• Title/Summary/Keyword: 구매패턴

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Goods Recommendation Sysrem using a Customer’s Preference Features Information (고객의 선호 특성 정보를 이용한 상품 추천 시스템)

  • Sung, Kyung-Sang;Park, Yeon-Chool;Ahn, Jae-Myung;Oh, Hae-Seok
    • The KIPS Transactions:PartD
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    • v.11D no.5
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    • pp.1205-1212
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    • 2004
  • As electronic commerce systems have been widely used, the necessity of adaptive e-commerce agent systems has been increased. These kinds of adaptive e-commerce agents can monitor customer's behaviors and cluster thou in similar categories, and include user's preference from each category. In order to implement our adaptive e-commerce agent system, in this paper, we propose an adaptive e-commerce agent systems consider customer's information of interest and goodwill ratio about preference goods. Proposed system build user's profile more accurately to get adaptability for user's behavior of buying and provide useful product information without inefficient searching based on such user's profile. The proposed system composed with three parts , Monitor Agent which grasps user's intension using monitoring, similarity reference Agent which refers to similar group of behavior pattern after teamed behavior pattern of user, Interest Analyzing Agent which personalized behavior DB as a change of user's behavior.

호박의 함량 및 추출시간에 따른 추출물의 품질특성변화

  • 이명희;윤성란;오세금;이정일;이기동
    • Proceedings of the Korean Society of Postharvest Science and Technology of Agricultural Products Conference
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    • 2003.04a
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    • pp.125.1-125
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    • 2003
  • 호박은 다른 과채류에 비해 기후조건에 대한 적용범위가 넓고, 한국의 기후 풍토하에서 잠재생산 가능성이 대단히 높은 작목의 하나로 간주되고 있으며, 다른 박과 채소보다 병이 심하지 않고 약재를 살포할 필요가 거의 없으므로 무공해 식품으로도 그 가치가 높은 것으로 평가되고 있다. 최근 국민 식생활 패턴이 고급화 됨에 따라 건강을 중요시하는 소비자가 급증하면서 약품이 아닌 식품으로 인체의 조절기능에 초점이 맞춘 다양한 기능성 식품이 생산되고 있는 실정이며, 이 중 녹황색 채소류의 항산화, 항암효과가 알려지고 있어 늙은 호박을 이용한 새로운 형태의 가공제품은 향후 소비자의 구매욕구를 충동하기에 충분할 것으로 판단된다. 따라서 이러한 호박을 이용하여 가공제품을 생산하기 위한 기초자료로서 추출조건에 따른 품질변화를 모니터링하고자 하였다. 호박의 전처리의 경우 박피유무에 큰 차이가 없으므로 공정단계를 최소화하기 위해 박피를 하지 않고 사용하였으며, 파쇄의 형태는 깍둑썰기(4$\times$4$\times$4㎤)를 하여 추출조건에 사용하였다. 추출온도의 경우 호박자체의 색을 유지하는데 효율적인 95$^{\circ}C$에서 행하였다. 시료에 대한 용매비 및 추출시간에 따른 품질의 변화가 많으므로 시료에 대한 용매비(10, 20, 30, 40 50g/100$m\ell$) 및 추출시간(1, 2, 3, 4, 5 hr)에 따른 중심합성실험계획으로 추출하였다. 추출조건에 따른 추출물에 대하여 수율, 당도, 갈색도 및 탁도를 측정하여 시료에 대한 용매비 및 추출시간에 따른 반응표면분석을 실시하였다. 영향도를 분석한 결과 수율은 추출시간에 영향을 많이 받는 것으로 나타났으며, 총당 및 갈색도는 시료에 대한 용매비에 영향을 많이 받으며 탁도의 경우 두 조건 모두에 영향을 받은 것으로 나타났다. 수율에 대한 최적 추출조건은 호박량 10.03% 및 추출시간 2.89hr일 때 가장 높은 수율로 예측이 되었으며, 갈색도의 경우 호박량 15.21% 및 추출시간 1.65hr에서 최소로 나타났다.

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Implementation of a pet product recommendation system using big data (빅 데이터를 활용한 애완동물 상품 추천 시스템 구현)

  • Kim, Sam-Taek
    • Journal of the Korea Convergence Society
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    • v.11 no.11
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    • pp.19-24
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    • 2020
  • Recently, due to the rapid increase of pets, there is a need for an integrated pet-related personalized product recommendation service such as feed recommendation using a health status check of pets and various collected data. This paper implements a product recommendation system that can perform various personalized services such as collection, pre-processing, analysis, and management of pet-related data using big data. First, the sensor information worn by pets, customer purchase patterns, and SNS information are collected and stored in a database, and a platform capable of customized personalized recommendation services such as feed production and pet health management is implemented using statistical analysis. The platform can provide information to customers by outputting similarity product information about the product to be analyzed and information, and finally outputting the result of recommendation analysis.

