• Title/Summary/Keyword: 구성 수준

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Study on Brand Experience and Personality Effect on Brand Attitude and Repurchase Intention in Food-Franchised (외식 프랜차이즈 브랜드 경험 및 개성이 브랜드 태도와 재구매의도에 미치는 영향)

  • Yang, Ji-An;Lee, Sang-Yoon;Lee, Dong-Han
    • The Korean Journal of Franchise Management
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    • v.3 no.1
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    • pp.26-45
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    • 2012
  • Market players have realized the importance of brand power and tried to develop effective marketing programs which focus on consumer's brand experience. This study aims to investigate brand experience and brand personality effect on brand attitude which is overall consumer's faith toward brands and repurchase intention in food-franchised by Structural Equation Model. As results, both brand experience and brand personality affect brand attitude although brand experience has more influence than brand personality. As consumers show positive brand experience and attitude, repurchase intention is higher. Brand attitude plays a mediation role in the relation of brand experience and personality, and repurchase intention. Also brand experience shows more influence than others on repurchase intention.

Challenges faced by elementary teachers in implementing the five practices for effective mathematical discussions (효과적인 수학적 논의를 위한 5가지 관행의 적용 과정에서 초등학교 교사들이 직면하는 어려움)

  • Pang, JeongSuk;Kim, Sohyeon;An, Hyojoo;Chung, Jisu;Kwak, Giwoo
    • The Mathematical Education
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    • v.62 no.1
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    • pp.95-115
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    • 2023
  • Even the teachers who agree with the necessity of effective mathematical discussions find it difficult to orchestrate such discussions in the actual lessons. This study focused on analyzing the difficulties 15 elementary school teachers faced in applying "the five practices for orchestrating productive mathematics discussions" to their lessons. Specifically, this study analyzed the process of planning, implementing, and reflecting on the lessons to which three or four teachers as a teacher community applied the five practices. The results of this study showed that the teachers experienced difficulties in selecting and presenting tasks tailored to the student levels and class environment, monitoring all students' solutions, and identifying the core mathematical ideas in student solutions. In addition, this study revealed practical and specific difficulties that had not been described in the previous studies, such as writing a lesson plan for effective use, simultaneously performing multiple teacher roles, and visually sharing student presentations. This study is expected to provide practical tips for elementary school teachers who are eager to promote effective mathematical discussions and to provoke professional discourse for teacher educators through specific examples.

Quantitative Analysis on Intensity of 1936 Jirisan Earthquake by Estimating Seismic Response Characteristics at the Site of Five-story Stone Pagoda in Ssang-gye-sa (쌍계사 오층 석탑 부지의 지진 응답 특성 평가를 통한 1936년 지리산 지진 세기의 정량적 분석)

  • Sun, Chang-Guk;Chung, Choong-Ki;Kim, Jae-Kwan
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.28 no.3C
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    • pp.187-196
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    • 2008
  • An earthquake of magnitude 5.0 occurred at Ssang-gye-sa, a Buddhist temple in Jirisan, located near the southern border of the Korean peninsula on 4 July 1936. It resulted in severe damage of several buildings and structures in Ssang-gye-sa. Particularly, the top component of a five-story stone pagoda in the temple was tipped over and fell down during the earthquake. This earthquake damage case would be usefully applied to estimating the intensity of ground motion in the Korean peninsula, a moderate seismicity region, where strong motion has never been recorded with the exception of historic seismic events. In order to estimate the local site effects and the corresponding ground motion at Ssang-gye-sa site, intensive site investigations including borehole drilling and in-situ seismic tests such as crosshole and SASW tests were performed in the temple area. Based on the site characteristics, site-specific seismic response analyses using various input motions were conducted for a representative Ssang-gye-sa site by means of both one-dimensional equivalent-linear and nonlinear methods with six input rock outcrop acceleration levels ranging from 0.044g to 0.220g. The resultant site-specific seismic responses indicated the amplified ground motions in the short-period range near the site period of Ssang-gye-sa. Furthermore, the intensity on rock outcrop of the 1936 Jirisan earthquake was estimated by making a comparison between the site responses analysis results in this study and the full-scaled seismic test of pagoda model in the prior study.

