• Journal of Digital Convergence
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• v.13 no.6
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• pp.81-89
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• 2015

Recently, according to rapid technological development trend of mobile devices revolutionary transforming our lives in various fields, thereby combining the latest in communications technology. These mobile devices to celebrate the digital convergence era are now created a new business model due to mobility. The mobile business operators obtains a user's location information using the smart phone. The mobile business operators provide users with the area or building-related information for the user on. The mobile business operators provide users profiles to advertisers and product sellers. In this study, I propose the mobile business model and that there are no technical problems design a conceptual framework on mobile agents for mobile operators.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.34 no.3
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• pp.515-525
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• 2024

Dark patterns refer to intentionally deceptive design techniques used by online service providers to hide necessary information, preventing users from taking desired actions or luring them into unintended behaviors. In this study, we analyzed the prevalence of dark patterns such as banners, advertorials, pop-ups, and video ads, and their impact on users across the top 200 news websites worldwide. The research revealed that there is a minimal correlation between banner ads and user bounce rates or unique visitors. Consequently, the main screen moving banner and headline news screen moving banner were most frequently observed in South America, while the headline news screen fixed banner was most commonly observed in Asia. All other categories were predominantly observed in Europe, making European websites the most diverse and abundant in various dark patterns.

• Asia Marketing Journal
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• v.3 no.4
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• pp.38-58
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• 2001

본 연구는 소비자들이 제품을 평가하는 과정에서 각 유형의 단서정보들이 평가과정에 어떻게 영향을 주는지를 살펴 봄으로써, 이론적으로는 정보단서와 관련하여 소비자의 제품평가 및 판단과정을 설명하는 기본적인 틀을 제시하고, 이를 통해 기업의 마케팅 및 광고전략에 대한 관리적 시사점을 제공하였다. 본 연구에서 이용된 단서의 유형은 외재적 단서(extrinsic cues)와 내재적 단서(intrinsic cues)를 이용하였다(Olson 1972; Olson and Jacoby 1973). 분석결과에 따르면 비전문가의 경우 내재적 단서는 제품평가에 영향을 미치지 못하지만 외재적 단서는 제품평가를 좀 더 우호적으로 수행하는 역할을 하였다. 이와는 달리 전문가는 외재적 단서가 아닌 내재적 단서가 제품평가에 영향을 미치는 것으로 나타났다. 그리고 전문가는 내재적 단서 관련 사고를 더 많이 하며 강한 내재적 단서에 접근 가능할수록 그 성향이 증가하나 비전문가의 경우에는 외재적 단서 관련 사고를 더 많이 함으로써 외재적 단서를 더 많이 처리한다. 그러나 비전문가는 전문가와는 달리 외재적 단서의 강도가 단서 관련 사고의 수를 증가시키지는 않는 것을 알 수 있다. 또한 전문가는 내재적 단서관련사고의 우호성이, 반대로 비전문가는 외재적 단서관련사고의 우호성이 제품평가에 미치는 영향을 매개하는 것으로 나타났다. 이러한 연구결과는 소비자의 제품평가과정에서 단서의 효과에 따른 영향을 제시해주는 유용한 개념적인 틀이 될 것이며 향후 연구에서 다양한 확장연구가 필요할 것이다.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.45 no.2
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• pp.75-82
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• 2008

Mobile IP was proposed to overcome identity problem of original IP address system caused by mobility of wireless mobile host. To complete its network handoff procedure, it must receive a mobile advertisement broadcasted by mobile agent. Generally, in a mobile IP system, mean time delay, 500ms, in a network handoff procedure is a critical problem of wireless service such as Voip, multimedia streaming. A caching agent caches a latest mobile advertisement, and replays it by receiving solicitation message from a mobile node finishing link layer detection. But, during the procedure of mobile registration, many packets from service provider to the mobile host would be lost and handoff time delay would be increased. In this thesis, we propose an unproved caching agent technique which can forward data packets while handoff procedure, and CoA pool for fast mobile IP registration.

• Journal of Korean Home Economics Education Association
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• v.32 no.1
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• pp.1-14
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• 2020

The main purpose of this research was to develop upcycled DIY kits made from subway billboard material to make living products. This study was conducted based on the following four stages of design process: research and analyses, DIY kits' design direction establishment, completion of DIY kits, and implementation and evaluation. Through this study, we developed DIY kits for pouches, tissue cases and pencil cases. In the implementation and evaluating stage, we chose to make pouches because it includes zipper attachment process. Implementation was conducted by recruiting four high school students and four female adults. As a result, we found the following: First, the participants were able to make pouches in less than an hour. Second, pouch making has a moderate degree of difficulty. Third, video instructions should be slowed down. Forth, materials need to be improved. Fifth, environmental awareness was improved by using unfamiliar subway billboard materials. The upcycled DIY kits, developed as a result of this study, can be used as eco-friendly education sources for secondary school students as well as for adults' healing hobby.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.243-250
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• 2021