Marketing to Asian Americans: The Impact of Acculturation and Interpersonal Influence on Ethnocentric Consumer Preferences (문화변용과 대인영향력이 민족중심적 소비자 선호도에 미치는 영향에 관한 연구 - 아시아계 미국인을 중심으로 -)

  • Taylor, Charles R.;Babin, Barry J.;Kim, Kyung-Hoon
    • Journal of Global Scholars of Marketing Science
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    • v.15 no.3
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    • pp.187-210
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    • 2005
  • The acculturation of ethnic minorities is an increasingly important issue. This paper explores the role of two factors which may be related to Asian Americans' development of preferences for ethnic or non-ethnic shopping: level of acculturation and susceptibility to interpersonal influence. Several prior studies have found that strength of ethnic identification (a measure of level of acculturation) accounts for differences in consumption patterns among immigrant groups. The results of this study suggest that ethnic identification is not a unidimensional construct. Instead, two construct, ethnic identification and consumer socialization are found to be relatedto the level of influence exerted by culturally consistent in-group than "American." A strong positive relationship is found between ethnic identifi.cation and ethnocentric purchasing preferences. In contrast, no significant direct relationship between level of.consumer socialization and ethnocentric preferences is found. Implications for marketers are discussed.

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A Study on the Transition and Characteristics of Convergence Design Furniture (융합디자인 가구의 변천과 특성에 관한 연구)

  • Kim, Mi-Sook;Kang, Hwa-Seon
    • Journal of the Korea Convergence Society
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    • v.9 no.5
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    • pp.137-143
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    • 2018
  • The 4th industrial revolution will have brought smart furniture integrated with IT technology and provide a convenient and comfortable environment for our lives. Therefore, this study analyzed the design characteristics of fusion integrated furniture based on changes of the times. In 20th centuries, characteristic of fusion design was based on architectural structure, new material and function. In 21st centuries, smart home furniture and network system was developed based on IT technology. In addition, due to the increase of single-person households and various consumer purchasing patterns, combined functions for small spaces and multi-function furniture was also developed. In conclusion, the trends of convergence design furniture from 20 to 21st century showed that furniture industry has a significant potential for high-tech technology. This study may be a useful information in developing convergence design furniture industry.

A study on the sustainable growth of off-line stores using AR technology (AR 기술을 이용한 오프라인 상점의 지속적인 성장에 관한 연구)

  • Jin, Chang-Beom;Lee, Jae Yeul;Youn, Myoung-Kil;Kang, Min Soo
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.5
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    • pp.103-109
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    • 2017
  • In this paper, the advancement in IT technology is not only inducing the multi-functionality of simple products but also changing even the lifestyle, that is, the pattern of consumers' daily life. The actual paradigm for the conversion from off-line to on-line is at the level of threatening the ecology of off-line. In this study, the diversified advancement method of off-line is in functional relationship with the increase in sales revenue and profits not only through the visit of consumers to the sales outlets for the simple purpose of making purchase but also through the application of augmented realities such as 3-dimensional sense in space and sense in reality, which are entertainment experience factors. Therefore, the improvement in the enhancement of sales revenues by applying augmented reality to off-line department store was researched in this study.

A Study on the Relation between Culture and the Use of a Refrigerator -with Emphasis on the Differences between Korean and USA User Experience of a Refrigerator- (문화적 차이가 냉장고 사용행태에 미치는 영향에 관한 연구 - 한국과 미국의 냉장고 사용 행태 비교 관찰을 중심으로 -)

  • Cho, Yun-Jin;Kim, Jung-Ha
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.795-802
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    • 2006
  • 현대의 소비자는 더 이상 단순히 감성적 소구에 의해서나 기술적 기능을 제공하는 것으로 제품을 구매하지 않는다. 제품의 결정은 사용자와 제품 간의 상호작용에 따른 정서, 인지, 행위 등에 의한 총체적인 경험에 의한 것이며, 그러한 소비자들의 경험은 지리적, 역사적 전통으로 고착된 문화적 특성이 제품을 통한 사용자 경험의 기저에서 작용함으로써 문화권 별, 국가 별로 각기 다르게 구성된다. 특별히 음식 문화는 어느 나라이든 자연 조건의 영향과 함께 오랜 역사 속에서 형성되었기 때문에 독특하고 다양한 문화적 차이를 지니고 있으며 이러한 문화적 차이는 냉장고 사용에 있어서 다양한 사용행태를 구분 짓는다. 따라서 본 연구를 통해 식품 종류에 의한 영향뿐 아니라 내부 공간 활용의 패턴, 냉장고 환경 설정에 대한 능동적인 태도, 냉장고에서 제공하는 파티션이나 옵션에 대한 수용 정도, 식품의 정리 원칙에 대한 준수 정도 등에 따른 사용행태 간의 차이점을 발견하고, 차별적 사용행태의 기저에 존재하는 문화적 요인을 분석하여 문화적 차이가 사용자의 경험에 영향을 끼치게 됨으로 인하여 냉장고 디자인에 어떠한 변화를 초래하는지 그 연관성을 밝혀내고자 한다. 보다 실제적인 용도로 활용 가능하도록 냉장고 제작의 상업적인 측면을 고려하여 냉장고 내상의 레이아웃에 중점을 두어 본 연구를 진행하였다. 본 연구는 설문과 현장 관찰을 통해 정량적 관찰을 중심으로 분석하였다. 두 국가의 문화 비교를 위한 설문은 이미 여러 연구자료에 의해 검증된 Trompenaars의 문화 변수를 바탕으로 제작 하였다. 또한 정량적 연구에서 발견될 수 없는 문화권 별 여러 특징들에 대한 데이터를 구체적으로 수집하기 위하여 정성적인 연구 방식의 일환으로 실제 관찰 및 사용자 인터뷰를 실시하였으며, 이를 통하여 현상의 원인 및 사용자의 의도를 파악하도록 연구를 진행하였다.