Taxonomic Status of Acheilognathus sp. HR (Cypriniformes: Acheilognathidae) Found in the Dalcheon River, a Tributary of Hangang River, Korea (한강 지류 달천에서 발견된 Acheilognathus sp. HR (Cypriniformes: Acheilognathidae)의 분류학적 위치)

  • Yong Hwi Kim;Bong Han Yun;Mu Sung Sung;In-Chul Bang
    • Korean Journal of Ichthyology
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    • v.34 no.4
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    • pp.231-243
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    • 2022
  • To investigate the taxonomic status of undescribed species Acheilognathus sp. HR from Korean Acheilognathidae discovered from the Dalcheon River, a tributary of the Hangang River, molecular phylogenetic and morphological characteristics were compared and analyzed with previous studies. As a result of molecular phylogenetic analysis, A. sp. HR formed the same genetic clade as the five subspecies of Acheilognathus tabira, but formed a separate monophyletic group based on the unique genotype, showing clear differences. As a result of morphological analyses, the dorsal fin color in males is grayish and the nuptial coloration of the outer edge of the anal fin is white. The outer edges of the dorsal and anal fins are convexly rounded. A black blotch is present on the dorsal fin of the juvenile, but there is a black blotch absent on the dorsal fin of the small adult female. In the counts, the number of branched dorsal rays is 12~13. In the measurements, the length of the barbels is short and the body depth is deep. Therefore, the A. sp. HR of Hangang River is considered at the level of a distinct species distinguished from each other by the five subspecies of A. tabira by molecular phylogenetic, morphological, and limited distributional characteristics.

Evaluation of Structural Performance in CFT Truss Girder with the Arch-Shaped Lower Chord (아치형상의 하현재를 갖는 CFT 트러스 거더의 구조성능 평가)

  • Chung, Chul-Hun;Song, Na-Young;Ma, Hyang-Wook;Oh, Hyun-Chul
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.29 no.4A
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    • pp.315-327
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    • 2009
  • In this study, the static test of CFT truss girders for different f/L ratios was conducted to determine how the ultimate strength of the CFT truss girder was affected by different f/L ratios. A total of two CFT truss girders were constructed and tested under bending condition. The length of all specimens is 20,000 mm. The CFT truss girder is a tubular truss composed of chord members made of concrete-filled circular tubes. The main parameter analyzed in the experimental study was the f/L ratio. This factor was experimentally investigated to assess their influence on ultimate strength and stiffness. The test results show that CFT truss girder has good elastic-plastic property and ductility. The presence of the f/L ratios in CFT truss girders alters its ultimate strength because of the global stiffness of the CFT truss girders. The ultimate strength of CFT truss girders increases as the f/L ratio increases. If the f/L ratio of the CFT truss girders increases twofold, the ultimate strengths increase by 80%. The CFT truss girders showed that they retained large deformation capacity, even after reaching the ultimate strength. Results of this investigation demonstrated the potential for efficiently using a CFT truss as a bridge girder.

The Effects of Hotel Brand Equity on Enterprise Trust and Customer Citizenship Behavior - in Case of Four or Five Star Hotels in Jeju Island - (호텔 브랜드자산이 기업신뢰 및 고객시민행동에 미치는 영향 - 제주지역 4성, 5성 호텔을 중심으로 -)

  • Kim, Hyun-Mi;Lee, Sang-Kyu
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.8
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    • pp.93-106
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    • 2019
  • This study is purposed to make sure of the Effects of Hotel Brand Equity on Enterprise Trust and Customer Citizenship Behavior. For this study, the effects of Hotel Brand Equity on Enterprise, the effects of Hotel Brand Equity on Customer Citizenship Behavior and the effects of Enterprise Trust on Customer Citizenship Behavior were analyzed statically by the method of multiple regression analysis. Hotel Brand Equity consists of 3 elements(Perceived Service Quality, Brand Image, Brand Awareness), Enterprise Trust is made of 2 elements(Enterprise Ability, Enterprise Sincerity) and Customer Citizenship Behavior has 2 element(Guest Preference, Guest Helping). As a result, three things have been found. First, Perceived Service Quality has a positive influence on both of Enterprise Trust and Customer Citizenship Behavior which means that Perceived Service Quality is the most essential element for hotel marketing performance. Second, Brand Image has a positive influence partly on Enterprise Trust, that is, only on Enterprise Ability, not Enterprise Sincerity and also on both Guest Preference and Guest Helping whereas Brand Awareness has a positive influence on both of Enterprise Ability and Sincerity but it has no influence on Customer Citizenship Behavior. Third, Enterprise Sincerity has a positive influence on both of two elements in Customer Citizenship Behavior whereas Enterprise Ability has a positive influence on only Guest Helping.

