• Electronics and Telecommunications Trends
• /
• v.24 no.2
• /
• pp.56-66
• /
• 2009

모바일 관련 산업의 중요성이 증대되고 모바일 기술이 급격히 발전하는 시점에, 지난 수 년간 우리 사회의 곳곳에서 등장한 2.0 패러다임은 모바일 웹 2.0패러다임을 등장시키며 정보통신산업에 큰 변화를 초래하고 있다. 사업자들은 유무선 네트워크 간의 경계가 희미해지고, 전통적인 통신산업의 가치사슬 내의 사업영역이 붕괴되면서 무한경쟁 체제로 진화되어 가고 있는 환경 변화에 순응하고 다양한 모바일 웹 2.0 관련사업을 시도하며 발전시켜 가고 있다. 모바일 웹 2.0사업의 진화 패러다임은 개방/공유/참여의 서비스 모델, 광고수익 모델, 사업자 간 인수 합병 및 전략적 제휴의 활성화, 무선망개방과 풀브라우징의 확대, 유무선 연계 통합 서비스 등으로 요약이 가능하다. 국내외 관련 사업자들은 이러한 패러다임에 순응하고 진화시켜 가며 모바일 웹 시장의 성장을 위한 지속적인 노력을 하고 있으나, 아직까지도 모바일 웹 시장은 도입기 단계에 머무르고 있다. 이는 모바일 웹 시장의 활성화를 위한 환경 조성이 미비하기 때문인 것으로 분석되며, 이러한 환경개선을 위해 망과 플랫폼의 개방, 투명한 요금제의 확산, 관련 기술의 표준화의 정착을 위한 지속적인 노력이 필요한 시점이다.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2015.10a
• /
• pp.722-723
• /
• 2015

스마트 기기의 확산으로 인해, 보다 다양한 애플리케이션이 개발되고 있다. 증강현실 기법 역시 이미지를 마커로 활용할 수 있게 발전됨에 따라, 광고나 전시 등에서 많이 활용되고 있다. 구현된 포토시스템은 이미지 인식 기반으로 하여, 3D모델과 함께 사진을 찍을 수 있다. 세종문화회관에서 개최된 콘텐츠 전시회에서는 로고 이미지를 이동이 용이한 폼에 부착하여 활용함으로서 브랜드 광고효과도 볼 수 있었다. 본 연구는 스마트 기기를 이용하여, 전시장에서 색다른 포토존 서비스를 제공함으로서, 증강현실 콘텐츠의 새로운 활용 사례를 제시하였다.

• Journal of Ginseng Culture
• /
• v.4
• /
• pp.103-127
• /
• 2022

The influx of modern culture in the early 20th century in Korea led to numerous changes in the country's ginseng industry. With the development of ginseng cultivation technology and commerce, the production and consumption of ginseng increased, and various ginseng products were developed using modern manufacturing technology. Consequently, competition for the sales of these products became fierce. At that time, newspaper advertisements showed detailed trends in the development and sales competition of ginseng products. Before 1920, however, there were few advertisements of ginseng in newspapers. This is thought to be because newspapers had not yet been generalized, and the ginseng industry had not developed that much. Ginseng advertisements started to revitalize in the early 1920s after the launch of the Korean daily newspapers Dong-A Ilbo and Chosun Ilbo. Such advertisements in this period focused on emphasizing the traditional efficacy of Oriental medicine and the mysterious effects of ginseng. There were many advertisements for products that prescribed the combination of ginseng and deer antler, indicating the great popularity of this prescription at the time. Furthermore, advertisements showed many personal experience stories about taking such products. Mail order and telemarketing sales were already widely used in the 1920s . In 1925, there were advertisements that ginseng products were delivered every day. The advertisements revealed that ginseng roots were classified more elaborately than they are now according to size and quality. Ginseng products in the 1920s did not deviate significantly from the scope of traditional Oriental medicine formulations such as liquid medicine, pill, and concentrated extract. In the 1930s, ginseng advertisements became more active. At this time, experts such as university professors and doctors in medicine or in pharmacy appeared in the advertisements. They recommended ginseng products or explained the ingredients and medicinal effects of the products. Even their experimental notes based on scientific research results appeared in the advertisements to enhance the reliability of the ginseng products. In 1931, modern tablet advertisements appeared. Ginseng products supplemented with vitamins and other specific ingredients as well as ginseng thin rice gruel for the sick appeared at this time. In 1938, ginseng advertisements became more popular, and advertisements using talents as models, such as dancer Choi Seunghee or famous movie stars, models appeared. Ginseng advertisements in the 1920s and 1930s clearly show a side of our rapidly changing society at the time.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.1
• /
• pp.587-594
• /
• 2023

The purpose of this study is to examine the factors influencing the intention to use the Metaverse from various angles based on the Extended Technology Acceptance Model and Value-based Adoption Model. Specifically, we examined whether there is a difference in perception of the Metaverse and in factors affecting the intention to use the Metaverse between the Metaverse experienced and non-experienced. For this purpose, the variables were classified into the technical characteristics of the Metaverse (interactivity, content quality), perceived benefits (perceived usefulness, perceived enjoyment), and perceived sacrifices (perceived risk, perceived complexity) and a survey was conducted with university students. The findings of this study indicate that the perceived interactivity, usefulness, and enjoyment of the Metaverse had a major impact on the intention to use the Metaverse for those without Metaverse experience, whereas enjoyment of the Metaverse had the greatest impact on the intention to use the Metaverse for those with Metaverse experience. Based on the study results, we provided marketing strategy implications for continuous growth and development of the Metaverse industry.