The purpose of this study is to discuss the implicit meaning of advertising content with highly persuasive language formats from a communication perspective and its interpretation process in relation to communication education, while simultaneously developing interpretative codes for media literacy education in modern society. For a successful discussion, I assumed the narrative content of advertising content that implements a special purpose as a general conversational act, and raised the issue anew that regularity exists for implicit semantic expressions. It also said that in order for media literacy education in the present society to proceed correctly, linguistic interpretations of implicit meaning cannot be guided as a principle of communication in prior research. As a solution, we confirm that socio-cultural sharing knowledge and recognition are essential interpretation codes. For further discussion, the analysis of advertising media languages with special purposes in terms of language usage was conducted to verify the process of interpreting the implicit meaning shown in them. After analyzing the implicit advertising language that I arbitrarily typified, I found that the linguistic meaning implicit with the intention of persuading the speaker can be provided mostly as media literacy education as a framework for analysis by various information and cognitive effects. In other words, acceptors should not perform only literal interpretations in the process of interpreting the implicit meaning inherent in the media language. If guided by including native language materials and background knowledge, socio-cultural customs, and general common knowledge, efficient media literacy education can be expected.

• The Journal of the Korea Contents Association
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• v.4 no.3
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• pp.41-51
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• 2004

The objectives of this study is to suggest marketing strategies directed of retroactive-socialized parents who have environmental-educated children at school. For this purpose, this study based on the consumer socialization agent such as family and demographic variables were studied. The scope of this study includes attitudes toward price and advertising, and interests related to environmental problems and environmental-products preference. As a result, The parents of environmental-educated children get much more environmental information and show favorable buying behaviors for environmental-products. Most of parents who get environmental information from children educated at school show favorable attitude towards the advertising and also show more preference to environmental-products and more frequent communication among family members. Parents who have environmental-educated children were insensitive to price, more consciousness about environmental problem and flexible to change in their buying behaviors. In conclusion, This study shows that behaviors of children had a significant influence on buying behavior of parents.

• Journal of the Korean Institute of Landscape Architecture
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• v.43 no.5
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• pp.111-120
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• 2015

In this study, the general structure of the landscape architecture industry was considered through analysis of advertisements in the landscape architecture magazine, 'Environment & Landscape Architecture', and the transition process and factors of landscape facilities were analyzed. Based on this result, the direction of future landscape facilities and basic data were suggested. When analyzing the advertisements that have been published in 'Environment & Landscape Architecture' for 30 years, outdoor facilities were depicted at a frequency of 1,853 times and among them, rest facilities and convenience facilities were depicted 1,457 times and 378 times, respectively. The reason why outdoor facilities have a far higher advertisement frequency than other landscape facilities is they were highly influenced by the house construction-related government policy, which resulted from the expansion of the rest facility industry along with regional expansion to public design. Moreover, it was found that wood and steel were mainly used to make pergolas and benches, which are rest facilities, and polycarbonate, with high economic efficiency and durability, was used the most as a roofing material for pergolas. This study attempts to explore the tendency of landscape facilities and the changes in the detail of their types by analyzing the stream of landscape facilities diachronically, based on the advertisements published in a representative magazine of landscape architecture.

• International Commerce and Information Review
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• v.19 no.4
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• pp.147-174
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• 2017

Korean companies currently operating in China have made active efforts to undertake corporate social responsibility activities and corporate advertising to improve their image, as well as marketing activities directly related to their products. In this context, this study aims to analyze how corporate social responsibility activities and corporate advertising influence a company's image from the perspective of Chinese consumers. This study also analyzes corporate image, consumer-company identification, and the structural relationship between the consumers' behavioral responses and their evaluation of Korean products. Based on theoretical discussions and previous studies, the study tests five research hypotheses for the development of a theoretical research model. In order to empirically test the research model, data were collected by enlisting and observing MBA students from major universities in China. The results obtained by actual analysis are as follows. First, corporate social responsibility activities and corporate advertising were found to be positively influential on corporate image. Second, corporate image is positively influential on consumer-company identification. The consumer-company identification of Chinese consumers' evaluation of Korean products, and positive evaluation of Korean products in turn induce positive influences on Chinese consumers' behavioral responses. These results suggest that the Korean companies already established in China not only need to enhance a positive corporate image but also have to make efforts to undertake corporate social responsibility activities and corporate advertising activities in order to improve their continuous and long-term relationship with Chinese consumers.

• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.171-176
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• 2018

The purpose of this study is to establish smart signage in a certain space and to analyze not only media ingestion and advertising inducement as well as any information (high vs. low vs. low) and flow level And the memory effect related to whether or not to remember. The results of this study show that the higher the interaction level and the higher the engagement level, the higher the advertising engagement is. In addition, media involvement was high when interaction level was low and flow level was high. Finally, if the level of interactivity is low and the level of flow is high, then non - valued attribution information is more likely to be recalled than the comprehensive evaluation information. If the interaction of smart signage is high and the flow of users is low, Recalled more recall information. In the future, detailed strategies for enhancing user flow will be needed rather than a strategy for unconditional enhancement of interaction in smart signage strategy.