Remote Sensing based Algae Monitoring in Dams using High-resolution Satellite Image and Machine Learning (고해상도 위성영상과 머신러닝을 활용한 녹조 모니터링 기법 연구)

  • Jung, Jiyoung;Jang, Hyeon June;Kim, Sung Hoon;Choi, Young Don;Yi, Hye-Suk;Choi, Sunghwa
    • Proceedings of the Korea Water Resources Association Conference
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    • 2022.05a
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    • pp.42-42
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    • 2022
  • 지금까지도 유역에서의 녹조 모니터링은 현장채수를 통한 점 단위 모니터링에 크게 의존하고 있어 기후, 유속, 수온조건 등에 따라 수체에 광범위하게 발생하는 녹조를 효율적으로 모니터링하고 대응하기에는 어려운 점들이 있어왔다. 또한, 그동안 제한된 관측 데이터로 인해 현장 측정된 실측 데이터 보다는 녹조와 관련이 높은 NDVI, FGAI, SEI 등의 파생적인 지수를 산정하여 원격탐사자료와 매핑하는 방식의 분석연구 등이 선행되었다. 본 연구는 녹조의 모니터링시 정확도와 효율성을 향상을 목표로 하여, 우선은 녹조 측정장비를 활용, 7000개 이상의 녹조 관측 데이터를 확보하였으며, 이를 바탕으로 동기간의 고해상도 위성 자료와 실측자료를 매핑하기 위해 다양한Machine Learning기법을 적용함으로써 그 효과성을 검토하고자 하였다. 연구대상지는 낙동강 내성천 상류에 위치한 영주댐 유역으로서 데이터 수집단계에서는 면단위 현장(in-situ) 관측을 위해 2020년 2~9월까지 4회에 걸쳐 7291개의 녹조를 측정하고, 동일 시간 및 공간의 Sentinel-2자료 중 Band 1~12까지 총 13개(Band 8은 8과 8A로 2개)의 분광특성자료를 추출하였다. 다음으로 Machine Learning 분석기법의 적용을 위해 algae_monitoring Python library를 구축하였다. 개발된 library는 1) Training Set과 Test Set의 구분을 위한 Data 준비단계, 2) Random Forest, Gradient Boosting Regression, XGBoosting 알고리즘 중 선택하여 적용할 수 있는 모델적용단계, 3) 모델적용결과를 확인하는 Performance test단계(R2, MSE, MAE, RMSE, NSE, KGE 등), 4) 모델결과의 Visualization단계, 5) 선정된 모델을 활용 위성자료를 녹조값으로 변환하는 적용단계로 구분하여 영주댐뿐만 아니라 다양한 유역에 범용적으로 적용할 수 있도록 구성하였다. 본 연구의 사례에서는 Sentinel-2위성의 12개 밴드, 기상자료(대기온도, 구름비율) 총 14개자료를 활용하여 Machine Learning기법 중 Random Forest를 적용하였을 경우에, 전반적으로 가장 높은 적합도를 나타내었으며, 적용결과 Test Set을 기준으로 NSE(Nash Sutcliffe Efficiency)가 0.96(Training Set의 경우에는 0.99) 수준의 성능을 나타내어, 광역적인 위성자료와 충분히 확보된 현장실측 자료간의 데이터 학습을 통해서 조류 모니터링 분석의 효율성이 획기적으로 증대될 수 있음을 확인하였다.

