great emphasis on the supporting schemes and Scenario Galaxy such as a specialized graduate school and national story & scenario agency from a national point of view.

• Archives of design research
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• v.16 no.4
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• pp.225-232
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• 2003

A German philosopher, Herbert Bolz predicted that the human way of thinking would be fundamentally and completely changed because of digital media and the 'Gutenberg-Galaxis', named by M.McLuhan which was symbolized of modern reason was doomed to be over. He thought that the limit of reason-centered European culture would be overcome by the up-to-date multimedia to revive the communication life. On this theory, he emphasized the emotional perception, 'aisthesis' which is original meaning of aesthetics. That is to say, he insisted on the restoration of communication media to enable the five senses' amusement condition mentioned by Kant. This thesis asserts that the representative hypermedia digital animation may play a key role to rehabilitate human sensibility pressed by reason centered modernism. Digital animation has the unique worth of Art that is firstly to deal with time and space and enable unlimited expressions and can communicate effectively as a characteristic synthetic medium which consists of intensive computer techniques. Based on the background, this thesis analyzes the possibility of the digital animation as a new medium. Especially, it is focused on the relations to the hypermedia theory of Norbert Bolz who is a media analyst and professor of a design college.