• The Journal of the Korea Contents Association
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• v.20 no.1
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• pp.142-151
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• 2020

The reason why today's public actively uses social communication is that the necessary information is collected and classified under the name of social big data through the web space to create the big data era, an ecosystem of information. In order for big data information to be used by the public, it is necessary to visualize it easily. This study categorized the types of visualization according to the information of social big data, and targeted the experienced students including the related majors and the general public who need to directly utilize and study the actual big data visualization as an experience evaluation target. As a result of analyzing the experiences of the experienced people, important implications for the visualization method for managing, analyzing, and utilizing the data were derived. The big data visualization strategy is to be expressed in a way that fits the data environment and user's eye level on SNS. In the future, if big data visualization is applied to product service or social trend, it will be an important data in terms of broadening its role, scope of application, and application.

• Journal of Intelligence and Information Systems
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• v.22 no.4
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• pp.139-155
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• 2016

The purpose of this study is to find the research identity of the Korea Intelligent Information Systems Society through the profiling methods and co-word analysis in the most recent three-year('2014~'2016) study to collect keyword. In order to understand the research identity for intelligence information system, we need that the relative position of the study will be to compare identity by collecting keyword and research methodology of The korea Society of Management Information Systems and Korea Association of Information Systems, as well as Korea Intelligent Information Systems Society for the similar. Also, Korea Intelligent Information Systems Society is focusing on the four research areas such as artificial intelligence/data mining, Intelligent Internet, knowledge management and optimization techniques. So, we analyze research trends with a representative journals for the focusing on the four research areas. A journal of the data-related will be investigated with the keyword and research methodology in Korean Society for Big Data Service and the Korean Journal of Big Data. Through this research, we will find to research trends with research keyword in recent years and compare against the study methodology and analysis tools. Finally, it is possible to know the position and orientation of the current research trends in Korea Intelligent Information Systems Society. As a result, this study revealed a study area that Korea Intelligent Information Systems Society only be pursued through a unique reveal its legitimacy and identity. So, this research can suggest future research areas to intelligent information systems specifically. Furthermore, we will predict convergence possibility of the similar research areas and Korea Intelligent Information Systems Society in overall ecosystem perspectives.

• International Commerce and Information Review
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• v.13 no.4
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• pp.23-49
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• 2011

The of this study was to establish a theoretical basis for relationship marketing exercised in the mB e-Marketplace and to empirically analyze causal relationship among e-CRM factor, together with quality and the performance of the customer relationship. The population sample of this study was the companies who had experience for using the B2B e-Marketplace, and a data analysis was made through y analysis, factor analysis, multiple regression analysis and hierarchical regression analysis, utilizing statistical package of SPSS 18.0. The result of proving the are as follows; First, the e-CRM factors(e-Marketing, e-Service, e-Sales) of B2B e-Marketplace showed the positive influence on the customer relationship quality factor. the e-CRM factors of B2B e-Marketplace showed the positive influence on the customer relationship performance factor. Third, according to the test result on the relationship between quality factor and performance factor, customer relationship quality factor(satisfaction, trust) had positive effect on performance factor. Last, for the moderating effect of switching barrier in the customer relationship quality factor(satisfaction, trust) on the B2B e-Marketplace and its performance factor(reusing intention, long-term orientation) of maintaining the relation, the subordinate variables of switching barrier(alternative attraction, switching cost) showed the positive moderating effects.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.67-74
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• 2020

The purpose of this study has developed a teaching and learning informatization indicator that provides the basis for utilizing or disseminating the beneficial teaching and learning informatization environment promoted by each university. The research method analyzes various informatization indicators developed by KERIS from 2002 to 2015 and recent environment such as Edutech, future education report, teaching and learning field report, and reflects them in indicator development. The development of the third indicator was completed by dividing it into Input, Process, Output stages by reflecting expert opinions in the first and second indicators. As a result, the core words of the university's teaching-learning informatization infrastructure building, sharing of educational resources, open development and sharing, joint purchase of resources, information safety system and literacy education, current status grasping, and resource utilization were derived. In the future, I will fill out the questionnaire to supplement the question through a pilot test and to grasp the current status of teaching and learning informatization in the entire university.

• Management & Information Systems Review
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• v.31 no.4
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• pp.109-137
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• 2012

This Research focuses on the effect of location-based mobile advertisement considering both of product involvement and advertising expression. The product involvement is classified as high and low involvement and forms of text and picture advertising, which are commonly used in mobile advertising, are chose in this research. To verify the advertising effect for location-based mobile advertisement, advertising attitude, brand attitude, and purchase intention are assessed by conducting survey experiment, which is stimulated for the location-based mobile advertisement including product involvement and advertising expressions. The results presented in this research indicate that the low-involvement product shows lower advertising effect rather than high-involvement product, because consumers recognize the mobile advertisement with low-involvement. The Second finding is that the effect of picture mobile advertising is more effective than that of text mobile advertising and this result is consistent with previous researchers. Finally, the favorable effects for location-based mobile advertisement is more effective than that of non-location-based mobile advertisement, because location-based mobile advertising can cause the immediate response for consumer to react with given advertising.