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The Influence of Trust in Physical Education Teachers and Immersion Experience in Physical Education Classes on Attitude and Satisfaction During Physical Education Classes (중학생의 체육교사에 대한 신뢰와 체육수업 몰입 경험이 체육교과 태도 및 수업만족에 미치는 영향)

  • Park, Yu-Chan
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.6
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    • pp.187-202
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    • 2019
  • The main goal of this study is to investigate influence of trust in physical education (PE) teachers and immersion experience in PE classes on attitude and satisfaction during PE classes. Total 863 middle school students in Gwang-ju metropolitan area were recruited by utilizing a convenience sampling method. All data were analyzed by using SPSS statistic program ver. 25.0 (frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis). Alpha was set at 0.05. The results of this study is summarized as in the following. First, all sub-factors of trust in the PE teachers partially positively or negatively influence sub-factors of attitude during PE classes. Second, sub-factors of satisfaction during PE classes were partially positively affected to trust in the PE teachers. Third, Attitude during PE Classes were found to have partial positive influence on immersion experience in PE classes. Fourth, sub-factors of immersion experience in PE classes have partial positive effect on the sub-factors of satisfaction during PE classes. Thus, in order to the positive attitude and greater satisfaction during PE classes, it is important to establish the trust of PE teachers through maintaining interaction with students, constructing better systemic class, and creating the class conditions based on considering students' ability. In addition, in order to enhance immersion experiences of students during PE classes, it is necessary to set up learning goals and tasks based on ability of students, to study various teaching method, and to make only focusing on the performance based PE classes without grading.

The Variables of Surface of Revolution and its effects on Human Visual Preference (회전체의 특성이 시각적 선호에 미치는 영향)

  • Park, Heeyoung;Kim, Cheongtag;Park, Youngjin
    • Journal of the Korea Computer Graphics Society
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    • v.28 no.4
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    • pp.31-40
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    • 2022
  • This study assumed two key parameters that describe smoothness. Previously, the number of studies that defined smoothness with the concept of curvature has been limited. The parameters were the two physical characteristics of curvature: the number of waves and the amplitude of them. The purpose of the study was to observe which of the two parameters influences the perception of smoothness and to examine the relationship between the sense of aesthetic beauty and smoothness. The visual stimuli used in the study were transformed three-dimensional spheres, based on the combination of the three levels of the two parameters of nine distinct conditions. We analyzed the three responses that measured the preference of each visual stimuli, the familiarity score, and the smoothness evaluation score, each with the linear mixed model whose fixed effects were the two parameters and random effects were the participants' individual differences. Nearly the eighty percent of the variance of the smoothness evaluation score was explained by the linear model with the two key parameters and their interaction. The physical characteristics of a viewed object were far more significant than individual differences such as personality factors and the manner of art appreciation. In conclusion, the study examined the perception of smoothness based on the change of the physical characteristics of a shape. The study further recognized the relationship between smoothness and the aesthetic preference. No significant influence of the participants' individual difference such as gender, the degree in fine arts, personality factors, and the manner of art appreciation was observed. The amplitude of waves, rather than the number of them, was far more significant to the perception of smoothness.

Development of community-based intensive health care program for the community dwelling elderly (재가노인을 위한 지역사회 중심의 집중건강관리프로그램의 개발과 적용)

  • Song, Mi-Sook;Song, Hyun Jong
    • 한국노년학
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    • v.29 no.1
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    • pp.37-50
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    • 2009
  • The purpose of the present study was to develop a community-based intensive health care program for the community dwelling elderly to strength their functional status and to verify the effect on their geriatric syndrome. A one-group pretest-posttest design was used for the study. A total of 69 frail elderly, who lived in the area within 20 minutes by car, were committed themselves to the day care center(Sangikjae), and had the ability of verbal communication were selected from G city in Kyunggi province. The participants completed a set of questionnaires to measure the sub-score of frailty, fall, urinary incontinence, malnutrition, and mild cognitive disorder domain, using the Otasha-Kensin through the physical examinations and interviews. After 4 weeks of intervention, the outcome was measured to evaluate the effects of the program, and the data obtained were analyzed using descriptive statistics, paired t-test and McNemar test. The results showed that the sub-score of frailty, fall, urinary incontinence, and malnutrition domain were statistically significantly decreased after intervention except those of urinary incontinence and mild cognitive disorder domain, implying that the risk of frailty, fall, and malnutrition was decreased. These findings indicated that community-based the intensive health care program is effective for relieving geriatric syndrome of the community dwelling elderly.