• KSCE Journal of Civil and Environmental Engineering Research
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• v.37 no.5
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• pp.845-853
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• 2017

The main reason for urban traffic problems is the increasing in the use of private cars. In order to solve this problem, strong traffic demand management policies such as the collection of congestion tolls and the crackdown on freight vehicles are emerging. Now, however, it is necessary to seek ways for users to make changes in traffic behavior through direct communication between public agencies and passenger car users. As a technique to make this possible, mobility management, which aims to use rational passenger cars by inducing behavior change through individual consciousness change, has recently been proved to be effective in overseas. Therefore, this study concluded that the introduction of MM, which emphasizes individual voluntary behavior change, is necessary at present. In order to investigate the ways of inducing voluntary changes in traffic behavior of passenger car users, a questionnaire survey was conducted on traffic experts and the priorities of voluntary traffic behavior change measures were calculated using AHP. As a result of the analysis, it was shown that "to actively appeal to change the traffic behavior by using the mass media" was the top priority. The next priority were in order of company education for the change of traffic behavior, education for the school, and small-scale workshops.

• Korean Journal of Culture and Social Issue
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• v.11 no.1
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• pp.25-42
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• 2005

The present research examined the proposition that once people violate traffic regulations, they would experience cognitive dissonance and subsequently engage in changing their attitudes toward the law negatively in order to reduce the dissonance. In an experiment, participants were presented with three scenarios in which a person violated traffic laws, and they were asked to imagine themselves as the person of the scenarios and write statements supporting the unlawful behaviors. Participants' attitudes toward the general traffic law and the regulations related to the violations were measured 8 weeks before and right after the experimental treatment. The results, as expected, showed that their attitudes toward the general traffic law and the specific regulations in the scenarios changed negatively after writing the statements. In each secnarios, the participants who chose to wrote statements supporting the unlawful behaviors showed great attitude changes that those who did not write the statements. Furthermore, attitudes toward the regulations that were not directly related to the scenarios did not change significantly, and participants who were expected to experience stronger dissonance arousal (e.g.., supported more unlawful behaviors or had have more positive attitudes toward the law before the experiment) showed greater attitude changes. These results support the effects of trivial unlawful behaviors on attitudes toward the law and strongly suggest the role of cognitive dissonance underlying the effects.

• Journal of Korean Society of Transportation
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• v.35 no.1
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• pp.50-62
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• 2017

As the use of private cars increases along with the technological advancement in the automobile industries and their capabilities to supply, a wide range of issues are followed including the increase in traffic congestion costs, pavement damages and more. In spite of consistent effort to resolve such urban traffic problems, the modal share rate of private cars continuously increases, thus it is becoming more important to explore the ways to enable drivers to take reasonable measures, in self-motivated manner, by taking part of the transportation demand management policy rather than to rely on the strict enforcement of control policy. Considering that the urban transportation infrastructures are in much better shape than before, it is necessary to implement Mobility Management (MM) that induces reasonable usage of private cars by promoting the change in one's consciousness and behavior through communication. Hence, the research studies the factors that influence the mobility through the survey targeting the citizens of Busan on their awareness on the former transportation demand management policy, to explore the ways to motivate the citizens' involvement in reducing the use of private cars as a measure of Mobility Management.

• Journal of Korean Society of Transportation
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• v.27 no.3
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• pp.119-130
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• 2009

The aim of this study is to analyze the effects of DVR(Driving Video Recorder) operation on decreasing the number of traffic accidents, the cost of traffic accident claim, and the behavioral change in drivers' driving. The data for this research are obtained from taxi drivers in Busan. For this, Structural Equation Model and two-way ANOVA are employed for empirical analysis. Overall results of this study show that the number of traffic accidents of 4 taxi corporations in Busan has decreased by average 32.7 percent after using DVRs. In addition, as to the cost of taxi accident claims, it is expected that the DVR operation has a considerable effect on economic benefits of taxi corporations. Moreover, this study could make clear the difference in behaviors between DVR users and non-users, and discriminate the positive and negative impacts of the DVR operation on the drivers' driving behavior. The study quantitatively examined the indirect impact of 'attitude', 'subject norm' and 'behavioral control' factors on planned 'behavior', and the direct impact of 'behavioral control' factor on the planned 'behavior'. This study suggests that they should add the video recoding function of DVRs when operation recorder(blackbox for the car) is obligatorily set up on cars for business by traffic security law.

• Journal of Korean Society of Transportation
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• v.22 no.5
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• pp.111-122
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• 2004

The driver's decision making (e.g. route choice) is a typical decision making with an uncertainty. In this paper, we investigate the effect of route guidance information on driver's route choice and learning behavior and analyse the potential of information system in a road network in which traffic flows follow random walk. A Simulation performed focuses on the relationship among the network wide performance, message receiving rates and driver's learning mechanism. We know that at high levels of message receiving rates, the network-wide performance may get worse. However, at low levels of receiving rates, we found that the travel time when guidance information is provided decrease compared to the cases when no pubic information is provided. Also, we found that the learning parameter of the learning mechanism model always changes under nonstationary traffic condition. In addition, learning process of drivers does not converge on any specific value. More investigation is needed to enlarge the scope of the study and to explore more deeply driver's behavior.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.608-611
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• 2007

