• Title/Summary/Keyword: 광고사진

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Control System Based on Wireless Communication in Smart Phone and Digital Album (스마트 폰과 디지털액자의 무선 통신 제어 시스템)

  • Park, Hee-Jung;Youn, Hee-Young
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2014.01a
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    • pp.397-398
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    • 2014
  • 최근 공공장소에서 디지털액자와 같은 디스플레이 제품에 대한 상용화가 늘어나는 추세이다. 버스, 지하철 등 교통정보를 표시하는 디스플레이 장치에 광고가 사진이나 문자 형태로 보여 지게 된다. 하지만 이러한 시스템들은 해당 기기들의 관리자에 의해 PC로 제어하게 되는데 그 방법과 장소가 다소 제한적이기 때문에 불편 할 수 있다. 따라서, 본 논문에서는 스마트 폰으로 TCP/IP 통신을 통해서 무선네트워크 방식으로 디지털액자를 쉽고 편리하게 제어 하고자 한다. 추가적으로 가정이나 회사 등의 환경에서도 적용하여 손쉽게 누구나 디지털액자에 모바일 애플리케이션을 이용하여 이미지를 등록, 편집 등 편리하게 관리 할 수 있도록 디지털액자와 모바일 애플리케이션을 설계 및 구현하였다.

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A Design of Social Tagging Services for Prevention of Manipulation of Ranking (순위 조작 방지를 위한 소설 태깅 서비스 설계)

  • Jung, Han-Young;Choi, Okkyung;Yeh, Hongjin
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2012.07a
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    • pp.101-104
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    • 2012
  • 최근 소설 네트워크 서비스(Social Netwrok Services)를 활용한 소설 태깅 서비스에 대한 연구가 활발하게 진행 중이다. 특히 태그 기술을 이용한 협력적 태깅 시스템(collaborative tagging system)은 북마크, 문서, 사진, 동영상과 같은 웹 자원을 조직화하고 공유할 수 있는 수단으로 제공하고 있다. 그러나 광고 홍보 목적을 가진 스패머들은 콘텐츠와 관련 없는 태그를 달아 놓아 검색 키워드와 무관한 결과 값이 검색되어 웹 검색 서비스를 이용하는 사용자들에게 불편을 주고 있다. 따라서 본 연구에서는 콘텐츠와 태그의 연관성을 높이기 위해 태그에 일반 사용자가 유사도를 입력할 수 있는 추천 시스템을 적용하여 순위 조작 방지방법을 제안하였다.

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A Study on the Alienation and Inheritance of the Right of Publicity (퍼블리시티권의 양도성과 상속성에 관한 연구)

  • Kwon, Sang-Ro
    • Proceedings of the Korea Contents Association Conference
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    • 2009.05a
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    • pp.532-536
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    • 2009
  • Recently the entertainment and sports/advertisement industry have developed rapidly, and the name or identities of celebrities such as entertainers or athletics for the advertisement so that following troubles are occurred continually. Some celebrities actually started a suit for there right of publicity was violated, and won the case. Meanwhile, the right of publicity has become a growing issue in the society. In the States, the right of publicity which controls using one's identity for commercial use, and it is recognized as a right of property separated from the right of privacy. But in Germany, the right of publicity is protected as a human right. On the other hand, in Korea, there is an argument that the mental human right and the right of publicity which has property-characteristic are not separated clearly, and also the attitude of precedent toward the right of publicity is not unified. Especially in Korea, where it is taking the written laws principally, it is not easy to recognize the right of publicity which is a monopoly and exclusion without basis such as any actual laws such as regulation of agreement or any conventional laws. Therefore, as the right protection of celebrities is becoming the social state and there is an agreement with the constituents of the society, now Korea shall progress legislation about the right of publicity, and prepare a legal basis which regulates the remedies for the realization condition, alienation, inheritance, objectives, duration and violation of the right of publicity.