• Journal of Digital Convergence
• /
• v.15 no.8
• /
• pp.333-340
• /
• 2017

Timelapse is an imaging technique that captures motion at regular intervals and then projects it at normal speed. We looked at Timelapse advertising images of global brands and presented a model for analyzing components and expression methods of Timelapse, a new image technique. In previous research, literature research, Internet data survey, and YouTube data were investigated. Continuous photography has been developed as an imaging technique, and we have examined the current production status applied to domestic and foreign documentary, domestic and foreign drama, film, and advertisement. In 2015-2016, I will analyze the techniques of iPhones (2016), Ralph Lauren Polo Ads (2015), and Canon EOS (2013) videos that use Timelapse techniques in their recent advertisements. The results show that the Timelapse component is a static element, the static motif is mainly an artificial structure, the place is outdoor, the color is taken at a time showing the characteristics of the place, and the layout is all centered. The dynamic motif is a moving object. The dynamic line consists of a story based on the object. The time is about 11-15 seconds, the longest is about 1 minute and 30 seconds, and the editing is mainly focused on the product with the brand logo emphasized. In conclusion, it is the role of the image to pay attention to the advertisement and catch the eye. In order to motivate the buyer's mind, it is necessary to direct and edit such as Timelapse, which stimulates the emotions inherent in the mind and stimulates the non-verbal symbols. Future research is likely to reveal various attempts at temporal editing of images.

• Annual Conference of KIPS
• /
• 2003.05a
• /
• pp.721-724
• /
• 2003

인터넷 기술의 발전과 개인용 컴퓨터 성능의 향상 그리고 모바일 폰의 일상 생활화로 우리생활의 않은 부분이 변화하고 있다. 예전에는 상상으로만 가능했던 온라인 게임, 가상 쇼핑몰, 모바일 영상과 광고 등이 핸드폰 등으로 짧은 설가 시간에 장소의 제약을 받지 않고 즐길 수 있게 되었다. 이러한 필요성에 따라서 애니메이션 관련 학과들이 수 없이 많이 생겨나고 있으나 아직 모바일 컨텐츠로 위한 애니메이션 모델이 없거나 있어도 미비한 실정으로 편집이나 출판만화 형식에 국한되고 있는 곳이 많이 있다. 본 논문은 이러한 점에 착안하여 학생들이 스스로 애니메이션 제작을 할 수 있는 동작 표현 애니메이션 모델을 설계하고 구현하였다.

• Journal of the Korean Data and Information Science Society
• /
• v.23 no.4
• /
• pp.777-785
• /
• 2012

Recently, the rapid development of internet and information technology has led to rapid changes in many industries. One of the most rapidly developing industries is the call centers. Almost all public institutions, financial institutions including insurance companies, and shopping malls, many call center staffs are proceeding with the consultation. However, lack of call center staffs is leading to a lot of customers complaints. The function of outbound call centers such as promotion and sale of products is also arising some problems due to insufficient number of consulting staffs. In this study, we propose the call center model for maximizing the rate of call connection time and suggest the best way of call centers model to be the channel distributions using the data mining techniques.

• The Journal of Society for e-Business Studies
• /
• v.16 no.3
• /
• pp.159-168
• /
• 2011

To identify fraud clicks in the Internet advertisement, existing studies have considered keyword, visit time, and client IP as an independent variable for the standard. These methods have limitations in identifying the fraud clicks that utilize automation tools, for they are methods based on client IP and human activities on the Internet. This paper proposes that fingerprinting values of the variable combination should be used to identify fraud clicks. The proposed model is composed of 3 stages and the fingerprinting values are compared with the other input data at each stage; IP fingerprinting in the first stage, IP and session data fingerprinting in the second stage, and session data and keyword fingerprinting in the third stage. We showed that the proposed model of the fraud click identification is more correct than existing methods through experiments according to the proposed scheme.

• Cartoon and Animation Studies
• /
• s.45
• /
• pp.127-146
• /
• 2016

The most presentative case would be functional evolution of webtoon as a contents business model, which has taken a initiating role in both innovated strategic experiments and outcomes. Most of all, There are the launch of PPS(Page Profit Sharing) sevice in NAVER webtoon, the paid service model implementation in KAKAOpage and potential business as an exclusive application in Lezhin entertainment This study to analyze these phenomina and results can figure out how the business model in the webtoon platform is developed in various fields diversely and what makes this model evolved and extended. Especially, the diversification of the webtoon platform has been received attention since it pursued the grouped spin off through horizontal convergence and transformational expansion among similar platforms, and also this shows that which factors enhance these phenomina to be controled and expanded. On the basis of the result of this study, we try to find the way to connect business vision of the domestic webtoon platform with affiliated business. Furthermore, it proposes the interrelationship between this and the business strategy for overseas in the globalized platform.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.25 no.12B
• /
• pp.2120-2130
• /
• 2000

최근 들어 예술 영상컨텐츠 유통시스템의 구축이 영상컨텐츠 산업에서 매우 중요한 이슈로 등장하고 있다. 선진 외국에서는 예술감성 기반 영상컨텐츠의 유통에 관련된 사업을 이미 애니메이션, 게임, 캐릭터, 광고, 방송, 영화, 비디오 등의 분야에서 진행하고 있다. 국내에서는 관련된 연구가 거의 없는 실정이며, 본 논문에서 사이버 코리우드의 실현에 관련된 정책방안 제시를 목적으로 예술감성 기반 영상컨텐츠의 유통시스템 구축에 관련된 연구를 수행하였다. 연구결과는 예술감성 기반 영상컨텐츠의 제작·처리·편집·배급·유통에 관련된 기술의 국내 고유모델 개발, 수입 절감, 한국형 예술영상컨텐츠의 개발, 가상스튜디오 구축, 예술영상산업의 발전 등에 크게 기여할 것으로 판단된다.