• The KIPS Transactions:PartD
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• v.15D no.1
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• pp.121-130
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• 2008

In line with the enhanced weight and variety of electronic commerce in business activities, new type of payment settlement and banking system which will enable to store, create and transfer values from the existing method of payment settlement is highly required. Cyber Banking system draws strong attention being the solution of there requirements. The existing Cyber Banking system has the difficulty of operation, administration, in addition to the problem of initial facility investment of big amount, resulted from the usage of the current business process. As the existing Cyber Bank system is unable to carry out the function of storing, creating, and transferring values due to the adoption conventional credit card system instead of the application of non-stop payment system between the seller and buyer. As a result, current Cyber Bank system still imply the deficiency of non-performing cash payment function on internet. This paper describes (1) an integrated application process, One Process One Input (OPOI) which is essential for software development of the Cyber Bank, (2) an application process of payment settlement system to be applied to the electronic commerce in Internet. And then, with these for a basis, (3) design and implementation of payment settlement system through CyberBank for Electronic Commerce. Consequently, by means of this suggested process, we could attempt to solve the problem of existing Cyber Bank system and further to explore the possibility of advanced Cyber Banking being the non-stop payment settlement system. The effectiveness of this suggested system has been practically confirmed.

• The Journal of the Korea Contents Association
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• v.8 no.2
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• pp.150-163
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• 2008

It is said that customers buy not products but brands embedded in their mind, so that they are used as a key tool of strong marketing strategy. The present paper is a study on service brand equity, on which much research has not been conducted. The purpose of the present study is to propose the way to manage service brand equity which is essential to gaining competitive superiority by examining the effect of the factors of marketing communication on it. The researcher presented a research model by inquiring into existing researches on marketing communication and service brand equity and set up a research hypothesis. Internet service was chosen as the subject of the study. The reason for this is that it is the most intangible and there is no difference in price and quality, so that it is actively being marketed. The present positive study verified the relation between the factors of marketing communication such as advertising, public relations, sales promotion, and word-of-mouth advertising and brand recognition, brand image, and brand loyalty. The results of the positive study are as follows. Advertising, sales promotion and word-of-mouth advertising had an effect on brand recognition. Public relations, sales promotion and word-of-mouth advertising had an effect on brand image. Brand image and brand recognition affected brand loyalty.

• Korean Journal of Food Science and Technology
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• v.48 no.5
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• pp.424-429
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• 2016

Globally, obesity has been recognized as a serious health problem. Recently, slimming foods for weight loss and maintenance were found to contain anti-obesity drugs, their analogues, and prohibited ingredients. To avoid inspections by the Government, structurally modified analogs have been continuously synthesized. For rapid determination of adulterated slimming products, we simultaneously analyzed 21 illegal compounds using liquid chromatography (LC) equipped with photo diode array, and LC coupled with tandem mass spectrometry. The validation of the method was performed with regard to selectivity, linearity, limit of detection, limit of quantification, precision, and accuracy. We purchased 128 samples from the Korean market and online sources in the year 2015. In 31 samples, 3 illegal compounds were detected as follows: 9.9-135.3 mg/g of sibutramine, 0.2-17.5 mg/g of yohimbine, and 1.8 mg/g of icariin. This simultaneous detection method might prove to be a simple and rapid analysis for monitoring illegal compounds in slimming foods.

• Journal of Convergence for Information Technology
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• v.9 no.12
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• pp.141-146
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• 2019

Economic analysis predicts that the drone market will grow, and the growth of the toy and hobby drone market is expected to gradually expand. Drone expectations are rising due to the net economic function of drone market growth, but accidents due to improper management and operations are also increasing. The difference in toy drone performance is incomparably small compared to industrial drone performance, but the ordinary buyer can not know whether the difference can cause an accident during use. The toy drones used in this study were obtained from KC and CE certification, and 20 kinds of drones were used. The flight time ranged from a minimum of 3 minutes to a maximum of 12 minutes, and the control distance ranged from a minimum of 20m to a maximum of 380m. Therefore, it is necessary to secure product safety through sampling inspection of the radio wave output of toy drones, and it is also necessary to mount an algorithm that automatically lowers the altitude or hover when exceeding the limit flight distance. For future research, we will build data to establish toy drone safety standards through a altitude testing and impact testing of toy drone.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.473-482
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• 2019

People's leisure activities have increased due to changes in perception of social life. Camping cars are becoming popular due to the development of camping culture and traveling. However, there are not many users compared to the population of the camper due to the difficulty of economy and usability. Making it not easy to purchase or rent a camping car. Therefore, this study researches on camping service by combining shared services. It is aimed to provide a user centered camping shared service considering usage and economic efficiency. This study analyzed the concept, characteristics and current status of shared service and camping car with reference to domestic, overseas literature and internet data to provide basic data of camping car using shared service. In addition, through case study of shared vehicles, it is possible to grasp the current market. Integrate P2P, B2C, renting company and individuals to derive the design of A2P (All to People)service which connects and shares all. The user can have its own space available at the desired place and time. This study is a camping or unique mobile space service design that can be easily experienced in everyday life. It will reduce the strain of maintaining expenses and also process of pick up, return is freely making user-centered service design. This service design will lead to a diverse range of leisure activities and contribute to the upsweep of the camper industry.