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A Study on the Typography of BAUHAUS (BAUHAUS의 타이포그래피 연구)

  • 하상오
    • Archives of design research
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    • v.12 no.3
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    • pp.43-52
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    • 1999
  • For Bauhaus, the vaious typography experiments developed around the printing workshops, and it was only in the later Weimar Period that L. Moooly-Nagy, who came to be in charge of the rxinting workshops, approached it from the functional way of thinking and demanded print type reforms Using this as the basis, a new form of typograph called "typophoto" was developed by combining images and characters together using photography techniques and Bauhaus Unification Chaacter producyion. Harbert Bayer, striving at molds based on the ideologies of L. Moody-Nagy, prepared the framework for modern informational advertisements by producing a variety of advertisements based on several law of psychology and physiology. Bayer's successor, Joost Schmidt focused on lettering based on functionalism and typographic training and practice, while pioneering in the new area of display design wiwh efficient usage of space for exhibitions a1d dsplays. Thus, despite being carried doWl by the same leader in the sane era, the series of typographic experiments undertaken by the artists Bauhaus present guidelines to the direction modern visual communication must take through creativity and insight into the upcoming future that is not contained within the boundaries of traditions and customs.and customs.

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Analysis on Magazine Advertisements of Fashion Brands which Replaced Creative Directors - Focused on 'Saint Laurent', 'Louis Vuitton', and 'Gucci' - (크리에이티브 디렉터가 교체된 패션브랜드의 잡지 광고 분석 - '생 로랑', '루이 비통', '구찌'를 중심으로 -)

  • Her, Yu-Sun;Chun, Jae-Hoon
    • Fashion & Textile Research Journal
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    • v.19 no.5
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    • pp.547-558
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    • 2017
  • Recently, the replacement of creative directors of fashion brands has gained attention from both researchers and practitioners. This study selected three representative fashion brands whose creative directors were replaced in the last 10 years, and analyzed the changed characteristics of their magazine advertisements. Literature studies and case studies were conducted as research methods. The subjects of the case studies were three fashion brands - 'Saint Laurent', 'Louis Vuitton', and 'Gucci'. Magazine advertisements were divided into two aspects: fashion photo elements and layout. The former can be classified into three components: the presence of a specific situation, the background of photos and objects, and the atmosphere of models. The latter can be classified into two components: the logo style and pictorial color. In terms of fashion photo elements, the presence of a specific situation in magazine advertisements appeared differently, depending on whether creative directors focus on the brand's own identity or on their own concept of each season. Also, the background of photos and objects, and the atmosphere of models changed depending on the situation. In terms of layout, there is no dramatic change in their logo styles, for they want to preserve their long tradition. And the more a creative director pursues younger sensibility, the more black and white color effect are added towards magazine advertisements. This study has its significance in that it confirms the replacement of creative directors has considerable influence on fashion brands' images and their magazine advertisements.

Understanding Male Adult's Awareness and Motivation of Non-smoking (금연에 관한 성인남성의 인식 및 금연동기 조사)

  • Son, Eun-Gyo;Kim, YoungJin;Yun, SukJoon;Jung, Hwa-Young
    • The Journal of the Korea Contents Association
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    • v.17 no.4
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    • pp.384-394
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    • 2017
  • Cessation and re smoking is recursive and addictive behaviors. Understanding differences in awareness of smokers and nonsmokers is fundamental to devise smoking policies. Research is focused on male adult's choices of educators and motivation level by personal attributes and awareness. There was a difference in awareness of smoking policies between smokers and nonsmokers. Community health centers and physicians were preferred for antismoking educator but not different between smokers and nonsmokers. Motivational levels of cessation in pictures of lung cancer, dental therapy, cigarette taxation, smoking area restriction and social marketing were statistically significant. The results indicate that male adult smokers are Motivated to quit smoking by those five contributors[P=.000].

Expression of Cartoon Rendering Method in Image Contents (영상 콘텐츠에서 카툰 렌더링기법의 활용)

  • Kim, Jong-Seo;Kwak, Hoon-Sung
    • The Journal of the Korea Contents Association
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    • v.7 no.8
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    • pp.142-151
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    • 2007
  • The rapid development of 3D computer graphics makes traditional cell-animations expressed by several digital techniques and makes traditional cell-animations expand their own area through several continuous tries. There are two types in rendering method. The one is Photorealistic rendering to realize accurate images like photos and the other is Non-photorealistic rendering to realize human's flair and artistry. This paper examines applications of cartoon rendering techniques among several Non-photorealistic rendering techniques. This paper analyzes production cases and examines features of cartoon rendering techniques in the latest movies, games and advertisements of image contents. And this paper will be able to help making more sensual, familiar and in-depth products, as understanding applications, merits and demerits of the latest cartoon rendering techniques through these investigations.