본 연구는 가상환경에서 위반행동을 한 사람에게 그 행동에 관한 단서를 제시하였을 때 나타나는 심리 생리적 변화를 측정하고자 한다. 피험자는 가상환경에서 주어진 시나리오에 따라 목적지까지 자동차를 운전하는 역할을 수행한다. 시나리오는 운전을 하는 도중에 사고를 내고 차량을 수리하는 내용으로 구성하였다. 피험자는 위반, 관찰, 통제집단의 세 집단으로 선별되며, 위반집단은 고의적으로 교통사고를 일으키게 된다. 위반 행동을 한 피험자에게 사건에 관련된 질문을 컴퓨터로 제시하고 동시에 뇌파를 측정한다. 사건 관련 질문은 위반행동과 관련이 있는 장소, 차량, 행동에 대한 답변보기들로 구성되었으며 피험자에게는 위반행동과 무관한 보기답안과 함께 제시된다. 측정결과, 위반행동과 무관한 보기답안 보다 위반행동과 관련된 보기답안에서 높은 뇌파 반응이 나타났다. 따라서 이를 이용하여 위반행동을 탐지하는 것이 가능할 것으로 보인다. 연구 확장을 통해 가상환경으로 실제 위반 상황을 재구성하여 적용하는 것도 유용해 보인다.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.4
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• pp.1591-1601
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• 2013

In this study, It is conducted for novice drivers about driving behavior and psychological characteristics analysis to reduce traffic accident risk and provide the basic data of education program development. Therefore, this study classified by the category-specific characteristics and hazard prediction through survey of the novice driver and unpredictable behavior and psychological characteristics were studied. The novice and general characteristics and driving behavior with vehicle simulators, comparison and analysis of the novice driver traffic safety education basic research direction based on the statistical results. Prediction the results of this study, the Hazard of the driver, speeding, traffic violation, information providing omission, abrupt change, the number of accidents in all areas novice driver is high compared to the general driver. In addition, Novice driver showed a statistically significant level of Hazard compared to the general driver target novice drivers and the general ability to predict Hazard of violation, abrupt change, and a number of traffic accidents were omitted level of speeding and other information providing level drivers all showed similar results. Vehicle simulator. The experimental results showed that novice drivers compared to drivers poorly overall driving performance. It showed a notable difference in the number of collisions, especially novice drivers compared to drivers in complex road traffic conditions due to a lack of driving experience and learning ability are considered.

• Korean Journal of Culture and Social Issue
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• v.15 no.3
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• pp.431-446
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• 2009

This study was intended to validate and develop the driving stress coping behavior scale. In a preliminary investigation, literature studies on the driving stress and open questionnaire were administered and examined in four regions in Korea. As a result, 64 items driving stress questionnaire were developed. In the study, this Driving Stress Coping Behavior Scale(DS-CBS) was examined to 372 drivers located seven regions in Korea. The factors analysis revealed 2 meaningful factors[(Good Coping: GC), (Bad Coping: BC) with 24 items. When internal consistency for each 2 factor was calculated, all sub-scale revealed a satisfactory level of Cronbach's α. Also, correlations with Driver Coping Questionnaire(DCQ) and risk driving behaviors(speed driving, drunken driving, traffic violation, offence accident, defence accident) supported consistently validity of the Driving Stress Coping Behavior Scale(DS-CBS). Also, We investigated the influences of 'Good Coping', 'Bad Coping' consisting of driving stress coping behavior, on traffic accidents risk. As a result, 'Good Coping' and 'Bad Coping' influenced traffic accidents risk. 'Good Coping' had decreased effects, the other side 'Bad Coping' had increased effects on traffic accidents risk(TARI).

• Korean Journal of Culture and Social Issue
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• v.12 no.3
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• pp.23-47
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• 2006

The purpose of this research is to study the relation between the change of driver's driving confidence level in the age categories and driving behavior. To survey the driving confidence level, we used the 'Driving Confidence Scale' questionnaire and surveyed the drive career, mileage, driving days, violation of traffic regulation (drunk driving, overspeed), traffic accident experience (assaulter, sufferer) together. The subjects of investigation were from 19-year-old to 80-year-old and 1,055 persons were participated in the research totally. To examinethe structure of driving confidence level, we executed the factor analysis. We compared the driving confidence level in the age categories (under 29-year-old, 30~39, 40~49, 50~64, over 65-year-old) and studied the relation between driving confidence level and driving behavior. Driving confidence level was composed of 4 factors such as 'insensibility to situation', 'unsafe driving', 'careless concentration' and 'self-efficacy of driving', and there was decreasing tendency for driving confidence level and overall driving behavior according to increasing age. Driving confidence level had the interrelation with age range, assaulting accident, suffered accident, driving period, drunk driving, overspeed, driving career and so on. We examined the difference of driving confidence level and driving behavior by dividing the participated drivers' groups into the traffic accident experienced group, drunk driving group and overspeed driving group, and there was a significant difference on driving confidence level and driving behavior between the group who had not experienced the violation of traffic regulation or traffic accident and another group who had experienced the violation of traffic regulation or traffic accident.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.33 no.2
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• pp.679-689
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• 2013

To relieve Green-house Gas Emission is the key issue in urban area. Urban transport policies have focused on the reduction of private car use. The most common of these is Travel Demand Management(e.g., congestion charge, environmental tax, etc.) that forces individuals to reduce their private car use. An alternative way is Mobility Management(MM) that induces individuals to voluntarily change their car use through communications. MM is founded on social psychology theory and focuses on individuals' decision making processes to change their perception and attitude on private car use. Although some researchers have reported the relevance of MM approach, still few researches have explicitly studied on individuals' decision making processes. Therefore, the aims of the paper are to analyze the decision making process of individuals and to provide the basis of introducing MM approach in Korea. Structural equation model(SEM) is applied for the analysis of individuals' decision making process. A empirical study shows that psychological factors such as perception/attitude on global environment or individual norms impact significantly to reduce private car use and accordingly the relevance of introducing MM approach instead of imposing regulations or expanding transport facilities.