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Recommending System of Products based on Data mining Technique (데이터 마이닝 기법을 이용한 상품 추천 시스템)

  • Jung, Min-A.;Park, Kyung-Woo;Cho, Sung-Eui
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.10 no.3
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    • pp.608-613
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    • 2006
  • There are many e-showing mall because of revitalization of e-commerce system. It is necessary to recommending system of products that is for saving time and effort of customer. In this paper, we propose the system that is applying classification among data mining techniques to analysis of log data of customer. This log data contains access of user and purchasing of products. The proposed system operates in two phases. The first phase is composed of data filter module and association extraction module among web pages. The second phase is composed of personalization module and rule generation module. Customer can easily know the recommended sites because the proposed system can present rank of the recommended web pages to customer. As a result, the proposed system can efficiently do recommending of products to customer.

A study on composite precedence indices focusing on Jeju (제주지역 경기선행종합지수에 관한 연구)

  • Kim, Kye Chul;Kim, Myung Joon;Kim, Yeong-Hwa
    • The Korean Journal of Applied Statistics
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    • v.29 no.1
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    • pp.243-255
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    • 2016
  • The developed composite index has limits to estimate and predict economic status due to economic pattern change and the response change of explanatory variables. A higher precedence individual indicators should be selected to predict the future accurately. In this study, effectiveness of Jeju Island precedence indicators consists of constituents in the area, the consumer price index, services production index, mining and manufacturing production index. The average temperature of Seogwipo and credit card purchase amount is reviewed as an economic turning point consideration and time lag correlation analysis with real data. In addition, we suggest the proper reference cycle in Jeju composite precedence index and evaluate the configuration in leading indicators for Jeju by comparing national economic indicators. Based on the derived results, the current problems of Jeju Island precedence indicators will be illustrated and the improvement methods to estimate a regional composite index will be suggested.

A Survey on the Purchasing Behavior and Preference of Mountain Climbing Pants for the Development of Women's Functional Mountain Climbing Pants Patterns (여성용 기능성 등산용 팬츠 패턴 개발을 위한 등산용 팬츠의 구매 및 선호도 조사 연구)

  • Suh, Chuyeon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.1
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    • pp.90-100
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    • 2013
  • This study uses a survey questionnaire to identify the major customer age class of adult women who frequently mountain climb as well as analyze their purchasing behavior and preference of mountain climbing pants. The field survey, classified the types of mountain climbing pants, selected the types of mountain climbing pants that consumers preferred, and then analyzed the degrees of satisfaction for mountain climbing pants based on an evaluation of wearing. Specifically, the patterns of mountain climbing pants preferred by national brands and licensed brands were compared and analyzed. The validities of commercially available mountain climbing pants were analyzed through an evaluation of wearing comfort and an evaluation of wearing on a 3D simulation of the human body. The basic data for the development of mountain climbing pants are presented based on the results. The survey questionnaire results indicate that the major class of women consumers of mountain climbing goods was in the 40s to 50s; in addition, the types they most wore were straight type and functional cut type. The preferred brand was KOLONSPORT (which occupies a 21.2% market share), followed by THE NORTH FACE (13.0%), K2 (11.5%) and Kolping (10.0%). The main reason (26.8% of responses) that they preferred these brands was functionality. The difference in measurement of climbing pants patterns could be analyzed accurately in the pattern analysis, the wearing evaluation by the self-sonsory test and evaluation of wearing comfort through 3D simulation. The results of ANOVA on motions and items indicates that no significant difference was found among motions; however, a significant difference was recognized among items. A comparison of straight type and functional cut type showed that the functional cut type excelled slightly in wearing comfort.