Identification Method of Geometric and Filtering Change Regions in Modified Digital Images (수정된 디지털 이미지에서 기하학적 변형 및 필터링 변형 영역을 식별하는 기법)

  • Hwang, Min-Gu;Cho, Byung-Joo;Har, Dong-Hwan
    • Journal of Korea Multimedia Society
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    • v.15 no.11
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    • pp.1292-1304
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    • 2012
  • Recently, digital images are extremely forged by editors or advertisers. Also, amateurs can modify images throughout easy editing programs. In this study, we propose identification and analytical methods for the modified images to figure out those problems. In modified image analysis, we classify two parts; a filtering change and a geometric change. Those changes have an algorithm based on interpolation so that we propose the algorithm which is able to analyze a trace on a modified area. With this algorithm, we implement a detection map of interpolation using minimum filter, laplacian algorithm, and maximum filter. We apply the proposed algorithm to modified image and are able to analyze its modified trace using the detection map.

A Study on Partially Applied Color Image in Black and White Moving Imagery (흑백영상의 부분 색채화에 관한 연구)

  • Yeo, Myoung;Kim, Ji-Hong
    • Proceedings of the Korea Contents Association Conference
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    • 2006.11a
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    • pp.322-326
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    • 2006
  • Though human being has ability to percept a full colored vision, the technology of early photography only can produce black and white images. For cinema filming imagery also captured mono tone with black and white, until developed a color film technology. The desire for presenting color imagery and the technique for producing film and color ink, photography and print utilize color on it with noticeable color impact to viewers. It, however, abusing fun colors image each and every printed and filmed imagery, the freshness of eye catching power diminished now. On contrast, color becomes black and white or partially used for making discrepancy among full colored images. This image detected commercial and music video, and it spread to film. To use those bleached color images is for evoking a nostalgia and a visual differentiation. Especially, it can be provocative images brought to audience with that. such as "Anycall", "Dimchae" for CF, and "Schindler's list," and "Sin city" for movie. It is hard to investigate on the color studies for partially used images. Therefore, this study is to research that through CF and film, base on it, to investigate the application for this image. To collect data from survey, it will be established a basic concept for understanding the partial color applying.

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Semiology as a Way of Expression for Message-focused on the advertising design- (메시지 표현방법으로서의 기호-광고 디자인을 중심으로-)

  • 박영희
    • Archives of design research
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    • no.18
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    • pp.113-121
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    • 1996
  • Persuasion is one of the attractive channels to enhance the relation between markerters and consumers and deliver the true communication on products to the consumers. This arctic tried to examine the symbolic meaning system as a way of maximizing the visual communicational effect of persuasion, the efforts of marketers who are trying to utilize the psychology of the mass that consume the symbol rather than products and the symbol system as a mean of propaganda were analyzed as well. People in modern age, in general, place more value on the emotional assoessibility than the efficiency of the product, As a result, the ways of expression of propaganda approaching the mass are in the process of gradual change, which was another theme this article tried to explore. Ames sied that the human preoeption has a tendency to perceive things in some organized pattern, which can be applied to even untransparable and meaningless image. Human beings don't perceive what there is but what, thery believe there to be, and his peroeption are channelized by the opportunity of the past, his peroeption are channelized by the opportunity of the past, his experience of the environment, and the history of learning. To say another word, people not only recognize the objective form but also accept the inside meaning of the visual object. Their reponse to the visual object, therefore, include personal cognition, judgment, and attitued. The communication in visual design reveals the culture, society, and art in a complex symbol, and make synthetic cultural interpretation possible. It's pretty attractive, effective, and reasonable method to use symbolic meaning system as a way of persuasion. It is because communication means whole process from receiving and delivering the information and message to making common meaning system, to measuring the effect of the behavior change.

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